Kordsa Celebrates 50 Years of Innovation in Global Reinforcement Technologies
- By TT News
- September 25, 2023
Global player in tyre, construction reinforcement and composite technologies, Kordsa marks its 50th year since its inception in 1973. With a presence in 7 countries, 13 manufacturing units, and over 4,000 employees across four continents, the company continues to expand in construction and composites while upholding its tyre reinforcement leadership.
The 50th-anniversary event, held at the Sakıp Sabancı Museum, saw the participation of Güler Sabancı, Chair of Sabancı Holding, along with esteemed executives. Employees and partners worldwide joined, celebrating Kordsa’s remarkable 50-year journey.
Speaking at the event, Güler Sabancı, Chair of Sabancı Holding, emphasized that Kordsa has always stood by its customers, regardless of time or place, throughout its 50-year journey. “Today, if Kordsa has become one of the world’s leading companies in advanced material technologies, the primary factor is the presence of our customers. What defines Kordsa are our incredibly strong, meticulous, excellence-driven, and technology-focused customers. It is this passion for excellence that has propelled Kordsa to its current success. As a result, Kordsa has transformed into a company that reinforces two out of every three aircraft tyres and one out of every three car tyres globally,” said Sabancı.
Highlighting the rapid pace of change in the world, Güler added, “One thing, however, remains consistent for Kordsa: Our purpose of existence that keeps us together, the importance we place on teamwork and collective wisdom, our unwavering commitment to high quality and our customer-centric approach. This mindset unites hundreds of employees from Indonesia, Thailand, the United States, Brazil, and Italy into one team. Just as globalization cannot be explained solely through commercial relationships, being ‘global’ is not just about exporting. It’s about keeping a team together through all the time zone differences and cultural diversities, walking towards the same goal despite all the challenges. Kordsa is a global company because it has succeeded in doing just that.”
Güler Sabancı concluded her speech: “Kordsa’s vision is to become a ‘global advanced materials technology company.’ To set a technology-focused vision is, in fact, a commitment to continuous development. It’s about keeping pace with the spirit of the times and even going beyond it. It’s about involving your customers and stakeholders in this journey. The materials of the future will be a revolution, and Kordsa will surely be at the forefront of this revolution. The company will extend its 50 years of experience and knowledge in tyre reinforcement to composite technologies, construction reinforcement and new business areas. Kordsa will continue to reinforce life in different geographies and even in space. Just as stated in Sabancı Group Purpose; ‘We will unite Türkiye and the world’.”
Kordsa CEO İbrahim Özgür Yıldırım stated: “The materials of the future signify new horizons. As an industry leader, we are aware of our responsibility. At Kordsa, the ‘innovation engine’ will continue to operate at higher speeds. A corporation is as strong as its values. With our global footprint, innovation, and sustainability leadership, we will continue to create value for our customers.”
Emphasizing Kordsa’s role in advancing technology for the entire world through its tyre, construction reinforcement and composite technologies, İbrahim Özgür Yıldırım continued: “As of the end of 2022, we hold over 900 patents. We will continue our technology leadership guided by the light of knowledge and science. From the tyres of cars on the ground to the wings of planes in the sky and parachutes of spacecraft, just as we are present everywhere, we will also create the future by strengthening and reinforcing it with the materials of the future. 2023 marks the 50th anniversary of Kordsa and the 100th anniversary of our Republic... To ensure this journey continues with determination and strength, we will move forward with new visionary perspectives, new strategies, and new paths, but with the same determination to grow. To make life safer, more efficient, and easier, we will continue to reinforce.”
At the anniversary event’s outset, Professor Ben. M. Bensaou from INSEAD, an eminent figure in innovation, delivered invaluable insights on instilling innovation throughout organizations. His expertise shed light on crucial approaches for widespread innovation adoption.
Following Prof. Bensaou’s address, a riveting panel discussion, “Materials of the Future,” unfolded. Esteemed panellists, including Rainer Egner from Goodyear, Dr Mükerrem Çakmak from Purdue University, Dr Taylor Sparks from the University of Utah, and Adrian Williams from Future Materials Group, engaged in a dynamic conversation. The discussion delved into the emerging trends and trajectories in material technologies, heralded as a transformative force in the global economy.
Falken Wins BRV Service Award For Excellence In Tyre Retail Partnership
- By TT News
- June 19, 2026
Falken has been named the recipient of the prestigious BRV Service Award, as announced by the German Tyre Retail and Vulcanisation Trade Association during its General Meeting on 8 June 2026. As a brand operating under Dunlop Tyre Europe GmbH, Falken emerged victorious from a competitive online survey where over 250 tyre trade members cast their votes to determine the industry’s most outstanding partner.
This accolade specifically recognises Falken’s superior service standards and its commitment to fostering a reliable and cooperative relationship with its retail partners. The overwhelming vote of confidence from the trade serves as a significant form of recognition for the company, while simultaneously acting as a powerful incentive for the entire Falken workforce to maintain their high-performance levels.
Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “The news of a top ranking in the BRV Service Award was already a special honour, as it comes directly from the specialist tyre trade. We are now even more delighted to celebrate the overall victory. We would like to express our sincere thanks for this recognition. First place confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, personalised support and a truly partnership-based collaboration. The fact that the trade has voted the entire team’s efforts into first place motivates us to continue pursuing our goals with determination.”
AZuR Reports Strong Outcomes And Network Growth At THE TIRE COLOGNE 2026
- By TT News
- June 19, 2026
The Alliance for the Future of Tires (AZuR) has concluded its participation at The Tire Cologne 2026 with a positive assessment, operating through a network of 19 affiliated organisations across Europe. Their shared exhibition space in Hall 7.1 emerged as a central meeting point during the industry's premier global gathering. Key episodes included a governmental visit, a strategic industry forum and recognition for emerging enterprises.
An immersive installation greeted visitors to the AZuR area, with the entire floor surface consisting of resilient tiles produced from recycled tyre rubber supplied by network affiliate MRH Mülsen. This practical display offered a compelling illustration of how discarded materials can be transformed into functional products. The collaborative exhibition model proved highly favourable among attendees and participating companies alike.


The initiative broadened its collaborative base during the fair, securing commitments from new entities in Germany, Belgium and the Netherlands to advance shared sustainability objectives. North Rhine-Westphalia's environment minister, Oliver Krischer, toured the exhibition as part of a broader initiative to spotlight regional excellence in circular practices, observing demonstrations spanning digital monitoring, alternative materials and recovery processes.
A dedicated assembly on tyre retreading drew roughly 40 specialists from manufacturing, materials supply and trade associations. Conversations revolved around the technology's track record and adaptation to market conditions, referencing recent environmental performance data. Survey feedback indicated robust confidence in retreading's financial and environmental merits, though participants identified competition from lower-cost imports as a primary obstacle.


The programme concluded with the LOOP THE TYRE competition awards. The top honour went to Machine-Vision.io from Reutlingen for its optical evaluation system streamlining used tyre assessment. Sustainable Rubber Solutions from the Netherlands received second prize for its chemical innovation enabling rubber reintegration into new compounds, while Austria's ReTyre project claimed third for developing a scalable devulcanisation method for tyre-to-tyre recycling.
Anna-Maria Guth, AZuR Network Coordinator, said, “TTC impressively demonstrated the high level of interest in a functioning tyre circular economy. We were particularly pleased with the exceptionally positive atmosphere at our joint stand. Our partners see themselves as equal contributors to a common goal and as partners in a strong alliance for the future.”
Prinx Chengshan Marks 50th Anniversary With European Launch Of Prinx CV Tires At The Tire Cologne 2026
- By TT News
- June 19, 2026
Prinx Chengshan marked a significant milestone at The Tire Cologne 2026 in Germany on 9 June, where it officially introduced its Prinx-brand commercial vehicle tyres to the European market. The launch event, held during the prestigious trade fair, served as a commemorative highlight for the 50th anniversary of the Chengshan Group. While the company showcased its full portfolio of brands, including Chengshan, Austone and Fortune, the European debut of the Prinx commercial tyre line commanded the primary focus of industry attendees.
Senior company representatives provided comprehensive insights into the strategic initiative during the event. Officials from the Europe and Americas Sales Center, the R&D Center and the European Technical Center outlined the company's developmental trajectory, manufacturing scale and proprietary technological advancements. The presentations emphasised the integration of intelligent manufacturing systems and global research capabilities, with particular attention given to how the Prinx brand is developing future-oriented commercial solutions tailored specifically for European fleet operators.


The Prinx brand, positioned as a premium offering, leverages three intelligent manufacturing facilities located in China, Thailand and Malaysia, combined with the localised expertise of its European Technical Center. The company has concentrated its research efforts on six core technologies, including low rolling resistance and high wear resistance features, complemented by an intelligent tyre monitoring system. A strategic partnership with Marangoni, a prominent European retreading material manufacturer, further strengthens the brand's comprehensive service capabilities.


For its market entry, Prinx launched three initial product series covering nine tread patterns suitable for long-haul and regional mixed road conditions. Future product expansion plans include tyres for mixed-use applications, city buses, long-distance coaches and winter conditions. Since announcing its European passenger car tyre initiative in Milan in 2023, the brand has rapidly enhanced its product matrix and reinforced its market presence through branding initiatives and sponsorship of major racing championships.
With five decades of industry experience, Prinx Chengshan is accelerating its global strategy through a product-plus-service philosophy. The company aims to deliver customized solutions addressing the complete tyre lifecycle by combining Chinese manufacturing heritage with international research and development networks. This approach positions the company to precisely meet localised European market demands while inviting global partners to contribute to a sustainable transportation future.
Recycled Tyre Technology Provides Durable Solution For Flood-Prone Georgia Road
- By TT News
- June 19, 2026
Grady County, Georgia, has successfully addressed the persistent issue of flood-damaged roads by implementing an innovative and sustainable construction method on Lower Cairo Road. The project tackled chronic washouts that had long plagued the area, where conventional repairs consistently failed during heavy rainstorms. The chosen solution involved a significant elevation of the roadway and the reinforcement of its foundation, moving beyond temporary surface fixes to target the root causes of the flooding.
The county utilised a technique known as Mechanical Concrete, which employs recycled tyre cylinders to create a durable and flexible road base. In this process, scrap tyres are processed into cylindrical units and arranged in a grid pattern. These interconnected cylinders are then filled with aggregate, in this case, reclaimed asphalt pavement, to form a robust foundation. This system effectively distributes the weight of traffic and provides superior resistance to erosion, directly countering the forces that previously caused washouts.


The specific work on Lower Cairo Road covered a length of 880 linear feet and a width of 18 feet, raising the road's elevation by 12 inches. The project successfully incorporated 3,300 recycled scrap tyre cylinders, demonstrating a significant commitment to sustainability by diverting waste from landfills. The enhanced drainage and structural stability provided by this method are expected to drastically reduce the frequency and cost of future maintenance, offering a long-term solution to the community's flooding woes.
The success of Grady County’s initiative highlights a scalable and cost-effective approach for other municipalities facing similar infrastructure challenges. This method proves particularly beneficial for rural networks and low-lying regions with limited budgets. By demonstrating how to build resilient roads using recycled materials, Grady County has provided a practical model for enhancing infrastructure durability while promoting environmental stewardship.


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