Global player in tyre, construction reinforcement and composite technologies, Kordsa marks its 50th year since its inception in 1973. With a presence in 7 countries, 13 manufacturing units, and over 4,000 employees across four continents, the company continues to expand in construction and composites while upholding its tyre reinforcement leadership.

The 50th-anniversary event, held at the Sakıp Sabancı Museum, saw the participation of Güler Sabancı, Chair of Sabancı Holding, along with esteemed executives. Employees and partners worldwide joined, celebrating Kordsa’s remarkable 50-year journey.

Speaking at the event, Güler Sabancı, Chair of Sabancı Holding, emphasized that Kordsa has always stood by its customers, regardless of time or place, throughout its 50-year journey. “Today, if Kordsa has become one of the world’s leading companies in advanced material technologies, the primary factor is the presence of our customers. What defines Kordsa are our incredibly strong, meticulous, excellence-driven, and technology-focused customers. It is this passion for excellence that has propelled Kordsa to its current success. As a result, Kordsa has transformed into a company that reinforces two out of every three aircraft tyres and one out of every three car tyres globally,” said Sabancı. 

Highlighting the rapid pace of change in the world, Güler added, “One thing, however, remains consistent for Kordsa: Our purpose of existence that keeps us together, the importance we place on teamwork and collective wisdom, our unwavering commitment to high quality and our customer-centric approach. This mindset unites hundreds of employees from Indonesia, Thailand, the United States, Brazil, and Italy into one team. Just as globalization cannot be explained solely through commercial relationships, being ‘global’ is not just about exporting. It’s about keeping a team together through all the time zone differences and cultural diversities, walking towards the same goal despite all the challenges. Kordsa is a global company because it has succeeded in doing just that.”

Güler Sabancı concluded her speech: “Kordsa’s vision is to become a ‘global advanced materials technology company.’ To set a technology-focused vision is, in fact, a commitment to continuous development. It’s about keeping pace with the spirit of the times and even going beyond it. It’s about involving your customers and stakeholders in this journey. The materials of the future will be a revolution, and Kordsa will surely be at the forefront of this revolution. The company will extend its 50 years of experience and knowledge in tyre reinforcement to composite technologies, construction reinforcement and new business areas. Kordsa will continue to reinforce life in different geographies and even in space. Just as stated in Sabancı Group Purpose; ‘We will unite Türkiye and the world’.”

Kordsa CEO İbrahim Özgür Yıldırım stated: “The materials of the future signify new horizons. As an industry leader, we are aware of our responsibility. At Kordsa, the ‘innovation engine’ will continue to operate at higher speeds. A corporation is as strong as its values. With our global footprint, innovation, and sustainability leadership, we will continue to create value for our customers.”

Emphasizing Kordsa’s role in advancing technology for the entire world through its tyre, construction reinforcement and composite technologies, İbrahim Özgür Yıldırım continued: “As of the end of 2022, we hold over 900 patents. We will continue our technology leadership guided by the light of knowledge and science. From the tyres of cars on the ground to the wings of planes in the sky and parachutes of spacecraft, just as we are present everywhere, we will also create the future by strengthening and reinforcing it with the materials of the future. 2023 marks the 50th anniversary of Kordsa and the 100th anniversary of our Republic... To ensure this journey continues with determination and strength, we will move forward with new visionary perspectives, new strategies, and new paths, but with the same determination to grow. To make life safer, more efficient, and easier, we will continue to reinforce.”

At the anniversary event’s outset, Professor Ben. M. Bensaou from INSEAD, an eminent figure in innovation, delivered invaluable insights on instilling innovation throughout organizations. His expertise shed light on crucial approaches for widespread innovation adoption.

Following Prof. Bensaou’s address, a riveting panel discussion, “Materials of the Future,” unfolded. Esteemed panellists, including Rainer Egner from Goodyear, Dr Mükerrem Çakmak from Purdue University, Dr Taylor Sparks from the University of Utah, and Adrian Williams from Future Materials Group, engaged in a dynamic conversation. The discussion delved into the emerging trends and trajectories in material technologies, heralded as a transformative force in the global economy.

Comments (0)

ADD COMMENT

Link Copied!

The Maruti Suzuki Victoris was crowned Indian Car of the Year (ICOTY) 2026 and the TVS Apache RTX 300 secured the Indian Motorcycle of the Year (IMOTY) 2026 title. These prestigious honours were presented by Dr Raghupati Singhania, Chairman and Managing Director of JK Tyre & Industries, alongside the awards' chairmen, Pablo Chaterji of ICOTY and Kartik Ware of IMOTY, during a prominent ceremony in New Delhi. The event, a key date in the industry calendar, gathered leading automotive figures to celebrate these achievements.

Now in their 21st and 19th iterations, respectively, the JK Tyre-sponsored ICOTY and IMOTY awards remain the most credible benchmarks for automotive excellence in India. The ceremony also recognised vehicles in specialised categories, reflecting evolving market trends. The Volkswagen Golf GTI received the Premium Car Award 2026, while the Mahindra XEV 9e was honoured with the Green Car Award 2026 for its contributions to electric mobility.

These outcomes are determined by a rigorous evaluation process conducted by a 27-member jury of senior automotive journalists, whose collective experience spans over three centuries. Modelling global award standards, the jury assesses every shortlisted vehicle across a comprehensive set of criteria. This includes design, safety, performance, technology, value and suitability for Indian driving conditions. This meticulous and transparent methodology sustains the awards' authority and ensures they consistently celebrate the vehicles that truly advance the nation’s automotive landscape.

Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Limited, said, “The evolution of India’s automotive industry is gaining remarkable transition, as the focus shifts towards sustainable technologies, intelligent mobility and stronger engineering capabilities. ICOTY and IMOTY recognises the machines that carry this vision into reality. JK Tyre is honoured to stand with a platform that rewards forward-looking innovation. What we have seen this year signals an industry preparing thoughtfully and confidently for the mobility of tomorrow.”

Pablo Chaterji, Chairman, ICOTY, said, “There are many automotive awards in the country, and each has its undoubted merits. Ever since the ICOTY award was instituted, however, it has taken its place at the top of the podium, in no small part due to the support of JK Tyre. This is because the jury consists of the finest automotive journalists in the country, with a combined reviewing track record of over 300 years. The award process is thoroughly vetted by our knowledge partner, Deloitte, and is thus scrupulously fair and transparent. Every OEM is also clear that this award – and its associated awards, IMOTY, Premium Car and Green Car – is the one that matters most, and I think it would not be out of place to say that cars in India have become better in part because OEMs want to win ICOTY, and make every effort to manufacture vehicles that are worthy of that title.”

Kartik Ware, Chairman, IMOTY, said, “IMOTY 2026 has been as diverse and accomplished as possible, with a number of firsts, including the first-ever electric motorcycle in the finalists. To celebrate the best motorcycle from among a lineup of such fantastic machines is not an easy task, but the IMOTY jury is equal to it – a big thank you to each and every one of them, old and new. Of course, due credit must also be given to our partner in this spectacular journey, JK Tyre, for its constant and unwavering support. All of these attributes make IMOTY the 17-year-old institution it has become, and the most cherished two-wheeler award in India. Here's to many more!”

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “We are honoured to receive the ‘Indian Car of the Year 2026’ award for VICTORIS. This SUV was designed to provide all possible features to today’s new-age customers. It brings together style, technology, safety and a host of smart innovations. With the strong customer pull and now the coveted ICOTY award, VICTORIS lives up to its promise of ‘Got It All’. We are grateful to the ICOTY jury for this prestigious recognition.”

Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “Being recognised with the JK Tyre’s Indian Motorcycle of the Year award 2026 (IMOTY). This honour reflects a performance legacy shaped by over 40 years of racing excellence and 35 years of rally experience, where every insight has been earned through real-world competition. As TVS Apache completes 20 years as a symbol of racing DNA, innovation and rider trust, the TVS Apache RTX represents our bold vision for the future creating and leading the Rally Touring Extreme segment. Designed, engineered and made in India for the world, TVS Apache RTX reinforces our belief that world-class motorcycles can originate in India and compete with the very best globally.”

Nitin Kohli, Brand Director, Volkswagen India, said, “Winning the Premium Car of the Year award for the Golf GTI is truly special. The GTI is an icon with a 50-year legacy, and seeing it resonate so strongly with Indian enthusiasts has been incredibly rewarding. What began as a limited allocation quickly turned into overwhelming demand, reaffirming that the Golf GTI is more than just a car; it’s a collector’s item and a symbol of pure driving passion. We thank the ICOTY jury for this recognition and our customers for believing in the GTI and its enduring legacy.”

Nalinikanth Gollagunta, CEO – Automotive Business, Mahindra & Mahindra Ltd. & Executive Director, Mahindra Electric Automobile Ltd., said, “We would like to thank the esteemed ICOTY 2026 jury for honouring the Mahindra XEV 9e with the Green Car of the Year award. This award validates the global benchmarks of design, engineering and manufacturing excellence that underpin Mahindra’s Electric Origin vision. More importantly, it reinforces the XEV 9e’s role in truly Unlimiting the electric vehicle adoption in India and by expanding what customers can expect from an EV in everyday life. We are deeply grateful to our customers for their trust and belief; your confidence continues to inspire us to deliver electric mobility that is aspirational, capable and uncompromising.”

Comments (0)

ADD COMMENT

Link Copied!

Titan International Inc. is embarking on an official partnership with NASCAR competitor Ross Chastain, who is also an eighth-generation watermelon farmer. This alliance extends far beyond traditional sponsorship, focusing instead on direct agricultural support. Titan is integrating its expertise into the daily operations of the Chastain family farm, where company specialists are collaborating alongside Melon 1 to address the distinct challenges of watermelon cultivation.

The farm’s diverse fleet, which includes everything from primary tractors to specialised sprayers and utility vehicles, requires a wide array of tyre specifications. Titan is supplying a comprehensive portfolio of products and tailored support for this entire equipment lineup, aiming to enhance operational efficiency and minimise potential downtime.

Chastain’s national profile uniquely bridges the worlds of high-speed racing and foundational farming. Leveraging his platform as NASCAR’s prominent ‘agriculture guy’, this partnership is designed to generate meaningful awareness for the broader farming community. The initiative underscores a shared mission to recognise the critical innovations and relentless effort of agricultural professionals who support global supply chains. Ultimately, it represents a functional fusion of motorsport visibility and tangible, on-farm problem-solving.

Chastain said, “I grew up farming watermelons with my family, and that will always be a part of who I am. What excites me about working with Titan is that they’re actually on the farm, looking at our equipment and helping us find real solutions. I trust Goodyear tyres on the track, and now I trust Titan and Goodyear Farm Tires on our farm. That’s what 'Ag to Asphalt' means to me.”

Scott Sloan, Global Ag/LSW Product Manager, Titan, said, “Watermelon farming has unique demands across a wide range of equipment. Our goal is to make each machine perform at its best. If Ross trusts Titan on his farm, that tells other farmers they can trust us too.”

Kim Boccardi, VP – Marketing, Titan, said, “For Titan, this partnership represents exactly what we stand for. We’re here to listen, to learn and to provide the service, support and expertise farmers want and need. Ross and his family welcomed us onto their farm, and together we’re showing the industry that if a machine needs tyres, whether it's tractors, trailers, ATVs or UTVs, we’ve got it handled.”

Comments (0)

ADD COMMENT

Link Copied!

Radar Tyres has entered a strategic global partnership with celebrated Australian cricketer Michael Clarke, appointing him as the company's new brand ambassador. This alliance represents a significant step in the brand's ongoing development, aimed at bolstering support for its international network of distributors and retailers. Clarke’s worldwide recognition and respected legacy are intended to elevate Radar’s visibility and deepen its connection with consumers across key markets.

The brand emphasises that Clarke's professional attributes – encompassing peak performance, resilience and leadership – perfectly mirror its own core mission of delivering high-quality, premium performance tyres to everyday drivers globally. His celebrated career, which includes captaining Australia to a 2015 Cricket World Cup victory and achieving an iconic Test score of 329 not out, has cemented his status as a sporting legend. Beyond the field, his influence extends through media engagements, business ventures, and a substantial digital footprint, allowing him to connect authentically with diverse, worldwide audiences.

This collaboration is a cornerstone of Radar Tyres' long-term strategy to invest in meaningful brand elevation. By partnering with influential figures like Clarke, the company seeks to authentically amplify its message and mission. The initiative will be supported by a comprehensive series of online and on-ground activities, all designed to actively engage consumers and drive the brand’s presence into households worldwide, thereby providing substantive support to its retail partners.

Clarke said, “I’m thrilled to join the Radar Tyres family. Radar Tyres is a dynamic, fast-growing brand whose mission to make high-quality, high-performance tyres accessible to everyday drivers around the world, truly resonates with me. They deliver premium products at an affordable price, and I’m excited to be part of their journey in bringing this mission to even more drivers globally.”

G S Sareen, President and CEO, Omni United, said, “We are thrilled to welcome Michael Clarke to the Radar family. Michael is a household name whose passion, accomplishments and global appeal make him an ideal ambassador to elevate our brand. His association will help us connect more meaningfully with everyday drivers who seek reliable, premium performance but at an accessible price. This partnership will expand our reach, strengthen our presence in key markets and further reinforce Radar Tyres as a trusted and fast-growing global brand.”

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone Americas is voluntarily recalling 1,742 Firestone Destination LE3 all-season tyres produced for the US market. The affected tyres, size 265/70R17, were manufactured at the company's Wilson, North Carolina, facility between 26 October 2025 and 8 November 2025. An internal review identified a production error that could lead to an increased risk of belt separation over the tyre's life, reducing its expected durability. As a result, these tyres may not meet the endurance specifications of the relevant U.S. Federal Motor Vehicle Safety Standard. The recall is being undertaken as a precautionary measure, and Bridgestone confirms it is not aware of any related accidents or injuries.

The company is contacting all known customers, distributors and dealers. Owners can bring their vehicles to any authorised Bridgestone or Firestone retail outlet for a complimentary inspection. If a tyre is confirmed to be part of the recall, it will be replaced at no cost with a comparable Bridgestone or Firestone tyre, or another suitable alternative. Bridgestone has formally notified the appropriate US regulatory agency in compliance with legal requirements. The recall pertains exclusively to replacement tyres used on light trucks, crossovers and SUVs.

The details are given below:

• Firestone Destination LE3 tyres in size 265/70R17 
• Plant ID: 1W2
• Size Code: 1Y 
• Optional Code: LE31 
• Beginning Date Code: 4325
• Ending Date Code: 4425

Comments (0)

ADD COMMENT

Link Copied!