Yokohama Rubber posted record-high business and financial results for the first nine months of fiscal 2024, driven by substantial revenue and profitability growth across its key business segments.

The company reported a 13.1 percent increase in sales revenue from the same period last year, reaching USD 5022 million. Business profit rose 69.6 percent to USD 535 million, operating profit increased 63.8 percent to USD 551 million, and profit attributable to the parent company’s owners climbed 36.5 percent to USD 390 million.

The Group’s business profit margin also reached 10.7 percent, its highest level ever for this time frame.

Yokohama Rubber attributed this robust growth to efforts to expand sales volume, implement product price increases and optimise the product mix. A full-year contribution from Y-TWS and the positive impact of yen depreciation further supported the performance.

Segment Results

Tyre Business: Sales in the tyre segment reached USD 4498 million, a significant increase from USD 3931 million in the same period last year. Business profit for the segment surged to USD 505 million, up from USD 287 million. Growth was driven by higher sales volume, favourable product mix and effective price increases in response to raw material costs.

Yokohama Off-Highway Tires (YOHT: YOHT recorded sales of USD 684 million, up from USD 632 million in 2023, while business profit rose to USD 81.45 million, compared to USD 76.3 million the previous year. The segment benefited from strong demand in the agricultural and industrial tyre markets, particularly in overseas markets.

Yokohama Tire & Wheel Solutions (Y-TWS): Sales in Y-TWS totaled USD 737 million, a substantial increase from USD 432 million in 2023. Business profit came in at USD 46.81 million, reversing a loss of USD 7.05 in the prior year. The improvement reflects strong sales of speciality tyres and positive impacts from structural changes and efficiency improvements.

Yokohama Rubber’s CEO emphasised the company’s ongoing focus on strategic growth initiatives, including high-margin products and global market expansion. The results underscore Yokohama Rubber’s resilience and adaptability in a challenging economic environment.

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Nokian Tyres has named Rhea County High School graduates Jesus Hernandez-Santiago and Josiah Shibley as the recipients of its 2026 college scholarship. The two students were selected based on their strong academic records, interest in STEM fields and commitment to excelling in extracurricular activities.

Now in its seventh year, the scholarship programme supports the company’s broader goal of preparing skilled professionals for the Southeast Tennessee workforce. Complementary initiatives include a robust apprenticeship programme, a work‑based learning scheme and a summer internship partnership.

Hernandez‑Santiago plans to study mechanical engineering at The University of Tennessee at Chattanooga, having already taken college‑level math courses since his junior year through a dual enrolment programme. Shibley will attend Tennessee Tech to pursue civil engineering with an environmental concentration, aiming to combine his passion for the outdoors with his interest in construction.

Nokian Tyres also runs an apprenticeship with Cleveland State Community College, where six apprentices complete 8,000 hours of on‑the‑job training and 42 classroom credits. A work‑based learning partnership with Rhea County High School places two to four students annually at its high‑tech factory, while a separate internship with Bryan College offers mentorship and project experience.

Since opening its Dayton Factory in 2019 to serve North American markets, the tyremaker has earned multiple awards and became the world’s first tyre production facility to achieve LEED v4 Silver certification.

Nokian Tyres North America Human Resources Director Blake Markham, who serves as chairman of the Southeast Tennessee Workforce Development Board, said, “We are passionate about fuelling the employment pipeline in Rhea County and beyond. Our region benefits from strong partnerships between businesses, educational institutions and local governments that strengthen companies and change lives.”

Hernandez-Santiago said, “I feel so blessed to receive this scholarship because I have always loved the STEM field. Nokian Tyres has always been involved with the community, so I will do what I can to succeed and impact the community with the opportunity I have been given."

Shibley said, “I’ve lived in Dayton my whole life, and this opportunity has shown me what it looks like when a company invests in its community. This scholarship will help me worry less about money and focus more on school, and it means a lot that it’s coming from a company in my hometown.”

Maintenance Apprentice Emily Goodwin said, “Seeing the things in the classroom that I’ve already worked on has helped a lot. It feels like a once‑in‑a‑lifetime opportunity. This has changed my life.”

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Tyres Europe has formally responded to the European Commission’s consultation on the draft Delegated Regulation amending Annex I of the EU Deforestation Regulation. The association views the proposed text as a constructive and proportionate measure to enhance both operability and legal certainty.

A key focus of the submission is tyre retreading. Tyres Europe endorses the plan to limit the regulation’s scope to tyre treads, the only new rubber component added during retreading, while excluding used casings and finished retreaded tyres. This distinction aligns obligations with actual new rubber introduction, reduces administrative burdens on small and medium-sized enterprise retreaders and supports circular economy goals.

The association also welcomes clarifications on products for testing or analysis, used items and waste. Given ongoing supply chain preparations, Tyres Europe urges the Commission to adopt and publish the Delegated Regulation swiftly before the summer break to ensure legal certainty and implementation readiness.

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Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.

The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.

Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.

Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”

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Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.

The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”

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