German automotive company and tyre major Continental has been added another feather to its cap with bagging the ‘Tire Manufacturer of the Year’ at this year’s Tire Technology International Awards for Innovation and Excellence at this year’s Tire Technology Expo.

With this, Continental becomes the only tyre maker to have won two concurrent awards – Tire Manufacturer of the Year and Environmental Achievement of the Year – Manufacturing. The company’s Lousado facility in Portugal was also recognised for manufacturing tyres CO2-neutrally since last year.

Edwin Goudswaard, Head of Research & Development, Continental Tires, said, "We are especially proud to be the only manufacturer to be honoured twice at the Tire Technology Awards in an extremely competitive field. Both awards highlight our strong commitment to sustainable tire development and manufacturing. In such a highly competitive market, this success demonstrates our innovative prowess and our ability to actively shape the future of the industry."

Interestingly, this also marks it the fourth time that the German company has bagged the Tire Manufacturer of the Year award. The awards took into consideration tyre makers globally and were evaluated by a jury of 27 independent industry experts.

Going forward, Continental has outlined its ambition to switch all of its tyre plants to fully carbon-neutral production processes by 2040 at the latest.

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Cabot Corporation has named William ‘Bill’ Masterson as the new Senior Vice President and President of its Reinforcement Materials segment, effective 21 November 2025. He takes over the position from Matthew Wood, whose departure from the company is effective immediately. The company clarified that Wood’s exit is not connected to any form of disagreement concerning business performance, financial controls, operational matters or auditing practices.

Masterson brings considerable experience to his new role, having progressed through a series of leadership positions since joining Cabot from WR Grace in 2011. His most recent assignment was as Vice President of Global Business Operations for Carbon and Silica Technologies, where he managed a worldwide network of manufacturing facilities. In that capacity, his responsibilities extended to overseeing product management, supply chain logistics and technology functions, through which he led key projects focused on improving operational efficiency and fostering sustained growth.

Previously, he served as Vice President and Regional Business Director for the Americas, directing all commercial and technical activities for the specialty carbons and fumed metal oxides lines. This extensive background in managing intricate global operations, supported by his strong commercial strategy expertise, equips him to successfully lead the Reinforcement Materials segment and advance Cabot’s strategic goals.

Sean Keohane, President and CEO, Cabot Corporation, said, “Bill brings a strong and diverse background to his new role, with deep expertise in global business operations, commercial strategy and a proven ability to lead complex organisations. Throughout his career at Cabot, he has demonstrated disciplined execution and a commitment to driving growth and operational excellence. Bill will also have the support of a long-tenured, highly experienced team with decades of knowledge in Reinforcement Materials, providing consistency and strength as he leads the business forward. He is also highly regarded for his collaborative leadership style and his ability to develop talent across the Company. I am confident that his strategic insight and operational experience will position the Reinforcement Materials business for continued success and long-term growth.”

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Hankook Tire has signed a memorandum of understanding with Finland’s Rotoboost to co-develop a new class of low-carbon carbon materials for tyres, as the South Korean manufacturer accelerates efforts to cut emissions across its supply chain.

The agreement was concluded on 20 November at Rotoboost’s China office in Shanghai and centres on the joint development of carbon materials derived from so-called turquoise hydrogen — a process in which methane is thermally decomposed to produce hydrogen and solid carbon with significantly lower CO₂ output than conventional production methods.

Hankook said the collaboration marks a further step towards its “2050 Net-Zero” target, with a specific focus on the raw-materials stage, where carbon black — a fossil-fuel-based input widely used in tyre manufacturing — is associated with high emissions. The company has been expanding research into recycled and certified forms of carbon black but sees the hydrogen-derived alternative as a promising next stage.

The signing was attended by Hyuncheol Kim, chief operating officer of Hankook Tire China, and Rotoboost chief executive Kaisa Nikulainen. According to the companies, the partnership reflects a shared ambition to “strengthen sustainable materials value chain”.

Turquoise-hydrogen carbon materials, generated during the decomposition of methane in a high-temperature reactor, have recently drawn interest in the automotive and tyre sectors for their potential to reduce lifecycle emissions. Hankook aims to optimise the material’s properties, validate its performance in tyre compounds and achieve more than a 50 per cent reduction in greenhouse-gas intensity “without compromising product performance”.

The group will also develop a quantitative verification system, using Life Cycle Assessment and Environmental Product Declarations, to assess carbon-reduction effects from raw-material sourcing through to production.

The agreement builds on Hankook’s growing portfolio of sustainability-driven projects. This year the company joined a national research programme on large-scale turquoise hydrogen production and began a development initiative with Solvay Silica to produce circular silica using industrial waste streams. Last year it achieved mass-production use of three ISCC PLUS-certified carbon blacks made from end-of-life tyre pyrolysis oil, and commercialised Korea’s first chemically recycled PET tyre cord through a partnership with SK Chemicals and Hyosung Advanced Materials.

Hankook said it would continue to “reduce its dependence on petroleum resources, prevent the depletion of natural resources, and consistently lower carbon emissions” through global collaborations.

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India’s Balkrishna Industries Ltd (BKT) has strengthened its original equipment (OE) business with three senior appointments across France and South America, as the off-highway tyre maker accelerates its 2030 growth strategy.

The company said the hires mark a further step in its plan to expand in priority markets and reinforce its position as a global OE partner through technical collaboration and deeper engagement with equipment manufacturers.

In France, BKT has appointed Rémi Morin as Brand Specification Manager. Morin, who has more than 12 years’ experience with a global OEM and a decade in smart farming, mobility and innovation, will lead the firm’s engagement with tractor dealers. BKT said the role is designed to align product development more closely with the needs of OEMs, dealers and end-users in a market where the company already has a strong aftermarket presence.

In South America, BKT has added Cadu Accica as Head OEM South America and Lincoln Sugimoto as OEM Technical Manager South America.

Accica brings 19 years of experience in the specialty tyre sector across Latin America, with a track record in business development, marketing and sales. He will oversee OE partnerships with a focus on customer proximity and long-term collaboration.

Sugimoto, an engineering and project management specialist with 15 years’ experience in the specialty tyre and material-handling industries, will provide technical support to OEMs in the region and drive innovation and operational efficiency.

“These appointments reflect our bold commitment to scaling our OE business worldwide — with Europe and South America being critical parts of that journey. Remi, Cadu, and Lincoln bring passion, expertise, and a shared belief in performance through partnership and innovation. Their arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value across regions. We are building a team that will transform our strong ambitions into reality at a global level,” said Ludovic Revel, President Global OEM, BKT.

BKT said the latest hires follow recent additions to its OE teams across Europe, Africa and the Middle East. The company added that it is now positioned to expand its OE footprint across agricultural, industrial and OTR segments as part of its long-term strategic plan.

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A Legacy of Trust: Abu Dhabi Tyre Company Since 1969.

For over fifty years, Abu Dhabi Tyre Company has been a key player in the UAE's tyre industry. Since 1969, the company has served as the authorised distributor for the globally recognised FIRESTONE brand, specialising in high-quality Truck and Bus Radial (TBR) Tyres.

The company’s slogan—"Whatever you drive, drive a Firestone"—underscores its commitment to quality and service, as well as its focus on the TBR market, where durability is a paramount concern.

New Leadership to Steer Future Growth

Abu Dhabi Tyre Company marks a significant milestone by appointing Dr Amr Anwar as General Manager, effective May 1, 2025. Dr Anwar brings extensive knowledge and a clear vision to the role. He earned a Doctor of Business Administration (DBA) and Master degree - MBA in Business Administration.

With this strong foundation, Dr Anwar is well-positioned to lead the company through its next phase of growth and operational development.

A Commitment to Operational Excellence and Market Presence

Upon assuming leadership, Dr Anwar outlined his strategy to strengthen customer relationships, with a particular focus on the commercial sector.

"I will relentlessly strengthen our operational excellence and expand our market dominance," declared Dr Anwar. "My mission is clear: every commercial fleet in the UAE will turn to Abu Dhabi Tyre Company for critical TBR solutions. We will not just honour the Firestone legacy—we will set new industry standards as indispensable partners."

Looking Ahead

As Abu Dhabi Tyre Company moves forward under new leadership, it remains committed to the principles of quality, service, and customer satisfaction that have defined it since its inception in 1969. The company stated, “We are confident that Dr. Anwar’s strategic leadership will solidify our position as the leading Firestone TBR distributor in the UAE and ensure our continued success for decades to come.”

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