Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Kenda Tires has introduced the KENDA K-SERIES RIPPER, a new tyre aimed at modern trail and all-mountain riders seeking speed, control and confidence across varied terrain. The model combines an aggressive yet fast-rolling tread design with dual-layer compound technology and a durable Trail Casing, positioning it as a versatile option from hardpack trails to technical descents.

The RIPPER is intended to fill the space between lightweight cross-country and downcountry tyres and heavier enduro offerings. According to Kenda, it addresses demand for a tyre that climbs efficiently, corners predictably and remains reassuring when trails become difficult, giving riders a single do-it-all solution.

Its neutral-void tread pattern is designed to balance rolling efficiency with traction. Large, broad-based knobs support braking performance and cornering stability, while the layout aims to deliver predictable handling as conditions change. A dual-layer compound pairs a high-traction trail compound with a fast-rolling base layer, enhancing grip on loose or technical ground while preserving efficiency and durability.

A robust Trail Casing is said to balance protection, durability and ride quality for aggressive trail riding and modern e-MTB use. An optimised 62 mm casing and tread width, a stable casing profile and optimised mould design contribute to confidence at the limit. Kenda describes the result as a long-lasting, high-mileage tyre combining speed, grip and durability for riders unwilling to choose between efficiency and capability.

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The Tire Industry Project (TIP) has appointed Dr Willie Peijnenburg to its external Assurance Group (AG), an independent advisory committee that guides the organisation's research programs.

Dr Peijnenburg serves as Professor of Environmental Toxicology and Biodiversity at Leiden University in the Netherlands and works as a Senior Researcher at the Dutch National Institute for Public Health and the Environment (RIVM).

His academic work covers environmental risk assessment, ecotoxicology, predictive modelling and the behaviour of emerging contaminants in ecosystems. He joins five other independent members on the committee.

"Questions around environmental emissions, chemical safety and the sustainability of mobility systems are becoming increasingly important. I was drawn to TIP’s Assurance Group by the opportunity to contribute to conversations that have real-world relevance. I look forward to working with fellow Assurance Group members to support robust, transparent science and evidence-based decision-making." said Dr Peijnenburg.

The organisation also announced the departure of committee members Dr John Spengler of the Harvard TH Chan School of Public Health and Dr Iseult Lynch of the University of Birmingham, noting their contributions to the research oversight body.

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Axens, a global process technology leader in refining, petrochemicals and circular economy applications, has been chosen by a US-based investor and project developer to supply a Process Design Package for a hydroprocessing unit. This unit is engineered to process 100 percent tyre pyrolysis oil (TPO), marking a significant step in alternative feedstock upgrading.

The broader project encompasses a local end-of-life tyre valorisation facility that integrates pyrolysis technology alongside the TPO-upgrading hydroprocessing unit. The operation will yield low-sulphur fuel for the domestic market, capped at a maximum sulfur content of 500 ppm. Currently in the FEED phase, the project anticipates a Final Investment Decision in 2027. Axens tailored the design package to meet specific product quality targets and site conditions, drawing on its hydroprocessing expertise and catalyst portfolio to enhance operational performance and product quality.

The developer's selection of Axens hinged on the company's extensive experience with hydroprocessing and upgrading projects involving alternative feedstocks. Axens' track record includes over 300 proven hydroprocessing references globally, covering applications such as Distillate Hydrotreating (Prime-D), Waste Lube Recycling (Revivoil) and Waste Plastic Pyrolysis Oil Hydroprocessing (Rewind Mix). The client particularly valued Axens' capacity to tackle TPO processing challenges and impurity management, alongside its proven project delivery capabilities as an experienced technology licensor.

The initiative delivers economic advantages while addressing a mounting waste management issue. By converting end-of-life tyres into valuable products, it fosters more resource-efficient value chains and supports local economic objectives through the production of transportation fuels.

Jean-Luc Nocca, Executive Vice-President Commercial Business Division, said, "This project highlights the growing interest in converting end-of-life tyres into valuable transportation fuels through robust and reliable upgrading technologies. We are proud to support our client with a tailored process design package that builds on Axens’ proven ability to address the specific challenges associated with tyre pyrolysis oil. This selection reinforces the versatility of our technologies in enabling circular economy solutions while delivering products that meet market and environmental requirements."

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Wallace Instruments has launched Wallace Instruments West Africa, a new Abidjan-based entity extending the UK materials testing equipment maker’s support for natural rubber producers across the region. The operation places servicing, calibration, spare parts and technical expertise closer to an established West African customer base that depends on Wallace instruments for plasticity, PRI and viscosity testing. The move is intended to shorten turnaround times and foster lasting local relationships.

Côte d’Ivoire, West Africa’s foremost natural rubber producer, ranks among the world’s leading exporters of technically specified rubber (TSR), supplying tyre and rubber product manufacturers globally, including the Americas. Properly maintained and calibrated instruments generate consistent, traceable results at source, strengthening confidence in shipment quality throughout the supply chain.

The Abidjan facility will feature a laboratory and training centre where customers can observe Wallace equipment in action and receive hands-on testing and technical guidance. Technicians trained by Wallace will use OEM calibration kits for fully compliant work, while customs-cleared spare parts stocks will cut lead times. An exclusive local partner will also provide servicing and calibration for other plantation and processing equipment across West Africa.

Chris Norval, Managing Director, Wallace Instruments, said, "Our aim is to bring trusted, traceable quality measurement closer to natural rubber production. Establishing Wallace Instruments West Africa helps our customers maintain reliable testing and strengthen quality control while giving the wider supply chain greater assurance in the test data. We're excited to be building our team locally and look forward to growing with the region."

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