Michelin, a leading tyre manufacturer has announced the winners of the Michelin AI Challenge, which it states is the first AI challenge in the sector.

The initiative was launched in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), and Startup India, with an aim to foster innovation and entrepreneurship in the Indian AI startup ecosystem while exposing them to global best practices.

The award ceremony took place at IIT Delhi, with the presence of special guests Petros Sourmelis, Minister-Counsellor, Delegation of EU to India and Bhutan; Marie Khater, Deputy Head of the Regional Economic Department for India and South Asia, Embassy of France; Dr. Ambica Rajagopal, Michelin Group's Chief Data and AI Officer, and Shantanu Deshpande, MD, Michelin India.

From the 10 startups presenting their ideas Kogo.ai, Prophecy, and Zangoh.ai were recognised for their innovative contributions, learning opportunities to co-build on strategic projects and receive mentorship. 

The startups were evaluated by a team of Michelin’s AI data scientists, business leaders, product managers and developers. A Memorandum of Understanding (MoU) has already been signed between Michelin and DPIIT, aimed at fostering sustained innovation and entrepreneurship, while creating an enabling environment for startups to thrive.

Dr. Ambica Rajagopal said " The Michelin AI Startup Challenge is designed to identify and support innovative startups to build solutions using AI agents, LLMs, computer vision, and robotics to enhance manufacturing, product quality, road and pedestrian safety, and how to use AI in a responsible, explainable and ethical way. By leveraging LLMs and generative AI, we are not just automating workflows but enabling intelligent agents to discover optimal paths of action through complex choices. These AI systems are now able to generate insights from distributed knowledge, linking structured and unstructured data to build deeper models of customer behaviour. The potential to unlock creativity and innovation has never been greater.”

Shantanu Deshpande said, “At Michelin, our commitment to India is reflected in our decision to establish our AI headquarters in Pune and in our continued partnership with the government through initiatives like the MoU signed with DPIIT. We believe in the power of collaboration, where our global expertise and mentorship, combined with the government's scale and vision, create a win-win scenario. We sincerely extend our gratitude to DPIIT for their invaluable support in making this challenge a success."

Petros Sourmelis stated, “The AI Challenge is a novel initiative of Michelin that aims to expand Data and AI capabilities and bring innovation to the forefront. That it has received more than 200 applications from startups across the country speaks volumes about the interest this program and its themes have generated. I hope this will give a huge spur to industry linked innovation and entrepreneurship in the country.”

Marie Khater said; “The work and activities engaged by Michelin in India embodies the profound and concrete partnership that our two countries have on digital technologies. Not only is Michelin an industrial group, one of the leaders in tyre manufacturing but the company is deeply engaged in innovation and R&D, particularly in the digital space. I am really looking forward to seeing how we can build on existing initiatives from French and Indian companies like this one to find synergies and strengthen our bilateral ties on innovation, notably in the perspective of the Indo-French year of innovation in 2026.”

The Michelin AI Challenge, was a 12-week-long initiative and undertaken in multiple stages which included, outreach, applications, shortlisting and mentorship until September 2024, followed by the grand finale featuring the shortlisted startups.

The challenge saw over 106 startups applying from all over the country; around 60 percent startups from tier 1 cities and tier 2 cities applied, showcasing diverse and innovative AI solutions.

The top ten AI innovators from the AI Startup Challenge presented their projects at the demo day at IIT Delhi. The three winning teams were awarded paid pilot projects from Michelin, with funding of up to INR 500,000 each. Furthermore, these winners will gain access to global contracts and incubation support from Michelin leadership.

DPIIT has been proactively working towards mobilising startups in the manufacturing space, and to provide them with early-stage support necessary for their growth. It is building an initiative to bridge the gap between industry and startups, by supporting with setting-up of incubators and incubation programs led by the industry. The initiative aims to empower manufacturing startups with innovative technologies and sustainable practices, enabling them to become leaders in the global market through incubation supported by the industry.

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Hankook Tire Europe GmbH has appointed Richard Bezzant as the new Marketing Director Truck and Bus with effect from 1 August 2025.

The British-born marketing and sales expert started his career with Michelin in UK in 2003. He brings with him more than two decades of experience in the tyre business for buses and trucks. Following a five-year period in leadership roles in France, he most recently served as Marketing Director for UK and Ireland, where he was responsible for developing and managing the complete marketing strategy across all business divisions.

Bezzant said, “My goal is to support growth opportunities for Hankook in the European truck and bus sector and expand them further. I am confident that we will be able to build on what has been achieved so far and continue to expand the business with innovative products and services. I am glad to be working with a great team to pursue our goals.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “With Richard Bezzant, we have appointed an industry-leading expert for our truck and bus marketing activities. With his decades of experience, we will consistently expand our business in the commercial vehicle sector and strengthen our market position in Europe in the long term.”

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Apollo Tyres Ltd has strengthened its German operations with the immediate appointment of Denis Virelli as Key Account Manager. In this role, he will oversee the Car Dealer Channel and OEM business. This strategic move highlights the company's focused investment in Germany, identifying car dealerships as a pivotal area for regional growth.

Virelli brings extensive relevant experience from the automotive sector, including a background in tyre sales and a proven track record in senior positions within the car rental industry. His expertise encompasses sales, quality management and leadership of customer service teams. His appointment is a direct reflection of Apollo Tyres' commitment to deepening its partnerships and driving expansion within the important German market.

Alexandra Matuko, Head of Cluster Central Europe at Apollo Tyres Ltd, said, “As Key Account Manager, Denis will play a key role in shaping and further developing our dealership business. His proven track record in sales and his deep understanding of customer needs make him a valuable addition to our team.”

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Anshuman Singhania, Managing Director of JK Tyre & Industries, has been awarded the 'CEO of the Year' by the Top Rankers Management Club. The accolade was presented at the 25th National Management Summit, held in New Delhi on 23 August 2025.

The award recognises Singhania’s exceptional leadership and strategic vision, which have been pivotal in steering the company toward sustained growth and innovation. Under his guidance, JK Tyre has reinforced its position as a leader in radial tyre technology, expanded its global presence and strengthened its dedication to sustainability and customer focus.

In his acceptance speech, Singhania expressed his gratitude, stating, “I am honoured to receive this recognition from the Top Rankers Management Club. This award reflects the collective commitment of the entire JK Tyre team, whose efforts continue to drive our progress. I would like to thank my colleagues, industry partners and stakeholders for their unwavering support in our journey of growth and transformation.”

He has been a key figure in modernising the company, leveraging new technologies and expanding its presence in both domestic and international markets. The 'CEO of the Year' award, presented by the Top Rankers Management Club, celebrates leaders who demonstrate a clear vision for organisational excellence and industry transformation.

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Hana Technologies, Inc. (Hana RFID) has strengthened its leadership in the Asian market with the appointment of industry veteran Jason Chang as Sales Director for Asia. Based in Shanghai, he will be responsible for managing key customer relationships and driving strategic growth throughout the region.

Chang brings a wealth of relevant experience to the role, with over 15 years in the RFID sector following a successful career in IT. His proven track record includes significant tenures at leading firms like Xerafy, Stora Enso and Beontag. His accomplishments range from pioneering the development of innovative flexible anti-metal tags to launching groundbreaking RFID-based retail solutions that gained widespread adoption in China and Europe. He has also demonstrated a strong capacity for growth, most recently achieving remarkable business expansion in the APAC market.

This appointment is a strategic milestone for Hana RFID, underscoring its commitment to supporting global customers with high-performance technology and expert, on-the-ground leadership. This move highlights Hana RFID's focused strategy on deepening its regional support and providing partners with sophisticated RAIN RFID inlay and embeddable tag solutions, backed by local expertise.

Mike Hetric, Senior Vice President – Sales & Marketing, Hana RFID, said, “The appointment of Jason Chang is a significant step forward in improving local availability and supporting our key partners in Asia. Jason’s track record in driving innovation, his deep market knowledge and his commitment to customer success will be invaluable as we expand our footprint in this dynamic region.”

Chang said, “I’m excited to be part of the Hana RFID team, which is recognised in the market as both a key player and a trusted partner for an ever-growing network of label converters, service bureaus and system integrators. I look forward to working alongside our partners in Asia to deliver innovative solutions and exceptional service.”

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