Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Linglong Tire convened 120 European dealers in Milan from 10 to 13 October for its European Partner Conference, where CEO Lingkun ‘Andy’ Zhou and Vice President Yongchao ‘Aaron’ Xu outlined the company's latest developments, fiscal performance and future strategy. Zhou noted that despite a difficult and volatile market, Linglong achieved sales growth in the first half of 2026, crediting close cooperation with its European distribution partners.

Global Marketing head Kai You introduced the upcoming ‘Linglong Hub’ dealer programme, which offers quantity-based unit bonuses and tailored marketing packages such as POS materials to support in-shop sales. Andreas Krause, Head of Research and Development in Europe, presented forthcoming products from the Linglong, Crosswind and Leao brands, available from spring 2027, including the all-season Dura Master Van 4S and Leao Nova Force Van 4S for vans and campers, alongside the flagship UHP Linglong Sport Master 2.

Guests then travelled to Villongo, northeast of Milan, for the official opening of Western Europe's first Linglong Tire Center, inaugurated by Zhou together with Sebino Pneus owner Gigi Pezzotta and Fintyre Sales Director Renato Paghera. The fully branded facility is seen as a benchmark for further centres planned across Italy and Europe. The day continued at the Alfa Romeo Museum, a Stellantis brand and key original equipment customer, ending with a gala dinner featuring live Italian music.

The following day, dealers tested the Sport Master 2 at the Balocco test site near Milan, a 550-hectare facility with over 80 km of track, using various Mercedes-Benz and AMG models before a race taxi ride with a professional driver. The event closed with dinner and a dance and music show at El Porteno, setting the stage for the 2027 conference in London.

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Infiniteria Europe and Aliapur, a French State-approved eco-organisation, have signed a Memorandum of Understanding to pursue an agreement for supplying end-of-life tyres to two planned Infiniteria recycling plants in France. The MoU outlines intentions for a long-term supply arrangement in which Aliapur would furnish the end-of-life tyres needed to operate both facilities.

The agreement creates a framework for a secure, reliable and sustainable long-term supply chain and provides a foundation for continued development of both projects. Shortlisted sites are being assessed, with environmental impact studies under way. The partnership marks a significant milestone for the projects and reflects both companies’ shared commitment to recovering valuable secondary raw materials from end-of-life tyres, developing more circular industrial value chains and increasing tyre recycling capacity in France.

The collaboration combines Aliapur’s material recovery experience with Infiniteria Europe’s recycling solution development expertise. Both companies aim to build a strong long-term partnership supporting tyre recovery and recycling in France, and they look forward to further strengthening their collaboration as the projects advance through subsequent development stages.

Kajsa Ryttberg-Wallgren, CEO, Infiniteria Europe, said, “This MoU brings our two planned plants in France one step closer to realisation. They will form an important part of our broader ambition to build Europe’s leading business in circular tyre recycling, transforming end-of-life tyres into valuable resources for new uses.”

Mathieu Chardin, Managing Director, Aliapur, said, “Aliapur is proud to have been selected by Infiniteria Europe, an industrial company with proven expertise in tyre pyrolysis technology, as a strategic partner for the supply of raw materials to its future plants in France. This partnership also supports our commitment to France’s reindustrialisation and ecological transition, two priorities at the heart of the Government’s strategy for a more resilient, competitive and sustainable industry.”

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ETRTO held its 62nd General Assembly on 2 October in Nantes, France, drawing strong attendance from Full members and Experts, alongside the TNPF (Travaux de Normalisation des Pneumatiques pour la France) team, UNECE GRBP Chairman, a JATMA delegation and several Honorary members.

The Assembly approved a name change from European Tyre and Rim Technical Organisation to European Tyre, Rim & Valve Technical Organisation while retaining the ETRTO acronym. It also endorsed all 80 Technical Subcommittee resolutions, set for inclusion in the 2027 Standards Manual and Engineering Design Information publications, and amendments to ETRTO Recommendations, due for free publication on the ETRTO website in five languages.

Christian Lerner (Continental) and Peter Roest (Apollo) were elected President and Vice President, respectively, for 2027. Presentations covered UNECE GRBP tyre regulatory trends and TNPF’s role in the French regulatory landscape, while Technical Subcommittee chairmen outlined activity highlights and future trends. ETRTO also demonstrated its new Data Portal, available for the Passenger Car tyre section from early 2027.

Appreciation was extended to Jérôme Barrand (Michelin, current ETRTO President) for organising the Assembly and to TNPF for hosting the Gala Dinner. The 63rd ETRTO General Assembly is scheduled for 1 October 2027.

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Sri Trang Group has been recognised by the Securities and Exchange Commission (SEC) for its efforts to promote financial and investment literacy among employees. Pacharin Anuwongwattanachai, Company Secretary of Sri Trang Agro-Industry Public Company Limited (STA), and Thanawan Sa-ngiamsak, Chief Financial Officer of Sri Trang Gloves (Thailand) Public Company Limited (STGT), accepted the ‘Organization Promoting Financial and Investment Literacy for Employees’ certificates on behalf of their respective companies. The ceremony, held under the SEC's Financial Well-being in Workplace project, took place at the Royal Thai Army Club on Vibhavadi Rangsit Road in Bangkok on 9 October 2026.

The SEC accolade underscores Sri Trang Group's dedication to sustainable business practices, especially the social pillar of sustainability that prioritises comprehensive care for employees' quality of life and well-being. STA advances financial, investment and savings literacy through structured and ongoing financial education programmes. All eight categories of the SEC's online financial and investment lessons have been integrated into the companies' self-learning platforms, allowing staff to build skills independently. Training sessions with SEC experts cover financial and investment planning for salaried employees as well as retirement planning for those aged 50 and above and investment planning tailored to individual needs.

Disciplined saving is further encouraged through income and expense tracking, financial health check-ups and discussion groups in which employees exchange insights on managing provident fund investments with expert guidance. These measures help staff strengthen financial security, ease financial worries and sustainably improve the quality of life for themselves and their families. The approach reflects the Group's care for its people alongside its commitment to good corporate governance, aligning with annual reporting disclosures and the corporate governance assessment criteria for Thai listed companies.

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