
On the occasion of the tenth anniversary of the founding of the Silao factory, Pirelli will invest 114-million-euro investment - already envisaged in the 2021-2022 - 2025 industrial plan.
The construction – planned for the two-year period 2022- 2023 – is aimed at further increasing high value production at the Mexican site. The investment confirms the strategic importance of the plant and will see an increase in production capacity of over one million pieces for a total of 8.5 million tyres by 2025 when fully operational (from 7.2 million at the end of 2022). With an expansion of the production area of 16,000 square meters to over 220,000 and further improvement of the mix, the investment will also create of 400 new jobs for a total of 3,200 employees when fully operational.
The investment was announced during the visit by the governor of the Mexican state of Guanajuato, Diego Sinhue Rodríguez Vallejo, to the Silao factory for the celebration of its tenth anniversary. The ceremony also saw the participation of the Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera, via video message and was attended by the Ambassador of Italy to Mexico, Luigi De Chiara, the President and CEO of Pirelli North America, Claudio Zanardo and the CEO and General Manager of Pirelli Neumaticos SA Mexico, Paolo Benea.
“The Silao plant has made an important contribution to the success of Pirelli’s global strategy of becoming the leader in the High Value segment. When we chose Silao, and the Guanajuato region, as the location for a new plant 10 years ago, our expectations were very high. Today I am happy to say that we have achieved our goals and that the factory and the people who work there have exceeded our expectations. In fact, the Silao plant is one of the most technologically advanced in the Group and will soon host a new Pirelli R&D Centre. As we have for 10 years, we continue to strongly believe in Silao and its people”, said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.
“Mexico is a strategic area for Pirelli for all its activities in North and Central America and with this investment we will further increase Pirelli’s technological and industrial competitiveness. I wish to thank all the people and the institutions, who over these years have contributed to the growth of the Silao factory”, said Claudio Zanardo, President and CEO of Pirelli North America.
“In Guanajuato we are very proud to have Pirelli in our state, and to celebrate its tenth anniversary of the Silao plant, as well as the 150th anniversary of its foundation worldwide.
The presence of Pirelli in Guanajuato, one of the most advanced companies in innovation and technology, supports our continued advancement from manufacturing to mindfacture.
Pirelli and Guanajuato, share values and a vision of the future, enabling us to build a success story together. Constant investments confirm the strategic importance of this plant and ratifies the confidence that Pirelli has in our state. We are thankful for this commitment which will strengthen our development and generate more jobs for Guanajuato families”, said Diego Sinhue Rodríguez Vallejo, the Governor of the Mexican state of Guanajuato.
Located within the Silao “Puerto Interior” industrial hub, in the state of Guanajuato, one of Mexico’s major logistics centers and key economic and technology hubs, Pirelli inaugurated the plant in 2012 to serve the local and North American markets.
In the last ten years, the Silao plant has grown at a remarkable speed, progressing from a capacity of around 1.5 million tyres and a staff of 300 people at the end of 2012 to a capacity of 7.2 million tyres at the end of 2022 and around 2,800 employees. Its production is focused on the High Value segment, producing High Performance and Ultra-High Performance tyres for passenger cars, electric vehicles, SUVs and Light Trucks.
The Mexican plant has always delivered the most innovative Pirelli solutions, like Cyber Tyre, PNCS (Pirelli Noise Cancelling System™), and RFID writing, aimed at tracking tyres to provide product information to the entyre logistics chain. Equipped with the group’s most advanced production processes, in recent years the Mexican factory has implemented the principles of Industry 4.0, in addition to a growing engagement with environmental care, adopting international standards that promote electricity and water savings, and ensure the recycling of waste from the plant.
The commitment announced today brings Pirelli’s investment in the Mexican plant since its foundation to more than 800 million euro and follows the announcement in May 2022 of the creation of the Italian company’s first Research and Development Center in Mexico, which is in addition to the 13 existing centers around the world. Innovation is in fact an essential element of Pirelli’s strategy and the company annually invests around 6% of its revenue from High Value products in R&D and has over 6,700 patents.
“PIRELLI, THE CULTURE OF INNOVATION”, A BOOK CELEBRATING THE 10th ANNIVERSARY.
To celebrate a milestone as important as the tenth anniversary of its foundation, Pirelli Mexico has published a book entitled “Pirelli, the culture of innovation,” edited by Trilce Ediciones and realised also thanks to the contribution from Fondazione Pirelli and the material housed in the company’s Historical Archives: a way to commemorate the local legacy of a company that in January 2022 marked 150 years of activity with worldwide celebrations. The book retraces the development stages of the Silao plant, its rapid growth, deep roots in the territory and among local communities, and Pirelli’s contribution to the development of the Guanajuato Region.
The celebration of the tenth anniversary of the Silao plant takes on particular importance in a year when Pirelli is commemorating 150 years since its foundation in Milan, where on January 28, 1872, the 23-year-old Giovanni Battista Pirelli founded a rubber factory that would become one of the most innovative and technologically advanced companies in the world. Known for its production excellence and as a lifestyle brand, active in culture, sport and motorsport at the highest levels, Pirelli today has 18 production plants in 12 countries and a commercial reach in over 160 countries.
Apollo Tyres Flags Off Apollo Tyres Healthcare Express
- By TT News
- May 15, 2025

Apollo Tyres has launched the ‘Apollo Tyres Healthcare Express’, a mobile medical unit designed to monitor the health of truckers and the surrounding community. C Thomas Mathew, Unit Head, Chennai Plant, Apollo Tyres Ltd, flagged off the unit, which would service major transport hubs within a 50-km radius, including Madhavaram, Manjambakkam and Poonamallee, serving a population of over 10,000 truckers.
For a small consultation charge of INR 10 per visit, this mobile medical unit will offer essential healthcare services to the trucking community. It will provide a wide range of services, such as general medical care, screenings for certain diseases and preventative and awareness programmes. Additionally, it will increase knowledge of important health concerns including HIV/AIDS, STI prevention, vision care, tuberculosis and non-communicable illnesses like diabetes and hypertension. A team consisting of a medical officer (MBBS), a pharmacist, an optometrist, outreach workers and a project coordinator will run Apollo Tyres' Healthcare Express.
Over 12 million people have benefited from the Apollo Tyres Foundation's healthcare initiative for the trucking community since it began in 2000. The organisation reached out to more than a million people in order to raise awareness during the Covid-19 outbreak. In partnership with local authorities, it also made it easier for over 10,000 people to get tested for Covid-19 and for over 150,000 people to get vaccinated.
Tadej Pogačar Joins Continental As New Global Brand Ambassador
- By TT News
- May 15, 2025

World-class cyclist and multiple Tour de France champion Tadej Pogačar has joined Continental as its new global ambassador.
This new collaboration with one of the best contemporary cyclists is a logical continuation of Continental's longstanding reputation as a reliable brand in both the automotive and cycling industries. The long-term relationship will place special emphasis on fostering mutual respect and understanding between bikers and drivers. Pogačar and Continental are both dedicated to enhancing communication between drivers and boosting everyone's safety.
In 2024, Pogačar, 26, created history by winning several Monument races and placing first in the Tour de France, the Giro d'Italia and the Road World Championships. Only two riders in history have accomplished this feat. In addition, he earned victories in Liège-Bastogne-Liège and Strade Bianche. He is committed to developing future cycling talent in Slovenia and abroad through his foundation and the ‘Pogi Team’ development squad.
For many years, Continental has maintained a strong presence in the cycling industry. Not only do all of the support cars of the Tour de France use Continental car tyres, but numerous elite teams, including the 2024 winning squad, also use Continental bike tyres. Additionally, Continental is a major sponsor of the Giro d'Italia, providing its automobile tyres to all official support vehicles to increase safety on the difficult 3,000-kilometre course.
Pogačar said, "Top performance is not only the result of talent, but also of the pursuit of continuous development. Continental and I share the ambition to always make the most of our possibilities – both in terms of sport and development. So this partnership was an obvious choice. As a professional cyclist, I know how crucial it is to trust your tyres. Without the right equipment, I wouldn't have become the rider I am today.”
Egemen Atış, Head of Strategy, Analytics & Marketing at Continental Tires EMEA, said, "Tadej Pogačar and Continental both stand for exceptional performance but above all for safe driving. Risky manoeuvres, misjudging situations and thinking only of oneself doesn't win races. Tadej’s ability to see the bigger picture, alongside his extraordinary talent, makes him not only the best cyclist in the world at the moment, but also the perfect partner for Continental."
Apollo Tyres Reports 3% Revenue Growth, Profit Decline In FY25
- By TT News
- May 14, 2025

Indian tyre manufacturer Apollo Tyres Ltd reported a 3% increase in annual revenue to INR 261.23 billion for fiscal year 2024-25, while its net profit fell 35 percent from the previous year.
The company, which markets its products under the Apollo and Vredestein brands, saw its operating profit decline to INR 35.71 billion for the full year, compared with INR 44.47 billion in the previous fiscal year.
For the fourth quarter ended March 31, Apollo Tyres posted a revenue of INR 64.24 billion, up 3% year-on-year, while quarterly net profit dropped to INR 1.85 billion from INR 3.54 billion in the same period last year.
"We acknowledge that our performance over the past few quarters has not met industry benchmarks and our own expectations. After a thorough internal review, we have identified the key challenges that contributed to this underperformance," said Onkar Kanwar, Chairman of Apollo Tyres.
"With targeted strategies now in place to address these issues, we are confident in our ability to deliver stronger results in the coming quarters," he added.
Apollo Tyres, which has manufacturing facilities in India, the Netherlands and Hungary, distributes its products in over 100 countries.
Elmer Wiemer Of Heuver Group Passes Away
- By TT News
- May 14, 2025

Elmer Wiemer, Chief Financial Officer and designated Chief Executive Officer of Heuver Group, has passed away. The group shared the sad news in a statement announcing that he passed away on 4 May at the age of 48 after a brief illness.
Wiemer has had a lasting impact on the Heuver Group since he took office in 2020. As CFO, he played a pivotal role in bolstering the course, advancing the organisation's professionalism and attaining long-term success. His strategic vision and astute financial sense were always bolstered by a strong sense of accountability and a kind, humane leadership style.
“He was a true inspiration. Elmer’s legacy is tangible in the way we work together, in the culture he helped shape and in the ambitions he helped realise. We lose in him not only a leader, but also a warm personality, a dedicated colleague and a dear friend,” said Heuver Group management.
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