Harm Voortman, Chief Executive of VMI Group, explains how his company is mobilising its resources to cut energy use and reduce emissions, together with other forms of pollution in its strategic drive to make the business more sustainable and environmentally responsible. Having just been awarded the prestigious EcoVadis Gold Award in recognition of the progress made already, VMI is determined to keep enhancing its own performance while helping customers worldwide achieve better sustainability.

A STRATEGIC INDUSTRY

Tyres are essential for the modern economy. That’s a simple fact of life because much of the global economy depends on motor vehicles, and all those vehicles run on tyres. Two billion tyres are made every year across the world, and a high proportion of these are built on tyre building machines designed, built and supplied by VMI.

There is, however, another side to this story of economic and manufacturing efficiency. Those two billion new tyres every year also translate into something like six million tonnes of microplastics. These highly polluting particles end up in the environment – much of it in the oceans of the world. This means that one of the essential drivers for the global economy is also a major contributor to pollution and environmental damage.

The big question for all of us is how can we maintain the benefits of the tyre industry while also finding ways to reduce the harms it causes. In other words, how can we make it transformationally more sustainable?

OUR GREATEST CHALLENGE?

Sustainability is “not just a nice to have” it is an essential and non-negotiable requirement for every manufacturer and operator of automotive products.

Motor vehicles still largely use fossil fuels and require roads that must be built across the countryside, then constantly maintained and upgraded. Inevitably, this causes environmental damage.

Tyres are made from increasingly complex blends of materials, which are used to make the novel compounds required to meet the changing demands of the automotive industry. This requires a huge amount of energy and a continuous stream of raw materials.  

The move to electric vehicles (EVs), a key factor in making the industry more sustainable by reducing reliance on fossil fuels, also has one major disadvantage. EVs are often heavier than the conventional vehicles they replace. That leads to greater wear and tear on the road surface, generating a higher level of particulates that are harmful to the environment and to human health.

The need to make the entire industry less environmentally damaging, more efficient and sustainable is a challenge that every participant – car and truck manufacturers, energy companies and, above all, tyre builders – have no choice but to face. Here, as in so many other ways, VMI is leading the way.

COMMITMENT TO INNOVATION

VMI has become a strong and respected global player because it is an innovator. Many of the concepts that have transformed the tyre industry were developed by VMI, including ‘hands off, eyes off’ automation, advanced visions systems and now the use of AI to help eliminate errors and optimise production.

Yet perhaps the most important application for innovation today is in sustainability. Fresh ideas in this field lead to better environmental performance, assured regulatory compliance and to better commercial results as well. VMI believes that doing the right thing for the planet can also lead to the best outcome for shareholders.

The drive for enhanced sustainability has become a major focus for all VMI’s employees: one of its most striking features is how it involves everyone, at all levels and in all disciplines. This has become a personal goal, with every member of the wider VMI team committed to looking for new and better ways to reduce the environmental impact of their work.

At all times, the aim is to look for new methods that can deliver a real win-win to manufacturers and customers.

There is a continuing search for ways to use less energy in production, reduce waste and scrap, while eliminating errors – thereby cutting down on the amount of materials used. Reducing emissions and pollution also leads to business benefit, because less energy used means lower costs. Less scrap and waste leads to improved efficiency and, once again, cuts costs significantly.

Tyre manufacturers understand better than ever that commitment to sustainability is not just responsible, not just essential for regulatory compliance and being a good corporate citizen: it also ends up being good for shareholders through higher profits and better brand reputation.

KEY FOCUS AREAS FOR SUSTAINABILITY IMPROVEMENT

VMI’s policy focuses on four main areas of activity:

• Energy and emissions
• Efficient use of materials
• Eliminating errors and waste
• Whole lifecycle management

This strategic approach has delivered measurable benefits to VMI and also helps customers to improve their own performance. The positive impact on environmental performance is also now a matter of public record.

So how can other manufacturers learn from the approach taken by VMI? Let’s look at this in more detail.

ENERGY AND EMISSIONS

Improved energy efficiency does not usually make progress through a few big breakthroughs: instead, it’s the sum total of small improvements made to every stage of every process, and that involves the work of every employee in every department. From the design stage on, energy efficiency is a key factor in new concepts, but, at the same time, each team of engineers is accountable (and rewarded) for identifying ways in which their objectives can be reached more efficiently by using less energy.

This process starts very early. VMI sponsors educational programmes designed to build energy consciousness into future engineers from very early on and each team is empowered to scrutinise their processes critically to develop better methods. Above all, VMI and other responsible manufacturers use the regulatory system not as a painful duty to be obeyed but as a useful incentive for better performance.

Just as every employee has to be engaged in the drive for sustainability, VMI has taken the view that every supplier and partner also needs to be actively mobilised to enhance every aspect of sustainability performance. VMI’s vision is closely aligned with the EU’s adoption of the GHG Protocol’s Scope 1, 2 and 3 frameworks, which require manufacturers to account for their entire value chain emissions, not just those under their direct control.

Scope 1 covers direct emissions, Scope 2 includes indirect emissions from purchased energy and Scope 3 encompasses all other upstream and downstream indirect emissions, obliging manufacturers to take responsibility for the environmental impact of their entire value chain while driving sustainability across their supply chains.

By working actively with suppliers on every aspect of joint working, it is possible to enhance everything from component design, fabrication methods, transportation efficiency and even packaging to ensure progressive and measurable improvements. By making this not simply a ‘box ticking’ exercise but a mission that engages every participant, extraordinary improvements have been – and will continue to be – delivered.

EFFICIENT USE OF MATERIALS

One of the most important aspects of tyre design is the growing use of advanced new materials designed to reduce weight without any loss of tensile strength or safety performance, cut down on rolling resistance, reduce particulate emission and enable higher efficiency in operation. The rise of EV use is a key factor in driving this kind of research as EVs are often heavier, have different driving characteristics and are moving towards a self-driving future.

Every tyre manufacturer is now committing considerable resources into developing materials with precisely calibrated operating characteristics. They also need to deliver specialised tyres in smaller batches then before without waste, on time and efficiently enough to make a profit even from very short production runs.

VMI focuses on developing and testing new compounds in the lab without the need to rely only on trial and error. Lab testing is not a new technique – the VMI LAT100 tyre tread compound tester was first developed some decades ago – but use of advanced simulation software now means lab testing can be embedded within the tyre design and development process as never before. New compounds can be made, tested, evaluated, fine-tuned and tested all over again within (using a term borrowed from the software industry) a ‘DevOps’ approach to manufacture.

In this concept, there is no firm line between disciplines (design, build, test, core engineering…) because the entire end-to-end process is treated as an integrated whole. The tyre industry knows that new and higher performing, more sustainable compounds are a core requirement for staying competitive into the future. VMI’s integrated, lab-focused approach can fast-track new concepts and, used with new developments in continuous mixing and extrusion, this is a practical way to accelerate development without significant environmental impact.

ELIMINATING ERRORS AND WASTE

Tyre building, even with automated production systems, requires a complex blend of processes. In practice, it is as if a series of ‘just in time’ activities co-exist within a single factory with different machines, often supplied by different manufacturers, fabricating components, many of which are then moved to where the next process takes place.

There is huge scope for wastage in the average tyre factory as materials are loaded, unloaded, moved by truck or automated vehicle, put into storage until needed, then reloaded onto another machine, processed, stored again…

Innovators across the industry understand that the sheer complexity of this approach limits both the energy savings and emissions reduction that can be achieved – for the moment. Yet new technologies are being used today to make significant progress possible. Again, VMI has been a major innovator in this field as well.

OPEN SIDE BAR

There are many ways in which taking an integrated view of tyre building processes can bring greater efficiency with better sustainability performance to the whole process. VMI has taken aspects of its UNIXX single cell technology to deliver standalone solutions that can be used with a conventional TBM to streamline conventional methods, leading to greater efficiency, reduced footprint, drastically lower energy use and better sustainability performance.

The UNIXX Beltmaker, for example, cuts out the need for a separate calendering line with the massive energy use and huge space required. By using UNIXX Beltmaker, and considering use of continuous extrusion Strip Winding, it is possible not just to eliminate process stages but accelerate production and build smaller batches without damaging profitability. All this can be achieved with lower energy use, reduced emissions and much lower wastage.

CLOSE SIDE BAR

VMI introduced vision systems to measure the placement of materials as they enter a MAXX automated Tyre Building Machine (TBM). Now these increasingly advanced vision systems are being matched with emerging AI to improve other aspects of performance. This enables automated placing, use of pattern recognition and machine learning (ML) to deliver accurate cuts and AI algorithms to ensure higher efficiency in materials usage, leading to a major reduction in all aspects of wastage due to errors.

VMI, like other businesses in the wider industry, is investing heavily in specialised software development and management, with AI now forming a major part of its solutions.

Beyond the hype caused by GenAI, we can see that the combination of sensors, pattern recognition, ML and data analytics is a proven AI combination that delivers higher sustainability through reduced waste, scrap, rework and energy investment. The intelligence of each system is now greater than ever and the sustainability benefits are increasing in step.

WHOLE LIFECYCLE MANAGEMENT

VMI moved from building standalone machines some years ago and now specialises in Production Platforms, which are designed to be updated regularly over an extended lifecycle. VMI tyre building machines are designed to operate at maximum efficiency over a very long lifecycle (between 10 and 20 years is normal), and the Platform approach adds value by making it easier to keep machines operating at best practice level. They are designed to make it easy for higher performance components, assemblies and upgrades to be retrofitted over the lifetime of the product.

The goal now is to make sure that the TBM at the heart of any production facility lasts for longer, continues to meet sustainability goals, remains highly efficient and is always at best practice level. Yet, that is not the whole story. VMI is also aware that end-of-life is part of the process as well and that all systems must be designed for safe recycling (including extended life for specific components) and environmentally responsible disposal.

End-of-life management has to be designed into a product from the very start. This is now a basic requirement for all VMI machines.

WHAT ABOUT THE FUTURE?

The tyre industry is essential for almost all aspects of economic life. The world economy runs on the road, and every vehicle runs on tyres. This simple truth means that every method we can find to improve performance in terms of efficiency and sustainability is a benefit to the world.

This is why the VMI approach matters. It was VMI that enabled the whole industry, not just the ‘Tier Ones’, to use the most advanced, automated systems in their daily activities. Others have followed – yet VMI’s pioneering work in creating and making available automated production systems, even to relatively small companies, has been transformational.

Today, MAXX for passenger tyres and MILEXX for trucks are in use worldwide and have made it possible for companies originating in China and India, for example, to challenge the biggest companies in the world, while many other countries have become major production hubs for the industry. VMI has had a permanent presence in China for almost 30 years and has important centres in India, Brazil, Thailand, US, Poland, Germany, Malaysia and, from the end of this year, in Mexico as well.

There is a clear roadmap to the future for the industry wherein we will see an increasing use of specialised software, including AI, to reduce human touch points still further, cut out errors and optimise quality. Further use of automation will reduce the need to move materials by hand and further cut wastage through optimised handling. We are already using hybrid systems, with UNIXX Beltmaker and Strip Winder, combined with MAXX TBMs to enable profitable, quality-assured building of small tyre batches.

The next step will be the use of single cell machines, in which ‘batches of one’ are the norm, with every stage of production taking place as part of the same process, cutting waste as close to zero as possible while driving down energy use and emissions still further.

The tyre industry remains at the heart of the world economy, but its very importance makes it essential for all of us who are shaping the future of this business to keep sustainability front and centre of our minds. VMI is proud of the way we combine innovation and care to deliver outstanding results for our customers, but there is still a lot of work to do, and we are already focused on the next steps.

Now and into the future: Sustainability is at the heart of our strategy.

The Association of Natural Rubber Producing Countries (ANRPC) hosted a significant courtesy visit from Stefano Safi, CEO of the Global Platform for Sustainable Natural Rubber (GPSNR), on 4 February 2026. The meeting, held at the ANRPC Secretariat in Kuala Lumpur, featured substantial discussions with Secretary-General Dr Suttipong Angthong and his team.

Central to the dialogue were the crucial themes of sustainable production and pricing mechanisms, alongside an analysis of recent market impacts on the industry. Both parties affirmed the necessity of collaborative action to address sectoral challenges and committed to a shared path for promoting sustainable growth in the face of evolving market dynamics, ultimately striving towards a more environmentally responsible future for natural rubber.

City of Moreton Bay has been recognised for a groundbreaking road resurfacing programme that sets a new sustainability benchmark for Queensland. In partnership with infrastructure firm Fulton Hogan, the council spearheaded a research and development project to create a durable asphalt solution specifically designed for subtropical climates.

This innovative approach involved trialling a mix incorporating crumb rubber binder with up to 30 percent recycled asphalt pavement. The highly sustainable formula was also produced as a warm mix asphalt, requiring lower production temperatures than conventional methods. Extensive field testing on local roads confirmed the mix's functionality and durability, establishing a viable future-ready surfacing solution for local governments.

The environmental benefits of the 2024/25 programme were substantial. Across 82 streets, the project utilised 7,838 tonnes of recycled asphalt and repurposed the equivalent of 28,748 end-of-life passenger tyres into the road network. This concerted effort resulted in an estimated carbon emission saving exceeding 556,000 kilogrammes.

The Australian Flexible Pavement Association subsequently honoured the project as the Queensland state winner in the ‘Outstanding project less than $10m’ category. This initiative aligns with the City of Moreton Bay’s broader environmental strategy, which includes a target of achieving net zero emissions for council operations by 2039 and reducing the city's overall carbon footprint.

The council views such partnerships as a practical demonstration of its ‘Going Green as We Grow’ commitment, aimed at maintaining materials in circulation to reduce waste. Recognising local roads as one of its largest infrastructure assets, the city continues to actively encourage all resurfacing contractors to pursue innovative and environmentally sustainable solutions. This road programme complements other ongoing green infrastructure projects within the region focused on enhancing safety for both motorists and wildlife.

Nexion Group has inaugurated a state-of-the-art, sustainable logistics hub in Prato di Correggio, Italy. This facility, serving the Group's portfolio of brands including Corghi, HPA-Faip, Mondolfo Ferro, Teco, Sice, Autopstenhoj, Sherpa and Bright, is a strategic investment designed to support future growth and market demands through advanced automation and artificial intelligence.

The hub is a highly automated, fully digitalised operation that functions around the clock. Its core is a high-capacity vertical warehouse, utilising over 2.2 kilometres of racking systems that reach 11.7 metres in height across seven levels. This design, spanning a total of 22,000 square metres and offering 7,600 pallet positions, maximises vertical space to handle large volumes and a diverse product range. Logistics are managed by laser-guided vehicles and intelligent software algorithms, which optimise material flows, minimise errors and significantly reduce order fulfilment times. The entire process features automated identification and labelling systems, with real-time monitoring ensuring full traceability, operational accuracy and the reliable handling of complex or oversized items.

A cornerstone of the project is its commitment to environmental sustainability. The hub is equipped with a 1.1 MW photovoltaic system that fully meets the facility's energy needs and contributes substantially to the power requirements of the adjacent metal fabrication plant, thereby reducing the overall environmental impact of Nexion's operations.

This next-generation infrastructure enhances the Group's ability to provide fast, accurate and reliable service. By optimising warehousing and distribution, it strengthens Nexion's regional presence and underscores a firm commitment to integrating industrial development with technological innovation and environmental responsibility, paving the way for a more advanced and service-oriented logistics model.

Giulio Corghi, President, Nexion Group, said, “The new logistics hub in Prato di Correggio represents a concrete step in Nexion industrial evolution. We have invested in a sustainable, intelligent and highly automated facility designed to improve logistics service quality and strongly support the Group’s future growth while guaranteeing the highest safety standards for our employees and playing an active role in the ecological transition.”

Comerio Ercole has achieved a significant international milestone by securing the ‘Italian Company of the Year – Manufacturing’ title at the ACQ5 Global Awards 2026. This honour, conferred by a globally respected M&A magazine, recognises exceptional commercial performance and innovation on the world stage. The award is particularly meaningful as it results from a rigorous peer-driven nomination and voting process, establishing it as a credible benchmark for excellence. For Comerio Ercole, this accolade validates over 140 years of dedication to industrial reliability, quality and technological advancement in specialised calendering and mixing solutions, blending traditional engineering with modern innovation.

Concurrent with this recognition, the company is aggressively pursuing a strategy of global engagement and visibility in 2026. A key component of this strategy involves participation in major international trade shows, including several first-time appearances, to connect with new audiences and strengthen existing partnerships. This direct market engagement supports the company's international expansion and allows it to showcase its expertise while understanding regional industry demands. The upcoming Tire Technology Expo 2026 in Hannover, Germany, from 3–5 March, stands as a prime example. At this leading industry gathering, Comerio Ercole will occupy Stand 8006 in Hall 21 to present its latest advancements in rubber calendering, automated production systems and sustainable manufacturing solutions tailored for the tyre and rubber sectors.

Integral to these presentations will be the company's evolving focus on digitalisation and artificial intelligence. Attendees will be introduced to a suite of AI-based tools, including MINERV-AI, which is designed to digitally capture, structure and automate critical industrial procedures related to work, maintenance, quality and safety. This technology aims to preserve valuable operational know-how and enhance overall efficiency. The inclusion of such smart tools underscores Comerio Ercole’s commitment to merging its deep engineering heritage with cutting-edge digital solutions, offering clients future-oriented capabilities that boost productivity and process reliability.