Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

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MAXAM Tire has launched the MSV01 PRO, a versatile crane tyre engineered for demanding dual-environment use, merging highway efficiency with off-road resilience. Its robust TBR-style casing and closed-shoulder tread configuration are central to its extended service life and stable handling across diverse terrains. Certified with an F-Speed rating for travel up to 50 mph (80 kmph), the tyre ensures safe and confident transit between job sites.

The meticulously engineered tread pattern significantly dampens road noise and vibration, directly improving operator comfort during extended transport. On paved surfaces, the design enhances fuel efficiency and steering responsiveness, while the deep, aggressive lug pattern ensures formidable grip in soft, muddy or wet off-road conditions.

This product underscores MAXAM’s dedicated investment in innovative tyre solutions that directly address the critical needs of industries dependent on unimpeded equipment mobility and sustained productivity, offering a single-tyre solution that eliminates compromises between on-road speed and off-road traction.

Jimmy McDonnel, VP – Sales and Marketing, MAXAM Tire, said, “With the MSV01, we’re expanding our commitment to deliver purpose-built solutions for specialty equipment. This tyre was engineered based on direct feedback from crane operators and fleet owners who needed more reliability both on the highway and in off-the-road environments. The MSV01 delivers the comfort, stability and traction performance that today’s demanding job sites require while reducing downtime and improving operational efficiency.”

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The Association of Natural Rubber Producing Countries (ANRPC) hosted a significant courtesy visit from Stefano Safi, CEO of the Global Platform for Sustainable Natural Rubber (GPSNR), on 4 February 2026. The meeting, held at the ANRPC Secretariat in Kuala Lumpur, featured substantial discussions with Secretary-General Dr Suttipong Angthong and his team.

Central to the dialogue were the crucial themes of sustainable production and pricing mechanisms, alongside an analysis of recent market impacts on the industry. Both parties affirmed the necessity of collaborative action to address sectoral challenges and committed to a shared path for promoting sustainable growth in the face of evolving market dynamics, ultimately striving towards a more environmentally responsible future for natural rubber.

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City of Moreton Bay has been recognised for a groundbreaking road resurfacing programme that sets a new sustainability benchmark for Queensland. In partnership with infrastructure firm Fulton Hogan, the council spearheaded a research and development project to create a durable asphalt solution specifically designed for subtropical climates.

This innovative approach involved trialling a mix incorporating crumb rubber binder with up to 30 percent recycled asphalt pavement. The highly sustainable formula was also produced as a warm mix asphalt, requiring lower production temperatures than conventional methods. Extensive field testing on local roads confirmed the mix's functionality and durability, establishing a viable future-ready surfacing solution for local governments.

The environmental benefits of the 2024/25 programme were substantial. Across 82 streets, the project utilised 7,838 tonnes of recycled asphalt and repurposed the equivalent of 28,748 end-of-life passenger tyres into the road network. This concerted effort resulted in an estimated carbon emission saving exceeding 556,000 kilogrammes.

The Australian Flexible Pavement Association subsequently honoured the project as the Queensland state winner in the ‘Outstanding project less than $10m’ category. This initiative aligns with the City of Moreton Bay’s broader environmental strategy, which includes a target of achieving net zero emissions for council operations by 2039 and reducing the city's overall carbon footprint.

The council views such partnerships as a practical demonstration of its ‘Going Green as We Grow’ commitment, aimed at maintaining materials in circulation to reduce waste. Recognising local roads as one of its largest infrastructure assets, the city continues to actively encourage all resurfacing contractors to pursue innovative and environmentally sustainable solutions. This road programme complements other ongoing green infrastructure projects within the region focused on enhancing safety for both motorists and wildlife.

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Nexion Group has inaugurated a state-of-the-art, sustainable logistics hub in Prato di Correggio, Italy. This facility, serving the Group's portfolio of brands including Corghi, HPA-Faip, Mondolfo Ferro, Teco, Sice, Autopstenhoj, Sherpa and Bright, is a strategic investment designed to support future growth and market demands through advanced automation and artificial intelligence.

The hub is a highly automated, fully digitalised operation that functions around the clock. Its core is a high-capacity vertical warehouse, utilising over 2.2 kilometres of racking systems that reach 11.7 metres in height across seven levels. This design, spanning a total of 22,000 square metres and offering 7,600 pallet positions, maximises vertical space to handle large volumes and a diverse product range. Logistics are managed by laser-guided vehicles and intelligent software algorithms, which optimise material flows, minimise errors and significantly reduce order fulfilment times. The entire process features automated identification and labelling systems, with real-time monitoring ensuring full traceability, operational accuracy and the reliable handling of complex or oversized items.

A cornerstone of the project is its commitment to environmental sustainability. The hub is equipped with a 1.1 MW photovoltaic system that fully meets the facility's energy needs and contributes substantially to the power requirements of the adjacent metal fabrication plant, thereby reducing the overall environmental impact of Nexion's operations.

This next-generation infrastructure enhances the Group's ability to provide fast, accurate and reliable service. By optimising warehousing and distribution, it strengthens Nexion's regional presence and underscores a firm commitment to integrating industrial development with technological innovation and environmental responsibility, paving the way for a more advanced and service-oriented logistics model.

Giulio Corghi, President, Nexion Group, said, “The new logistics hub in Prato di Correggio represents a concrete step in Nexion industrial evolution. We have invested in a sustainable, intelligent and highly automated facility designed to improve logistics service quality and strongly support the Group’s future growth while guaranteeing the highest safety standards for our employees and playing an active role in the ecological transition.”

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