The Yokohama Rubber has developed a proprietary system that utilises AI to predict the physical properties of rubber compounds. The system is already being used to design rubber compounds for Yokohama tyres. The company is expecting the system’s ability to conduct a large number of virtual experiments will enable it to accelerate compound development, reduce development costs, and develop better performing products. The system also will make it easier for less-experienced engineers to create new compounds.
The system was developed under Yokohama’s new AI utilisation concept, HAICoLab, which was launched in October 2020. The system uses AI to predict a rubber compound’s physical properties based on the rubber compound design parameters input by an engineer. In addition, to facilitate engineers’ ability to confirm predicted results, the system includes a function that displays the certainty of predicted physical properties and one that searches for a compound composition that will achieve physical properties closest to the targeted ones. The new system enables collaborations between humans and AI that will lead to the acquisition of new knowledge. Going forward, Yokohama Rubber will expand the use of this new system for developing rubber compounds for use in tyres to a wide range of the company’s other products, including hoses and conveyor belts.
HAICoLab is an acronym for “Humans and AI ColLaborate” for digital innovation. It also has the meaning of a laboratory for joint research by humans and AI. The new concept aims at fostering digital innovations by facilitating collaborative efforts that merge human inspiration and creativity with the enormous data processing capability of AI. Yokohama aims to acquire new knowledge by creating and collecting data based on hypothetical conditions set by humans and then applying AI to predict, analyze and then search for the most optimal result. Yokohama Rubber has been advancing technological developments by using AI in its material and tire design and development processes. For example, in 2017 Yokohama Rubber unveiled a new rubber material development technology that applies materials informatics and a tyre design technology that applies informatics technology. Under its new HAICoLab concept, Yokohama Rubber is now using AI to develop innovative products and services as well as processes. Through this effort, Yokohama Rubber will contribute to the realisation of “Society 5.0,” a future society that will enhance people’s experiences and take advantage of innovative technologies such as AI and IoT, as advocated by the Japanese government’s Cabinet Office.
Wider range of AI utilisation
Tyre Trends spoke with Dr Eng. Masataka Koishi, Executive Fellow, Head of AI Laboratory, The Yokohama Rubber Co.,Ltd, for more details on the new development.
What led to the development of HAICoLab concept? Will this be extended to other areas of R&D?
We have been pursuing a number of AI initiatives, but they are limited to certain areas. Moving forward, our desire to use AI in a wide range of fields led us to create HAICoLab as a framework to support more widespread use of AI in the future.

In addition to serving as the foundation of our future future efforts, I think it will also help communicate Yokohama Rubber’s stance on AI utilisation.
We believe that people will play the key role in achieving digital innovation, which will be achieved by applying AI to real and virtual data that is based on hypothesis setting that is derived from human inspiration and eliminates cognitive bias. This collaboration between humans and AI is what we are calling HAICoLab.
Prior to formulating HAICoLab, we were proceeding with technological developments using AI in our material and tyre design and development processes. In 2017 we announced a rubber material development technology that applies materials informatics and a tyre design technology that uses informatics technology. We are now working on the structures, materials, and production areas that will lead to innovative processes (design development) and products.
Developments in other areas are not yet at a stage where we can make any concrete public announcements.
Please comment on the R&D team. Is Yokohama working in association with any University, Research Institute etc?
We are applying the results of research conducted with universities and research institutes in Japan and overseas in our development of materials informatics and tyre design technology using informatics as well as to HAICoLab. Meanwhile, our effort to generate virtual data through simulations and analyse that data using machine learning is being carried out on supercomputers available through Japan’s High Performance Computing Infrastructure (HPCI) as well as our own supercomputers.
How is Yokohama proceeding to adopt AI in other areas of tyre development?
Similar to our effort with compounds, we are now making preparations for the use of AI when considering tyre design specifications. However, we are not yet at the stage where we can say anything more specific.
While developing new concepts, is Yokohama focusing on new innovations in the automotive sector? Kindly comment in detail
We believe that the tyres of the future will need to respond to the trends towards the application of CASE and IoT technologies in automobiles. Accordingly, we are developing new technologies that will accommodate CASE. For example, as previously announced at a press conference at the 46th Tokyo Motor Show held in 2019, in the CASE domain of connectivity we are conducting joint research and development with Alps Alpine with a view to creating a solution business that will supplement our existing tire air pressure detection sensor with the ability to detect tread wear and road-surface conditions and then use digital tools to process and manage the acquired data.
In addition, this February we announced our SensorTire Technology Vision, a medium- and long-term vision for developing new technologies for passenger car tyre sensors. By implementing this Vision, we aim to support people’s mobility and contribute to the safe and secure operation of motor vehicles while addressing the changes in mobility demand by providing data obtained from SensorTires (IoT tyres) fitted with sensing functions to drivers and businesses providing various automobile-related services.
Looking further into the future, we plan to connect this data collected by our SensorTires with map data and road traffic related information (traffic jams, weather conditions, etc.) to provide value-added information, such as proposals for safe driving routes, that will contribute to the safe operation of autonomous-drive vehicles as well as the operations of companies engaged in MaaS-related businesses. By anticipating the various changed being brought about by electrification of the automobile and quickly and appropriately expanding our product lineup, we hope to secure a dominant position in the evolving tire market. (TT)
Tire Industry Project Partners With French Sanitation Authority On TRWP Removal Research
- By TT News
- June 20, 2026
The Tire Industry Project (TIP) has initiated a pilot study in collaboration with the Greater Paris Sanitation Authority (SIAAP) and the sustainability consultancy ERM to assess the potential of wastewater treatment plants to remove tyre and road wear particles. The research is being conducted at the Valenton wastewater treatment facility near Paris, which ranks as Europe’s second-largest plant and features advanced treatment technologies representative of modern municipal systems. This investigation is scheduled to continue through 2026.
In numerous urban centres globally, stormwater and road runoff are channelled into wastewater systems prior to being discharged into natural waterways. A clearer understanding of how effectively these treatment processes capture TRWP could guide the broader adoption of optimised wastewater management practices. Currently, systematic data quantifying the removal of these particles within treatment plants remains scarce, and this project aims to generate comprehensive, end-to-end evidence to bridge that knowledge deficit.
The study represents TIP’s first real-world application of a priority mitigation strategy identified in its white paper on addressing tire and road wear particles. Over the coming months, researchers will collect and analyse samples from key stages of the Valenton plant’s treatment cycle using advanced pyrolysis gas chromatography-mass spectrometry. The findings are expected to estimate the total removal efficiency across the entire process and will be submitted to a scientific journal, with publication anticipated in early 2027.
The scientific understanding of TRWP is complicated by a lack of standardised methodologies, the variable nature of the particles and their transformation products, and the diverse environmental pathways they traverse. In response, TIP and its member companies have committed to advancing research on quantification, characterisation, environmental migration and potential impacts while collaborating with value-chain stakeholders to support science-based interventions. A 2024 TIP publication reviewed over 50 mitigation measures and prioritised nine based on upstream and downstream potential, employing a prevention, containment and removal framework.
That review also concluded that no single measure has been proven effective specifically for TRWP and that on-ground validation is essential. Moreover, the paper stressed that no universal solution exists, requiring coordinated, large-scale implementation across multiple actors, including the tyre, road construction and automotive sectors, as well as municipal authorities, academia and other public and private entities. The Valenton pilot thus marks TIP’s inaugural effort to test wastewater management’s real-world efficacy, uniting diverse stakeholders from both the public and private sectors in this critical research.
Larisa Kryachkova, Executive Director, TIP, said, “This pilot is an important step in going beyond understanding the subject in the laboratory to field-based evidence. We expect to identify best practices that can be applied far beyond this project, supporting TIP’s ambition to support science-based mitigation.”
Sabrina Guérin, Head of Innovation Department, SIAAP, said, “As the public authority responsible for wastewater treatment in the Paris region, SIAAP is committed to emerging science that protects waterways. By taking part in this TIP study, we will gain an early, science-based view of TRWP movement in solid waste. The findings can help inform and accompany future treatment planning and readiness for upcoming regulatory requirements.”
Falken Wins BRV Service Award For Excellence In Tyre Retail Partnership
- By TT News
- June 19, 2026
Falken has been named the recipient of the prestigious BRV Service Award, as announced by the German Tyre Retail and Vulcanisation Trade Association during its General Meeting on 8 June 2026. As a brand operating under Dunlop Tyre Europe GmbH, Falken emerged victorious from a competitive online survey where over 250 tyre trade members cast their votes to determine the industry’s most outstanding partner.
This accolade specifically recognises Falken’s superior service standards and its commitment to fostering a reliable and cooperative relationship with its retail partners. The overwhelming vote of confidence from the trade serves as a significant form of recognition for the company, while simultaneously acting as a powerful incentive for the entire Falken workforce to maintain their high-performance levels.
Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “The news of a top ranking in the BRV Service Award was already a special honour, as it comes directly from the specialist tyre trade. We are now even more delighted to celebrate the overall victory. We would like to express our sincere thanks for this recognition. First place confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, personalised support and a truly partnership-based collaboration. The fact that the trade has voted the entire team’s efforts into first place motivates us to continue pursuing our goals with determination.”
AZuR Reports Strong Outcomes And Network Growth At THE TIRE COLOGNE 2026
- By TT News
- June 19, 2026
The Alliance for the Future of Tires (AZuR) has concluded its participation at The Tire Cologne 2026 with a positive assessment, operating through a network of 19 affiliated organisations across Europe. Their shared exhibition space in Hall 7.1 emerged as a central meeting point during the industry's premier global gathering. Key episodes included a governmental visit, a strategic industry forum and recognition for emerging enterprises.
An immersive installation greeted visitors to the AZuR area, with the entire floor surface consisting of resilient tiles produced from recycled tyre rubber supplied by network affiliate MRH Mülsen. This practical display offered a compelling illustration of how discarded materials can be transformed into functional products. The collaborative exhibition model proved highly favourable among attendees and participating companies alike.


The initiative broadened its collaborative base during the fair, securing commitments from new entities in Germany, Belgium and the Netherlands to advance shared sustainability objectives. North Rhine-Westphalia's environment minister, Oliver Krischer, toured the exhibition as part of a broader initiative to spotlight regional excellence in circular practices, observing demonstrations spanning digital monitoring, alternative materials and recovery processes.
A dedicated assembly on tyre retreading drew roughly 40 specialists from manufacturing, materials supply and trade associations. Conversations revolved around the technology's track record and adaptation to market conditions, referencing recent environmental performance data. Survey feedback indicated robust confidence in retreading's financial and environmental merits, though participants identified competition from lower-cost imports as a primary obstacle.


The programme concluded with the LOOP THE TYRE competition awards. The top honour went to Machine-Vision.io from Reutlingen for its optical evaluation system streamlining used tyre assessment. Sustainable Rubber Solutions from the Netherlands received second prize for its chemical innovation enabling rubber reintegration into new compounds, while Austria's ReTyre project claimed third for developing a scalable devulcanisation method for tyre-to-tyre recycling.
Anna-Maria Guth, AZuR Network Coordinator, said, “TTC impressively demonstrated the high level of interest in a functioning tyre circular economy. We were particularly pleased with the exceptionally positive atmosphere at our joint stand. Our partners see themselves as equal contributors to a common goal and as partners in a strong alliance for the future.”
Prinx Chengshan Marks 50th Anniversary With European Launch Of Prinx CV Tires At The Tire Cologne 2026
- By TT News
- June 19, 2026
Prinx Chengshan marked a significant milestone at The Tire Cologne 2026 in Germany on 9 June, where it officially introduced its Prinx-brand commercial vehicle tyres to the European market. The launch event, held during the prestigious trade fair, served as a commemorative highlight for the 50th anniversary of the Chengshan Group. While the company showcased its full portfolio of brands, including Chengshan, Austone and Fortune, the European debut of the Prinx commercial tyre line commanded the primary focus of industry attendees.
Senior company representatives provided comprehensive insights into the strategic initiative during the event. Officials from the Europe and Americas Sales Center, the R&D Center and the European Technical Center outlined the company's developmental trajectory, manufacturing scale and proprietary technological advancements. The presentations emphasised the integration of intelligent manufacturing systems and global research capabilities, with particular attention given to how the Prinx brand is developing future-oriented commercial solutions tailored specifically for European fleet operators.


The Prinx brand, positioned as a premium offering, leverages three intelligent manufacturing facilities located in China, Thailand and Malaysia, combined with the localised expertise of its European Technical Center. The company has concentrated its research efforts on six core technologies, including low rolling resistance and high wear resistance features, complemented by an intelligent tyre monitoring system. A strategic partnership with Marangoni, a prominent European retreading material manufacturer, further strengthens the brand's comprehensive service capabilities.


For its market entry, Prinx launched three initial product series covering nine tread patterns suitable for long-haul and regional mixed road conditions. Future product expansion plans include tyres for mixed-use applications, city buses, long-distance coaches and winter conditions. Since announcing its European passenger car tyre initiative in Milan in 2023, the brand has rapidly enhanced its product matrix and reinforced its market presence through branding initiatives and sponsorship of major racing championships.
With five decades of industry experience, Prinx Chengshan is accelerating its global strategy through a product-plus-service philosophy. The company aims to deliver customized solutions addressing the complete tyre lifecycle by combining Chinese manufacturing heritage with international research and development networks. This approach positions the company to precisely meet localised European market demands while inviting global partners to contribute to a sustainable transportation future.


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