Omni United Pte. appointed Stéphane Clepkens as Test Manager, hiring a veteran tyre expert to oversee the Singapore-based manufacturer's testing operations and performance analysis.

Clepkens, who has more than 25 years of tyre testing experience, previously held senior positions at Continental AG and Nokian Tyres Plc. The company said he will manage relationships with independent testing organisations while conducting hands-on analysis as a professional handling driver.

"We are thrilled to welcome Stéphane to the Omni United team. His extensive experience and hands-on expertise will be vital in our mission to make premium, high-quality products affordable to all. Stéphane's appointment reinforces our commitment to innovation, quality, and delivering exceptional value to our customers worldwide," said GS Sareen, president and CEO of Omni United.

The hire brings specialised expertise to Omni United's testing programme, including extensive experience at Germany's Nürburgring-Nordschleife racing circuit. Clepkens has worked as a freelance tester with multiple automotive and tyre manufacturers.

The appointment strengthens Omni United's technical capabilities as the company competes with larger global tyre manufacturers in performance and testing validation.

"I am thrilled to join Omni United and am committed to ensuring Radar Tyres are rigorously tested to outperform premium brands while remaining affordable. This opportunity allows me to collaborate with a dynamic team that shares my passion for innovation and excellence in tyre technology," said Clepkens.

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Triangle Tyre has significantly strengthened its European off-the-road operations with the appointment of Federico Parmesan as the new European OTR Technical Manager, a position he assumed on 1 March 2026. This strategic appointment represents a key milestone in the company's ongoing efforts to enhance its technical capabilities and expand its market presence across the continent's specialised tyre sector.

Parmesan brings more than three decades of tyre industry experience to his new role, with particular expertise concentrated in OTR and earthmoving applications. His extensive background encompasses not only deep technical knowledge but also a comprehensive understanding of the challenges faced by dealers and end-users operating in demanding environments. This combination of technical proficiency and practical insight positions him to effectively bridge the gap between product development and real-world application requirements.

In his new capacity, Parmesan will work closely with Triangle's partner network throughout Europe, providing support for both aftermarket and original equipment segments. His responsibilities include strengthening the company's field application expertise and contributing directly to the continued development of the OTR product portfolio. These efforts aim to deliver enhanced value and service to partners across the region.

The appointment reflects Triangle's strategic priority of reinforcing its technical structure to support ambitious growth objectives in the European OTR segment. The company seeks not merely to consolidate its existing market share but to achieve sustainable expansion while elevating support levels for its partners. Parmesan's extensive experience, energetic approach and positive attitude are expected to prove invaluable assets as Triangle pursues these goals and strengthens its position within the competitive European market.

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ATF Tyres, one of India’s leading manufacturers of off-highway tyres, has announced the appointment of Rajesh Vyas as its new Vice President of Sales and Marketing. Vyas brings over 25 years of global experience to the role, having worked across diverse international markets to build high-performance sales teams and enhance distribution networks.

His professional background includes leadership roles in brand positioning and product portfolio expansion within competitive sectors. Prior to joining ATF, Vyas served as Vice President at Rubber King Tyre Group. He also held key positions at Balkrishna Industries Limited as Head of Mining Tyres for India and spent a decade at Apollo Tyres Ltd as Business Head for Off-Highway Tyres.

With the company working to expand its footprint in the agricultural, industrial and OTR segments worldwide, Vyas’s strategic leadership and commercial insight are expected to support ATF Tyres in delivering performance-driven solutions across multiple regions.

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Continental Tire has introduced a fresh and distinctive marketing figure known as the ‘Nod of Confidence’ ambassador to connect with drivers on a deeper level. This initiative is designed to encapsulate the precise moment a customer feels absolute certainty in their purchase decision, visually represented by a simple, affirming nod. It is a symbolic gesture that conveys the reassurance, trust and satisfaction associated with selecting a premium tyre brand.

For years, Continental has been regarded as the smart choice in the industry, a reputation built on a steadfast dedication to superior quality, advanced technology and dependable performance. The company consistently responds to market demands by engineering tyres that deliver exceptional comfort and peace of mind. Recognising that the process of buying tyres can often be complex and filled with uncertainty, this campaign targets the emotional journey of the consumer. It aims to capture that pivotal moment of clarity when a driver moves from questioning and comparing options to confidently confirming they have chosen the best solution for their vehicle and family.

This new ambassador is an extension of Continental's broader mission to simplify and enhance the tyre-buying experience. By blending cutting-edge tread innovations with customer-focused education and support, the brand continues to prioritise driver needs while reinforcing its leadership in the automotive industry.

Brian Beierwaltes, Head of Marketing US PLT, Continental Tire, said, “We understand that today’s consumers are looking for more than just a product, they’re looking for confidence. This creative idea brings our ‘Smart Choice in Tires’ philosophy to life in a simple, relatable way. That nod represents reassurance, expertise and the peace of mind that comes from selecting a brand that consistently delivers on performance, comfort and innovation.”

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GRI, a leading producer of speciality tyres from Sri Lanka, has named Eldo Verhaagen as its new Sales & Operations Director for Material Handling and Agriculture across the Benelux region. This strategic move underscores the company’s drive to enhance its regional footprint by reinforcing leadership, improving operational efficiency and strengthening relationships with local customers. Verhaagen’s arrival marks a continued push to expand GRI’s presence in both the material handling and agricultural sectors.

With extensive experience in the tyre and automotive fields, Verhaagen brings a proven background in guiding strategy, boosting commercial performance and refining operational processes. His familiarity with a broad range of tyre types – including those used in trucking, farming, construction and material handling – combined with a direct, customer-oriented working style, makes him well-suited to steer the region through its upcoming growth phase.

Verhaagen takes over from Herman Klumpenaar, whom GRI has thanked for his dedicated leadership and smooth handling of the leadership transition. The Benelux team is now set to collaborate closely with Verhaagen, aiming to sustain regional progress and ensure long-term, steady development.

Giorgio Gramegna, Director of Europe – Sales, Marketing and Distribution at GRI, said, “We thank Herman for his leadership and contribution over the years. We are pleased to welcome Eldo and are confident that his experience and market knowledge will further strengthen our presence and performance in the Benelux region.”

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