Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Scandinavian Enviro Systems AB (publ) has disputed a request from Infiniteria Sweden AB and Infiniteria Europe Sàrl to terminate the company’s ongoing reorganisation. In a statement submitted to the Gothenburg District Court on 22 April, Enviro argued no grounds exist to end the process, originally approved on 27 February 2026. A creditors’ meeting on 18 March saw no opposition to the reorganisation continuing.

The dispute stems from Enviro’s decision to terminate the joint venture agreements with Infiniteria under Swedish law, calling them burdensome and loss‑making. Infiniteria filed a termination request on 15 April, which Enviro answered on 22 April. Enviro disputes the request and several supporting claims.

Enviro states the joint venture caused its financial difficulties, while its business plan shows opportunities to build a profitable enterprise using its patented technology. Infiniteria has asserted a preliminary damages claim of approximately EUR 84 million, but Enviro notes the claim is unsubstantiated and partially overlaps with ongoing arbitration announced on 6 February.

Enviro points to contractual liability caps, including EUR 3 million in the marketing and agency agreement and EUR 2 million in the license agreement. Infiniteria has not shown why these caps should not apply. Regarding the license agreement under English law, Enviro maintains termination was lawful, meaning Infiniteria’s exclusive right to Enviro’s technology has ceased.

Despite the legal conflict, Enviro reports strong global interest. A North American feasibility study is progressing faster than expected, and licensing dialogues are ongoing with around 10 stakeholders. Enviro remains determined to build long‑term value without the former joint venture’s constraints.

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Hankook Tire has released a new brand film titled ‘Formula E Rewind’, inspired by the ABB FIA Formula E World Championship. The company serves as the exclusive tyre supplier for the global all-electric racing series, which is organised by the Fédération Internationale de l’Automobile. The latest cinematic work follows a previous Formula E brand film introduced in April last year.

That earlier production focused on Hankook’s advanced motorsports technologies and research supported by cutting-edge infrastructure. Its high production quality earned a Silver Prize in Sound Design at the Seoul Video Advertising Festival 2025, one of South Korea’s largest advertising awards. The newly unveiled film employs a distinctive rewind visual technique, shifting attention from racing outcomes back to the origin of technology. It emphasises that every race starts with the tyre while promoting the innovative ‘iON’ brand, the world’s first full lineup of electric vehicle tyres.

The film dynamically showcases the next-generation electric racing machine GEN3 Evo, which reaches 322 kilometres per hour and accelerates from zero to 100 kilometres per hour in just 1.86 seconds. It also features the official electric racing tyre ‘iON Race’, delivering a powerful sense of speed. By reconstructing race sequences in reverse, the video creates a fresh narrative that boosts viewer immersion. The slogan ‘Where it all begins’ and a composite logo reinforce Hankook’s positioning as a key Formula E partner.

The brand film will be distributed across Hankook’s owned media platforms, including its global website, YouTube and Instagram, aiming to engage motorsports fans, EV users and future mobility consumers.

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Solvay has significantly expanded a global framework agreement with IMI, accelerating the installation of connected industrial sensors throughout its worldwide manufacturing network. Under the extended partnership, IMI remains Solvay’s preferred supplier, with over 5,000 sensors already deployed across 25 sites in 11 countries. The ongoing rollout is enhancing operational reliability and efficiency while simultaneously lowering costs and reducing the company’s environmental impact.

The connected devices, classified as Industrial Internet of Things sensors, continuously monitor vibration and temperature on critical machinery. This real‑time data allows Solvay teams to track asset performance, prevent unexpected breakdowns, and schedule maintenance precisely when needed. The group intends to expand the sensor network to 9,000 units by 2027, reinforcing its shift from traditional time‑based maintenance to a predictive, data‑driven approach.

This sensor initiative is central to Solvay’s Essential for Generations strategy, which prioritizes operational excellence and sustainability. By leveraging real‑time information, the company predicts equipment failures, cuts repair expenses, and limits energy losses and waste. Having scaled from just a few hundred sensors in 2023 to more than 5,000 installed globally, Solvay is building a more resilient and reliable industrial footprint across all regions.

Lanny Duvall, Chief Operations Officer at Solvay, said “Digitalisation is reshaping the way we run our plants. Expanding the use of connected sensors helps us make quicker and better-informed decisions that improve safety, reliability and energy efficiency – while also making our operations more competitive and cost‑effective. It’s a concrete accelerator of the operational excellence transformation we’re driving across Solvay as part of our Essential for Generations strategy.”

Diana Garcia, Global Business Development Manager, Digital Products at IMI, said, “The complexity of modern plant operations, coupled with constant pressure on margins, means the chemical industry cannot rely on manual inspections to ensure maintenance operations are efficient and effective. Our technology provides real‑time insights that support Solvay’s move towards predictive maintenance. We are pleased to deepen this successful collaboration.”

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Nexen Tire America has detailed how original equipment tyre development has shifted from a standalone process to an integrated engineering effort conducted alongside new vehicle design. The company explains that modern vehicle complexity, driven by electrification and advanced driver systems, requires tyre engineering to begin in parallel with suspension, chassis and electronic control development. This earlier collaboration allows tyre performance to be optimised for hybrid and electric vehicle demands such as noise reduction, load capacity and rolling resistance.

Aaron Neumann, Head of the Nexen Tire America Technical Center, describes how suppliers must now adopt faster development cycles and deeper technical collaboration. The traditional model of selecting off-the-shelf tyres has been replaced by purpose-built designs tuned to specific safety, handling and efficiency targets. Electric vehicles have added further criteria including range optimisation and tyre noise mitigation.

To manage these demands, Nexen has expanded its use of simulation and modelling technologies. Finite element analysis and data-driven tyre modelling allow engineers to evaluate performance early in the development cycle, reducing the number of physical prototypes required. Despite this digital focus, physical testing remains extensive and includes laboratory procedures such as high-speed endurance, rolling resistance, uniformity, noise and flat-spotting assessments.

On-road validation involves instrumented traction and braking tests, ride and handling evaluations, treadwear analysis and durability testing across varied surfaces and climates. Each tyre’s tread pattern, construction, footprint and profile are refined through iterative testing specific to the target vehicle. While some materials overlap with replacement tyres, original equipment fitments are engineered to balance performance, efficiency and comfort.

Over the past decade, Nexen Tire has more than doubled its original equipment portfolio in North America. This growth is attributed to an engineer-to-engineer collaboration model emphasising transparency and responsiveness. Many technologies developed for original equipment programmes, including advanced compounds and tread designs, are later incorporated into replacement tyres.

For consumers, these behind-the-scenes engineering efforts result in tyres more precisely matched to vehicle performance. Neumann notes that modern tyres rank among the most complex vehicle components, having to deliver safety, efficiency and comfort simultaneously across a wide range of conditions, even if that complexity remains largely invisible to drivers.

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