Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

Comments (0)

ADD COMMENT

Link Copied!

The JK Tyre - WIAA Women's Car Rally to Valley 2026 took off on 28 March from NSCI, Mumbai, with a flag-off ceremony led by Western India Automobile Association (WIAA) Chairman Nitin Dossa and JK Tyre officials. Over 200 women participated, decorating their vehicles around themes like cancer awareness, gender equality and women’s empowerment before driving towards the Novotel Imagicaa hotel in Khopoli.

Families and supporters gathered at the start, creating a festival-like mood as participants wore themed attire. The rally follows a Time-Speed-Distance format, rewarding precision and teamwork over speed, with contestants navigating hilly roads for about 125 kilometres to the finish.

Organised by the 107-year-old non-profit Western India Automobile Association, which advocates for safe mobility, road safety, environmental sustainability and policy change, the event has become a platform celebrating womanhood and resilience. This year’s edition reinforced the global road safety messages of #CommitToLife and #BeSafeBeStrong.

JK Tyre has long supported women in motorsport through dedicated initiatives, and its continued partnership with the WIAA Women’s Car Rally reflects a belief that motorsport can drive meaningful change both on and off the road.

Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, “For over a decade, we have been committed to encouraging women’s participation in motorsport, and the JK Tyre–WIAA Women’s Car Rally to Valley stands as a testament to that vision. Now a marquee event, the rally celebrates the spirit of motorsport while championing important social causes. We are encouraged by the strong enthusiasm of the participants as we continue to build greater awareness around road safety.”

Comments (0)

ADD COMMENT

Link Copied!

Scandinavian Enviro Systems AB (publ) has announced that its representatives on the Board of Directors of the joint venture entity, Infiniteria Europe Sàrl, namely Ewa Björling and Fredrik Aaben, have made the decision to vacate their respective director positions. This move follows prior communications from Enviro regarding a broader strategic shift in its relationship with the joint venture.

Earlier, Enviro had already disclosed that it was initiating a corporate reorganisation process, which included the termination of the various agreements that had previously defined and governed the working relationship and collaborative framework between Enviro and Infiniteria. This fundamental restructuring of their partnership set the stage for further complications, as disagreements began to surface between Enviro’s board members and the other directors serving on the Infiniteria board.

Specifically, the differing viewpoints between these two groups centred on critical matters related to corporate governance standards and the internal functioning of the board itself. Due to the emergence of these unresolved conflicts, combined with the ongoing dissolution of their formal cooperation agreements, Björling and Aaben concluded that stepping down from Infiniteria’s board of directors was the necessary course of action, leading to their formal resignations.

Comments (0)

ADD COMMENT

Link Copied!

MESNAC played a central role at the 2026 China Rubber Annual Conference, held in Qingdao from 24 to 27 March by the China Rubber Industry Association. On March 24, the Enlarged Meeting of the Rubber Machinery and Molds Branch took place, gathering key figures such as Deputy Secretary-General Zhu Hong, Branch Secretary-General Jiang Xin and Branch Chairman Guan Bingzheng, who also serves as MESNAC’s Chairman and President. Representatives from leading enterprises and governing units discussed the industry’s 2025 performance, ongoing difficulties and 2026 trends. The session was hosted by Zhou Chuanhai, General Manager of MESNAC Union Technology Co., Ltd.

Bingzheng pointed out that the rubber machinery and moulds industry managed to achieve positive overall growth in 2025 despite facing numerous difficulties. Rubber machinery exports rose notably even under adverse conditions, while the mould sector continued its gradual upward climb. He also noted that the industry has moved away from simply pursuing larger scale and is now prioritising higher quality and better performance.

With 2026 marking the start of the 15th Five Year Plan period, which is crucial for turning China from a large rubber producer into a powerful rubber nation, he laid out three main directions. One is embracing green practices, smart technology and global market expansion. Another is keeping pace with tyre manufacturers moving overseas to enable shared global growth. The third is focusing on new energy tire needs and artificial intelligence upgrades to push the industry towards high end transformation.

On March 26, at a forum themed Digital Empowerment and Green Development, MESNAC Vice President Yang Huili demonstrated how artificial intelligence is deeply applied in rubber tyre making. She described an intelligent system that forms a continuous loop from sensing in real time and learning on its own to making smart decisions and carrying out closed loop actions. It applies industrial vision for accurate measurement with very few missed defects, uses MCC software to merge process data and correct within milliseconds and employs large models for maintenance that quickly locate faults with high precision to enable predictive repairs. Through both strategic leadership and hands on technical demonstration, MESNAC showed its dedication to advancing the industry under changing conditions.

Comments (0)

ADD COMMENT

Link Copied!

The Goodyear Tire & Rubber Company has officially launched its 2026 Goodyear Blimp Europe tour, returning the iconic airship to the skies above European motorsport events. This marks a highly anticipated comeback for one of aviation’s most famous aircraft, which will first appear during the opening FIA World Endurance Championship (WEC) race of the season. Spectators at the track can expect a breathtaking sight as the blimp soars overhead, enhancing the atmosphere of race weekend.

For decades, the Goodyear Blimp has been closely linked with legendary sporting moments and stands as a proud emblem of Goodyear’s racing heritage. Its planned flights over FIA WEC races will allow both live attendees and global viewers to catch a glimpse of the airship capturing stunning aerial footage. This tour takes on added significance as Goodyear celebrates 75 years of operations in Luxembourg, a milestone year for the company in Europe. Beyond tyre production, Luxembourg hosts Goodyear’s only Innovation Centre outside United States, where cutting edge technologies and motorsport partnerships are developed.

Fans attending select FIA World Endurance Championship events across Europe throughout the 2026 season are encouraged to watch the skies for the blimp’s appearances. The tour not only highlights Goodyear’s deep roots in racing but also underscores its longstanding commitment to European innovation and manufacturing excellence.

Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, said, “The Goodyear Blimp is one of the most iconic symbols in racing. Seeing it fly above in the skies of several main FIA WEC races is always a special moment for fans. We are excited to bring the Goodyear Blimp back to European skies and share that experience with racing audiences across the region.”

Comments (0)

ADD COMMENT

Link Copied!