Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire emerged as a standout performer at the Red Dot Award 2026, securing six accolades in the Design Concept category. The South Korean manufacturer captured two Best of the Best honours alongside four Winner titles, underscoring its prowess in forward-thinking mobility design. This competition, recognised among the three premier design awards globally, evaluates concepts based on innovative potential at the prototype stage.

Among the top honours, the i-Flex Gen 2 received a Best of the Best award for its evolution as a next-generation airless tyre tailored for electric and autonomous vehicles. Building upon research initiated in 2015, this concept introduces a groundbreaking circumferential spoke structure that elevates visual design while reducing noise and enhancing stability. The second Best of the Best winner, Medi Buddy, emerged from collaboration with the Korea Institute of Design Promotion, integrating autonomous driving and AI into a smart intravenous system to alleviate anxiety for young patients.

The four Winner awards recognised the Bladder Upcycling Series, Concept S targeting 100 percent sustainable materials by 2050, the omnidirectional WheelBot2 and Bloom, an intelligent urban canopy. The full collection is slated for display at a special exhibition in Singapore. Hankook Tire, which in 2015 became the first Korean company to receive the Red Dot Luminary honour, later secured the iF Gold Award and an IDEA Bronze, completing a sweep of the top three design accolades.

Through continuous innovation and focus on sustainable mobility, the company continues solidifying its reputation as an industry leader committed to redefining transportation's future. The achievement reaffirms the company's global competitiveness, driven by commitment to sustainability and future-ready technologies.

Comments (0)

ADD COMMENT

Link Copied!

Pirelli prepares to take centre stage at its home race, the Formula 1 Pirelli Gran Premio d’Italia 2026, which marks the 77th edition of the historic event. The upcoming weekend at the Monza circuit is highly anticipated, driven by the fervent passion of the Italian tifosi and the venue’s deep-rooted legacy within motorsport. As the title sponsor, the Italian tyre manufacturer is set to celebrate its longstanding relationship with the Temple of Speed through a series of artistic and ceremonial initiatives.

The company’s bond with Monza transcends mere geographical proximity between its headquarters and the autodrome, being historically cemented by numerous victories on Pirelli rubber. A landmark triumph occurred on the circuit’s opening day in September 1922, when Pietro Bordino won the Grand Prix driving a Fiat 804. This year’s race will be commemorated with a unique trophy designed by the Italian artistic duo vedovamazzei, which will be presented to the top three finishers on Sunday, alongside special edition podium caps.

The trophy, named FRAGILE, is conceived as a layered composition of everyday household objects such as cups and bowls, stacked into a visually unsteady vertical form. The artists, Stella Scala and Simeone Crispino, drew inspiration from the ancient tradition of passing a communal drinking vessel to foster a sense of shared festivity. Their creation symbolises a victory that is held by an individual yet reflects the spirit of the broader community, including the team and fans, while also acknowledging the ephemeral nature of success.

The artistic process involved a blend of traditional sketching and advanced three-dimensional printing using nylon powder, which was subsequently painted and polished to a reflective finish. This commission is part of an ongoing annual project by Pirelli in collaboration with the Pirelli HangarBicocca Museum, now in its sixth edition. Previous artists who have contributed to this project include Alice Ronchi, Patrick Tuttofuoco, Ruth Beraha, Andrea Sala and Nico Vascellari.

Complementing the trophy, Pirelli Design has produced a special podium cap for the Monza weekend, featuring the iconic Azzurro blue of Italian sport. The cap, designed by Denis Dekovic, is adorned with gold embroidery and laurel wreaths, with the word Monza on the visor and an Italia 2026 emblem on the side. This exclusive merchandise is available for purchase online, adding a commemorative element for fans.

From a sporting perspective, the three softest tyre compounds will be available, with strategic simulations suggesting that a one-stop race is probable despite the availability of overtaking opportunities. The 5.793-kilometre circuit, characterised by long straights and low-downforce set-ups, will challenge drivers with energy management and rear axle traction, especially at the First Chicane and Ascari. While braking stability is crucial, the recently resurfaced track and new kerb modifications at specific turns will influence performance. Historical records highlight that Michael Schumacher and Lewis Hamilton share the most victories, Ferrari leads the constructors' tally and Pierre Gasly secured a memorable maiden win here in 2020.

Comments (0)

ADD COMMENT

Link Copied!

Tyres Europe has released three summary reports detailing the findings of comprehensive Life Cycle Assessment studies focused on representative European tyre categories, including passenger-car, truck and bus, as well as retreaded and regrooved variants. The publications mark a significant effort to evaluate the environmental footprint of these products across their entire lifespan.

The assessments, executed by Sphera, utilised average industry data from multiple European manufacturers. The research framework examined environmental impacts spanning raw material extraction, production, logistics, usage and end-of-life disposal. Adherence to stringent international protocols, including ISO 14040 and ISO 14044, ensured methodological consistency, with an independent peer review further validating the conclusions.

For both passenger-car and truck tyre models, the operational phase emerged as the dominant factor in most impact categories, primarily due to fuel consumption linked to rolling resistance. Raw material processing constituted the second-largest burden. A notable finding revealed that a high-performance truck tyre exhibited an 8 to 27 percent reduction in environmental impacts relative to a medium-to-low-performance counterpart, attributed to superior rolling resistance and enhanced tread life.

The retreading analysis stressed that circularity must be balanced with use-phase efficiency, with findings based on scenario-driven break-even analyses due to limited measured data. The reports assert that tyre sustainability cannot be judged by a single metric, advocating a holistic view of materials, manufacturing, mileage, and rolling resistance. These insights aim to inform policy frameworks, including the Ecodesign for Sustainable Products Regulation and EU climate legislation.

Comments (0)

ADD COMMENT

Link Copied!

Sri Trang Agro-Industry Public Company Limited (STA) was among 16 industrial organisations recognised for climate action during a recent Bangkok seminar. The event, held on 18 August 2026 at the Thailand Institute of Justice, marked the conclusion of the ‘Project to Promote Greenhouse Gas Emission Target Setting for the Industrial Sector towards Net Zero using the Science Based Target Approach (Phase 3)’, organised by the Thailand Greenhouse Gas Management Organization and Thammasat University's Center of Excellence in Energy Efficiency.

STA participated in developing a Net Zero Pathway aligned with updated certification criteria. The sustainability team shared insights on embedding Net Zero objectives into operations, highlighting management and employee roles in advancing the environmental agenda. A formal certificate was presented to Dr Saranthinee Mongkolratthe, the company's Sustainability Division Manager.

STA targets a 23 percent reduction in Scope 1 and 2 emissions by 2030 from a 2024 baseline, aiming for Net Zero by 2050. Initiatives include energy efficiency improvements, renewable energy adoption and emission reduction plans across factory and group levels. Digital technology and artificial intelligence are deployed for carbon management, enabling performance monitoring and data analysis to support long-term decisions.

STA is also developing low-carbon natural rubber throughout its supply chain to meet global demand for sustainable products. The company's project involvement and recognition demonstrate its commitment to translating targets into action, positioning the business for low-carbon growth while contributing to Thailand's national sustainability objectives.

Comments (0)

ADD COMMENT

Link Copied!