Russia's tyre recycling industry has grown significantly in recent years due to increasing environmental concerns and government regulations aimed at reducing landfill waste. The country generates millions of tonnes of used tyres annually, with many initiatives focusing on recycling them into rubber granules, fuel and construction materials. Key players in the industry include local companies and a few foreign investments with major recycling plants concentrated around Moscow and other industrial regions.

However, the Russian Far Eastern region, referred to the vast, easternmost part of the country that borders the Pacific Ocean, still struggles to deal with the disposing of end-of-life (EOL) tyres.

According to Ecostar Factory Co-founder Sergei Lazarev, “Vladivostok, the largest city in Russia's Far East, ranks fifth in the country for vehicles per capita, making it the region's leader in vehicle density. This results in a growing volume of waste tyres annually, posing a significant environmental challenge. Due to the vast distances, transporting used tyres to recycling facilities in central Russia is prohibitively expensive, inflating both the recycling costs and the prices of products made from recycled materials. The lack of local recycling infrastructure exacerbates the problem, underscoring the need for regional solutions to manage tyre waste more efficiently and sustainably.”

“With 15 years of experience in tyre recycling, our company is well-positioned to meet the growing demand for tyre recycling in the Russian Far East. The new facility will allow us to recycle over 10,000 tonnes of ELT annually and meet market needs accurately. We also plan to double this capacity within the next five years, which is especially crucial in regions like the Russian Far East, where transportation costs are high and local recycling infrastructure is lacking. This expansion will help address regional tyre waste challenges more effectively,” he added.

A total of USD 500,000 was invested in the new tyre recycling unit, financed through a mix of 30 percent capital and 70 percent bank loans. The seven percent interest rate, subsidised by the Primorye Government Guarantee Fund and the Federal Government Fund for SMEs, highlights the strategic backing you’ve received. Specialising in recycling ELT tyres into rubber crumb, this setup not only aligns with growing sustainability efforts but also demonstrates the effectiveness of public-private cooperation in fostering business expansion and environmental impact in Russia’s Far East.

The Far East and Arctic Development Corporation (FEDC) played a crucial role in the tyre recycling project’s success by providing a 17.3-acre land lot and essential infrastructure. This included telecommunications, access roads, power supply, water supply, water disposal and natural gas supply. Additionally, FEDC offered tax benefits, making it a key partner in the project’s development, facilitating smoother operations and reducing overhead costs. This comprehensive support has been instrumental in advancing the project in the Russian Far East.

Promoting recycling

The company's operations, which focus on recycling ELT tyres without thermal methods like pyrolysis due to environmental concerns, were nearly derailed when the ruble-dollar exchange rate doubled in 2022, making equipment and construction prohibitively expensive.

Despite purchasing Chinese machinery, adjustments were needed due to differences in tyre composition, particularly the amount of cord fibre. The company plans to recycle 20 years’ worth of accumulated tyre waste and supply crumb rubber to playgrounds, stadiums and road projects, boasting the only facility in the region certified to meet government sanitary standards.

With no direct competitors in the Primorye region, the company remains committed to expanding operations despite these challenges.

Answering how the new plant supports broader recycling goals, Lazarev said, “The new plant supports the broader goals of the company by serving as a central hub for tyre recycling in the Russian Far East. We operate facilities in five regions including Magadan, Kamchatka, Sakhalin, Khabarovsk and Primorye and plan to upgrade them within the next three years to produce rubber chips, which will be transported to the main facility in Primorye for further processing. Additionally, we aim to invest in research and development to develop additives for bitumen, enhancing its use in road construction projects. This strategy is key to expanding recycling capabilities beyond 10,000 tonnes annually and promoting sustainable infrastructure development.”

The company will source tyre waste primarily from transportation and tyre service companies. To ensure quality, it has implemented a comprehensive management system designed to produce clean, precisely sized crumb rubber. The triple cleaning process removes metal and cord fibre, while its proprietary qualification system ensures four specific size fractions of crumb rubber are achieved.

Alluding to European Union (EU) directive on crumb rubber infill ban, he noted, “Regarding the EU ban on rubber crumb in artificial turf, Russia has no such restrictions. In fact, a recent Russian government act (08/28/2024) mandates the use of rubber crumb in sports infrastructure and road construction. We have also obtained a special health certificate allowing the use of its crumb rubber in outdoor playground construction.”

Addressing challenges

Russia imports tyres primarily from China, which is the largest supplier, offering a wide range of products including passenger, truck and industrial tyres. South Korea follows, known for its high-quality passenger and performance tyres, while Japan contributes advanced technology and speciality tyres. Belarus, as a neighbouring country, exports various tyre products, particularly for commercial vehicles. Turkey has also been increasing its market presence with competitive prices and quality. Additionally, some European Union countries export tyres to Russia, although trade dynamics are influenced by tariffs and geopolitical factors.

Such a wide array of tyres poses challenge for recyclers. Commenting on the same, the executive said, “The plant was initially scheduled to open in August 2023. The company faced significant challenges due to currency fluctuations, infrastructure delays and regulatory hurdles. Despite purchasing Chinese machinery, adjustments were needed due to differences in tyre composition between China and Japan, particularly the amount of cord fibre. The lack of suitable land with the necessary infrastructure and meeting strict ecological standards are further obstacles.”

“We are currently facing a staff shortage across all skill levels, from low-skilled to highly qualified personnel. To address this, we plan to recruit workers from other regions of Russia and internationally. Recently, we hired five individuals from India on one-year contracts, providing them with comprehensive benefits that include accommodation, food, transportation and work uniforms. We aim to attract even more skilled workers this year to strengthen our team,” he added.

Ecostar's plant aligns seamlessly with Russia's broader waste management and environmental objectives, particularly in the Far East. It supports the government's strategy for a circular economy, which is reinforced by new legislation regulating the use of recycled materials in the production of goods and services. Additionally, the government has introduced the concept of ‘green purchases’, mandating that government agencies and state-owned companies procure a minimum quantity of products made from recycled materials. This initiative emphasises the importance of integrating recycled materials into the economy, enhancing sustainability efforts across the region.

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Kumho Tyre UK has strengthened its leadership team with the appointment of Luke Emery as Sales Director for South East England, a move that coincides with the company’s expanding product range and reports of growing demand across the region. Bringing 22 years of deep-rooted experience in the tyre sector, Emery’s background spans both motorsport and passenger car applications, positioning him well to drive commercial performance in this key territory.

His appointment forms part of Kumho’s ongoing investment in its UK operations, reflecting a continued commitment to reinforcing the domestic team as demand rises for an increasingly diverse product portfolio. In this new role, Emery will work alongside the existing UK management and sales teams to deliver dedicated support to customers throughout the South East, ensuring the business remains responsive to evolving market needs.

Richard Lyons, Managing Director, Kumho Tyre UK, said, “We are delighted to welcome Luke to the Kumho team, adding to the enrichment of our team that we have seen over the past few months. The UK market has shown excellent acceptance of our latest products and Luke’s appointment reflects our commitment to building a talented, future-focused team that can support our customers and continue driving the growth of the Kumho brand across the UK.”

Emery said, “Having worked at Kumho in the past, I’m delighted to return at such an exciting time for the brand. Kumho has built a strong reputation for delivering high-quality tyres that offer excellent value and performance, and the market response to the new products has been extremely positive.”

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Clemson University has announced the appointment of Dr Saied Taheri to the External Advisory Board of its Mechanical Engineering department, strengthening ties between academia and research leadership. The move highlights the institution’s continued focus on advancing engineering education through experienced global contributors. Dr Taheri’s longstanding association with Clemson, where he completed his undergraduate, master’s and doctoral studies in mechanical engineering in 1984, 1986 and 1990, respectively, positions him as a deeply connected figure familiar with the university’s academic values and institutional goals.

Currently a professor at Virginia Polytechnic Institute and State University, Dr Taheri also serves as Director of the NSF-supported Industry–University Cooperative Research Center for Tire Research (CenTiRe). His career spans both academia and industry, including a tenure as a senior engineer at Goodyear Tire & Rubber Company and an adjunct faculty role at the University of Akron between 1998 and 2007. Since joining Virginia Tech in 2007, he has mentored a significant number of scholars. His research contributions have focused on tyre and vehicle dynamics, simulation technologies, intelligent tyre systems and chassis control.

In his new advisory capacity, Dr Taheri is expected to contribute to shaping departmental strategy and fostering innovation-driven initiatives. His combined expertise in research, teaching and leadership is anticipated to support Clemson’s efforts to enhance student outcomes and maintain excellence in mechanical engineering.

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Toyo Tire U.S.A. Corp. has announced the promotion of four veteran sales management team members to director-level positions, effective 1 March 2026. Ken Cole, Shawn Blythe, Bill Carroll and Steven Shearer each assume expanded responsibilities across distinct areas: Cole steps into commercial accounts sales, Blythe takes on strategic accounts distribution, Carroll now oversees national retail channel, car channel and motorsports tyres and Shearer moves into sales operations and training. These leadership changes underscore the company’s dedication to cultivating internal talent and adapting to an evolving tire industry landscape.

Ken Cole, who joined Toyo in 2017 as Senior Manager for Truck Sales in the eastern region, brings over 25 years of industry experience to his new post as Director of Sales for Commercial Accounts. He succeeds Bill Barfield, who retired at the end of 2025. Shawn Blythe, a more than five-year Toyo veteran previously serving as Senior Manager for Strategic National Accounts Distribution, continues in a similar vein as Director of Strategic Accounts Distribution, focusing on driving success alongside company partners.

Bill Carroll’s new role as Director of National Retail Channel, Car Channel and Motorsports Tyres follows a tenure marked by progressive leadership, including positions as District Sales Manager, Regional Sales Manager and Senior Manager for Strategic Retail Accounts. Meanwhile, Steven Shearer, a Toyo team member since 2012 who most recently served as Senior Manager of Marketing Communications, transitions to Director of Sales Operations and Training. In this capacity, he replaces Anne Holland, who is set to retire at the end of March.

Mike Snyder, Vice President – Sales, Toyo Tire U.S.A. Corp., said, “Ken, Shawn, Bill and Steve have shown strong leadership as senior managers of their respective teams and have been integral in the success of Toyo over the years. Their promotions are well deserved and have enabled Toyo to solidify the mid-level management team that carries the organisation into the future. I’m confident that their leadership will ensure the company’s continued growth over the coming years.”

Cole said, “I am honoured for the opportunity and look forward to helping lead Toyo’s continued growth in the commercial tire business. We have a great sales team, and we will continue to focus on delivering high-quality commercial tyres through the best servicing dealers in the industry.”

Blythe said, “Toyo’s success has been built on strong partnerships with our customers, our dealers and our talented team at Toyo. I look forward to continuing to grow those relationships and deliver results and the reliability that our customers trust every day.”

Carroll said, “I will continue to bring my passion forward in my new director role and expand Toyo’s presence in the market. Toyo makes a fantastic product, and I am passionate about supporting our dealers, consumers and commercial needs.”

Shearer said, “My goal is to continue advancing sales programmes, tools and communications that improve the ease of doing business and drive success for both Toyo Tires and our customers. I am committed to supporting our dealers, and their success is central to everything we do.”

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Apollo Tyres Ltd has secured the second position among BW Businessworld India’s Top 5 Most Sustainable Companies in the Automotive Components sector, marking a significant recognition of the company’s dedication to responsible and future-oriented business operations. The ranking underscores the organisation’s consistent efforts to embed sustainability into its corporate framework, highlighting its progress in aligning industrial performance with long-term environmental and social accountability.

In addition to this sector-specific accolade, Apollo Tyres has been named among BW India’s Top 60 Most Sustainable Companies for the 2024–25 edition, a distinction drawn from a broader evaluation of the country’s top 200 corporations. Further cementing this achievement, the company has also been featured within the Top 30 most sustainable organisations among that select cohort. The assessment involved a comprehensive review across a wide range of Environmental, Social and Governance parameters, providing a holistic evaluation of Apollo Tyres’ sustainability initiatives and their measurable long-term impact.

The BW Sustainability World platform continues to serve as a key forum for industry leaders, fostering the exchange of insights, inspiration and actionable strategies aimed at accelerating sustainable transformation across sectors. Apollo Tyres remains steadfast in its commitment to driving meaningful change and contributing to a more sustainable future, building on these recognitions as benchmarks of its ongoing journey.

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