In a candid interaction with Tyre Trends, freelance tyre testing specialist Juuli Raatikainen shares her views on the intricacies of tyre testing, the role of women in the industry, simulation and the road ahead, reports Nilesh Wadhwa.

“Women have been driving cars for decades, so why not be part of the tyre and automotive testing industry? I believe the bigger question and challenge is how the industry (tyre and automotive) can think beyond gender. The tyre testing industry is huge, but there are not many direct studies to learn about it and become part of it,” remarked Juuli Raatikainen, the 28-year-old test driver and mechanic who has been offering freelance services for tyre testing for the last four years.

INITIAL JOURNEY

It is no secret that tyre testing is not a widely known field. A simple internet search for the world’s top 10 racers or motorsport celebrities will return mostly male sports personalities.

For Raatikainen, the journey into tyre testing began as a test assistant in Lapland, Finland.

“I started my career as a test assistant. My passion for testing grew, and I was eager to learn more, working hard to gain knowledge. My efforts were noticed, and I received the necessary support. The decision to start my own company and operate as a freelancer was quite easy for me. In the first two years, I focused on gaining experience, testing time and learning as much as possible. I wanted to see tyre testing from different angles, companies and drivers. Today, I am happy to say that I have experience in tyre testing operations as a tyre mechanic, test assistant, instrumentation specialist and objective test driver. I am also engaged in testing tyres and vehicles for events and magazines,” she shared.

THE EVOLVING ROLE OF TYRE TESTING

Tyre testing has evolved over the years, from physical and mechanical assessments to indoor methods, including Tyre-in-the-Loop (TiL) testing, a form of hardware-in-the-loop (HiL) simulation. However, despite technological advancements, many tests still need to be conducted in real-world conditions to determine optimal solutions.

For example, a vehicle travelling in a sandy environment at a particular tyre pressure will have different braking times even at the same speed. The steering response, traction at different corners and slippage will also vary.

“I find simulators to be a good tool for all drivers and for hardware development. However, no one knows exactly how they will impact testing in the future. Many questions remain, and some conditions and types of tests cannot yet be simulated accurately. As a test driver, my main expertise is in winter testing. From my experience, winter conditions are particularly difficult to replicate artificially. Winter is a living, breathing element of nature, making it hard to forecast, as conditions can change very quickly,” she explained.

For tyre manufacturers, real-world testing is essential for finding the right conditions and weather. For instance, summer tyres cannot be tested in winter, nor can Nordic spike tyres be tested in warm conditions. “It is a challenge for companies to run tyre tests year-round and across different locations. Agility is key,” Raatikainen added.

Tyre testing falls into two main categories: objective and subjective. Objective testing relies on instruments to assess tyre performance, while subjective testing depends on the driver’s evaluation.

“As a freelancer, I work across different processes. Transparency with clients is my priority. It’s about what I do and how I do it. Trust is one of the key values I bring to the table,” she explained.

KEY LEARNINGS & TYRE SAFETY

As a test driver, Raatikainen has firsthand experience of how tyre choices impact performance and safety in different conditions.

“Statistics show that one of the most common mistakes drivers make is using the wrong type of tyres for their environment and weather conditions. When selecting tyres, it’s crucial to consider two key questions: Where will I be driving, and in what weather conditions? These simple considerations can significantly impact safety,” she added.

Most tyres have a wear indicator on the tread to signal when they need replacement, but these warnings are often ignored.

According to data from the Ministry of Road Transport & Highways (MoRTH), India recorded 461,312 road accidents in 2022, resulting in 155,781 fatal cases. Despite tyres having a significant influence on vehicular control, they are rarely cited as a primary cause of accidents.

When replacing tyres, it is also crucial to check their manufacturing date. Raatikainen emphasises that even a ‘new’ tyre must be evaluated based on its production date, as rubber degrades over time, regardless of use.

“Regularly checking tyre condition is just as important as choosing the right type. Ensure tyres have adequate tread depth, are free from cracks or bulges and are properly inflated. These simple maintenance habits can extend tyre life and improve safety,” she added.

FUTURE TRENDS IMPACTING THE TYRE INDUSTRY

New-age vehicles and tightening regulations are pushing industry players towards sustainability and reducing their carbon footprint.

For the tyre industry, environmentally friendly sourcing, production and materials remain key focus areas. From a tester’s perspective, what does the future hold?

“I am excited about advancements in simulation technology and their impact on the tyre industry. Another major trend is the growing emphasis on indoor testing for winter tyres, which addresses unpredictable weather challenges and helps distribute testing workloads more efficiently,” she said.

A third emerging trend is smart tyre technology.

“While modern vehicles are equipped with advanced systems, tyres have yet to integrate similar innovations. The questions of when this technology will arrive, how it will develop and what features it will bring are incredibly exciting. I look forward to seeing how smart tyres will enhance safety, performance and the driving experience,” Raatikainen concluded.

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Magna Tyres Group has appointed Ruud Leijtens as the new Sales Manager for Scandinavia. In this position, he will dedicate his efforts to expanding the company's network across the Scandinavian region.

Leijtens will focus on building strong partnerships with customers and creating new opportunities for the brand. The company considers his experience and energy a valuable addition to the team and looks forward to strengthening its commercial activities in Scandinavia with him on board to achieve its strategic goals for the market.

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The Indian Rubber Institute (IRI), a non-profit professional body focussing on the tyre and rubber industry, has officially announced its flagship biennial conference, ‘IRI-CON’26’. IRI Gujarat and Rajasthan Branch have jointly organised the event. 

Scheduled to take place on 30th and 31st January 2026 at the Hotel Sayaji in Vadodara, Gujarat, the event serves as a critical junction for technocrats, researchers, and industry leaders to navigate the sector's rapidly evolving technological and sustainability priorities.

The choice of Vadodara as the host city underscores Gujarat’s status as a formidable powerhouse for elastomers and rubber manufacturing. The region serves as a strategic base for global and domestic tyre giants, including Apollo Tyres, CEAT, BKT, MRF and JK Tyre & Industries, while hosting a robust network of suppliers specialising in carbon black, silica, textiles and rubber chemicals. 

IRI-CON' 26' is supported by Ravi Enterprises, Kobelco Industrial Machinery India, Panama Petrochem, Pukhraj Additives and Beakert Industries as Platinum sponsors. Rajsha Chemicals, Madhu Silica, Balkrishna Industries and Madura Industrial Textiles are the Gold sponsors. On the other hand, Singh Plasticisers and Resins, Raj Petro Specialties, Nynas Napthenics, OCCL, 20 Micros, Sampann Utpadan India, ISRPL, Polyplas Global, Aksharchem India, Rubber King Tyre and Northwest Group are Silver Sponsors.

Lanxess India, Witnmans Industries, Epsilon Holdings, Kuraray India, Rubamin, Tinna Rubber and Infrastructure, Chem-Trend Chemicals, Dawsun Exim Corp, JK Tyre & Industries, Galaxy Chem & Machiner, Gujarat Bondchem and Silox India are the Bronze sponsors.

Lastly, MLA Industries, FINORCHEM, Tata Chemicals, Reliance Industries and DCM Shriram Chemicals are the Supporter for the event.

Against this backdrop, the conference theme – ‘Unlocking the Potential of Sustainable Developments in Rubber and Allied Industries’ – reflects an urgent industry-wide commitment to resource efficiency, circular economy principles and responsible manufacturing.

High-Profile Inauguration and Strategic Vision

The conference will commence with a high-powered inaugural session dedicated to global trends and strategic updates. This session features a line-up of some of the most influential figures in the Indian rubber ecosystem. Dr Sujith Nair, Chairman, IRI Gujarat and VP R&D, CEAT, will deliver the welcome speech.

V K Misra, Chairman of IRI and representative of JK Tyres & Industries, will open the proceedings with a vision for the institute’s role in future-proofing the industry. He will be joined by Vasantagesan, IRS, Executive Director of the Rubber Board and Dr R Mukhopadhyay, who will provide a comprehensive overview of global sustainability trends.

Further technical leadership will be provided by Renji Issac, Chairman of ITTAC and representative of CEAT and P K Mohamed, Emeritus Chairman of IRI. The academic foundation of the event is bolstered by the presence of Prof. Dr Kinshuk Naskar from IIT Kharagpur – the institute's long-term partner for technical certification – and Prof. Dr Sabu Thomas of MG University, ensuring a seamless bridge between cutting-edge research and industrial application.

Innovations in Green Chemistry and Circularity

The event will also dive deep into technical breakthroughs that are reshaping the tyre value chain. A significant focus will be placed on ‘Green Tyres’ and the reduction of environmental footprints. Key presentations will feature Bekaert Industries discussing advanced cord solutions for weight reduction, and CEAT showcasing the CIRCL90, a sustainable passenger car tyre.

The shift toward a circular economy is a recurring theme throughout the technical sessions. Epsilon Carbon and Rathi Group India (Capital Carbon) will present on the integration of recovered carbon black (rCB) and the importance of ASTM standards in ensuring market momentum for recycled materials. Meanwhile, Brisil Green Silica and Tata Chemicals are set to discuss the revolutionary transition of producing sustainable silica from agricultural waste, a move that highlights the industry's move away from traditional, energy-intensive sourcing.

A Collaborative Ecosystem

The conference serves as a global stage for a diverse array of companies, including Arlanxeo India, which will present eco-friendly elastomer solutions and Finorchem, focusing on enhancing compound performance through phenolic resin-silica coupling. Other notable participants include LANXESS, TUV Rheinland and TTRC, covering everything from bio-based additives to water-based vulcanising cements and rigorous certification standards.

As regulatory pressures and environmental expectations continue to intensify, IRI-CON’26 stands as a timely and vital forum. By aligning manufacturers, R&D specialists, and academia, the event is positioned to chart a sustainable growth pathway for India’s tyre and rubber ecosystem, ensuring it remains competitive on the global stage while meeting the highest standards of environmental stewardship.

The event will also celebrate the next generation of industry talent with a Best Student Presentation Award Ceremony on the final day.

All-in-all the event is a must-attend for industry professionals, R&D specialists and academics in the tyre and rubber industry. To register click here

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As 2026 begins, Fornnax enters a decisive phase of its growth, seeking to scale its operations globally after years of investment in engineering, innovation and sustainable recycling.

“Our 2026 strategy is driven by four key priorities,” said Jignesh Kundaria, Director and Chief Executive of Fornnax.

The first priority is global expansion. The company plans to strengthen its presence in Europe, Australia and the Gulf Cooperation Council, while continuing to grow in existing markets. By aligning closely with local regulations and customer requirements, Fornnax aims to position itself as a long-term partner for advanced recycling solutions.

A central milestone will be export-led global installations. In 2026, the company plans to commission Europe’s highest-capacity shredding line, a project intended to reinforce its focus on high-capacity recycling systems.

The second priority is product innovation and technology leadership. Innovation, the company says, underpins its ambition to become a global leader in recycling technology by 2030. The focus remains on solutions that are efficient, reliable and environmentally responsible.

Building on more than a decade in tyre recycling, Fornnax has expanded into additional applications including municipal solid waste, e-waste, cable and aluminium recycling. Several large projects are scheduled to become operational this year, including the installation of India’s largest e-waste and cable recycling line and the commissioning of a high-capacity municipal solid waste RDF recycling line.

“Sustainable growth must be scalable and profitable,” Kundaria said. In 2026, Fornnax expects to complete phase one of its capacity expansion with the establishment of what it describes as the world’s largest shredding equipment manufacturing facility. The 23-acre site is scheduled for completion in July 2026 and is intended to expand production capacity and support global deliveries.

Alongside manufacturing expansion, the company plans further efficiency gains across its supply chain and service operations, while strengthening its service network in India, Australia and Europe to improve response times and customer support.

The final priority is people and culture. “People remain the foundation of Fornnax’s success. We will continue to invest in talent, leadership development, and a culture built on ownership, collaboration, and continuous improvement,” Kundaria said.

With sustainability positioned as a core principle, the company says its objective is to grow while supporting the circular economy and contributing to a cleaner future. Management describes 2026 as a defining year, shaped by global installations, diversified recycling applications and manufacturing expansion.

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PCBL Chemical Limited said it has appointed Sanjay Prabhakar Ghawghawe as Chief Manufacturing Operations and Executive Director, with effect from 5 January 2026.

In its disclosure, PCBL said that Ghawghawe’s appointment is on a full-time basis and does not carry a fixed term.

Ghawghawe brings about 29 years of industry experience, including roles at Owens Brockway, Hindustan Unilever, Reliance Petro Marketing, Asian Paints and Avery Dennison (India). His most recent position was Chief Manufacturing Operations at Pidilite Industries.

He holds a bachelor’s degree in mechanical engineering from Nagpur University and a postgraduate diploma in business management from the Institute of Business Management and Research, Pune University. The company said there are no relationships between Ghawghawe and the directors of PCBL.

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