Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Sailun Group has received an upgraded ESG rating from the internationally recognised index provider MSCI, moving from A to AA. This latest assessment cements the company’s top position within China’s tyre industry on MSCI’s ESG rankings and places it among the highest-rated tyre manufacturers worldwide.

Following its previous upgrade to an A rating in 2025, Sailun Group’s further rise to AA signals strong endorsement from global capital markets regarding the firm’s ESG governance, execution capabilities and ability to generate long-term value. This progress stems from the company’s sustained effort to integrate sustainability principles across its entire operations, including global expansion, research and development, manufacturing, labour management and supply chain oversight.

Looking forward, Sailun Group intends to press ahead with its eco-friendly sustainable development strategy, using its industry leadership to help steer the global tire sector towards a new phase of high-quality and sustainable growth.

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FORNNAX TECHNOLOGY PVT LTD recently convened its Fornnax Annual Meet 2026, a landmark gathering that celebrated the organisation’s complete achievement of its targets. The event brought together top professionals from across the company for a day focused on leadership development, recognition of excellence and strategic planning. The atmosphere was marked by a shared sense of pride and purpose, with activities ranging from intensive leadership sessions to an emotional award ceremony and a vibrant celebration reflecting the firm’s core spirit.

The keynote address was delivered by Director and CEO Jignesh Kundaria, who traced the company’s journey from its earliest days without a formal blueprint to its current status as a globally recognised multi-division original equipment manufacturer. Kundaria spoke of building the enterprise through relentless determination and engineering excellence, emphasising that Indian-made machinery could set worldwide standards. His narrative highlighted grit and growth, weaving together humble origins with the firm’s present stature as an internationally respected brand.

Kundaria also presented a detailed review of Fornnax’s major recent accomplishments, including the launch of the R-MAX3300, described as the world’s largest secondary shredder. This engineering breakthrough demonstrates the company’s ability to lead at the highest levels of industrial performance. Additionally, he showcased the development of Fornnax’s largest New Product Development centre and demo plant, a facility designed to accelerate innovation and allow customers to experience solutions at full operational scale. A new state-of-the-art manufacturing facility was also unveiled, aimed at boosting capacity and meeting rising global demand.

A defining segment of the annual meet involved forward-looking roadmaps presented by heads of four key functional pillars. The Head of Sales outlined an ambitious market expansion strategy for deeper geographical penetration and customer-centric growth. The Design Department head focused on accelerating product development cycles and expanding differentiated solutions. The Production Department leader presented plans for capacity optimisation and quality enhancement using the new facility. Meanwhile, the Project and E&I Department head detailed strategies to strengthen project execution and reduce delivery timelines. The Service Department head committed to building a responsive post-sales ecosystem with faster turnaround times and proactive maintenance support.

The event also featured leadership training sessions that encouraged ownership and accountability among participants. An awards ceremony recognised individuals and teams who had driven the company’s complete achievement, with each honour reflecting real effort and tangible results. The gathering served as a reminder that behind every milestone are people who refused to settle for mediocrity.

All departmental roadmaps collectively converge on an ambitious financial target: achieving INR 5 billion in revenue by 2030. The Fornnax Annual Meet 2026 thus stood as both a celebration of past performance and a strategic launchpad for future growth, underscoring the organisation’s commitment to innovation, operational excellence, and customer-centric engineering on a global scale.

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Zeon has confirmed its participation at Chemspec Europe, the premier international exhibition for fine and speciality chemicals, taking place in Cologne from 6 to 7 May 2026. The event gathers global manufacturers, suppliers and industry experts to foster connections and explore innovations across the chemical value chain.

At the trade fair, Zeon aims to engage with both current and potential partners. Discussions will centre on pressing challenges and future trends within the speciality chemicals sector while also identifying fresh avenues for collaboration and technological advancement.

Attendees of Chemspec are invited to visit Zeon for an exchange of ideas. The company’s representatives will be located at Booth D89 within Hall 8, ready to discuss opportunities and industry developments in person.

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NEXEN TIRE has secured a role as an original equipment supplier for the 2026 Jeep Cherokee, which introduces Stellantis’ first hybrid system. The new Cherokee is estimated to achieve 37 miles per gallon and travel over 500 miles on a single tank of fuel.

The tyre chosen for this model is NEXEN’s ROADIAN GTX, engineered specifically for SUVs and crossover vehicles. Its advanced compound maintains stable braking performance across both summer and winter conditions, while an optimised tread pattern enhances stopping power on dry and snowy roads. Improved mileage extends replacement intervals, and a zigzag tread design distributes road pressure evenly to prevent sudden load shifts, thereby increasing driving stability. Additional benefits include low noise, snow traction and overall ride comfort.

Having already been selected as original equipment for multiple SUV models from global automakers, the ROADIAN GTX demonstrates the quietness and driving stability required for hybrid SUVs. Its technology suite meets the specific demands of electrified vehicles, reinforcing NEXEN TIRE’s reputation for quality and performance in the original equipment market.

“By supplying OE tyres for Jeep’s first hybrid SUV in North America, we have once again demonstrated our competitiveness in the future mobility market. We will continue to strengthen our supply to global automakers through ongoing R&D and strong partnerships,” a NEXEN TIRE official said.

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