Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Michelin unveiled the MICHELIN X Multi T2 at IAA Transportation 2026 in Hannover, presenting the trailer tyre in the widely used UK and Ireland size of 385/65 R22.5. Designed for regional and mixed transport operations, the tyre is engineered to manage heavy loads, resist lateral forces during manoeuvring and remain dependable across fluctuating operating conditions.

Compared with its predecessor, the X Multi T2 delivers as much as 15 percent greater mileage and up to 6 percent reduced rolling resistance. Its development centres on carcass stability and robustness, making it suited to demanding trailer duties spanning general cargo, containers, refrigerated goods, tankers and bulk haulage, along with car, specialised and heavy-haul transport. Such operations frequently involve peak loads, tight manoeuvring and inconsistent road surfaces, all of which affect tyre life, so a durable carcass and damage-resistant tread directly support cost-effectiveness.

Four principal innovations underpin the tyre. REGENION technology continuously forms new grooves as the tread wears, preserving grip and mobility throughout service life. The CARBION compound enhances mileage, rolling resistance and wear resistance. Within the structure, OPTICOIL is a weight-saving bead architecture, while DURACOIL strengthens the tyre-to-rim bond for greater stability. Michelin also employs POWERCOIL, a newer generation of lighter, longer-lasting steel cables.

As a multi-life product, the X Multi T2 can be regrooved and retreaded for notable total cost of ownership (TCO) savings. Regrooving takes place once tread depth reaches 3–4 mm, extending casing life in its most fuel-efficient state. Worn regrooved tyres can then be retreaded as Michelin Remix tyres at the company's Stoke factory, a process adding roughly 20 kg of raw materials versus about 70 kg for a new tyre. Retreads follow the local-to-local principle, being used exclusively within UK and Ireland, supporting skilled domestic jobs and avoiding export-related environmental impact. The tyre carries rolling resistance class B, wet grip class C and external noise class A under EU labelling, plus 3PMSF and M+S winter markings.

Andrew French, B2B Sales Director, Michelin UK & Ireland, said, “Alongside durability and versatility, Michelin recognises the growing pressure hauliers face to reduce rolling resistance, as trailers form an integral part of the total cost of ownership (TCO) equation. This is something our latest generation trailer tyre can help operators to achieve.”

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Goodyear Chile has reinforced its dedication to sustainability and the circular economy through programmes that encourage responsible handling of end-of-life tyres while supporting environmental protection across the country.

Beyond producing and selling tyres, the company ensures its discarded products are managed in an environmentally sound manner. These tyres are collected and treated at authorised recycling plants, where mechanical processes convert them into reusable materials suitable for new products and applications, in line with Chilean regulations for out-of-use tyres and the firm’s sustainability goals.

Goodyear Chile also continues working to meet requirements under Chile’s Extended Producer Responsibility Law. It currently uses two management mechanisms tied to regulatory categories. For Category A, covering tyres with rims under 57 inches except those measuring 45, 49 and 51 inches, the company participates in NEUVOL, a collective nonprofit system focused on collecting and recovering end-of-life tyres. Together with NEUVOL, Goodyear Chile sends these tyres to Polambiente, a Santiago-based recycler specialising in mechanical recycling that turns them into raw materials and products for new uses.

For Category B, which includes tyres with rims of 45, 49 and 51 inches and wheels 57 inches or larger, Goodyear Chile has operated under a management plan approved by the Ministry of the Environment since 2022, becoming the first Category B tyre company to secure such authorisation in Chile. It has consistently met annual collection and recovery targets for 2023, 2024 and 2025. These tyres go to Rembre Tires in northern Chile, where granulation recovers 100 percent of the tyre, separating rubber and steel for various applications.

Goodyear Chile’s responsible tyre management predates the REP Law targets and reflects its broader effort to cut environmental and social impacts. For over 10 years, it has advanced recycling initiatives and maintained a zero-waste-to-landfill policy while continuing research into more sustainable materials, including alternative raw materials, to help Chile reduce waste and build a more sustainable future.

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, wrapped up its support for the 12th round of the season. The WRC Rally Chile Biobío concluded on 13 September near Concepción, Chile, with Hankook’s off-road Dynapro R213 tyres proving central to the event.

The rally featured 16 special stages covering 311.18 competitive kilometres. Competitors tackled forest roads and rugged, unpaved mountain terrain around Concepción and the Biobío region, beside Chile’s Pacific coast. The route blended fast corners with compacted gravel made of volcanic ash particles and small stones, severely testing both drivers and tyres. Repeated runs over rough ground magnified the difficulty.

Hankook’s Dynapro R213 was available in Hard and Soft compounds, letting teams strategically select tyres for surface and weather conditions. The tyre offered flexibility on steep slopes and across varied ground, from soft earth to thick gravel. Oliver Solberg of Toyota GAZOO Racing claimed his second win of the season, following his Rallye Monte-Carlo triumph. The result also earned Toyota the 2026 Constructors’ Championship, its sixth straight since 2021 and tenth overall.

The 2026 WRC season now moves to the 13th round, WRC Rally Italia Sardegna, scheduled for 1–4 October near Alghero, Sardinia. That event combines demanding coastal and interior mountain roads, with tight corners and blind crests that restrict forward visibility, placing high demands on tyre traction and durability.

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Bridgestone has unveiled the V-Steel Highway Service 3 (VHS3), a new high-speed radial tyre engineered for mobile all-terrain cranes. As a global leader in premium tyres and sustainable mobility solutions, the company designed the product to enhance vehicle and fleet performance. The VHS3 delivers improved wear life while helping reduce downtime and maintenance costs, enabling operators to perform confidently in demanding environments.

Compared with its predecessor, the VHS2, the new tyre offers up to 12 percent longer wear life. Bridgestone achieved this through an advanced rubber compound technology and an optimised contact area that minimises irregular wear. A new tread design featuring wide grooves and extended lug blocks further combines longer wear life with improved grip and stability on highways and off-road terrain.

The VHS3 is also 24 kg lighter than the VHS2, assisting fleets in reducing fuel consumption and operational costs while maintaining durability and improving load capacity. This results from a lighter casing design with a lighter belt construction. Bridgestone's new crane tyre will be available from September 2026 in size 445/95R25 178F.

Bas Rijpma, Fleet Manager, Sarens Netherlands, said, "In our business, reliability, uptime and efficiency are critical. Bridgestone has been a trusted partner to Sarens for more than a decade. As the next generation crane tyre, the VHS3 is already delivering very promising results. We have observed no irregular wear, the robustness we require for demanding heavy transport operations and favourable fuel efficiency potential thanks to its lighter weight. Combined with the TPMS solution, which gives us real-time insight into tyre pressure and temperature, the VHS3 helps us optimise tyre performance and minimise downtime. Together with low noise levels, it gives us confidence that Bridgestone VHS3 is setting a new standard for crane tyre performance."

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