Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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The Alliance for the Future of Tires (AZuR) has gained a new technology partner, AKIN Solutions, which is pioneering advanced material recycling methods for end-of-life tyres through its developing platform known as Rubber BioRefine. This biotechnology-driven system applies enzymatic processes originally refined in the plastics industry to rubber recycling for the first time, marking a significant step forward in the tyre circular economy. The central innovation focuses on converting previously hard-to-recycle tyre components into high-quality raw materials that match the quality of primary resources, thereby addressing a long-standing challenge in waste tire management.

At the core of the Rubber BioRefine approach is the selective cleavage of rubber polymer chains at the molecular level, which produces defined polymer fragments while preserving their structural integrity. Unlike conventional mechanical recycling methods that typically lead to a reduction in material value, this enzymatic technique enables a much higher grade of material reuse. It opens new possibilities for demanding rubber applications. The technology is specifically designed to integrate with existing recycling systems, particularly in combination with devulcanisation processes.

Another essential element of the platform is high-resolution molecular imaging using MALDI-MSI, a technique that allows AKIN Solutions to analyse the composition of rubber samples and create precise spatial maps of the compounds present. For the first time, this provides detailed insights into which substances exist in specific areas and at what concentrations, enabling more targeted assessment of material flows. Such precision is a key prerequisite for significantly more efficient recycling processes and for achieving high-quality circular economy management.

The technology remains in the development phase, with the ultimate goal of achieving industrial scalability and enabling large-scale economic application. Through this innovative combination of precise molecular analysis and enzymatic recovery, AKIN Solutions aims to fundamentally improve the material recycling of scrap tyres, reduce waste and emissions and help close material cycles. The partnership with AZuR is expected to strengthen the creation of future-proof, sustainable solutions for the entire tyre recycling value chain.

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Tyrecycle Chief Executive Officer Jim Fairweather has called for mandatory market-based regulation and increased government procurement ahead of his appearance at a parliamentary inquiry into Australia’s tyre industry. His formal submission to the Standing Committee on Industry, Innovation and Science sets an uncompromising objective of eliminating tyre dumping nationwide. Fairweather argues that collection schemes alone are insufficient without creating genuine demand for recycled materials.

The inquiry, conducted by the Standing Committee on Industry, Innovation and Science, was adopted on 5 November 2025, following referrals from the Ministers for Industry and Science. Its mandate includes investigating industry challenges and opportunities within a circular economy framework. Fairweather has identified significant market failures, noting that a large portion of Australia’s tyre waste remains buried or abandoned. He argues that extended producer responsibility schemes do not automatically create markets, as effective disposal methods do not necessarily follow collection efforts.

A central focus of Tyrecycle’s submission is the disparity between tyre sectors. While passenger and truck tyres achieve a 96 percent collection rate, off the road or mining tyres represent nearly 30 percent of total waste by weight, yet the recovery rate stood at just 13 percent in 2023 and 2024. Fairweather insists that national waste targets cannot be reached without addressing off the road tyres; he has labelled the practice of landfilling and in pit disposal at mines as a major regulatory barrier.

To bridge this gap, Tyrecycle has proposed targeted landfill bans to redirect mining and agricultural tyres towards recyclers. The company also calls for increased government procurement of crumb rubber for road construction, noting that mandating higher recycled content in asphalt specifications could expand the domestic market fivefold. Australia’s road sector already consumes about 30,000 tonnes of crumb rubber annually, while Tyrecycle is advancing a pipeline of over 100,000 tonnes per year in domestic tyre derived fuel.

Tyrecycle, which processes roughly 20 million equivalent passenger units annually or about 40 percent of Australia’s collected waste tyres, has invested more than 50 million dollars in capital upgrades. This includes 12.8-million-dollar push into the off the road market in Port Hedland, along with developments in Rockingham, Newcastle and Erskine Park. Fairweather is also urging the federal government to allocate more budget for enforcing export regulations to combat rogue operators who export non-compliant materials. He presented Tyrecycle’s formal submission to the parliamentary inquiry in March, framing the circular economy as a shared responsibility requiring accountability from all waste generators.

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Pirelli has announced a more aggressive tyre strategy for the second appearance of the FIM Superbike World Championship round at Balaton Park in Hungary. Following a conservative approach in 2025 due to a lack of track data, the manufacturer now introduces the supersoft SCX compound for the first time to WorldSBK riders. Last year’s lineup featured the SC0 and the E0125 development tyre, which has since become the current SC0 for 2026.

For the long races this season, riders will have access to the supersoft SCX alongside the soft SC0 rear tyres. The extrasoft SCQ, the softest rear compound, returns for free practice, qualifying, and the Superpole Race. Front tyre options include soft SC1 and medium SC2, while DIABLO Wet intermediates and DIABLO Rain tyres are available for wet conditions.

In the WorldSSP category, the same SC1 and SC2 front and SCX with SC0 rear compounds from 2025 remain. The WorldWCR women’s championship will also compete, using Pirelli DIABLO Superbike tyres with the SC1 compound on both axles.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “The data collected last year showed that Balaton Park is a track with low tyre-wear values. For this reason, we decided to make the softest range solutions available to WorldSBK riders, including the supersoft SCX in the allocation, which was not present last year. Riders will, in any case, also be able to count on the soft SC0 which, in 2025 as the E0125 specification, was the race reference. This could be a valid alternative, especially in the event of lower temperatures.

“For the first time this season, the extrasoft SCQ returns to centre stage for qualifying and the Superpole Race. Last year, this solution was used only in qualifying due to unfavourable weather conditions in the Superpole Race, so it will be interesting to see whether anyone uses it in the short race this year. All solutions, as well as the soft SC1 and medium SC2 fronts, are range products– i.e. they can be purchased by any motorcyclist worldwide and used both in competitions at any level and for track days.”

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Linglong Tire is set to make a major appearance at THE TIRE COLOGNE, the world’s leading tire trade fair, taking place from 9 to 11 June 2026. Located in Hall 7 at booths C-050 to D-059, the company will present its group brands Crosswind, Leao and Green Max alongside its main brand.

Making its European debut at the fair is the new Linglong UHP tyre, the Sport Master II, which is designed as the successor to the existing Sport Master model and is expected to reach retail markets in spring 2027. In addition to this launch, the company will exhibit leading passenger car profiles from its Masters series, a sustainable concept tyre and fresh off-the-road patterns. The truck segment will see four new tread designs premiere in Cologne, including a trailer tyre engineered for reduced rolling resistance on long-haul routes and two brand-new bus tyres intended for city buses and coaches.

The exhibition includes Linglong’s latest original equipment tyres, while the Green Max brand is being introduced as an independent brand for the European market. Visitors will also see new car and truck profiles from the Crosswind and Leao brands, now produced exclusively in Europe, including the first appearance of the Crosswind Dura Peak Van tyre.

Beyond product displays, Linglong’s presence emphasises personal customer engagement at its booth and lounge, where the European and international sales team looks forward to welcoming global visitors for discussions. Organised by Koelnmesse and the German Tyre Trade Association, the fair features around 350 exhibitors from 32 countries and expects roughly 15,000 trade visitors from over 110 nations.

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