In a candid interaction with Tyre Trends, freelance tyre testing specialist Juuli Raatikainen shares her views on the intricacies of tyre testing, the role of women in the industry, simulation and the road ahead, reports Nilesh Wadhwa.

“Women have been driving cars for decades, so why not be part of the tyre and automotive testing industry? I believe the bigger question and challenge is how the industry (tyre and automotive) can think beyond gender. The tyre testing industry is huge, but there are not many direct studies to learn about it and become part of it,” remarked Juuli Raatikainen, the 28-year-old test driver and mechanic who has been offering freelance services for tyre testing for the last four years.

INITIAL JOURNEY

It is no secret that tyre testing is not a widely known field. A simple internet search for the world’s top 10 racers or motorsport celebrities will return mostly male sports personalities.

For Raatikainen, the journey into tyre testing began as a test assistant in Lapland, Finland.

“I started my career as a test assistant. My passion for testing grew, and I was eager to learn more, working hard to gain knowledge. My efforts were noticed, and I received the necessary support. The decision to start my own company and operate as a freelancer was quite easy for me. In the first two years, I focused on gaining experience, testing time and learning as much as possible. I wanted to see tyre testing from different angles, companies and drivers. Today, I am happy to say that I have experience in tyre testing operations as a tyre mechanic, test assistant, instrumentation specialist and objective test driver. I am also engaged in testing tyres and vehicles for events and magazines,” she shared.

THE EVOLVING ROLE OF TYRE TESTING

Tyre testing has evolved over the years, from physical and mechanical assessments to indoor methods, including Tyre-in-the-Loop (TiL) testing, a form of hardware-in-the-loop (HiL) simulation. However, despite technological advancements, many tests still need to be conducted in real-world conditions to determine optimal solutions.

For example, a vehicle travelling in a sandy environment at a particular tyre pressure will have different braking times even at the same speed. The steering response, traction at different corners and slippage will also vary.

“I find simulators to be a good tool for all drivers and for hardware development. However, no one knows exactly how they will impact testing in the future. Many questions remain, and some conditions and types of tests cannot yet be simulated accurately. As a test driver, my main expertise is in winter testing. From my experience, winter conditions are particularly difficult to replicate artificially. Winter is a living, breathing element of nature, making it hard to forecast, as conditions can change very quickly,” she explained.

For tyre manufacturers, real-world testing is essential for finding the right conditions and weather. For instance, summer tyres cannot be tested in winter, nor can Nordic spike tyres be tested in warm conditions. “It is a challenge for companies to run tyre tests year-round and across different locations. Agility is key,” Raatikainen added.

Tyre testing falls into two main categories: objective and subjective. Objective testing relies on instruments to assess tyre performance, while subjective testing depends on the driver’s evaluation.

“As a freelancer, I work across different processes. Transparency with clients is my priority. It’s about what I do and how I do it. Trust is one of the key values I bring to the table,” she explained.

KEY LEARNINGS & TYRE SAFETY

As a test driver, Raatikainen has firsthand experience of how tyre choices impact performance and safety in different conditions.

“Statistics show that one of the most common mistakes drivers make is using the wrong type of tyres for their environment and weather conditions. When selecting tyres, it’s crucial to consider two key questions: Where will I be driving, and in what weather conditions? These simple considerations can significantly impact safety,” she added.

Most tyres have a wear indicator on the tread to signal when they need replacement, but these warnings are often ignored.

According to data from the Ministry of Road Transport & Highways (MoRTH), India recorded 461,312 road accidents in 2022, resulting in 155,781 fatal cases. Despite tyres having a significant influence on vehicular control, they are rarely cited as a primary cause of accidents.

When replacing tyres, it is also crucial to check their manufacturing date. Raatikainen emphasises that even a ‘new’ tyre must be evaluated based on its production date, as rubber degrades over time, regardless of use.

“Regularly checking tyre condition is just as important as choosing the right type. Ensure tyres have adequate tread depth, are free from cracks or bulges and are properly inflated. These simple maintenance habits can extend tyre life and improve safety,” she added.

FUTURE TRENDS IMPACTING THE TYRE INDUSTRY

New-age vehicles and tightening regulations are pushing industry players towards sustainability and reducing their carbon footprint.

For the tyre industry, environmentally friendly sourcing, production and materials remain key focus areas. From a tester’s perspective, what does the future hold?

“I am excited about advancements in simulation technology and their impact on the tyre industry. Another major trend is the growing emphasis on indoor testing for winter tyres, which addresses unpredictable weather challenges and helps distribute testing workloads more efficiently,” she said.

A third emerging trend is smart tyre technology.

“While modern vehicles are equipped with advanced systems, tyres have yet to integrate similar innovations. The questions of when this technology will arrive, how it will develop and what features it will bring are incredibly exciting. I look forward to seeing how smart tyres will enhance safety, performance and the driving experience,” Raatikainen concluded.

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Mahatma Gandhi University’s School of Polymer Science and Technology has announced the opening of admissions for its Executive M.Tech programme in Polymer Engineering and Nanotechnology for the 2026–27 academic year, targeting working professionals and industry-sponsored candidates seeking advanced technical specialisation.

The programme will be conducted at the Convergence Academia Complex, located on the second floor of the university campus at Priyadarshini Hills, P.O. Kottayam, Kerala. The university, which is graded as a Category 1 autonomous institution by the University Grants Commission (UGC), is positioning the course as an industry-aligned offering designed to bridge academic research and industrial application.

Admissions are currently open, with the last date for submitting applications set as 30 April  2026.

Designed For Industry Professionals

The Executive M.Tech programme is tailored specifically for working professionals, reflecting the growing demand for flexible, advanced education pathways within technical industries. Sponsored candidates from organisations, as well as direct applicants with relevant professional experience, are eligible to apply.

Candidates must hold either an M.Sc. or B.Tech degree in relevant science or engineering disciplines. While preference will be given to employed candidates, others may also be considered subject to seat availability.

The programme offers a total of 24 seats, including 20 allocated for Indian candidates and four reserved for international applicants, signalling the university’s intent to attract a diverse cohort.

Interdisciplinary Focus

The curriculum emphasises an interdisciplinary approach, combining Polymer Engineering, Nanotechnology and Materials Science. This structure reflects broader shifts within manufacturing and materials industries, where cross-domain expertise is increasingly critical.

Courses will be delivered by a mix of academic faculty and industry practitioners, ensuring exposure to both theoretical frameworks and real-world applications. The university highlights that this dual approach is aimed at equipping professionals with practical insights alongside advanced technical knowledge.

Programme Highlights

Among the key features of the course are its focus on industry relevance and its alignment with evolving technological demands. The programme is structured to support professionals in enhancing their capabilities without stepping away from their careers.

The university notes that the course is particularly suited to those looking to deepen expertise in polymer science and nanotechnology while remaining engaged in industrial roles.

Application Process

Applications for the programme must be submitted online via the official application form:
https://forms.gle/yfTeeevAVLzmuK8P9

Prospective candidates can access additional information through the School of Polymer Science and Technology’s website at spst.mgu.ac.in.

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TVS Srichakra Limited has assumed contractual rights and obligations from its US subsidiary under an agreement with Bristol Motor Speedway LLC.

The Madurai-based company said in a regulatory filing that it executed an assignment and assumption agreement on April 10, 2026 with Super Grip Corporation and Bristol Motor Speedway. Under the arrangement, TVS Srichakra takes over all rights, duties and obligations previously held by Super Grip Corporation under a suite licence agreement dated February 16, 2024 and a sponsorship agreement dated April 5, 2024.

The company will pay USD 1,033,250 in instalments over the remaining term of the agreements. No consideration is payable to Super Grip Corporation for the transfer.

The original terms of the licence and sponsorship agreements remain unchanged, and the arrangements are set to run until December 31, 2028.

TVS Srichakra said the move was intended to enhance the visibility and reach of its brands in global markets.

Super Grip Corporation is a wholly owned subsidiary of the company, while Bristol Motor Speedway is an unrelated third party. The assignment between TVS Srichakra and Super Grip Corporation qualifies as a related party transaction and has been conducted on an arm’s length basis.

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Autopromotec has officially confirmed a new management structure, appointing Dr Enrica Lazzarini as Chief Executive Officer and Dr Guido Gambassi as Chief Strategy Officer. The decision, confirmed by the Board of Directors, reflects a strategy focused on leadership continuity by promoting experienced and respected internal figures already well established in the automotive equipment and aftermarket sector. The new leadership roles take effect from May 2026.

Under the new organizational chart, Dr Lazzarini was named Secretary General of AICA, the Italian Association of Automotive Equipment Manufacturers, on 5 March 2026. AICA jointly owns the Autopromotec trade fair with AIRP, the Italian Association of Tyre Retreaders. The next edition of the biennial exhibition is scheduled to take place from 26 to 29 May 2027, at the BolognaFiere exhibition centre.

Dr Gambassi now adds the CSO role to his existing responsibilities, which include serving as CEO of EditProm, the publisher of Pneurama magazine, as well as Secretary General of both AIRP and Federpneus, the National Association of Specialist Tyre Retailers. Federpneus operates its training workshop at the Casa Autopromotec headquarters.

The outgoing CEO and former AICA Secretary General, Renzo Servadei, who stepped down for personal reasons, has fully endorsed the new appointments. He has pledged his support for the upcoming 2027 edition to ensure strategic and organisational continuity across all entities responsible for the fair.

Dr Lazzarini said, “I welcome this new challenge with great enthusiasm and am honoured by the trust placed in me. Coordinating the next edition of Autopromotec will undoubtedly be stimulating, and I am certain that with the support of this team, which has been well-established for years, we will organise an event that lives up to the expectations of our exhibitors and visitors. The automotive sector is today increasingly characterised by structural and extremely dynamic innovations, which require the ability to react and analyse. Changes are happening so rapidly that it is now essential and fundamental to see and experience all the innovations first-hand, an opportunity that arises exclusively at events such as those made possible by Autopromotec.”

Dr Gambassi said, “What makes Autopromotec the most specialised trade fair in the sector is its ability to integrate innovations and market trends, thanks to its unique nature. Having a membership base and hosting so many organisations embedded within the fabric of the sector within its premises ensures that Autopromotec continues to be an international benchmark.”

Servadei said, “It is with great emotion and deep gratitude that I step down from both roles I have held to date, confident that the new management team at Autopromotec will carry forward the traditions that make our event unique whilst incorporating all the innovations the future holds. I am delighted that internal staff have been promoted, bringing with them their wealth of connections and relationships, which are our greatest asset: the ability to identify, understand and develop the needs of our exhibitors.”

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The Goodyear Tire & Rubber Company has appointed Travis Parman as its new Chief Communications Officer. Parman will report directly to Chief Executive Officer and President Mark Stewart as part of the executive leadership team.

In his new role, Parman is tasked with leading all global communications functions, which encompass media relations, associate communications and corporate reputation management. A key priority will be articulating Goodyear’s ongoing transformation journey and supporting the broader business strategy as the company pursues its vision of becoming number one in tyres and service.

Parman brings extensive experience from senior communications roles at major organisations, including Nissan Motor Corporation, General Motors, Renault Group, Ally Bank and most recently PMI U.S. His background includes guiding companies through complex changes and helping leadership teams connect strategic objectives with operational performance.

Stewart said, "Travis brings deep experience leading communications for complex, global organisations, which will help us engage both internal and external audiences as we share our story – building on the momentum of Goodyear Forward with a continued focus on operational excellence, delivering products that meet customer needs and driving sustainable growth. The communications function is critical to aligning our vision, core values and shared global objectives while building and protecting Goodyear's reputation and market positioning."

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