Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Triangle Tyre has received official certification from the Civil Aviation Administration of China (CAAC) for its newly developed civil aviation radial tyres. The approval, granted on 11 May 2026, followed the product’s successful completion of rigorous technical evaluations and was formalised through the issuance of a Technical Standard Order Authorization, or CTSOA.

This authorisation serves as the CAAC’s formal recognition of a manufacturer’s design and production capabilities for aviation components. Acquiring the CTSOA confirms that Triangle Tyre has met all conformity standards, granting the company the legal right to manufacture and label its certified products with official identification numbers.

The certification applies to four specific tyre part numbers designed for major aircraft platforms, including China’s domestically produced C919 large passenger jet and the Airbus A320. Aviation tyres are considered critical safety components and are subject to some of the most demanding approval processes in the aerospace sector.

To earn the CTSOA, Triangle Tyre’s products underwent extensive on-site oversight and a battery of evaluations, including static load, high-speed rolling and extreme-temperature tests. The company demonstrated exceptional proficiency in materials science, engineering design, manufacturing processes and quality control, all of which were verified by the regulator.

Triangle Tyre began tackling the technical challenges of aviation radial tyres in 2017, aiming to break foreign monopolies. The company has since developed proprietary framework materials, structural designs and production equipment, establishing an independent technology platform and an airworthiness-compliant quality system.

With over 50 years of experience in tyre manufacturing, Triangle Tyre has now reinforced its position in the high-end market. The CTSOA achievement strengthens supply chain security for China’s aviation industry and follows years of collaboration with COMAC, including the 2020 milestone where its tyre became the first domestic civil aviation radial product to pass dynamic simulation testing.

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The Yokohama Rubber Co., Ltd. has announced that a vehicle equipped with its ADVAN global flagship brand tyres claimed victory in the SP-X class at the ADAC RAVENOL 24h Nürburgring, held in Germany from 14 to 17 May. The car also secured an impressive fifth place overall in the gruelling endurance race.

The winning No 81 BMW M3 Touring 24H, fielded by partner BMW M Motorsport, started from 22nd position before rapidly advancing into the leading pack. Designed as a fan-focused car for the Nürburgring, it shares its technical foundation with the BMW M4 GT3 EVO while retaining the M3 Touring body shell. The team maintained high speeds and error-free driving to finish fifth overall, competing alongside SP9 class leaders.

Two additional ADVAN-equipped cars finished within the top 10 overall. Haupt Racing Team’s No. 67 Ford Mustang GT3 EVO secured eighth place, followed by BMW M Motorsport’s No. 77 BMW M4 GT3 EVO in ninth. These results at one of the world’s most demanding circuits underscore the high performance of Yokohama Rubber’s ADVAN racing tyres.

Beyond the 24-hour race, Yokohama Rubber supplies ADVAN tyres to KONDO RACING and the same three teams competing in this year’s Nürburgring Langstrecken-Serie, which began in March. BMW M Motorsport’s No. 77 already won NLS Round 3 in April, and the company anticipates further victories from its partner teams throughout the season.

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Prinx Chengshan hosted its Brand Open Day on 21 May at the Jiangling Motors Corporation (JMC) Product R&D Institute, showcasing cutting-edge achievements and technical strengths. The event was designed to build deeper mutual trust and align industrial development strategies between the tyre manufacturer and the automaker.

The partnership between Prinx Chengshan and JMC began in 1992, and over 34 years, their collaboration has continuously deepened. They have expanded beyond traditional strongholds like pickup trucks, light trucks and light buses into passenger vehicle supporting businesses, achieving integration in supply chain stability and technological co-innovation. Executive President Jiang Xizhou addressed industry trends such as electrification and connectivity, positioning Prinx Chengshan as a future-oriented, technology-driven enterprise. R&D Center Director Li Chongbing detailed the company’s digital R&D system and collaborative innovation ecosystem, while Marketing Center Director Wang Hongdian introduced the brand portfolio and strategy for the global flagship brand, PRINX.

During technical exchange sessions, Prinx Chengshan leveraged its fundamental research capabilities to discuss tyre NVH technology, virtual tyre sampling, EV tyre formulations and smart tyre solutions with the JMC R&D team, reinforcing consensus on core technologies. At a separate Technical Showcase Area, the company set up experience zones for Silenteck silent technology and low-temperature low-rolling-resistance technology, turning abstract principles into immersive demonstrations. Other innovations on display included X-CHIP smart tyres, colourful tyre technology, Vanta Black and Healteck self-healing technology.

The open day served as both a comprehensive brand showcase and a major opportunity to deepen the longstanding cooperation. Prinx Chengshan will now accelerate its transformation from a tyre supplier into a technical partner for automakers, working closely with JMC on R&D innovation, vehicle matching and technical upgrades to jointly drive sustainable development in the transportation industry.

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Dunlop Tyre Europe GmbH has secured a fresh three-year alliance with Fanatec, a premier sim racing hardware manufacturer and an official Formula 1 partner under the Corsair Group. Fanatec’s high-end equipment is widely used by both passionate sim racing amateurs and professional esports athletes.

Dunlop has been actively involved in digital motorsport since September 2025 through an official role with Gran Turismo on PlayStation, developed by Polyphony Digital and Sony Interactive Entertainment. That simulation platform allows Dunlop to express its performance heritage virtually. The new Fanatec deal logically extends this foundation, combining Gran Turismo’s authentic racing scenarios with Fanatec’s premium gear to deliver a lifelike driving experience.

A primary focus of the partnership is improving audience engagement with motorsport. Fanatec’s racing setups will appear at live trade shows and events, starting with TIRE COLOGNE 2026 from 9 to 11 June, giving attendees a chance to enter a virtual cockpit and feel racing firsthand.

This cooperation seeks to bridge different enthusiast groups and strengthen ties between the motorsport and sim racing communities. By merging digital authenticity with high-grade hardware, Dunlop aims to advance motorsport both technologically and emotionally, ensuring it stays relevant for contemporary audiences.

Dennis Wilstermann, Marketing Manager, DUNLOP Tyre Europe GmbH, said, “As an official partner of Gran Turismo, it was clear to us that collaborating with Fanatec is the next logical step. Together, we are creating a platform where motorsport can be experienced at every level – digital, virtual and real.”

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