• A Chinese Tyre Maker’s European Powerplay

    December 10, 2025

    From securing OE fitments with Stellantis, Volkswagen, Renault Group to launching a high-tech plant in Serbia, Linglong is leveraging smart manufacturing, targeted dealer engagement and sports sponsorships to elevate its brand. While most view OE as a br

  • The Magic Of Industry 4.0

    December 09, 2025

    The tyre manufacturing industry is constantly evolving. Machines are becoming increasingly automated, more precise and data-driven. Recent advances based on the principles of Industry 4.0 include the aforementioned IoT, AI (artificial intelligence), robot

  • Global Tyre Standards

    December 08, 2025

    From pioneering micro-plastic emission measurement to strengthening wet-grip requirements and updating studded and retreaded tyre rules, Rodriguez emphasised UNECE’s role in shaping a harmonised global framework that balances consumer safety with envir

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