Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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JK Tyre & Industries  is investing INR 11.3 billion to expand production capacity across truck and bus radial, passenger car radial and off-the-road tyre segments, as strong demand pushes utilisation levels close to full.

The programme will raise overall capacity by about seven percent through projects at its Banmore, Laksar and Mysuru plants. Passenger car radial expansion at Banmore has been completed and is ramping up, with full capacity expected by July 2026. Truck and bus radial capacity at Laksar is due to come on stream by April 2026, while the off-highway expansion at Mysuru is already complete.

The investment forms part of the company’s broader INR 50 billion capital-expenditure plan over five years, focused on premium passenger tyres and radial technologies. Management said the share of larger-rim passenger tyres in its mix had risen to about 31 per cent from 27 per cent a year earlier, underpinning the need for additional capacity.

Indian operations are running at more than 90 percent utilisation, with radial tyre capacity above 95 per cent and consolidated utilisation above 85 percent. The expansion is intended to support continued growth in domestic replacement and original-equipment demand, as well as exports.

Separately, JK Tyre has completed the merger of subsidiary Cavendish Industries Ltd., after improving its utilisation from roughly 30 per cent to more than 95 per cent. The integration is expected to deliver operational synergies and strengthen capacity availability across product lines.

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Falken Tyre Europe GmbH is reshaping its summer tyre portfolio in response to shifting automotive trends on the continent, with a significant expansion planned for 2026. The updated lineup directly addresses the growing dominance of SUVs – which now represent 54 percent of new car registrations – and the accelerating shift towards electrification, with battery-electric vehicles holding a 17.5 percent market share in the first half of 2025. These developments have created heightened demand for larger tyre sizes and increased load capacities to accommodate heavier vehicle weights and the instant torque delivery of electric powertrains, all while preserving ride comfort and safety.

A key element of this enhanced portfolio is the AZENIS FK520, which now encompasses a broader array of larger rim diameters and wider footprints to suit both premium SUVs and high-performance automobiles. Its construction continues to emphasise a balance of strength and weight efficiency, incorporating reinforcement materials that support stability during demanding cornering and braking manoeuvres on dry tarmac. This approach ensures that drivers of heavier, more powerful vehicles can still experience precise handling characteristics.

For the rapidly expanding segment of battery-electric and hybrid vehicles, the e. ZIEX line has been developed to address their unique operational requirements. New size additions cater directly to popular electric models, while original equipment approval for Audi Q6 e-tron underscores its suitability for modern EV platforms. The tyre’s engineering focuses on extending range and durability through a carefully designed tread structure that promotes uniform pressure distribution, thereby reducing internal resistance and slowing the rate of wear across the contact patch.

At the pinnacle of the range, the AZENIS RS820 draws directly from Falken’s involvement in endurance motorsport to deliver ultra-high-performance capabilities for exotic sports cars and supercars. Its compound formulation and shoulder architecture are optimized for lateral stiffness on dry circuits and reliable grip in wet conditions, a combination that has led to its selection as original equipment on a premium performance sedan. Complementing these specialist products, the ZIEX ZE320 offers a broadly accessible option for everyday passenger cars, incorporating features that reduce interior noise and improve fuel economy through a lighter, more efficient casing structure.

Marcus Schulz, Product Manager, Falken, said, “Consumer demand for EVs and SUVs is reshaping Europe’s automotive landscape and Falken is ready to meet that challenge. Our 2026 summer range has grown in the areas where we are noticing this growth, ensuring more of Europe’s drivers can rely on Falken’s safe, efficient and performant range – always backed by our five-year guarantee.”

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Maxxis tyres demonstrated their competitive edge during the 2026 King of the Hammers (KOH) off-road racing event, where affiliated athletes achieved notable success across several demanding vehicle classes. The most significant victory came in the premier 4900 UTV Hammers Championship, where competitor Jeff Martin secured the overall win. Martin, driving for the Blais Motorsports team in the Open UTV category, navigated the notoriously difficult Johnson Valley landscape on Maxxis Roxxzilla tyres. His performance was characterised by strategic driving and steady control, which allowed him to outpace the competition and claim the top position.

Further highlighting the capability of the Roxxzilla tyre, legendary motocross figure Jeremy McGrath turned in a remarkable performance by finishing ninth overall. This achievement was particularly impressive given that McGrath was competing in the Pro Stock NA class against a field largely composed of more powerful turbocharged vehicles. His top-ten result served as a testament to both his driving expertise and the reliability of his Maxxis rubber. The UTV Pro Modified class also saw Maxxis-supported athletes dominate the podium, with Scott Lesage taking first place and Tommy Thompson securing second.

The punishing nature of the event was evident in the experience of Can-Am driver Hunter Miller. After contending near the front of the 4900 race, Miller’s bid for victory was derailed by a steering malfunction. Despite sustaining significant damage to his vehicle, he demonstrated considerable resilience by continuing to fight through the field and ultimately finishing eighth in the Open UTV class. Before the main events, Maxxis athletes had already established a strong foundation during the earlier Desert Challenge, with Dustin Jones and Todd Zuccone each earning podium finishes in their respective classes. The collective results throughout the week’s racing reaffirmed the brand’s reputation for providing durable, high-performing and consistent tyres capable of handling the extreme and varied conditions that define the King of the Hammers.

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The Association of Natural Rubber Producing Countries (ANRPC) had the pleasure of welcoming Thomas Colonna, Head of the Asia Regional Office from the European Forest Institute (EFI), for a courtesy visit to its Secretariat in Kuala Lumpur on 13 February 2026.

The meeting provided a valuable platform for constructive dialogue focused on strengthening collaboration in sustainability and responsible natural resource management. Both parties exchanged views on potential joint initiatives, with particular attention given to supporting smallholder farmers across ANRPC member countries in the context of evolving global environmental requirements.

The discussions underscored a shared commitment to advancing cooperation and promoting resilient, sustainable practices within the natural rubber sector, marking a positive step forward in the relationship between the two organisations.

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