HF Mixing Group officially moved into its new headquarter office in Freudenberg, Germany recently. The company claims that the modern administration building is a huge milestone in terms of comfort and architecture. The black building, with its high proportion of glass, intends to offer employees and applicants an environment of “new work". The new environment supports both internal and external cooperation and new ways of communication with customers, suppliers and partners, according to HF Mixing Group.

Furthermore, the new building symbolises modern and cross-disciplinary work. HF Mixing Group states that this is reflected in the entire complex with its large open office spaces and central communication islands. One can also feel it in the new company restaurant where the bread, too, is freshly baked, in addition to three main courses a day.

Peter Scholz, Vice President – Global Sales and Marketing, HF Mixing Group, pointed out the future of the company in his welcome speech. "Of course, the new building is a sign that we have great expectations for this location," he said. In the opening, he referred to the phrase from Heraclitus, "panta rhei" (everything flows) and "panta rhei" determines life.

“We are at a turning point in many areas. It also applies to work and the new way of thinking about work, which can be felt immediately in the new building. The project was successfully realised with ‘w:architekten’,” Scholz said.

Additionally, as per HF Mixing Group, the overall measure consists of the new building with about 4,000 square metres, the refurbishment of the existing building on an area of 2,000 square metres.

Ian Wilson, Co-CEO, HF Mixing Group, emphasised in his speech the noticeable "change" associated with the project. His Managing Director colleague, Co-CEO, Dr Holger Rudzio, emphasised the same. Dr Rudizo said, "Even if contemporary business is more difficult, we are 100 percent convinced that we will successfully master the crises of the global economy with new processes, new ideas and precisely new ergonomic working methods. We are giving work processes greater flexibility and agility. Work will change through agile project management and flat hierarchies. Employees from different departments will now be able to work together in flexible work groups.” 

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Michelin has once again been recognised by ADAC, Germany's leading automobile association, as the industry leader in reducing particle emissions from tyre abrasion. This marks the second consecutive time Michelin has received this distinction, reinforcing its commitment to sustainable mobility. Recent ADAC tests on 160 tyre models revealed that Michelin tyres emit 26 percent fewer particles than the premium competitor average, building on similar results from a 2021 study, where Michelin outperformed rivals by 28 percent. Notably, Michelin's closest competitor emitted 20 percent more particles per kilometre and per metric tonne transported.

These findings highlight Michelin's dedication to innovation, delivering tyres that balance longevity, safety and minimal environmental impact. The company has focused on reducing tyre abrasion – a key contributor to road transport emissions – for nearly two decades. Between 2015 and 2020, Michelin’s advancements led to a five percent reduction in wear emissions, preventing an estimated 100,000 metric tonnes of particles from entering the environment.

The issue of tyre abrasion has gained regulatory attention, with the Euro 7 standard, enacted in July 2024, setting strict limits on particle emissions for tyres sold in Europe. This regulation aims to curb the 500,000 metric tonnes of tyre and road wear particles generated annually across the continent.

Michelin continues to invest heavily in R&D, allocating EUR 786 million in 2024 alone, to further mitigate abrasion through advanced materials and optimised tyre design. Recent innovations, such as the MICHELIN Primacy 5 (14 percent fewer emissions than its predecessor) and the CrossClimate 3 Sport (23 percent reduction compared to the Pilot Sport 5), demonstrate tangible progress. Additionally, Michelin’s BioDLab—a collaboration with CNRS and the University of Clermont Auvergne—focuses on studying particle biodegradation to develop eco-friendly solutions.

By combining cutting-edge research with sustainable design, Michelin aims to further reduce emissions while maintaining high safety and performance standards, reinforcing its role as a pioneer in environmentally responsible tyre technology.

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Continental has launched an educational initiative highlighting how rolling resistance-optimised tyres can enhance efficiency and sustainability in commercial vehicle fleets. The campaign, anchored by a dedicated website, provides fleets with interactive tools, videos and data-driven insights to demonstrate how strategic tyre selection impacts total operating costs.

While many fleet operators traditionally prioritise mileage-optimised tyres for their longer tread life, Continental emphasises that rolling resistance plays an increasingly critical role – especially with tightening EU emissions standards and the logistics sector’s shift towards greener transport. Tyres influence not just direct costs (around two percent of fleet expenses) but also fuel consumption, toll fees and CO₂ emissions, affecting up to 31 percent of total operating expenses.

The campaign compares Continental’s fifth-generation tyre lines – Conti Eco, Conti Hybrid and Conti EfficientPro – in various applications, showing how low rolling resistance can reduce fuel use by up to 2,105 litres per vehicle annually. For a 150-truck fleet, proper tyre selection can yield over EUR 300,000 in yearly savings. Continental’s calculations, based on VECTO and its proprietary LODC (Lowest Overall Driving Costs) tool, illustrate these benefits for long-haul and regional transport scenarios.

Beyond tyres, Continental integrates digital solutions like ContiConnect and retreading services (ContiLifeCycle) to further optimise fleet efficiency. Customers like Remondis, a German waste management firm, report tangible benefits, including lower fuel consumption, extended tyre life and proactive maintenance through digital monitoring.

With this initiative, Continental aims to help fleets balance economic and environmental goals, proving that rolling resistance-optimised tyres are not just a compliance measure but a strategic tool for cost savings and emissions reduction in modern logistics.

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The Tire Industry Association (TIA) has published its updated 2025 Legislative Position Papers, reinforcing its dedication to shaping federal policies that benefit the tyre sector.

Prepared by TIA’s Government Affairs Committee and ratified by the Board of Directors, these documents outline the association’s priorities on key legislative and regulatory matters, including proposed bill language where applicable. The papers provide critical context on industry challenges, present TIA’s policy recommendations and mobilise stakeholders to take action. By advocating for favourable legislation and opposing harmful regulations, TIA ensures the tyre industry’s perspective is heard in Washington.

The 2025 positions have already been shared with lawmakers, manufacturers, TIA members and the press, serving as a foundation for the association’s advocacy efforts this year. As new legislative developments arise, TIA will revise the documents to address emerging industry needs. This initiative underscores TIA’s proactive role in influencing policy to support tyre businesses nationwide.

Roy Littlefield IV, TIA’s Vice President of Government Affairs, said, “These documents are more than just policy statements – they’re advocacy tools. They help educate lawmakers, federal agencies and other stakeholders about how federal actions directly impact tyre dealers, manufacturers and service providers across the country.”

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A decade after pioneering the first winter-approved summer tyre, Michelin pushes boundaries again with its groundbreaking MICHELIN CrossClimate 3 Sport. Designed specifically for high-performance sports cars, this innovative tyre merges the dynamic handling of summer sport tyres with certified winter capability – a first for the market.

Engineered for powerful gas and electric vehicles, the CrossClimate 3 Sport delivers year-round confidence with exceptional wet grip (rated ‘A’ on the EU label) and durability. Its advanced materials and motorsport-derived technologies achieve what was once deemed impossible: combining summer tyre responsiveness with Three Peak Mountain Snowflake (3PMSF) winter certification.

Available since 1 July in 29 sizes (205/40R18 to 315/35R20), with 30 additional variants coming in 2026, the tyre has already secured its first OEM partnership. The new Alpine A390 will feature a custom A39-marked version, optimised for the model’s sporty agility in 245/45 R20 sizing. Alpine selected the CrossClimate 3 Sport from three contenders, valuing its all-season precision and winter-ready 3PMSF performance.

Industry recognition followed swiftly, with Michelin winning the 2025 ‘Ze Award for Technological Innovation’ on 3 July. Judged by automotive experts and journalists, the accolade underscores Michelin’s leadership in the booming all-season segment, now representing 37 percent of the market. By redefining performance boundaries, the CrossClimate 3 Sport reaffirms Michelin’s commitment to innovation that meets evolving driver needs.

Serge Lafon Director of the Original Equipment Business Line, said, “When designing this tyre for Alpine, we paid close attention to the vehicle’s specific characteristics. Developed for the largest and most powerful Alpine ever built, this tyre combines winter performance, energy efficiency, optimal grip and sporty responsiveness. It delivers consistent performance, so drivers can count on the tyre throughout its lifespan. Alpine is the first auto manufacturer to select the brand-new MICHELIN CrossClimate 3 Sport.  We are confident that this tyre meets the vehicle's demands and the expectations of consumers seeking long-term safety, simplicity and sportiness. We’re very proud of Alpine’s trust in us.”

Dominique Stempfel President of the French Tyre Manufacturers Association (Syndicat du Pneu), said, “The jury chose to honour the MICHELIN CrossClimate 3 Sport for pioneering a new segment: an all-season tyre designed specifically for sports car drivers seeking the year-round advantages of an all-season tyre without compromising on performance or safety.”

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