Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Giti Tire heads into the 2026 Nürburgring 24-Hour race from 14 to 17 May with a clear engineering mission, placing its tyres at the very centre of a live high-performance trial. The company treats the gruelling event not merely as a competition but as a decade‑long research platform where extreme track demands directly inform the durability and safety of everyday road tyres. What Giti learns on the Green Hell’s asphalt directly shapes its ultra‑high‑performance road tyres, enhancing handling precision and driver confidence worldwide.

The notorious Nordschleife, a 25‑kilometre maze of blind crests, 170 corners and volatile weather, serves as Giti’s primary outdoor laboratory. Unlike controlled indoor simulations, this circuit forces tyres to endure rapid temperature swings, sudden rain and sustained high‑speed loads, generating performance data that cannot be replicated elsewhere.

During the 24 hours of nonstop racing, Giti’s engineers systematically track how their compounds behave under relentless stress. They measure grip falloff, structural fatigue, wet‑weather response and heat dissipation lap after lap, turning every hour of darkness and every sudden shower into a learning opportunity for future tyre families.

Beyond technology, Giti has built a visible partnership with WS Racing and its all‑female ‘Girls Only – Ready to Rock the Green Hell’ campaign. The 2026 entry fields Carrie Schreiner, Janina Schall and Fabienne Wohlwend in a Porsche 911 GT3 Cup, while a separate Toyota Supra in the VT2‑RWD class continues developing emerging talents through the Girls Only Talent Pool.

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Continental has introduced a specialised tyre lineup for motorhomes as the camper season begins, addressing the unique technical demands of recreational vehicles. The company’s VanContact Camper tyre family includes two distinct models: the VanContact Ultra Camper for summer conditions and the VanContact A/S Ultra Camper as an all‑season alternative. Both products are engineered to handle the heavy weights, uneven axle loads, and long idle periods that typically challenge motorhome tyres.

Positioned as the flagship of the series, the VanContact A/S Ultra Camper targets users seeking maximum year‑round flexibility without the need for seasonal tyre changes. This all‑season tyre delivers reliable traction across diverse weather conditions while offering high mileage and efficient rolling performance. It is designed to serve equally well for spring season starts and continuous use throughout the year, making it a versatile solution for frequent travellers.

The reinforced carcass structure and high‑quality belt materials of the VanContact A/S Ultra Camper meet the Camping Pneu standard, which provides higher load capacities than conventional van tyres. From a technical perspective, Continental employs a robust tread design with thick rubber blocks, a protective abrasion rib, and stable sidewalls. A functional tread and sipe pattern, combined with an advanced rubber compound, promote even wear, low rolling resistance and dependable grip on changing road surfaces and in variable weather.

Alongside the all‑season version, the summer‑specific VanContact Ultra Camper remains available for warm‑weather optimisation. Continental emphasises that tyre condition at season start is critical, as extended inactivity, temperature swings and pressure fluctuations can compromise performance. The VanContact Camper family is positioned as a high‑durability solution for a safe and flexible start to the camping season and beyond.

Nicolas Jackisch, Product Manager – Van Tyres, Continental, said, “With the VanContact Camper tyre family, we take into account the load profiles and usage conditions of the motorhome segment. The VanContact A/S Ultra Camper stands for flexible all‑season performance and year‑round use, while the VanContact Ultra Camper is optimised for operation in warm temperatures. Both tyres are designed to deliver high load capacity, stability and safety.”

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Hankook Tire, in collaboration with Al Dobowi Tyre company, the official distributor of Hankook in UAE since 1978 under Al Dobowi Group, has announced a new sponsorship agreement with the Gulf County Championship, a community-based cricket league in the United Arab Emirates.

Starting from the 2026 season, Hankook will serve as a Division Sponsor for the league, which ranks among the UAE’s leading community cricket events. The championship features roughly 200 matches over three months, drawing more than 800 players across multiple divisions and primarily engaging the country’s South Asian community, where cricket holds strong cultural significance.

Through on-site branding and digital exposure via YouTube and social media, Hankook aims to boost brand awareness and customer engagement. Interactive programmes and promotional activities are planned to drive consumer conversion. Stellar Sports & Events organises the league.

Dae-hee Yun, Managing Director UAE, said, "This initiative marks an important step in expanding our customer and partner base across the UAE. Through strategic partnerships, we aim to further strengthen our sales competitiveness in the local market while reinforcing our premium brand positioning."

Waqas Faisal, General Manager, Al Dobowi Tyre Company, said, "Marking 50 years of presence in the UAE, this partnership is a significant milestone for Al Dobowi Group as the official distributor of Hankook Tires. Cricket plays a vital role in bringing communities together across the country, and the collaboration provides a strong platform for engaging with the local cricket community and strengthening our presence across the UAE, delivering results both on and off the field."

Rony James, General Manager, Stellar Sports & Events, said, "We are delighted to welcome Hankook Tire and Al Dobowi Group as key partners for the Gulf County Championship. This collaboration reflects the growing scale and professionalism of community cricket in the UAE. Our focus is to create a platform that delivers competitive cricket and meaningful brand engagement for our partners through on-ground and digital experiences."

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Tyres Europe has released its latest quarterly market update, prepared by the independent intelligence firm Astutus Research, which tracks tyre industry trends, mobility patterns and recovery and recycling efforts. The report provides fresh data on import shifts and used tyre generation across the EU27 plus United Kingdom.

Passenger car and light truck tyre imports into the region dropped by nearly 22 percent in January and February of 2026, a sharp reversal from the 26 percent increase seen in the first quarter of 2025. The total volume fell by 5.6 million units, driven largely by an 8.7-million-unit decline in Chinese shipments, which cut China’s market share from 74 to 52 percent. An ongoing European Union anti‑dumping investigation, with the potential for backdated duties, had encouraged heavy pre‑buying of Chinese tyres in 2025, peaking that September before accelerating into 2026. In response, ASEAN‑origin tyres, many from Chinese‑owned factories, tripled their share to 21 percent, led by Thailand and Vietnam, while Cambodia added nearly half a million units from a near‑zero base.

Truck and bus tyre imports from non‑European markets rose 24 percent over the same period. Thailand and Vietnam together increased shipments by 39 percent, lifting their combined share above 63 percent. Meanwhile, China’s position weakened as its volumes stagnated, and India emerged as the fourth largest source with a share exceeding five percent, pushing Egypt to fifth place ahead of Korea.

On sustainability, preliminary estimates from Astutus Research indicate that Europe generated approximately 4.4 million tonnes of used tyres in 2025, a figure essentially unchanged from the previous year. This overall stability hides divergent regional trends, with faster growth in Southern European markets such as Spain, Portugal and Greece, while larger Northern markets including the United Kingdom, Germany and France showed little or no increase. Replacement tyres account for more than 90 percent of used tyre tonnage, with the remainder coming from end‑of‑life vehicles.

Of the 4.4 million tonnes generated, around 0.6 million tonnes were reused as part‑worn tyres or retreaded. The term used tyres refers to all tyres removed from vehicles, while end‑of‑life tyres exclude those reused or retreaded. A decline in retreading has increased the share classified as end‑of‑life tyres, adding to volumes that require recovery or recycling.

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