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Nokian Tyres Names F1 Legend Kimi Räikkönen As Brand Ambassador
December 03, 2025
Nokian Tyres has named Formula 1 legend Kimi Räikkönen as its newest brand ambassador. This strategic partnership unites two Finnish powerhouses celebrated for excelling under extreme pressure. The company, a world expert in tyres for harsh conditions,
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Bridgestone To Launch Two New Potenza Tyres in Japan in 2026
December 02, 2025
Bridgestone will expand its Potenza portfolio in Japan with two new premium passenger car tyres launching in February 2026: the high-grip Potenza RE-71RZ and the everyday-sport Potenza Adrenalin RE005. The RE-71RZ—developed with professional drivers and
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Yokohama India Enhances Digital Presence With Revamped Website
November 26, 2025
The company said that the upgrade is a major milestone and part of its digital transformation, aiming to make tyre discovery, selection and aftersales service simpler and more intuitive for consumers.
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Cabot Announces Leadership Change For Reinforcement Materials Segment
November 25, 2025
Cabot Corporation has named William ‘Bill’ Masterson as the new Senior Vice President and President of its Reinforcement Materials segment, effective 21 November 2025. He takes over the position from Matthew Wood, whose departure from the company is e
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Hankook Tire Partners With Finland’s Rotoboost In Push For Low-Carbon Tyre Materials
November 21, 2025
Hankook Tire has signed an MoU with Finland-based Rotoboost to jointly develop low-carbon carbon materials derived from turquoise hydrogen, a cleaner alternative to traditional carbon black used in tyre production. The partnership supports Hankook’s 205
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BKT Names Three Senior Oe Executives To Support 2030 Global Growth Plan
November 19, 2025
BKT has strengthened its global Original Equipment (OE) business by appointing three senior leaders across France and South America as part of its 2030 growth strategy. The new appointments—Rémi Morin, Cadu Accica, and Lincoln Sugimoto—are aimed at d
