In a candid interaction with Tyre Trends, freelance tyre testing specialist Juuli Raatikainen shares her views on the intricacies of tyre testing, the role of women in the industry, simulation and the road ahead, reports Nilesh Wadhwa.

“Women have been driving cars for decades, so why not be part of the tyre and automotive testing industry? I believe the bigger question and challenge is how the industry (tyre and automotive) can think beyond gender. The tyre testing industry is huge, but there are not many direct studies to learn about it and become part of it,” remarked Juuli Raatikainen, the 28-year-old test driver and mechanic who has been offering freelance services for tyre testing for the last four years.

INITIAL JOURNEY

It is no secret that tyre testing is not a widely known field. A simple internet search for the world’s top 10 racers or motorsport celebrities will return mostly male sports personalities.

For Raatikainen, the journey into tyre testing began as a test assistant in Lapland, Finland.

“I started my career as a test assistant. My passion for testing grew, and I was eager to learn more, working hard to gain knowledge. My efforts were noticed, and I received the necessary support. The decision to start my own company and operate as a freelancer was quite easy for me. In the first two years, I focused on gaining experience, testing time and learning as much as possible. I wanted to see tyre testing from different angles, companies and drivers. Today, I am happy to say that I have experience in tyre testing operations as a tyre mechanic, test assistant, instrumentation specialist and objective test driver. I am also engaged in testing tyres and vehicles for events and magazines,” she shared.

THE EVOLVING ROLE OF TYRE TESTING

Tyre testing has evolved over the years, from physical and mechanical assessments to indoor methods, including Tyre-in-the-Loop (TiL) testing, a form of hardware-in-the-loop (HiL) simulation. However, despite technological advancements, many tests still need to be conducted in real-world conditions to determine optimal solutions.

For example, a vehicle travelling in a sandy environment at a particular tyre pressure will have different braking times even at the same speed. The steering response, traction at different corners and slippage will also vary.

“I find simulators to be a good tool for all drivers and for hardware development. However, no one knows exactly how they will impact testing in the future. Many questions remain, and some conditions and types of tests cannot yet be simulated accurately. As a test driver, my main expertise is in winter testing. From my experience, winter conditions are particularly difficult to replicate artificially. Winter is a living, breathing element of nature, making it hard to forecast, as conditions can change very quickly,” she explained.

For tyre manufacturers, real-world testing is essential for finding the right conditions and weather. For instance, summer tyres cannot be tested in winter, nor can Nordic spike tyres be tested in warm conditions. “It is a challenge for companies to run tyre tests year-round and across different locations. Agility is key,” Raatikainen added.

Tyre testing falls into two main categories: objective and subjective. Objective testing relies on instruments to assess tyre performance, while subjective testing depends on the driver’s evaluation.

“As a freelancer, I work across different processes. Transparency with clients is my priority. It’s about what I do and how I do it. Trust is one of the key values I bring to the table,” she explained.

KEY LEARNINGS & TYRE SAFETY

As a test driver, Raatikainen has firsthand experience of how tyre choices impact performance and safety in different conditions.

“Statistics show that one of the most common mistakes drivers make is using the wrong type of tyres for their environment and weather conditions. When selecting tyres, it’s crucial to consider two key questions: Where will I be driving, and in what weather conditions? These simple considerations can significantly impact safety,” she added.

Most tyres have a wear indicator on the tread to signal when they need replacement, but these warnings are often ignored.

According to data from the Ministry of Road Transport & Highways (MoRTH), India recorded 461,312 road accidents in 2022, resulting in 155,781 fatal cases. Despite tyres having a significant influence on vehicular control, they are rarely cited as a primary cause of accidents.

When replacing tyres, it is also crucial to check their manufacturing date. Raatikainen emphasises that even a ‘new’ tyre must be evaluated based on its production date, as rubber degrades over time, regardless of use.

“Regularly checking tyre condition is just as important as choosing the right type. Ensure tyres have adequate tread depth, are free from cracks or bulges and are properly inflated. These simple maintenance habits can extend tyre life and improve safety,” she added.

FUTURE TRENDS IMPACTING THE TYRE INDUSTRY

New-age vehicles and tightening regulations are pushing industry players towards sustainability and reducing their carbon footprint.

For the tyre industry, environmentally friendly sourcing, production and materials remain key focus areas. From a tester’s perspective, what does the future hold?

“I am excited about advancements in simulation technology and their impact on the tyre industry. Another major trend is the growing emphasis on indoor testing for winter tyres, which addresses unpredictable weather challenges and helps distribute testing workloads more efficiently,” she said.

A third emerging trend is smart tyre technology.

“While modern vehicles are equipped with advanced systems, tyres have yet to integrate similar innovations. The questions of when this technology will arrive, how it will develop and what features it will bring are incredibly exciting. I look forward to seeing how smart tyres will enhance safety, performance and the driving experience,” Raatikainen concluded.

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Tolins Tyres Limited reported a rise in quarterly revenue as demand recovered across retreading materials and new tyre segments.

Revenue for the three months to 31 December 2025 increased 33.8 percent year on year to INR 933 million, while earnings before interest, tax, depreciation and amortisation (EBITDA) rose to INR 142 million. Net profit declined to INR 105 million from INR 109 million a year earlier.

For the first nine months of the financial year, revenue rose 11.8 percent to INR 2.49bn. EBITDA fell to INR 366 million from INR 426 million, and net profit declined to INR 268 million from INR 294 million.

Tolins Tyres said growth in the quarter was supported by higher volumes in domestic markets and increased contribution from recently launched agricultural tyres. The India business remained the main source of revenue, while UAE operations contributed steadily.

Dr K V Tolin, promoter, chairman and managing director of Tolins Tyres Limited, said, “Q3 FY26 marked a strong rebound in performance with robust year-on-year revenue growth and clear recovery in volumes across both retread and new tyre segments. The deferred demand witnessed in Q2 has meaningfully converted into orders during the quarter, reflecting improved customer sentiment and normalized buying patterns following the GST revision.

The agricultural segment delivered encouraging traction, with our newly launched tractor rear tyre range beginning to contribute meaningfully to revenues. The increasing share of tractor tyres in our overall mix validates our strategic focus on expanding presence in high-demand farm tyre categories. Distribution expansion and deeper engagement with institutional customers further supported volume growth across key markets.

For the nine-month period, the Company has demonstrated resilience and improved operational momentum. With demand visibility strengthening, a diversified customer base, and continued cost discipline, we believe Tolins Tyres is well-positioned to sustain growth in the coming quarters while maintaining focus on margin stability and operational efficiency.”

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Eastern Treads Limited has appointed Navas Meeran as managing director following the expiry of the tenure of M E Mohamed.

Meeran’s appointment took effect from the close of business on 14 February  2026 and is subject to shareholder approval. Mohamed ceased to hold office on the same date on completion of his term.

Eastern Treads said its key managerial personnel now comprise Navas Meeran as Managing Director, Devarajan Krishnan as Chief Financial Officer and Abil Anil as Company Secretary.

The company stated that Meeran has more than 33 years’ experience in the tyre retreading industry and previously held roles including Chairman of the Confederation of Indian Industry’s southern region and membership of its national council.

It added that Shereen Navas, a Director of the company, is the spouse of Meeran.

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The UK’s enhanced verification system for waste tyre exports is failing to ensure compliance, with fewer than 25 percent of consignments meeting reporting requirements, according to government data cited by the Tyre Recovery Association.

In a letter to Mary Creagh, Minister For Waste And Recycling, the association said the majority of exported end-of-life tyres (ELTs) remain untracked after shipment, despite strengthened rules introduced in 2025.

Parliamentary answers published on 12 February show 3,281 Annex VII export notifications were authorised from October 2025. Of 1,891 consignments past the eight-week reporting deadline, 1,370 returned no post-shipment information. Of those that did respond, 458 met required standards, leaving more than 75 percent of recent whole-tyre exports undocumented.

The data, disclosed in response to questions tabled by Tessa Munt, also indicate limited enforcement. The association said there was no evidence the Environment Agency had removed non-compliant receiving sites from its approved list or issued stop notices to brokers failing to submit documentation.

The Tyre Recovery Association urged the UK to adopt a “shred-only” export policy modelled on Australia’s December 2021 ban on exporting whole or baled tyres. Under that regime, tyres must be processed into shred or crumb of no more than 150 mm before export.

The group said at least 150,000 tonnes of licensed domestic recycling capacity remained unused because of weak enforcement of existing rules. It also called for removal of the T8 waste-tyre exemption, arguing the low-cost permit for small-scale operators had been widely abused and created an uneven market for compliant recyclers.

Peter Taylor, Secretary-General of the Tyre Recovery Association, said: “A new system with a 75% failure rate is not a solution. Despite the Government’s best intentions to sharpen the Environment Agency’s teeth, the new enhanced verification measures are being ignored by brokers and operators who continue to fuel unregulated pollution overseas.

“The only way to secure the integrity of our waste stream and protect the environment is to move beyond paperwork and mandate a ‘shred-only’ export policy. A model with proven success in Australia.

“We now know recent efforts to improve enforcement of existing rules still have a long road to travel before signs of success. The legitimate operators in the UK continue to be disadvantaged and significant domestic capacity lies idle.

“2026 must be the year that the UK stops exporting its environmental responsibilities – bring in the Australian model and build a robust, truly circular UK economy for tyres.”

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Pirelli has once again distinguished itself in the 2026 edition of S&P Global’s Sustainability Yearbook, earning a place in the elite ‘Top 1%’ category. This achievement makes Pirelli the only tyre manufacturer worldwide to receive this highest level of recognition.

The honour stems from an evaluation of over 9,200 companies based on their environmental, social and governance performance. It reflects Pirelli’s outstanding result in the 2025 Corporate Sustainability Assessment, where the company achieved a score of 86 points. Notably, this was the highest score awarded in both the Auto Components and the broader Automobiles sectors, underscoring Pirelli’s leadership in sustainability within the automotive industry.

Giovanni Tronchetti Provera, Executive Vice President – Sustainability, New Mobility and Motorsport, Pirelli, said, “Pirelli’s confirmation in the Top 1% of the 2026 Sustainability Yearbook represents a great validation of the company’s journey. Innovative development and responsible growth specifically guide our operational choices: continuous investment in technology, transparent management of the entire value chain and a strong focus on safety, skills and people development. This approach strengthens our competitiveness and our ability to create long-term value for all our stakeholders.”

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