Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Kuraray America, Inc. (KAI) threw its support behind Japan Festival Houston 2026, joining the weekend-long cultural showcase as both a sponsor and an active participant. The event served as a bridge between the company's Japanese origins and the Houston community it calls home.

Organised by the Japan-America Society of Houston (JASH), the two-day celebration gave visitors a window into Japanese culture. Attendees explored traditional and contemporary art, enjoyed live performances and authentic food, took part in family-oriented activities and browsed vendors selling Japanese merchandise and handcrafted items. The festival returns each year to honour Japanese culture in Houston while deepening ties between Japan and the United States.

KAI contributed as an Entertainment Underwriter sponsor, helping fund programming that made a weekend devoted to cultural connection, learning and community involvement possible. The occasion carried extra weight given that Kuraray reaches its 100th anniversary in 2026. Launched in Kurashiki, Japan, in 1926, the company evolved into a worldwide specialty chemical enterprise without losing its deep Japanese roots. For KAI's Houston-based employees, the festival became a way to honour that background and encourage cultural understanding close to home.

Over the course of the weekend, 21 KAI employees donated their time across various shifts, pitching in from Saturday morning until Sunday evening. Such involvement mirrors Kuraray America's wider dedication to supporting the communities where its workers reside and labour, and the company has backed the festival as a sponsor for several years running. KAI thanked every employee who volunteered, along with JASH for continuing to unite Houston through culture, education and meaningful interpersonal exchange, and offered particular gratitude to Mieko Davidson, Reiko Fuwa and Tomo Tani for their efforts.

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BKT has opened a 10,000 sq ft distribution facility in Sankagiri, Tamil Nadu, as the Indian tyre maker seeks to strengthen its position in the commercial vehicle radial segment in a key freight corridor.

The site, operated by authorised distributor Sri Jayanthi Roadways, is intended to improve product availability across eight markets — Salem, Sankagiri, Namakkal, Erode, Coimbatore, Dharmapuri, Krishnagiri and Karur — while enabling closer engagement with fleet operators and dealers.

Tamil Nadu is one of India’s largest industrial and logistics centres, with extensive road infrastructure and high freight movement. The company said these factors make the state a strategic market for commercial vehicle tyres.

Sankagiri, a major trucking hub linking Salem, Coimbatore and Kerala, has been selected to support distribution across southern India. The facility is expected to serve as a point of contact for fleet operators and channel partners, strengthening the group’s regional presence.

The opening was accompanied by a partner event attended by dealers, fleet operators and regional transport representatives. A flag-off ceremony for seven commercial vehicles fitted with BKT tyres was also held.

Representatives present included Satish Sharma, Senior President and Director for Business Development and Strategy at BKT, and Amitkumar Agarwal, National Sales Head for Commercial Vehicle Radial Tyres at BKT. Local industry figures, including N R S (a) N Kandhasamy of the Sankagiri Lorry Owners Association and P Shanmugam of the Sankagiri Taluk Bus Owners Association, also attended.

Agarwal said: “Tamil Nadu is one of BKT Tyres priority growth markets for the commercial vehicle tyre segment, given its strong transport ecosystem, developed infrastructure and mature fleet operator base. As we continue to expand our on-highway business in India, strengthening our presence in key freight and logistics hubs is critical to building closer relationships with customers and improving access to our products.

“Sankagiri's strategic location and deep-rooted transport community make it an important market for our growth ambitions in the region. Through our partnership with Sri Jayanthi Roadways, which brings over four decades of industry experience, we are creating a stronger platform to serve fleet operators, transporters and channel partners. This facility is an important step in our commitment to building a robust distribution network and expanding BKT Tyres commercial vehicle tyre footprint across South India.”

The move comes as the company expands its commercial vehicle radial portfolio in India, targeting demand from the country’s transport sector.

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Dunlop will continue as the exclusive tyre supplier to the FIM Endurance World Cup Superstock and FIM Production World Trophy classes through the end of the 2029 season. The three-year extension with Endurance Moto Promoter, promoter of the FIM Endurance World Championship, preserves a role Dunlop has filled in Superstock since 2022 and in Production since that category's 2025 debut.

The agreement also maintains Dunlop's position as an Official Partner of the FIM EWC, a relationship that began in 2016. Teams across both classes will keep using the Dunlop KR slick range, receiving consistent performance, reliability and technical support whatever their size. Since 2022, the manufacturer has aided the steady progress of both grids in performance and competitive depth.

In the Formula EWC, where tyre choice stays open to all manufacturers, Dunlop will keep collaborating closely with several leading teams. It remains the most successful tyre brand in Championship history. The 2027 season opens with the 24 Heures Motos at Le Mans, France, from 8 to 11 April 2027.

Wim Van Achter, Motorcycle Motorsport Manager EMEA, Dunlop Motorcycle Europe, said, “We are honoured to continue our partnership with the FIM Endurance World Championship and EMP as the exclusive tyre supplier for the Superstock and Production classes. EWC is a valuable arena for the active development of Dunlop’s KR racing tyres, which are available on the market for racers and track day riders. This partnership represents a stamp of approval for our tyres and a further incentive to continue developing the next generation of the Dunlop KR racing range in one of the most competitive racing environments.”

Claude Michy, President, Endurance Moto Promoter, said, “We are delighted to continue the longstanding partnership between the FIM EWC World Championship and Dunlop as the sole tyre manufacturer for the Superstock and Production classes. Endurance racing is a discipline that demands performance but also great consistency and complete trust between the teams and their technical partners. Dunlop has unique expertise and experience in this field and has always demonstrated its ability to meet the particularly high standards of the FIM EWC World Championship. This renewal reflects the quality of our collaboration and our shared commitment to keep promoting the championship. Above all, the main goal is to continue supporting the Superstock and Production teams as well as possible, thanks to a new allocation system.”

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Hankook Tire has earned 11 podium placements in the 2026 WhatTyre Awards, marking its sixth straight year of recognition at the UK-focused honours. The awards, run by a specialist tyre news and comparison platform, spotlight leading products available to British motorists and rely on a scoring algorithm to rank top performers across the market.

The company’s 2026 haul includes three category victories, two Highly Recommended mentions and six Commended awards, reflecting the breadth of its portfolio and its emphasis on performance, safety and innovation. Its Ventus evo tyre retained the Performance of the Year title for a second consecutive year, with design features including an AI-assisted mixing process, extra-rigid sidewalls and tread blocks and low rolling resistance.

The Ventus evo’s latest honour follows strong showings in the 2026 Auto Bild summer tyre test, where it competed against 50 rival products, and the Auto Bild Allrad tyre test, which featured nine competing tyres. Hankook’s electric vehicle range also drew attention, with the iON evo named Electric Car Tyre of the Year for a third straight year after wins in 2024 and 2025, while the iON FlexClimate received a Commended award in the same category.

Recognition extended across SUV, summer, all-season, winter and super-sport segments. The iON evo SUV won SUV Tyre of the Year, the Ventus Prime4 was Highly Recommended in the Summer Tyre of the Year category, and the iON FlexClimate SUV earned Highly Recommended status among all-season SUV tyres. Commended awards went to the Ventus S1 evo Z in the super-sport category and the Kinergy 4S2 among all-season tyres.

Winter products also featured, with the Winter icept RS3 commended in the Winter Tyre of the Year category and both the Winter icept evo3 and Winter i*cept evo3 X recognised among winter performance tyres. The 11 awards across multiple segments underscore the strength and diversity of Hankook’s UK range, from sports and premium summer tyres to dedicated EV, SUV, all-season and winter solutions.

Complete list of winning tyres from Hankook:

1. Winner – Performance Tyre of the Year: Hankook Ventus evo
2. Winner – SUV Tyre of the Year: Hankook iON evo SUV
3. Winner – Electric Car Tyre of the Year: Hankook iON evo
4. Highly Recommended – Summer Tyre of the Year: Hankook Ventus Prime4
5. Highly Recommended – All-Season SUV Tyre of the Year: Hankook iON FlexClimate SUV
6. Commended – Super-sport Tyre of the Year: Hankook Ventus S1 evo Z
7. Commended – All- Season Tyre of the Year: Hankook Kinergy 4S2
8. Commended – Winter Tyre of the Year: Hankook Winter i*cept RS3
9. Commended – Winter Performance Tyre of the Year: Hankook Winter i*cept evo3
10. Commended – Winter Performance Tyre of the Year: Hankook Winter i*cept evo3 X
11. Commended – Electric Car Tyre of the Year: Hankook iON FlexClimate

Chris Anthony, Managing Director at Tyres & Accessories, Tyrepress and WhatTyre, said, “With 11 tyres winning, being highly recommended or commended in the 2026 WhatTyre Tyre of the Year awards, Hankook is arguably the most successful tyre manufacturing this time round. With hundreds of thousands of tyres in our database and multiple tyre manufacturers competing, that result is a significant achievement – that fact that Hankook's recognition takes place across range of categories that includes everything from all-season SUV tyres to super-sport tyres only serves to underline the point.”

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