ON THE ROAD

ON THE ROAD

The Bronco comes with only the absolute essentials, making it ripe for customer personalisation by a full line of factory-backed accessories. But then it still has all that make a Bronco a Bronco – standard 4x4, easy to remove doors and roof, optional 35-inch tyres in the Sasquatch Package.

The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there — To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends.

The Bronco breed was born in 1966, and soon it became a winner, thumping wild hearts everywhere and setting the mould for the modern SUVs.

VOLKSWAGEN PUSHES UP EV RANGE

Volkswagen is on full steam ahead pushing ups its EV range. Reports say the VW Group is planning to spend £64 billion on electric, hybrid and digital technology developments in the next five years. The company is coming up with VD ID.4 and also a variant – the VD ID-5, fully electric crossover family drive. The ID-5 coupe will be available only in Europe, at least for now. VW ID series have been quite a name in the EV market. The ID-3, recently launched in China, is already highly talked about.

The ID-4 US production is soon to start and will soon be followed by UK launch. The new ID 4 GTX is due to reach the UK in the middle of next year.

The ID-5 is basically the revamped version of the 4, with a slanting roof unlike the conventionally designed body of the global model, reports say. The ID 5 range is expected to include single-motor rear drive and dual-motor four-wheel drive, including the top-of-the-line 302bhp performance set-up used in the headlining ID 5 GTX model.

TRAILBLAZER 2021: BOLD AND HI-TECH

The All-New 2021 Trailblazer is bold, spacious and has the technology and capability to help you get up and get out there. And with multiple trims to choose from, your style options are as open as the road ahead.

Its sculpted design and bold proportions give it a fresh, modern feel. And the standard two-tone roof on ACTIV and RS sets you apart from other cars on the road.

The surprisingly spacious interior features a versatile centre console that keeps items within easy reach. Your passengers stay comfortable with best-in-class rear-seat leg room and plenty of spots to store their things.

The 40/60 rear seats fold down to allow for 54.4 cu. ft.† of cargo volume, giving you plenty of space for whatever you want to load up. And for your biggest items, the available front passenger seat folds flat to offer room for objects up to eight and a half feet long.

CADILLAC ESCALADE: CURVED OLED DISPLAY

The 2021 Escalade offers available Super Cruise, the first truly hands-free driver-assistance feature for compatible highways. Super Cruise on Escalade offers several new enhancements, including Lane-Change-on-Demand functionality. Late availability starting early 2021.

The new Escalade has the industry’s first curved OLED display with twice the pixel density of a 4K TV. This leading-edge technology enables bold imagery, perfect blacks and the largest colour range available in the automotive arena.

Bold style is more than expressive–it’s expansive. Cadillac has extended Escalade 8 inches and lowered the floor, resulting in an additional 10.1 inches of third-row leg room.

The front Daytime Running Lamps pulsate twice, the rear LED Light Blades illuminate from bottom to top twice and the Cadillac Crest illuminates on the back of the Curved OLED Display. Additionally, an available puddle lamp with the Cadillac Crest appears in anticipation of your arrival.

The standard hands-free liftgate can be opened with a push on the Cadillac Crest or with a simple kicking gesture. Alternatively, it can also be opened by using your key fob or by pressing the overhead button within the vehicle.

NISSAN ROGUE 2021: A FAMILY AFFAIR

The 2021 Nissan Rogue is very much a crossover, 5-capacity family affair. The upgraded technologies go with the new cool factor with better aerodynamics and higher fuel efficiency. The 2021 Rogue comes in S, SV, and SL trim levels. The 2.5-liter 4-cylinder engine, a continuously variable transmission, and front-wheel or all-wheel drive make the upgrade worth the efforts. The compact SUV is 1.2 inches shorter clearance is 0.2 inches lower compared to the earlier edition.

With Nissan’s V-Motion grille design, the front is sleeker. new Rogue features a stacked LED running light and LED headlight arrangement for a sleeker. Nissan calls the Rogue’s cabin a “Family Hub” that provides comfort and utility for all.

Nissan says the 2021 Rogue has a direct-injected version of the SUV’s familiar 2.5-liter 4-cylinder engine making 181 horsepower and 181 lb.-ft. of torque. Those figures represent increases of 11 hp and 6 lb.-ft. compared to the previous Rogue.

The Rogue is equipped with standard Nissan Safety Shield 360 advanced driving assistance systems (ADAS), and featuring 10 standard airbags along with what the automaker is describing as “extended crumple zones,” the new 2021 Rogue should prove safe.

Nissan installs a larger 9-inch touchscreen infotainment system in the new Rogue. It sits high on the dashboard where it is easy to reference and use, and Nissan supplies power/volume and tuning knobs for the stereo as well as a row of main menu shortcut buttons for faster access to system features.

Yokohama India Enhances Digital Presence With Revamped Website

Yokohama India

Yokohama India, the Indian subsidiary of Japan's Yokohama Rubber Co., has launched its newly revamped official website.

The company said that the upgrade is a major milestone and part of its digital transformation, aiming to make tyre discovery, selection and aftersales service simpler and more intuitive for consumers.

The new platform features an intuitive interface with simplified navigation, detailed product information and a mobile-first design for a responsive user experience. The website incorporates AI-led enhancements.

The platform also introduces WhatsApp Connect+, an automated chatbot designed to provide instant product assistance, personalised recommendations and quick connection to dealers. An upgraded dealer locator and a blog section with tyre care tips and maintenance advice are also included.

Gaurav Mahajan, Head of Marketing, Yokohama India, said, “Our goal is to create a digital ecosystem that goes beyond information, it’s about building a closer connection with every driving enthusiast. The new website mirrors the performance, innovation, and reliability our tyres represent, while making every interaction from exploring to support seamless and enjoyable.”

Cabot Announces Leadership Change For Reinforcement Materials Segment

Cabot Announces Leadership Change For Reinforcement Materials Segment

Cabot Corporation has named William ‘Bill’ Masterson as the new Senior Vice President and President of its Reinforcement Materials segment, effective 21 November 2025. He takes over the position from Matthew Wood, whose departure from the company is effective immediately. The company clarified that Wood’s exit is not connected to any form of disagreement concerning business performance, financial controls, operational matters or auditing practices.

Masterson brings considerable experience to his new role, having progressed through a series of leadership positions since joining Cabot from WR Grace in 2011. His most recent assignment was as Vice President of Global Business Operations for Carbon and Silica Technologies, where he managed a worldwide network of manufacturing facilities. In that capacity, his responsibilities extended to overseeing product management, supply chain logistics and technology functions, through which he led key projects focused on improving operational efficiency and fostering sustained growth.

Previously, he served as Vice President and Regional Business Director for the Americas, directing all commercial and technical activities for the specialty carbons and fumed metal oxides lines. This extensive background in managing intricate global operations, supported by his strong commercial strategy expertise, equips him to successfully lead the Reinforcement Materials segment and advance Cabot’s strategic goals.

Sean Keohane, President and CEO, Cabot Corporation, said, “Bill brings a strong and diverse background to his new role, with deep expertise in global business operations, commercial strategy and a proven ability to lead complex organisations. Throughout his career at Cabot, he has demonstrated disciplined execution and a commitment to driving growth and operational excellence. Bill will also have the support of a long-tenured, highly experienced team with decades of knowledge in Reinforcement Materials, providing consistency and strength as he leads the business forward. He is also highly regarded for his collaborative leadership style and his ability to develop talent across the Company. I am confident that his strategic insight and operational experience will position the Reinforcement Materials business for continued success and long-term growth.”

Hankook Tire Partners With Finland’s Rotoboost In Push For Low-Carbon Tyre Materials

Hankook Tire Partners With Finland’s Rotoboost In Push For Low-Carbon Tyre Materials

Hankook Tire has signed a memorandum of understanding with Finland’s Rotoboost to co-develop a new class of low-carbon carbon materials for tyres, as the South Korean manufacturer accelerates efforts to cut emissions across its supply chain.

The agreement was concluded on 20 November at Rotoboost’s China office in Shanghai and centres on the joint development of carbon materials derived from so-called turquoise hydrogen — a process in which methane is thermally decomposed to produce hydrogen and solid carbon with significantly lower CO₂ output than conventional production methods.

Hankook said the collaboration marks a further step towards its “2050 Net-Zero” target, with a specific focus on the raw-materials stage, where carbon black — a fossil-fuel-based input widely used in tyre manufacturing — is associated with high emissions. The company has been expanding research into recycled and certified forms of carbon black but sees the hydrogen-derived alternative as a promising next stage.

The signing was attended by Hyuncheol Kim, chief operating officer of Hankook Tire China, and Rotoboost chief executive Kaisa Nikulainen. According to the companies, the partnership reflects a shared ambition to “strengthen sustainable materials value chain”.

Turquoise-hydrogen carbon materials, generated during the decomposition of methane in a high-temperature reactor, have recently drawn interest in the automotive and tyre sectors for their potential to reduce lifecycle emissions. Hankook aims to optimise the material’s properties, validate its performance in tyre compounds and achieve more than a 50 per cent reduction in greenhouse-gas intensity “without compromising product performance”.

The group will also develop a quantitative verification system, using Life Cycle Assessment and Environmental Product Declarations, to assess carbon-reduction effects from raw-material sourcing through to production.

The agreement builds on Hankook’s growing portfolio of sustainability-driven projects. This year the company joined a national research programme on large-scale turquoise hydrogen production and began a development initiative with Solvay Silica to produce circular silica using industrial waste streams. Last year it achieved mass-production use of three ISCC PLUS-certified carbon blacks made from end-of-life tyre pyrolysis oil, and commercialised Korea’s first chemically recycled PET tyre cord through a partnership with SK Chemicals and Hyosung Advanced Materials.

Hankook said it would continue to “reduce its dependence on petroleum resources, prevent the depletion of natural resources, and consistently lower carbon emissions” through global collaborations.

BKT Names Three Senior Oe Executives To Support 2030 Global Growth Plan

BKT Names Three Senior Oe Executives To Support 2030 Global Growth Plan

India’s Balkrishna Industries Ltd (BKT) has strengthened its original equipment (OE) business with three senior appointments across France and South America, as the off-highway tyre maker accelerates its 2030 growth strategy.

The company said the hires mark a further step in its plan to expand in priority markets and reinforce its position as a global OE partner through technical collaboration and deeper engagement with equipment manufacturers.

In France, BKT has appointed Rémi Morin as Brand Specification Manager. Morin, who has more than 12 years’ experience with a global OEM and a decade in smart farming, mobility and innovation, will lead the firm’s engagement with tractor dealers. BKT said the role is designed to align product development more closely with the needs of OEMs, dealers and end-users in a market where the company already has a strong aftermarket presence.

In South America, BKT has added Cadu Accica as Head OEM South America and Lincoln Sugimoto as OEM Technical Manager South America.

Accica brings 19 years of experience in the specialty tyre sector across Latin America, with a track record in business development, marketing and sales. He will oversee OE partnerships with a focus on customer proximity and long-term collaboration.

Sugimoto, an engineering and project management specialist with 15 years’ experience in the specialty tyre and material-handling industries, will provide technical support to OEMs in the region and drive innovation and operational efficiency.

“These appointments reflect our bold commitment to scaling our OE business worldwide — with Europe and South America being critical parts of that journey. Remi, Cadu, and Lincoln bring passion, expertise, and a shared belief in performance through partnership and innovation. Their arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value across regions. We are building a team that will transform our strong ambitions into reality at a global level,” said Ludovic Revel, President Global OEM, BKT.

BKT said the latest hires follow recent additions to its OE teams across Europe, Africa and the Middle East. The company added that it is now positioned to expand its OE footprint across agricultural, industrial and OTR segments as part of its long-term strategic plan.