Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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Doublestar Tire emerged as a prominent exhibitor at the 2026 Latin Tyre & Auto Parts Expo in Panama City. The premier industry gathering for the Americas attracted over 700 international exhibitors and more than 30,000 professional trade visitors, providing a substantial platform for automotive parts and tire manufacturers.

The Panamanian event serves as a critical commercial gateway, radiating trade opportunities across more than 20 neighbouring nations. Given Latin America’s varied topography and climatic extremes, which demand superior tyre resilience and wet traction, Doublestar has collaborated with regional partners to engineer customised products. These targeted solutions have secured considerable market acceptance and popularity throughout the area.

Among the showcased innovations, the TBR tyre D902 integrates a wear-resistant compound with an advanced tread pattern, ensuring dependable stability for long-haul routes in tropical heat. The DSU02, a premier passenger car tyre, demonstrates exceptional protection against abrasion and impact, coupled with superior handling in both wet and dry conditions. A diverse portfolio of economically priced models further drew significant attention from purchasing agents.

This strategic participation has notably amplified Doublestar’s brand presence across the American markets and established a robust framework for deeper local engagement. Committed to delivering high-performance, value-added transportation solutions, Doublestar continues to reinforce the international standing of Chinese tyre manufacturers through quality-driven innovation.

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Barez Industrial Group, Iran’s leading tyre manufacturer, observed its 29th consecutive year of activity on the Tehran Securities Exchange during a commemorative event held on 23 August 2026. The gathering featured the traditional exchange bell ceremony, underscoring the company’s enduring footprint in Iran’s capital markets.

Speaking on the occasion, Jamal Mirzaei, CEO of Barez Industrial Group, spoke of the organisation’s momentum, asserting that current undertakings and forward-looking blueprints are steadily carving out its tomorrow. The firm’s leadership used the platform to reaffirm its commitment to sustained growth and operational excellence.

Originating as a provincial manufacturer in Kerman back in 1985, Barez has since risen to become a linchpin of the national tyre industry. Strategic upgrades to production lines and the integration of cutting-edge manufacturing processes have propelled its reach beyond borders. Since joining the TSE in 1997, it has outshone six other listed peers in the rubber and plastics category, claiming the largest share of the sector’s overall valuation, which exceeded IRR 330 trillion at the prior session, with the group responsible for over IRR 120 trillion of that figure.

The proceedings also included an award presentation, with TSE Chief Mahmoud Goudarzi offering a commemorative token to Mirzaei in appreciation of the firm’s three-decade record of transparent engagement with the exchange. Later, a press engagement allowed the executive team to walk reporters through notable milestones, pipeline ventures and strategic forecasts, fostering a clearer view of the company’s roadmap for investors and analysts alike.

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Continental has introduced a 32-mm variant of its Aero 111 road tyre, expanding the range of its most aerodynamically advanced model. Developed in partnership with Swiss Side, this wider version aims to deliver the same drag-reducing performance while catering to cyclists seeking a combination of speed and improved comfort on demanding surfaces.

The tyre’s aerodynamic efficiency is achieved through a patented tread pattern featuring 48 precision cavities that function as vortex generators. This design manipulates airflow around the front wheel to delay separation, maintaining optimal performance across varying wind angles. The result is a significant reduction in drag and an enhanced sailing effect, allowing for greater forward propulsion with reduced rider effort.

Despite its broader profile, the tyre maintains its speed and durability credentials through Continental’s BlackChili compound, ensuring low rolling resistance and dependable grip in all conditions. Protection is provided by the Vectran Breaker layer, and the tubeless-ready casing is compatible with hookless rims. Offered in black sidewall and three widths, the Aero 111 now serves a wider array of road cycling demands.

Hannah Ferle, Road Product Manager, Continental Tires, said, “With the addition of the 32 mm width, we truly are offering aero performance from every angle. Developing the Aero 111 alongside Swiss Side has allowed us to build a tyre like no other, one that performs across even the most demanding conditions. The Aero 111 has already proven the benefits of advanced airflow management, but this additional width allows us to bring those same aerodynamic gains and crosswind-taming technologies to the modern road cyclist who refuses to compromise on comfort.”

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TyreSafe has issued a fresh warning to UK motorists regarding the persistent dangers of part-worn tyres, drawing on the findings of recent multi-agency enforcement operations. The safety charity has underscored that despite ongoing efforts to regulate the sector, significant compliance failures continue to place drivers at risk. These concerns are based on collaborative inspections conducted over the past year with Trading Standards, police forces and local authorities, which have revealed systemic issues within the market.

Enforcement actions in Norfolk and Lancashire have exposed alarming deficiencies in the safety and legality of part-worn tyres on sale. In Norfolk, an inspection of nearly 200 tyres across several retail outlets found that over a third were in a dangerous condition, featuring exposed cords, structural damage and inadequate repairs. Remarkably, only a single tyre out of the entire batch satisfied all legal requirements, leading to the immediate removal of unsafe products and subsequent enforcement measures against non-compliant sellers.

Parallel operations in Lancashire painted an equally concerning picture, where none of the 30 part-worn tyres examined met the mandatory legal standards. Every tyre inspected failed to display the compulsory ‘PART-WORN’ marking, and many exhibited serious defects such as embedded objects, sidewall damage and substandard repairs. These discoveries have prompted ongoing engagement with businesses to encourage better practices, though the overall findings highlight a widespread disregard for established safety protocols.

In response to the enforcement outcomes, TyreSafe has noted that educational initiatives have yielded some positive changes among retailers. Certain businesses have enhanced their understanding of legal obligations, reduced their stock of part-worn tyres or transitioned to offering new budget alternatives. Nevertheless, the charity maintains that part-worn tyres remain a high-risk category, as compliance is not uniformly observed, leaving consumers vulnerable to products with undocumented histories and hidden structural weaknesses that are not always visible during a casual inspection.

The organisation has emphasised the critical distinction between tyres fitted to used vehicles and those sold as standalone part-worn products. While the former are acquired as part of a complete car purchase, the latter are individual items whose safety and legality depend entirely on the retailer’s diligence. TyreSafe has reiterated that these tyres must meet strict legal criteria, including a minimum tread depth of two millimetres, successful pressure testing and freedom from cuts or bulges, yet enforcement shows these rules are frequently ignored.

Motorists are being strongly urged to exercise caution and prioritise their safety by sourcing tyres from reputable suppliers and conducting regular checks on air pressure, condition and tread depth. TyreSafe has highlighted that opting for part-worn tyres on cost grounds can prove false economy, given their reduced lifespan and elevated risk of sudden failure. The charity continues to advocate for new tyres as the safest choice, stressing that the unknown history of part-worn products can have dire consequences in real-world driving conditions.

Stuart Lovatt, TyreSafe Chair, said, “Our recent education and enforcement activity revealed a deeply concerning picture of tyre safety on UK roads. Too often, part-worn tyres are being used as a dangerous short-term fix rather than a safe, compliant solution. We encountered vehicles fitted with severely aged tyres that should have been removed from service years ago, alongside single-tyre replacements fitted purely to secure an MOT pass. This creates highly unstable and potentially dangerous combinations, including mismatched summer and winter tyres on the same axle, which can seriously compromise braking and handling. Perhaps most alarming, none of the part-worn tyres we inspected carried the legally required ‘PART-WORN’ marking, highlighting a serious lack of compliance and leaving motorists unknowingly exposed to unsafe and unverified products.”

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