Michelin Retains Top Spot as World’s Most Valuable Tyre Brand for Seventh Year
- By TT News
- June 28, 2024

Michelin has maintained its position as the world’s most valuable tyre brand for the seventh consecutive year, according to new data from Brand Finance, the world’s leading brand valuation consultancy. The French brand’s value remained stable at $7.9 billion year-on-year despite facing challenges, including declining road transportation sales and reduced replacement market sales.
Michelin also retained its title as the world’s strongest tyre brand, achieving a Brand Strength Index (BSI) score of 85.6 out of 100. While there was a 2.5-point decline in BSI, primarily due to lower-than-expected revenue forecasts, Brand Finance research indicates that Michelin excels in brand familiarity and customer recommendation. Additionally, Michelin commands the highest price acceptance in its home market.
Bridgestone and Continental secured the second and third positions in the ranking, respectively, with 8 percent and 13 percent brand value increases. Bridgestone’s brand value rose to $7.6 billion, narrowing the gap to Michelin’s to just $254 million. Like all major tyre manufacturers, Bridgestone faced challenges due to increasing raw material prices and inflation. However, the company’s robust measures, including flexible supply management, contributed to a five percent year-on-year revenue increase.
With a brand value of $4.7 billion, Continental improved its BSI score by 3.2 points to 79.1 out of 100, driven by stronger scores in familiarity, consideration, and reputation.
Alex Haigh, Managing Director of Brand Finance Asia, said, “In a landscape where global tyre giants face challenges, the success of Chinese brands shines brightly. Their remarkable growth amid adversity underscores the resilience and dynamism of the Chinese tyre industry. With innovative approaches and a focus on sustainability, Giti emerges as the fastest-growing brand, buoyed by robust performance in China. Meanwhile, Linglong Tire, Sentury Tire, and Sailun are expanding their global footprint, leveraging cost-effectiveness to secure significant market share. As inflation grips traditional markets, the ascent of these Chinese brands heralds a new era of competition and opportunity in the global tyre market.”
Giti emerged as the fastest-growing tyre brand this year, with a staggering 19 percent increase in brand value to $924 million, ranking ninth overall. This significant growth is supported by solid revenue growth forecasts, particularly in the Chinese market. Giti also saw a 6.3-point increase in its BSI score.
Brand Finance’s research revealed Giti’s particularly strong performance in China, its largest market. Giti received a very high recommendation score in China, reflecting high customer satisfaction. Additionally, the brand achieved significant market recognition and acceptance, as evidenced by exceptionally high familiarity and consideration scores.
Other Chinese tyre brands also witnessed notable brand value growth, including Sailun (up 10 percent to $ 801 million), Linglong Tire (up 11 percent to $ 799 million), and Sentury Tire (up 17 percent to $ 377 million). This growth is attributed to substantial overseas demand and a prosperous year for the Chinese tyre industry in 2023, marked by expanding overseas operations, high domestic demand, and favourable conditions for industry development. Notably, exports to South America increased by 33 percent.
JK Tyre & Industries Appoints Sylvain Sagot As New Director For Quality
- By TT News
- July 04, 2025

JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.
Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.
In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.
Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.
JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.
Nynas Leads In Sustainability As Independent Study Rates Its Products Highly
- By TT News
- July 04, 2025

Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.
The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.
The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.
To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future.
Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”
- Westlake Tyres
- Westlake Performance Tyres
- Westlake Sport RS
- Red Bull Driftbrothers
- Motorsport
- Drifting
- ADAC RAVENOL 24h Nürburgring
Westlake Performance Tyres Becomes Official Tyre Partner Of Red Bull Driftbrothers
- By TT News
- July 03, 2025

Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.
Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.
This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.
Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”
Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”
Continental Tires Inaugurates New Conti Premium Drive Store In Maharashtra
- By TT News
- July 03, 2025

German premium tyre manufacturer Continental Tires has inaugurated its fourth Continental Premium Drive (CPD) dealership in Thane in Mumbai, Maharashtra.
The new facility spans across 3,400 sqft and is equipped with tyre and vehicle care equipment to cater to the needs of premium and luxury vehicle owners. With this, Continental Tires has a robust network of 200 CPD brand stores across the country as part of its ‘In the market, for the market’ approach.
The CPD offers tyre puncture repair, tyre replacement, battery charging, AC & brake servicing, wheel alignment & balancing and nitrogen filling among other services.
Samir Gupta, Managing Director – India and Head of Central Region Asia-Pacific, Continental Tires, said, "The opening of our new store in Thane reinforces our strategic focus on delivering excellence in safety, comfort, and performance. This expansion is a testament to our unwavering commitment to serving customers with best-in-class products and services. With several new CPD outlets in the pipeline, we are poised to accelerate our growth. Aligned with our ‘In the Market, For the Market’ approach, we are strengthening our retail network to better meet the evolving needs of customers across Maharashtra, and India at large."
Jawahar Diwan, Owner, Diwan Auto Care, said, "We are thrilled to further strengthen our partnership with Continental Tires with the addition of another CPD store in the Thane district. With six service outlets serving customers across Mumbai, Thane, and Bhiwandi, we are equipped with state-of-the-art technology tailored for servicing premium and luxury vehicles, offering high-quality solutions to end-consumers.”
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