Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, wrapped up its support for the 12th round of the season. The WRC Rally Chile Biobío concluded on 13 September near Concepción, Chile, with Hankook’s off-road Dynapro R213 tyres proving central to the event.

The rally featured 16 special stages covering 311.18 competitive kilometres. Competitors tackled forest roads and rugged, unpaved mountain terrain around Concepción and the Biobío region, beside Chile’s Pacific coast. The route blended fast corners with compacted gravel made of volcanic ash particles and small stones, severely testing both drivers and tyres. Repeated runs over rough ground magnified the difficulty.

Hankook’s Dynapro R213 was available in Hard and Soft compounds, letting teams strategically select tyres for surface and weather conditions. The tyre offered flexibility on steep slopes and across varied ground, from soft earth to thick gravel. Oliver Solberg of Toyota GAZOO Racing claimed his second win of the season, following his Rallye Monte-Carlo triumph. The result also earned Toyota the 2026 Constructors’ Championship, its sixth straight since 2021 and tenth overall.

The 2026 WRC season now moves to the 13th round, WRC Rally Italia Sardegna, scheduled for 1–4 October near Alghero, Sardinia. That event combines demanding coastal and interior mountain roads, with tight corners and blind crests that restrict forward visibility, placing high demands on tyre traction and durability.

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Bridgestone has unveiled the V-Steel Highway Service 3 (VHS3), a new high-speed radial tyre engineered for mobile all-terrain cranes. As a global leader in premium tyres and sustainable mobility solutions, the company designed the product to enhance vehicle and fleet performance. The VHS3 delivers improved wear life while helping reduce downtime and maintenance costs, enabling operators to perform confidently in demanding environments.

Compared with its predecessor, the VHS2, the new tyre offers up to 12 percent longer wear life. Bridgestone achieved this through an advanced rubber compound technology and an optimised contact area that minimises irregular wear. A new tread design featuring wide grooves and extended lug blocks further combines longer wear life with improved grip and stability on highways and off-road terrain.

The VHS3 is also 24 kg lighter than the VHS2, assisting fleets in reducing fuel consumption and operational costs while maintaining durability and improving load capacity. This results from a lighter casing design with a lighter belt construction. Bridgestone's new crane tyre will be available from September 2026 in size 445/95R25 178F.

Bas Rijpma, Fleet Manager, Sarens Netherlands, said, "In our business, reliability, uptime and efficiency are critical. Bridgestone has been a trusted partner to Sarens for more than a decade. As the next generation crane tyre, the VHS3 is already delivering very promising results. We have observed no irregular wear, the robustness we require for demanding heavy transport operations and favourable fuel efficiency potential thanks to its lighter weight. Combined with the TPMS solution, which gives us real-time insight into tyre pressure and temperature, the VHS3 helps us optimise tyre performance and minimise downtime. Together with low noise levels, it gives us confidence that Bridgestone VHS3 is setting a new standard for crane tyre performance."

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VMI has raised Euro 125,145 for the Ventoux3 fundraising event in support of the Erasmus MC Foundation, marking the highest amount the company has generated for a charitable initiative.

The funds were raised through participation in Ventoux3, an annual sporting challenge held in the south of France. On 11 September, 66 employees of VMI climbed Mont Ventoux by road bike, mountain bike and gravel bike, as well as by running, walking and hiking. Participants completed between one and four ascents of the mountain, supported by a company team providing logistical and on-route assistance.

Proceeds from the event will support research into new treatments for brain cancer, conducted by the Erasmus MC Foundation, with the aim of improving outcomes for patients following diagnosis.

VMI presented the donation during an evening event, contributing to a total of €584,391 raised by all Ventoux3 participants.

The company organises an annual charitable challenge, with this year’s total representing a record contribution.

VMI is a wholly owned subsidiary of TKH Group N.V., with operations across Europe, Asia and the Americas and a workforce of more than 1,800 employees worldwide.

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Goodyear has upgraded its studded winter tyre, the UltraGrip Arctic 2, to meet evolving Nordic regulations. The tyre now complies with the latest Traficom A+ requirements, which apply to all newly produced studded passenger car tyres from 1 January 2027. The redesign introduces a new stud pin geometry while keeping the same number of studs, reducing road wear without sacrificing winter performance.

The company is also streamlining its product naming. The UltraGrip Arctic 2 designation will now cover all sizes, with the previous SUV-specific line discontinued. Updated tyres will carry a Traficom A+ sticker and comply with the latest UNECE regulation. Three new sidewall markings will appear: an updated 3PMSF symbol featuring the ‘Ш’ character, an ice symbol and the word ‘STUDDED’, improving transparency across markets.

The range is expanding with seven additional SKUs in 18 inches and above, bringing the total to 122 SKUs. This strengthens coverage for vehicles such as the Audi e-tron, Volvo EX60 and EX40, KIA EV5, Skoda Enyaq, Tesla Model 3, Volkswagen Tayron and ID. Buzz. Goodyear’s non-studded UltraGrip Ice 3 line is also growing, adding 18 SKUs for a total of 130, with 80 percent now in 18 inches and above. This improves compatibility with electric and high-spec vehicles including the Mercedes GLB EQ, Volvo EX60, Nissan Leaf, Skoda Elroq, Volkswagen ID.3 GTX, ID. Buzz, Tesla Model Y, ID.7 and Renault 5.

Engineered for Nordic conditions, the UltraGrip Ice 3 uses a softer compound for ice grip, an optimised footprint for stability on heavier vehicles, and high sipe density for traction on snow. Recognised in multiple Nordic winter tyre tests, it continues to deliver reliable real-world performance while Goodyear meets new regulatory demands without compromising the trusted grip, control and reliability of the UltraGrip Arctic 2.

Ben Glesener, Senior Technology Director, Product Development Consumer EMEA Goodyear, said, “We are continuously evolving our products to anticipate regulatory developments and customer needs. With the updated UltraGrip Arctic 2, we are ensuring drivers are ready for upcoming requirements while continuing to benefit from the outstanding winter performance they expect from Goodyear.”

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