On the occasion of the tenth anniversary of the founding of the Silao factory, Pirelli will invest 114-million-euro investment - already envisaged in the 2021-2022 - 2025 industrial plan. 

The construction – planned for the two-year period 2022- 2023 – is aimed at further increasing high value production at the Mexican site. The investment confirms the strategic importance of the plant and will see an increase in production capacity of over one million pieces for a total of 8.5 million tyres by 2025 when fully operational (from 7.2 million at the end of 2022). With an expansion of the production area of 16,000 square meters to over 220,000 and further improvement of the mix, the investment will also create of 400 new jobs for a total of 3,200 employees when fully operational. 

The investment was announced during the visit by the governor of the Mexican state of Guanajuato, Diego Sinhue Rodríguez Vallejo, to the Silao factory for the celebration of its tenth anniversary. The ceremony also saw the participation of the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera, via video message and was attended by the Ambassador of Italy to Mexico, Luigi De Chiara, the President and CEO of Pirelli North America, Claudio Zanardo and the CEO and General Manager of Pirelli Neumaticos SA Mexico, Paolo Benea.

“The Silao plant has made an important contribution to the success of Pirelli’s global strategy of becoming the leader in the High Value segment. When we chose Silao, and the Guanajuato region, as the location for a new plant 10 years ago, our expectations were very high. Today I am happy to say that we have achieved our goals and that the factory and the people who work there have exceeded our expectations. In fact, the Silao plant is one of the most technologically advanced in the Group and will soon host a new Pirelli R&D Centre. As we have for 10 years, we continue to strongly believe in Silao and its people”, said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.

“Mexico is a strategic area for Pirelli for all its activities in North and Central America and with this investment we will further increase Pirelli’s technological and industrial competitiveness. I wish to thank all the people and the institutions, who over these years have contributed to the growth of the Silao factory”, said Claudio Zanardo, President and CEO of Pirelli North America.

“In Guanajuato we are very proud to have Pirelli in our state, and to celebrate its tenth anniversary of the Silao plant, as well as the 150th anniversary of its foundation worldwide.

The presence of Pirelli in Guanajuato, one of the most advanced companies in innovation and technology, supports our continued advancement from manufacturing to mindfacture.

Pirelli and Guanajuato, share values and a vision of the future, enabling us to build a success story together. Constant investments confirm the strategic importance of this plant and ratifies the confidence that Pirelli has in our state. We are thankful for this commitment which will strengthen our development and generate more jobs for Guanajuato families”, said Diego Sinhue Rodríguez Vallejo, the Governor of the Mexican state of Guanajuato.

Located within the Silao “Puerto Interior” industrial hub, in the state of Guanajuato, one of Mexico’s major logistics centers and key economic and technology hubs, Pirelli inaugurated the plant in 2012 to serve the local and North American markets.

In the last ten years, the Silao plant has grown at a remarkable speed, progressing from a capacity of around 1.5 million tyres and a staff of 300 people at the end of 2012 to a capacity of 7.2 million tyres at the end of 2022 and around 2,800 employees. Its production is focused on the High Value segment, producing High Performance and Ultra-High Performance tyres for passenger cars, electric vehicles, SUVs and Light Trucks.

The Mexican plant has always delivered the most innovative Pirelli solutions, like Cyber Tyre, PNCS (Pirelli Noise Cancelling System™), and RFID writing, aimed at tracking tyres to provide product information to the entyre logistics chain. Equipped with the group’s most advanced production processes, in recent years the Mexican factory has implemented the principles of Industry 4.0, in addition to a growing engagement with environmental care, adopting international standards that promote electricity and water savings, and ensure the recycling of waste from the plant.

The commitment announced today brings Pirelli’s investment in the Mexican plant since its foundation to more than 800 million euro and follows the announcement in May 2022 of the creation of the Italian company’s first Research and Development Center in Mexico, which is in addition to the 13 existing centers around the world. Innovation is in fact an essential element of Pirelli’s strategy and the company annually invests around 6% of its revenue from High Value products in R&D and has over 6,700 patents.

 “PIRELLI, THE CULTURE OF INNOVATION”, A BOOK CELEBRATING THE 10th ANNIVERSARY.

To celebrate a milestone as important as the tenth anniversary of its foundation, Pirelli Mexico has published a book entitled “Pirelli, the culture of innovation,” edited by Trilce Ediciones and realised also thanks to the contribution from Fondazione Pirelli and the material housed in the company’s Historical Archives: a way to commemorate the local legacy of a company that in January 2022 marked 150 years of activity with worldwide celebrations. The book retraces the development stages of the Silao plant, its rapid growth, deep roots in the territory and among local communities, and Pirelli’s contribution to the development of the Guanajuato Region.

The celebration of the tenth anniversary of the Silao plant takes on particular importance in a year when Pirelli is commemorating 150 years since its foundation in Milan, where on January 28, 1872, the 23-year-old Giovanni Battista Pirelli founded a rubber factory that would become one of the most innovative and technologically advanced companies in the world. Known for its production excellence and as a lifestyle brand, active in culture, sport and motorsport at the highest levels, Pirelli today has 18 production plants in 12 countries and a commercial reach in over 160 countries.

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The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.

This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.

Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.

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TyresNmore, the automotive aftermarket e-commerce platform owned by RPG Group, has promoted Rakesh Tatikonda to Chief Executive Officer and announced the change with immediate effect.

Tatikonda, who previously oversaw business operations at the Mumbai-based firm, will spearhead the organisation’s expansion and innovation strategy. The appointment advances RPG Group’s ‘Talent First!’ policy, which rewards internal promotions and develops employees.

The new chief executive brings over 15 years of industry experience, having worked across multiple sectors with companies such as telecommunications giant Reliance Jio and IT services provider Infosys. Before joining TyresNmore in 2022, Tatikonda held senior positions at tyre manufacturer CEAT, where he developed expertise in strategy, operations, marketing and digital transformation.

“My aim is to transform automotive aftercare in India by offering seamless, tech-driven, end-to-end mobility solutions delivered with trust, transparency, and convenience right at the customer’s doorstep,” Tatikonda said in a statement.

TyresNmore operates a doorstep service model for tyre and battery replacement across six major Indian cities: Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, and Chennai. The platform represents RPG Group’s entry into the growing automotive aftermarket sector, which has seen increased digitisation as consumers seek convenient maintenance solutions.

During his tenure in operations, Tatikonda scaled the business and improved profitability while driving digital transformation initiatives. His track record shows he strengthened operational efficiency and enhanced customer experience in the mobility convenience sector.

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Vaculug, Europe’s largest independent retreader producing high-quality OTR and truck retread tyres for fleets across the UK and Europe, has expanded its UK presence by acquiring Tyrefair in Kinross, Scotland.

This strategic acquisition extends the company's award-winning service further north, ensuring Scottish customers receive the same high-quality OTR and truck retread tyres Vaculug has supplied for 75 years. Since the purchase, the Kinross location has already grown by 25 percent, with an ambitious target to double its business within a year and then double it again.

This move is a key part of Vaculug's 2026 growth strategy, focused on strategic acquisitions that enable better, faster and more sustainable customer service. The acquisition reinforces Vaculug’s long-standing environmental mission, marking a new chapter of sustainable growth with a strengthened Scottish operation.

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Nokian Tyres is expanding its US presence through a new nationwide partnership with American Tire Distributors (ATD). This agreement provides Nokian access to ATD’s vast network of over 110 distribution centres, serving roughly 80,000 customers.

The collaboration will efficiently supply tyre shops with Nokian’s complete product lineup, enabling dealers to broaden their inventory. Both companies bring 90 years of experience and a shared dedication to innovation, safety and sustainability. This partnership will offer drivers more choices, supported by Nokian’s award-winning Tennessee factory and ATD’s technology-driven logistics.

This enhanced distribution capability ensures that consumers will have greater access to a full spectrum of high-performance tyres, meeting diverse driving needs and conditions. The alliance strengthens both brands' market positions by combining premium products with an unparalleled delivery system, ultimately improving service for dealers and drivers alike across the country.

Chris Ostrander, SVP, North America, Nokian Tyres, said, “The partnership with ATD enables us to reach more tyre shops and more drivers than ever before. ATD’s robust distribution network, customer service and responsiveness strengthen our agility to serve both new and existing customers.”

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