The Tyre Pressure Monitoring System (TPMS) tech, despite its huge safety benefit, is still seen as a premium feature in most mass-market passenger vehicle segment and two-wheelers in India. Aurangabad-based component supplier Varroc’s Indirect TPMS with over 90 percent accuracy aims to make smart inroads. Tier 1 automotive supplier Varroc is looking to harness the data from GPS sensor and Anti-Lock Braking System (ABS) sensors to provide tyre pressure information to two-wheelers and four-wheelers. 

The company is looking to make smart gains through Indirect Tyre Pressure Monitoring Systems (ITPMS), which rely on existing sensors in a vehicle to generate the information without compromising on quality and time-lag.

Fritz Abraham, Chief Technology Officer, Varroc, told Tyre Trends that “the direct TPMS uses pressure sensors at the air inlet of each tyre and communicates the information to the vehicle dashboard using wireless communication or through complex harness. This is not only expensive but also require heavy maintenance. If there exists a solution that can use the existing sensors and provide the information of tyre pressure, it is the ‘Indirect/Intelligent Tyre Pressure Monitoring System’. This system provides information of the tyre pressure without the need of a pressure sensor.”

The radius of the tyre changes with respect to air pressure and hence the linear displacement per one rotation of tyre changes with respect to the pressure. The linear displacement can also be measured using GPS by calculating the rotational speed of the wheel and radius of the tyre.

The ITPMS solution simply put is a software stack that can be integrated with Varroc’s cluster and telematics solutions. The machine learning (ML) software analyses various parameters set by the company to provide tyre pressure reading to the user. Since it does not require any additional TPMS hardware, it is substantially cheaper compared to solutions using battery-based sensors.

“The ITPMS exploits the deviations in linear displacement with respect to wheel rotations and predicts the tyre pressure. This relation is not straightforward; it is a complex method to derive the mathematical equations. Hence, ML techniques are used to quantify the relation,” said Abraham.

The ITPMS primarily requires a GPS sensor (telematics data) and ABS, which is integrated during the vehicle assembly level. Varroc states that OEMs will be able to provide access to the tyre pressure on any HMI (Human-Machine Interface) device like the vehicle instrument cluster, vehicle telematics and connectivity app, among others, to easily provide the information of the tyre pressure.

Varroc had initially initiated the development of the ITPMS specifically for two-wheeler applications. The company mounted a GPS device on a two-wheeler equipped with ABS. It collected the data during vehicle operation across varied scenarios, including differing tyre pressures, diverse road conditions and various weather conditions such as sunny and rainy days.

“This data was then post-processed and analysed using data science and machine learning techniques to develop a model that accurately captures the relationship between tyre pressure, wheel speed and the speed as measured by the GPS. This model forms the foundation for understanding and monitoring tyre pressure indirectly using available data points from the vehicle’s operation,” he shared.

Demand scenario for TPMS

It is no secret that while TPMS technology has been around for more than a couple of decades, its adoption in India still remains a very small percentage. In India, most TPMS solutions available in the OE as well as aftermarket are Direct TPMS.

They are said to have their own set of challenges, such as its reliability due to varying temperatures, environmental and climatic conditions. Then there are the challenges associated with wireless communications. Sensor battery issues and cost too are deterrent factors.

On the other hand, the small percentage of vehicles that utilise existing ITPMS categorise the tyre pressure in broad classifications (low pressure or high pressure). They do not provide precise measurements, which limits their adoption and effectiveness in ensuring optimal tyre performance and safety.

However, Varroc already has developed the ITPMS to provide basic information (low or high); now it is in advanced stages of development to provide precise tyre pressure information with over 90 percent accuracy.  While the company has been tight-lipped about the introduction of the solution in the market, Varroc is said to be in discussions with its clients to bring it to the market soon.

Abraham further shared, “The primary reason for the limited adoption of TPMS is cost. Premium segment vehicles often include TPMS as a standard feature due to the higher price range, making it more feasible to absorb the associated costs. In contrast, aftermarket TPMS solutions are generally expensive and demand ongoing maintenance, which can be a deterrent for many vehicle owners.  Additionally, there is a general lack of awareness regarding the importance of maintaining optimal tyre pressure. Many drivers may not fully understand the safety, performance and fuel efficiency benefits of consistent tyre pressure monitoring, further impacting the adoption rate of TPMS systems.”

As per the company, the ITPMS comes with self-learning feature and is designed with 80 percent cold tyre pressure threshold and tested per AIS 154. The threshold can be further optimised and customised as per the requirement of the customer.

Titan International, a major global manufacturer of wheels and tyres for off-highway equipment, has secured expanded production rights for the Goodyear brand across multiple segments while renewing its existing farm tyre licensing agreement.

The deal extends Titan’s Goodyear brand manufacturing rights to include light construction, industrial, all-terrain vehicle (ATV), lawn and garden and golf tyre categories, significantly broadening the company's market reach.

The Illinois-based firm will continue to produce agricultural tyres under the Goodyear Farm Tyres brand, maintaining its presence in a sector where it manufactures products ranging from small implement tyres to the massive Goodyear Optitrac LSW1400/30R46, which features the company's proprietary Low Sidewall Technology.

"We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tyre designs incorporating innovative tyre technologies for the lawn and garden segment," said Paul Reitz, President & CEO of Titan International, Inc. "In addition to our newly acquired rights, we are reaffirming our commitment to the farm tyres segment, a vital part of our business."

Industry analysts note the expansion comes as demand for specialised off-highway tyres remains robust across construction, agriculture and recreational sectors despite broader economic headwinds.

Strategic growth initiative

The licensing expansion aligns with Titan's strategy to offer comprehensive wheel and tyre solutions across forestry, powersports, outdoor power equipment, agricultural, earthmoving, and light construction markets throughout the Americas, Europe, Africa and Oceania.

The company did not disclose the financial terms of the licensing agreement with Goodyear.

Titan International has manufactured Goodyear-branded farm tyres since 2005, when it acquired Goodyear's North American farm tyre business. It has gradually expanded these rights to other regions, including Latin America, Europe, the Middle East, Africa, Russia, and Australia.

Targets International Expansion With Robust Fy25 Performance

CEAT Ltd, the RPG Group’s flagship tyre company, reported a capital outlay of INR 9–10 billion  for FY2025–26, keeping with its capacity expansion strategy and global integration. This follows a strong FY25 performance of record revenues and double-digit growth across segments despite headwinds in overseas markets.

The business ended FY25 with consolidated revenue of INR 132.18 billion, up 10.6 percent year on year, and Q4 revenue at INR34.21 billion, up 14.3 percent compared to the corresponding quarter previous year. The standalone full-year EBITDA was INR 15 billion, and the Q4 operating margins improved by more than 100 basis points sequentially at 11.5 percent.

"We incurred capex of INR 9.46 billion in FY25 and expect a similar investment of INR 9–1.0 billion in FY26," said Kumar Subbiah, Chief Financial Officer of CEAT. “Our focus will remain on expanding capacities, particularly at the Ambarnath and Chennai facilities, and funding the integration of the recently acquired Camso compact construction business.”

In FY25, CEAT depreciated assets amounting to INR11.40 billion. Much of its FY26 capex will also fund equipment modernisation and normal maintenance at its Sri Lankan operations under Camso, putting a cost estimate of INR1-1.25 billion a year over the next two years.

The Camso acquisition, which is effective from Q2 FY26, is likely to significantly enhance CEAT's global presence. "Integration work has started in full acceleration," said Arnab Banerjee, Managing Director and CEO. “Initial focus will be on customer retention and business continuity, with consolidation expected to double Camso’s current capacity utilisation over the medium term.”

Despite international uncertainties, CEAT renewed its medium-term global growth forecast. Exports are expected to form 25–26 percent of the revenue post-Camso integration. Turbulence still exists in Latin America and North America due to tariff policies and exchange rate weakness. CEAT, however, has reported consistent performance in Europe, the Middle East, and Southeast Asia.

CEAT also indicated a likely raw material cost stabilisation in Q1 FY26, potentially softening by Q2, to support its margin growth initiatives. The gross margin was 37.5 percent in Q4 FY25, and the target was above 40 percent in the near term.

Banerjee signaled ongoing activity in electrification, premiumisation, and digitalisation. "With our technology outlays and new product introductions, we are hopeful of sustaining 20–25 percent market share in electric vehicle segments," he asserted.

The debt levels of the company are under control. The gross debt as of 31 March 2025 was INR 19.28 billion with a debt-to-EBITDA ratio of 1.3x and debt-to-equity ratio of 0.44x. Subbiah added that CEAT's strong cash generation will allow it to finance both organic and inorganic growth without materially diluting leverage metrics.

Black Swan Graphene Inc. (Black Swan) has appointed Jobin George as Technical Sales Manager for the Europe, Middle East and Africa (EMEA) region with immediate effect. This significant move, which supports Black Swan's worldwide commercial team as it promotes adoption of its graphene-enhanced products, follows Dan Roadcap’s appointment as Head of Technical Sales and Business Development.

George has an MBA from ICFAI University in India, a Post Graduate Diploma from the Central Institute of Petrochemical Engineering and Technology in India and a Bachelor of Science in Chemistry from Mahatma Gandhi University, India. He brings with him more than 20 years of global expertise in project management, business development and technical sales. George has had positions at Sands International Plastics and Sojitz Corporation in the United Arab Emirates, as well as Aquapak Polymers and H-Pack Global Ltd.

Simon Marcotte, President and Chief Executive Officer, Black Swan Graphene, said, “The addition of Jobin to our commercial team marks another important milestone in our global expansion strategy. His international experience, particularly in the EMEA region, and his proven ability to translate technical capability into commercial success make him an ideal fit as we continue scaling our graphene business.”

George said, “Black Swan is positioned at the forefront of advanced materials innovation. The opportunity to contribute to the adoption of such a transformative technology across the EMEA region is tremendously exciting. I look forward to engaging with our existing customers and partners, along with exploring opportunities for new clients as well, to showcase the performance and value of Black Swan’s graphene solutions.”

The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has appointed Stephanie Mull as its Executive Director.

Mull will spearhead the organisation's initiatives to promote innovation and invest in the circular tyre economy, expand the market for end-of-life tyres and support studies to fill in the gaps in the sustainability and tyre recycling supply chain in her new role at TRF. Mull brings a wealth of experience in the sustainability field and a broad understanding of fleet management and decarbonisation, including converting fleets to electric and alternative fuel vehicles. In her role as PepsiCo's Sustainability Senior Manager, she oversaw major electrification projects, obtained grant money and spearheaded efforts to lower Scope 1 and Scope 2 emissions throughout Pepsi and Frito-Lay's North American fleets. Mull oversaw the local government's efforts to upgrade municipal vehicles to greener technology and volunteered to help the Red Cross electrify its fleet.

Anne Forristall Luke, TRF Board President, said, “Stephanie Mull brings the passion, in-depth expertise and history of excellence that will drive TRF and its partners to achieve critical tyre recycling and reclamation milestones. We are thrilled to have her join the Foundation as we advance tyre sustainability while tackling the challenges and opportunities ahead.”

Mull said, “I’m honoured to join the Tire Recycling Foundation and support its sustainability mission to achieve 100 percent end-of-life tyre circularity. TRF is a vital nexus of expertise and leadership, and I look forward to working with all stakeholders in developing tyre recycling solutions that pave the way for a more sustainable future.” 

The Tire Recycling Foundation is dedicated to achieving 100 percent circularity for end-of-life tires by advancing innovation, building partnerships and supporting scalable recycling and reclamation solutions. Consisting of 15 global industry leaders with expertise in the manufacturing, recycling and transportation industries, TRF’s Board primarily focuses on the acceleration and adoption of emerging end-of-life tyre market technologies like rubber-modified asphalt (RMA).