- Reise Moto
- TraceRad
- Yogesh Mahansaria
- KTM Duke
- Suzuki Gixxer
- TVS Apache
- Bajaj Dominar
- Triumph Speed 400
- Aprilia RS 457
Reise Moto Launches TraceRad Range Of Steel Radial Tyres
- By TT News
- October 21, 2024
Reise Moto, a leading manufacturer of premium tyres and a leading name in premium motorcycle accessories and apparel, has unveiled TraceRad, its new range of premium steel radial tyres targeted for motorcycle segment.
The company states that TraceRad steel radial tyres come with a zero-degree steel belt technology that offers higher precision, better handling and durability, setting new benchmarks for ride quality and handling.
The TraceRad tyres promise unmatched performance at a competitive introductory price of INR 6,199 for the rear tyre and INR 5,199 for the front tyre. Additionally, the tyres also come with a 6-year manufacturing warranty. These tyres have been engineered for some of the most popular motorcycle models in the Indian market, including the KTM Duke (200, 250, 390), KTM RC (200, 390), Suzuki Gixxer 250, TVS Apache RR310, Bajaj Dominar 400, Triumph Speed 400 and the Aprilia RS 457.
Yogesh Mahansaria, Founder & MD, Reise Moto said, “The TraceRad marks a ground-breaking advancement in radial tyre technology, redefining expectations for precision, handling and durability. With innovative features like the 'Dual Radii' cavity profile and 'Zero Degree' steel belt, along with optimised stiffness for the casing, the TraceRad ensures superior performance and control. We’ve used a special grade synthetic rubber combined with natural rubber for enhanced durability. Rigorous testing on tracks like NATRAX in India and Oulton Park in the UK has proven its ability to deliver excellent handling, comfort and high-speed performance—even in extreme weather conditions. Our commitment is to deliver a product that empowers fast-paced enthusiasts to push boundaries while ensuring maximum safety and long-term performance.”
With this launch, Reise Moto aims to become a leader in performance motorcycling products, particularly in the niche segment of radial tyres. The company states that radial tyres are a small, but growing, niche in India, and the Reise Moto Team plans to build a comprehensive portfolio that serves motorcyclists riding anything from 150cc to 2000cc motorcycles.
With the recent launch of Reise Moto’s exclusive brick-and-mortar store in Mumbai, the brand aims to significantly deepen its market penetration.
“Although our journey is still in its early stages, the overwhelming support from the motorcycling community have been incredibly inspiring. This response fuels our relentless drive to bring world-class products tailored specifically for Indian motorcyclists. Our ambition is not just to meet the expectations of fast-paced enthusiast but to exceed them—by consistently pushing the boundaries of innovation, performance and safety,” concluded Mahansaria.
- Bridgestone
- Bridgestone India
- Bridgestone Tyres
- Nutritional Fruit Orchard Project
- Sustainability
- Women Empowerment
Bridgestone India Launches Women-Led Orchard Project In Madhya Pradesh
- By TT News
- July 05, 2025

Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.
With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.
This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.
Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”
JK Tyre & Industries Appoints Sylvain Sagot As New Director For Quality
- By TT News
- July 04, 2025

JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.
Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.
In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.
Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.
JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.
Nynas Leads In Sustainability As Independent Study Rates Its Products Highly
- By TT News
- July 04, 2025

Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.
The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.
The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.
To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future.
Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”
- Westlake Tyres
- Westlake Performance Tyres
- Westlake Sport RS
- Red Bull Driftbrothers
- Motorsport
- Drifting
- ADAC RAVENOL 24h Nürburgring
Westlake Performance Tyres Becomes Official Tyre Partner Of Red Bull Driftbrothers
- By TT News
- July 03, 2025

Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.
Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.
This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.
Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”
Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”
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