South African Tyre Market Sees Low-Cost Imports & Illicit Trade Pose Challenges, While Local Production and Tech Innovations Offer Growth Opportunities

Dunlop Tires Africa
Representational image credit: Dunlop Tyres Africa

South Africa's tyre industry, a crucial component of the nation's automotive sector, is currently experiencing a dynamic period marked by significant growth, evolving market trends and a unique set of challenges.

A recent report by ResearchAndMarkets stated that South Africa is the largest market in terms of both production and consumption in the African region, which saw approximately 8.1 million new tyres produced locally in 2024, complemented by around 8 million imported tyres. Replacement tyres continue to dominate the market, accounting for over 70 percent of new tyre sales.

The industry is largely shaped by four major local manufacturers: Bridgestone, Continental, Goodyear and Sumitomo (Dunlop). However, these established players are now facing intense competition from an increasing influx of cheaper imported tyres, a trend that presents both consumer choice and significant pressure on local production.

In addition, the South African tyre market is also reshaping with several key trends including growing emphasis on sustainability, focus on biodegradable materials and the development of advanced tyre technologies. Urbanisation and the expansion of the middle class are driving market growth, further fuelled by an increase in vehicle sales and ownership.

Despite this growth, consumers remain highly price-sensitive, contributing to the rise of low-cost imports. The industry is also seeing increased collaboration, particularly in waste tyre management and efforts to promote local manufacturing through industry associations addressing common challenges. Investment in local production is a notable trend and the dominance of replacement tyre sales is expected to continue.

The tyre market offers numerous opportunities, including the development of products specifically tailored for local conditions, expansion of local manufacturing capabilities and significant export potential. There are also franchise opportunities within the retail and fitment centre segments, alongside a growing tyre recycling industry. The rise of electric vehicles is also creating demand for specialised tyres, while skills development, training and upskilling remain crucial for the workforce, including technicians, technologists and sales consultants. The growth of online retail further expands market reach.

The report found that the industry, however, is not without its hurdles. Intense competitive pressure, coupled with broader economic challenges, poses a constant threat. Environmental concerns surrounding tyre waste management are paramount, as is the pervasive issue of illicit trade, including smuggling, illegal imports and counterfeit products. Rising raw material and other input costs, potential impacts of global trade policies and regulatory complexities add to the burden. Furthermore, technical skills shortages and the unsafe use of second-hand tyres, often linked to improper waste tyre processing, remain significant challenges.

Looking ahead, the South African tyre industry is anticipated to experience moderate growth in the medium term. This growth will be primarily driven by increasing vehicle sales, expanding export opportunities and continued investments in technology and infrastructure.

The market outlook suggests that the increasing prevalence of predominantly Chinese and other low-cost tyres will continue to offer more options for consumers, while simultaneously posing a considerable challenge for local manufacturers. Efforts to promote and develop local manufacturing hubs are seen as vital for stimulating local production and attracting further investment. Innovations aimed at improving tyre lifespan and fuel efficiency are also expected to have both positive and negative implications for the industry's future trajectory.

ZC Rubber Receives China State Science Award For Tyre Manufacturing Technologies

ZC Rubber Receives China State Science Award For Tyre Manufacturing Technologies

ZC Rubber has received the Second Prize of China's State Science and Technology Progress Award for a project focused on high-performance tyre technologies and green intelligent manufacturing, developed jointly with Harbin Institute of Technology. The award recognises the project, titled Key Technologies and Green Intelligent Manufacturing of High-Performance Tires.

According to the company, ZC Rubber is the only Chinese tyre manufacturer to receive the State Science and Technology Progress Award at the Second Prize level or above during the past decade. The award is among China's highest state honours for scientific and technological innovation.

The company said the recognition reflects its investment in research and development and its efforts to integrate tyre development with intelligent manufacturing. In 2025, ZC Rubber invested RMB 1.54 billion in research and development, equivalent to 3.43 percent of annual revenue, according to its annual report.

The award recognises technologies that have moved beyond laboratory research into industrial application, linking high-performance tyre development with green and intelligent manufacturing processes.

Central to the company's research strategy are two proprietary technology platforms: the X-Tech System for truck and bus radial tyres and the Phecda Tech System for passenger car radial tyres. The platforms combine compound formulation, tyre structure design, process engineering, simulation, testing and intelligent manufacturing within a single development framework.

Rather than adapting an existing product architecture, the platforms define performance targets according to vehicle application, operating conditions and customer requirements before developing compounds, structures and manufacturing processes. ZC Rubber said this enables it to develop tyres for different duty cycles, climates, road conditions and regional requirements rather than using a standardised design.

Henry Shen, Senior Vice President of ZC Rubber, said: “Our objective is not simply to develop an individual material, tread pattern or manufacturing process. X-Tech and Phecda are complete development systems that connect user requirements with simulation, materials, tire engineering, manufacturing and validation. This award recognizes the direction we have pursued through sustained R&D investment.”

The company has applied the X-Tech and Phecda platforms across products developed for different regions. In Asia, the X-Tech System underpins the X-Elite truck tyre series. In Europe, it is used in the WESTLAKE Gen II commercial tyre range, while the Phecda Tech System supports passenger car tyres including the WESTLAKE ZuperAce Z-007 and GOODRIDE Solmax 1. Technologies from both platforms have also been applied across ARISUN's truck and passenger car tyre ranges in the Americas.

Shen said: “International markets do not have identical requirements. A tire developed for European highway fleets, Southeast Asian transport operations or passenger vehicles in the Americas must respond to different vehicles, roads, climates and customer priorities. Our technology platforms allow us to address those differences through a consistent and systematic development process.”

The company said the award-winning project incorporates green and intelligent manufacturing technologies intended to improve product consistency, production efficiency and energy performance. It added that the X-Tech and Phecda platforms will continue to support original equipment and replacement market product development across its WESTLAKE, GOODRIDE, ARISUN and other brands.

IRMRI Appoints Professor Abhijit Bandyopadhyay As New Director

IRMRI Appoints Professor Abhijit Bandyopadhyay As New Director

The Indian Rubber Materials Research Institute (IRMRI) has officially announced the appointment of Professor (Dr) Abhijit Bandyopadhyay as its new Director. This decision marks a significant leadership transition for the institute, as it prepares to welcome a figure with extensive expertise in polymer science and rubber technology.

Professor Bandyopadhyay brings a distinguished academic and technical background to his new position. He currently serves as a full Professor in the Department of Polymer Science and Technology at the University of Calcutta and holds the role of Director, Technical at the South Asia Rubber and Polymers Park in West Bengal. His prior experience includes a tenure as Assistant Professor at the Rubber Technology Centre, IIT Kharagpur, and he has recently been appointed as a Technical Consultant for Rubber products at Berzelius Materials Performance Inc. in the United Kingdom.

Stepping into his new role, the new Director is expected to prioritise research advancement, indigenisation of technologies and sustainable development within the rubber sector. The IRMRI leadership and members have expressed confidence in his visionary guidance, anticipating that his leadership will drive the institute toward greater innovation and research excellence in the coming years.

BIS Grants Three-Year Recognition To D Banerjee Centre of Excellence in Mysuru

BIS Grants Three-Year Recognition To D Banerjee Centre of Excellence in Mysuru

The Bureau of Indian Standards (BIS) has granted laboratory recognition to M/s D. Banerjee Centre of Excellence (DBCOE), based at the JSS Technical Institutions Campus in Mysuru, Karnataka, for a three-year period from 8 July 2026 to 7 July 2029.

The recognition, issued under the BIS Laboratory Recognition Scheme (LRS), enables the centre to undertake testing activities in accordance with BIS requirements. The laboratory's details have been uploaded to the BIS Laboratory Information Management System (LIMS), with sample receipt, testing and report generation to be managed through the online platform. The recognition remains subject to compliance with the provisions of the BIS LRS 2020.

Established by the Indian Institute of Rubber (IRI) in collaboration with JSS Technical Institutions, the centre is intended to strengthen industry-academia collaboration in polymer science and rubber technology while supporting research, testing, training and technology development for the tyre and wider rubber industry.

The facility has developed capabilities in material characterisation, wet chemistry and forensic failure analysis. Its laboratories can analyse raw materials including carbon black, rubber chemicals, elastomers, accelerators and antioxidants, while also supporting material specification development, plant audits and quality approvals. Plans are also in place to expand failure analysis services for manufacturers, particularly small and medium-sized enterprises (MSMEs).

DBCOE also aims to support manufacturers adapting to changing automotive requirements, including electric vehicles, through research into advanced materials and sustainable alternatives. Its stated focus includes bio-based materials, tyre recycling, steel reuse and low-emission polymers, alongside technical support for regulatory compliance and homologation.

Alongside its testing infrastructure, the centre has established a training ecosystem for the rubber sector. It offers two flagship programmes: a Diploma in Rubber Technology for diploma holders and new recruits, and a Postgraduate Diploma in Rubber Technology for science and engineering graduates. Both programmes combine online theory modules with practical training and laboratory sessions at the Mysuru campus, with final examinations conducted by IIT Kharagpur.

The centre is also developing a series of short-duration industry courses covering mixing, compounding, extrusion, calendering, tyre building, moulding, retreading, footwear, conveyor belts and latex products. These programmes combine classroom instruction with practical demonstrations, testing methodologies and failure analysis.

According to the centre, more than 40 industry experts contribute to its training programmes. Several tyre manufacturers, including Apollo Tyres, Yokohama, BKT and JK Tyre, recognise completion of the diploma programme as part of their employee development initiatives.

The centre primarily serves the tyre industry but also aims to support non-tyre rubber manufacturers, particularly MSMEs that lack access to advanced testing facilities and technical expertise. Through consultancy, training and laboratory services, it seeks to improve technical capability, product quality and compliance across the broader rubber sector.

Dag Teigland Returns To Elkem As Chief Executive Officer

Dag Teigland Returns To Elkem As Chief Executive Officer

Elkem ASA, a global leader in advanced silicon-based materials, has announced the appointment of Dag Teigland as its new Chief Executive Officer, effective 3 August 2026. The board’s decision coincides with the departure of Helge Aasen, who will step down after leading the company since 2009 to take on the role of Chairman of the Board.

Bringing more than two decades of industrial and investment expertise, Teigland currently serves as executive chairman of Tekna Holding ASA, a firm known for advanced metal powders. His career includes senior executive positions at Tinfos AS and Holta Invest AS, where he managed an active investment platform. Previously, he held multiple leadership roles at Elkem from 1998 to 2002, culminating as Managing Director for the chrome business area, providing him with direct familiarity with the company’s operations.

Marianne E Johnsen, Interim Chair of the Board of Elkem, said, “The Board is pleased to appoint Dag Teigland as CEO of Elkem. He brings deep industrial expertise and a proven track record of driving development and transformation. With his background spanning both international industrial operations and investment environments, Dag is well suited to lead Elkem into its next phase of growth and development.

“At the same time, the Board would like to thank Helge Aasen for his strong leadership and significant contribution to Elkem over many years. During his tenure, Elkem has strengthened its strategic position, expanded its global footprint and developed world-leading positions in silicon, ferrosilicon, foundry alloys and carbon solutions. Helge has also led Elkem through major portfolio and financing measures, including the divestment of the Silicones division. We are very pleased that he will continue to contribute to the company’s development as chairperson of the board.”

Teigland said, “It is a great honour to return to Elkem and take on the role of chief executive officer. Elkem is a company with a strong industrial heritage and a leading position within its respective segments. I look forward to working with the Board, the Elkem leadership team and colleagues worldwide to build on this foundation, accelerate sustainable growth, advance safety and innovation and ensure that Elkem continues to supply the strategic materials needed for a cleaner, smarter and more resilient future.”

Aasen said, “It has been a privilege to lead Elkem as CEO over the past 17 years. I am proud of what the organisation has accomplished during this period and confident that the company is well positioned for long-term, sustainable value creation. I look forward to continuing to support Elkem in my new role as chairperson of the board and to work closely with Dag in the transition.”