Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

Bridgestone is planning to cut jobs at two factories in northern Spain in response to a negative shift in the European market and the growth of non-European goods.

According to a Reuters report quoting local union UGT, the business intends to lay off 546 workers at two plants in Cantabria and the Basque Country in northern Spain that produce tyres for tractors, other farm vehicles, buses and trucks. The report adds that UGT and other unions have declared their intention to call for a strike at the two facilities, but they have not given any specifics.

The company's local unit, Bridgestone Hispania, employs 2,800 people at the moment, according to UGT. Bridgestone stated that it has to modify its production capacity in light of the current market conditions, which are marked by inflation, uncertainty and regulatory changes, says the report.

The Yokohama Rubber Co., Ltd. has expanded its FLAME GUARD series of flame-retardant conveyor belts with the launch of the FLAME GUARD ECO, which offers improved energy-saving performance. This is in line with the company’s medium-term management plan for fiscal years 2024–2026 –Yokohama Transformation 2026 (YX2026) – and aims to solidify its leading share in Japan’s conveyor belt market.

FLAME GUARD ECO is aimed at coal transport lines at ports and thermal power plants, which need conveyor belts that are flame-retardant for fire safety. To enhance energy-saving efficiency, Yokohama Rubber created a new rubber compound utilising technology acquired during the development of its ECOTEX conveyor belts, which have reached world-class power-saving performance. As the belt moves over the rollers, this lessens rubber deformation, which is a component in energy loss. Power usage and running resistance are thereby decreased. FLAME GUARD ECO reduces energy expenses and its environmental effect by lowering carbon dioxide emissions while simultaneously improving operational safety by combining flame resistance and energy economy.

With its self-extinguishing safety feature, the FLAME GUARD series provides flame retardancy with improved wear resistance, resistance to heavy oils and resistance to medium and high temperatures, making the belts suitable for a variety of operating requirements. The FLAME GUARD ECO variant also reduces resistance during roller passing for increased efficiency.

Apollo Tyres Ltd has launched the Vredestein Superpasso Pro competition-ready road bicycle tyres. This is the first model in the company’s all-new range of high-performance bicycle tyres scheduled for launch throughout the coming year.

The Superpasso Pro was developed using Apollo Tyres' cutting-edge ‘TriComp’ technology in Europe, which combines several rubber compositions for the tread and sidewall to maximise rolling resistance, puncture prevention and traction in both wet and dry situations. While the tyre's shoulder is composed of a softer composition to improve cornering grip at all speeds, the centre of the tread features a tougher compound to reduce rolling resistance and to prevent penetration. The new Superpasso Pro achieves a 14 percent improvement in rolling resistance, a 23 percent increase in puncture resistance and an eight percent weight reduction when compared to its Vredestein predecessor.

For TLR tyres, the new ‘Active Control’ technology offers a novel design that substitutes a bridging gap for the conventional overlapping centre join. Because of this development, the tyre is lighter and quicker, offering better control, better feedback and unwavering comfort. In order to increase puncture resistance and provide consumers the assurance that they can go farther, the Vredestein tyre also has a reinforced breaker layer. As part of a business collaboration with Apollo Tyres, the Dutch professional cycling team BEAT Cycling Club has put the Superpasso Pro through a rigorous testing process. Three sizes of the new Vredestein tyre are available: 700x25C, 700x28C and 700x32C. Both tubeless-ready (TLR) and tube type choices are available.

Nic Knippers, Division Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “The Superpasso Pro represents a significant leap forward in tyre technology, offering cyclists a product that excels in both performance and durability. With its innovative design and advanced materials, it delivers unmatched speed, comfort and reliability for cyclists of all levels.”

Thijs Zonneveld, Sportive Director, BEAT Cycling Club, said, “As a team that consistently pushes the limits of performance, we’ve been thoroughly impressed by the Superpasso Pro. The advancements in rolling efficiency, grip and durability have been evident in both race-day conditions and intense training sessions, and we’re excited to continue using it in competition.”

Bridgestone India has expanded its Flagship Select Store network with the opening of four new Select outlets in Hyderabad. With these new outlets, the company has taken its tally of stores in Hyderabad to 46 with an aim to transform the tyre buying and servicing experience by addressing the evolving needs of Indian consumers.

The Bridgestone Select Stores, which are supported by a robust premium network, offer an engaging and instructive experience that enables consumers to choose tyres with knowledge. To assist consumers get the most out of their tyres, the business also gives demos so they can see the impact that each service offers. At the moment, Bridgestone has a strong dealer network of 3,200, which includes 820 Bridgestone Select stores in India. Bridgestone India operates a few select storefronts in important cities including New Delhi, Ghaziabad, Bangalore, Kolhapur, Chennai and Hyderabad. The Select shops are designed to address a long-standing demand for a more intelligent tyre retail structure.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “Hyderabad is an important market for us, and we’re proud to expand this pioneering concept of Select stores in the city. Bridgestone is committed to provide superior products and services to customers in line with its mission of serving society with superior quality. At Bridgestone, we’ve consistently led in enhancing customer experience, and these stores will help customers in Hyderabad to make informed tyre choices tailored to their needs. It also offers our dealers a unique, differentiated format to drive more walk-ins. As tyres are the only point of contact between a vehicle and the road, the store is designed to offer customers premium products, services and an elevated buying experience through its exclusive network.”