Sumitomo Rubber will increase production capacity of its US plant to cater to the growing demand in North America.

The company will make around $122 million investment in the US plant to increase production capacity of passenger cars, light trucks, trucks, buses and motorcycles tyres.

The company will invest $ 96 million to enhance the production of passenger car tyres and light truck tyres, from 6,500 tyres per day to 12,000 tyres per day by 2023, at its Tonawanda, New York, USA. For the truck and bus tyres, it will make an investment of $26 million to heighten the production level from 1,750 tyres per day to 2,300 tyres per day by the end of 2024.

Besides, the capacity increase at its US plant, Sumitomo Rubber, will also update production equipment at its factories in Thailand and Miyazaki (Japan) to shift toward increased tyre production for SUVs and light trucks. With this shift, these two factories will support the company’s push to increase sales of SUV and light truck tyre in North America by producing 4,150 of these tyres per day by the end of 2023 (Thailand) and 1,600 of these tyres per day by the end of 2024 (Miyazaki). The total value of our planned investment in these two factories is 10.8 Billion JPY.

However, Sumitomo Rubber said global demand has declined sharply due to COVID 19 and it does not expect the recovery to the pre-COVID levels until 2022 at the earliest.

“Sumitomo Rubber Group has continued to steadily expand sales of our FALKEN WILDPEAK Series and other high-performance tyres in the North American market under our world-renowned FALKEN brand. Our decision to invest in augmenting production capacity at our USA Factory is not only in response to strong sales, but also reflects our great confidence in the factory, which has made enormous progress in improving productivity over the past few years. By augmenting our local production base for the North American market, we aim to reduce sales lead times so that we may further expand sales in this key market,” said the company. 

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has launched a new seasonal campaign warning British drivers that spring rainfall poses a hidden danger often overlooked after the harsh winter months. The initiative, named ‘Drip Drip Drop – ‘Little’ April Showers’, focuses on the rising threat of aquaplaning as more vehicles return to roads that remain treacherously slick from sudden downpours.

National data shows that poor tyre maintenance is a leading cause of fatal incidents, with three quarters of car tyre defects linked to neglect. Research further reveals that at 70 miles per hour (approximately 112 kmph), worn tyres add 27 metres to the standard wet stopping distance, an increase of nearly 30 percent compared to the Highway Code baseline.

Incorrect tyre pressure compounds the problem significantly. Underinflated tyres struggle to channel water away, overheat more quickly and extend braking distances, while overinflated tyres reduce the tyre’s contact patch and compromise grip. Spring’s fluctuating morning and evening temperatures make pressure changes especially common during April.

Even tyres above the legal minimum tread depth can fail in heavy rain. Continental Tyres’ research found that at 50 miles per hour, tyres with 1.6 mm of tread required 6.9 metres longer to stop than new tyres with 8 mm tread, whereas those with 3 mm added 2.7 metres. Light rain after dry spells mixes with oil and debris, creating conditions where worn or incorrectly inflated tyres lose all steering and braking control.

With bank holidays, leisure travel and outdoor activities increasing during longer daylight hours, TyreSafe urges motorists not to assume the worst weather has passed. April showers arrive without warning, and the combination of winter road grime and sudden rainfall can turn a routine journey into a dangerous aquaplaning event within seconds. TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “April showers might sound harmless, but when they hit busy roads and combine with worn or incorrectly inflated tyres, the consequences can be devastating. Aquaplaning can happen in seconds and without warning. The research is clear – poor tyre maintenance dramatically increases stopping distances in wet conditions. That’s why we’re urging road users to ACT: check your Air pressure, inspect the Condition and monitor your Tread. A few minutes of checks could prevent a lifetime of consequences.”

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Mitas has officially entered a three-year agreement with the National Tractor Pullers Association (NTPA), marking a significant commitment to one of North America’s most extreme motorsports. The partnership, set to run from 2026 through 2028, designates Mitas as the Official Agriculture Tire sponsor of the championship and Title Sponsor of the Mitas National Finals Pull-Off.

Tractor pulling represents a severe test of both raw power and engineering precision. Competitors pilot highly modified machines to drag a heavy sled down a dirt track, with resistance increasing incrementally until only the strongest and best-prepared vehicles remain. Success depends entirely on transferring massive horsepower to the ground under extreme conditions, where tire grip and consistency frequently determine the winner. The NTPA season includes over 60 events across United States, running from spring through early fall, with deep roots in the Midwest. As an official partner, Mitas will gain prominent visibility on and off the track while actively supporting the growth of the sport.

Central to this collaboration is the Mitas PowerPull tyre, a product specifically engineered for tractor pulling to convert raw engine output into winning performance. Designed to manage extreme torque and deliver maximum grip, the PowerPull functions as a slick tyre that permits teams to cut custom tread patterns based on track conditions and individual race strategy, providing a measurable competitive advantage.

The season will conclude with the Mitas National Finals Pull-Off, the championship’s premier event where the year’s top competitors vie for national titles. Scheduled for 18 and 19 September 2026, in Urbana, Ohio, the finals serve as the ultimate showcase of performance, innovation and passion. As title sponsor, Mitas deepens its connection to the pulling community by attaching its name to this marquee competition.

Roberta D’Agnano, Global Marketing Director Mitas at Yokohama TWS, said, “The collaboration with NTPA connects Mitas to two worlds where performance truly matters: tough daily work in the field and the most extreme competitive environments. Tractor pulling is the ultimate expression of what farmers face every day – delivering power to the ground, staying consistent under pressure and performing when limits are pushed.

“Performance isn’t just about winning on the track – it’s about delivering results when it counts most, whether in competition or on the farm. In tractor pulling, every component is tested to the extreme, just as it is in real agricultural operations. That’s why we feel a strong connection with this community. The NTPA community embodies passion, resilience and a nonstop drive to push boundaries; values that are core to the Mitas brand. We’re excited to be part of this world, learning from these extreme conditions and turning that knowledge into tyres that perform where it matters most for farmers and pullers alike.”

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Maxxis has officially unveiled the next generation of its widely used MaxxTerra rubber compound, engineered to deliver marked improvements in both durability and traction for performance mountain bike tyres. Responding to rider concerns about rising costs and the desire for longer-lasting equipment, the brand has focused on extending tyre lifespan without compromising the rolling efficiency that its products are known for.

Following extensive laboratory development, Maxxis engineers have achieved a reported 30 percent gain in tread wear and durability compared to the original MaxxTerra, alongside a 15 percent increase in traction. Crucially, these enhancements come without any sacrifice in rolling resistance, ensuring consistent performance from the first ride through many subsequent outings, thereby reducing the frequency of tyre changes and maximising trail time.

The updated compound is being introduced across the full range of Maxxis trail tyres in phases, with the first phase available immediately. The new generation is identifiable by packaging marked with a New MaxxTerra graphic, while the tyre’s tech badge now simply reads MaxxTerra, replacing the previous designation of 3C MaxxTerra.

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Tana is poised to deliver a compelling presence at IFAT 2026, scheduled for 4–7 May, where the central invitation for attendees is to Feel the Energy through live displays of high-performance machinery, recent innovations and advanced digital tools. This year’s exhibition focuses on how intelligent technology and powerful waste processing equipment can work together to achieve both efficiency and operational excellence.

Visitors can experience the TANA Hammerhead, a mobile shredder engineered for demanding waste environments with a focus on maximising uptime and productivity. On the first day of the show, Tana will also unveil an exciting new product, representing a major leap in waste management technology through innovative engineering and practical operational benefits. Live demonstrations of the TANA Shark shredder will take place daily at 10:30, 12:00, 14:30, and 16:00 at the stand of German distributor VENETO Schwenter GmbH (FS.911/1).

Another highlight is the Tana Wingman, a live digital operator assistant that improves visibility, safety and efficiency. It provides real-time machine data and a live hopper camera view on a tablet interface without needing cloud services or internet, keeping all data secure on site. This system enhances situational awareness during loading and feeding, helping operators react quickly to blockages or irregular material flow while reducing the need to leave the operating area.

Tana is also piloting an AI-driven proof of concept called the TanaConnect Smart Assistant, developed with spogen.ai, which enables hands-free, voice-activated interaction for operators and service teams. This assistant offers intuitive, context-aware access to machine information, reducing time spent searching manuals. At Stand 227 in Hall B5, Tana welcomes IFAT attendees to an interactive space where experts are available to discuss how these solutions can improve productivity and workflows, offering a firsthand look at the future of waste management technology.

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