On the occasion of the tenth anniversary of the founding of the Silao factory, Pirelli will invest 114-million-euro investment - already envisaged in the 2021-2022 - 2025 industrial plan. 

The construction – planned for the two-year period 2022- 2023 – is aimed at further increasing high value production at the Mexican site. The investment confirms the strategic importance of the plant and will see an increase in production capacity of over one million pieces for a total of 8.5 million tyres by 2025 when fully operational (from 7.2 million at the end of 2022). With an expansion of the production area of 16,000 square meters to over 220,000 and further improvement of the mix, the investment will also create of 400 new jobs for a total of 3,200 employees when fully operational. 

The investment was announced during the visit by the governor of the Mexican state of Guanajuato, Diego Sinhue Rodríguez Vallejo, to the Silao factory for the celebration of its tenth anniversary. The ceremony also saw the participation of the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera, via video message and was attended by the Ambassador of Italy to Mexico, Luigi De Chiara, the President and CEO of Pirelli North America, Claudio Zanardo and the CEO and General Manager of Pirelli Neumaticos SA Mexico, Paolo Benea.

“The Silao plant has made an important contribution to the success of Pirelli’s global strategy of becoming the leader in the High Value segment. When we chose Silao, and the Guanajuato region, as the location for a new plant 10 years ago, our expectations were very high. Today I am happy to say that we have achieved our goals and that the factory and the people who work there have exceeded our expectations. In fact, the Silao plant is one of the most technologically advanced in the Group and will soon host a new Pirelli R&D Centre. As we have for 10 years, we continue to strongly believe in Silao and its people”, said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.

“Mexico is a strategic area for Pirelli for all its activities in North and Central America and with this investment we will further increase Pirelli’s technological and industrial competitiveness. I wish to thank all the people and the institutions, who over these years have contributed to the growth of the Silao factory”, said Claudio Zanardo, President and CEO of Pirelli North America.

“In Guanajuato we are very proud to have Pirelli in our state, and to celebrate its tenth anniversary of the Silao plant, as well as the 150th anniversary of its foundation worldwide.

The presence of Pirelli in Guanajuato, one of the most advanced companies in innovation and technology, supports our continued advancement from manufacturing to mindfacture.

Pirelli and Guanajuato, share values and a vision of the future, enabling us to build a success story together. Constant investments confirm the strategic importance of this plant and ratifies the confidence that Pirelli has in our state. We are thankful for this commitment which will strengthen our development and generate more jobs for Guanajuato families”, said Diego Sinhue Rodríguez Vallejo, the Governor of the Mexican state of Guanajuato.

Located within the Silao “Puerto Interior” industrial hub, in the state of Guanajuato, one of Mexico’s major logistics centers and key economic and technology hubs, Pirelli inaugurated the plant in 2012 to serve the local and North American markets.

In the last ten years, the Silao plant has grown at a remarkable speed, progressing from a capacity of around 1.5 million tyres and a staff of 300 people at the end of 2012 to a capacity of 7.2 million tyres at the end of 2022 and around 2,800 employees. Its production is focused on the High Value segment, producing High Performance and Ultra-High Performance tyres for passenger cars, electric vehicles, SUVs and Light Trucks.

The Mexican plant has always delivered the most innovative Pirelli solutions, like Cyber Tyre, PNCS (Pirelli Noise Cancelling System™), and RFID writing, aimed at tracking tyres to provide product information to the entyre logistics chain. Equipped with the group’s most advanced production processes, in recent years the Mexican factory has implemented the principles of Industry 4.0, in addition to a growing engagement with environmental care, adopting international standards that promote electricity and water savings, and ensure the recycling of waste from the plant.

The commitment announced today brings Pirelli’s investment in the Mexican plant since its foundation to more than 800 million euro and follows the announcement in May 2022 of the creation of the Italian company’s first Research and Development Center in Mexico, which is in addition to the 13 existing centers around the world. Innovation is in fact an essential element of Pirelli’s strategy and the company annually invests around 6% of its revenue from High Value products in R&D and has over 6,700 patents.

 “PIRELLI, THE CULTURE OF INNOVATION”, A BOOK CELEBRATING THE 10th ANNIVERSARY.

To celebrate a milestone as important as the tenth anniversary of its foundation, Pirelli Mexico has published a book entitled “Pirelli, the culture of innovation,” edited by Trilce Ediciones and realised also thanks to the contribution from Fondazione Pirelli and the material housed in the company’s Historical Archives: a way to commemorate the local legacy of a company that in January 2022 marked 150 years of activity with worldwide celebrations. The book retraces the development stages of the Silao plant, its rapid growth, deep roots in the territory and among local communities, and Pirelli’s contribution to the development of the Guanajuato Region.

The celebration of the tenth anniversary of the Silao plant takes on particular importance in a year when Pirelli is commemorating 150 years since its foundation in Milan, where on January 28, 1872, the 23-year-old Giovanni Battista Pirelli founded a rubber factory that would become one of the most innovative and technologically advanced companies in the world. Known for its production excellence and as a lifestyle brand, active in culture, sport and motorsport at the highest levels, Pirelli today has 18 production plants in 12 countries and a commercial reach in over 160 countries.

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Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.

The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.

Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.

A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.

Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

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ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

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Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

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The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.

Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.

The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.

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