The Tyre Pressure Monitoring System (TPMS) tech, despite its huge safety benefit, is still seen as a premium feature in most mass-market passenger vehicle segment and two-wheelers in India. Aurangabad-based component supplier Varroc’s Indirect TPMS with over 90 percent accuracy aims to make smart inroads. Tier 1 automotive supplier Varroc is looking to harness the data from GPS sensor and Anti-Lock Braking System (ABS) sensors to provide tyre pressure information to two-wheelers and four-wheelers. 

The company is looking to make smart gains through Indirect Tyre Pressure Monitoring Systems (ITPMS), which rely on existing sensors in a vehicle to generate the information without compromising on quality and time-lag.

Fritz Abraham, Chief Technology Officer, Varroc, told Tyre Trends that “the direct TPMS uses pressure sensors at the air inlet of each tyre and communicates the information to the vehicle dashboard using wireless communication or through complex harness. This is not only expensive but also require heavy maintenance. If there exists a solution that can use the existing sensors and provide the information of tyre pressure, it is the ‘Indirect/Intelligent Tyre Pressure Monitoring System’. This system provides information of the tyre pressure without the need of a pressure sensor.”

The radius of the tyre changes with respect to air pressure and hence the linear displacement per one rotation of tyre changes with respect to the pressure. The linear displacement can also be measured using GPS by calculating the rotational speed of the wheel and radius of the tyre.

The ITPMS solution simply put is a software stack that can be integrated with Varroc’s cluster and telematics solutions. The machine learning (ML) software analyses various parameters set by the company to provide tyre pressure reading to the user. Since it does not require any additional TPMS hardware, it is substantially cheaper compared to solutions using battery-based sensors.

“The ITPMS exploits the deviations in linear displacement with respect to wheel rotations and predicts the tyre pressure. This relation is not straightforward; it is a complex method to derive the mathematical equations. Hence, ML techniques are used to quantify the relation,” said Abraham.

The ITPMS primarily requires a GPS sensor (telematics data) and ABS, which is integrated during the vehicle assembly level. Varroc states that OEMs will be able to provide access to the tyre pressure on any HMI (Human-Machine Interface) device like the vehicle instrument cluster, vehicle telematics and connectivity app, among others, to easily provide the information of the tyre pressure.

Varroc had initially initiated the development of the ITPMS specifically for two-wheeler applications. The company mounted a GPS device on a two-wheeler equipped with ABS. It collected the data during vehicle operation across varied scenarios, including differing tyre pressures, diverse road conditions and various weather conditions such as sunny and rainy days.

“This data was then post-processed and analysed using data science and machine learning techniques to develop a model that accurately captures the relationship between tyre pressure, wheel speed and the speed as measured by the GPS. This model forms the foundation for understanding and monitoring tyre pressure indirectly using available data points from the vehicle’s operation,” he shared.

Demand scenario for TPMS

It is no secret that while TPMS technology has been around for more than a couple of decades, its adoption in India still remains a very small percentage. In India, most TPMS solutions available in the OE as well as aftermarket are Direct TPMS.

They are said to have their own set of challenges, such as its reliability due to varying temperatures, environmental and climatic conditions. Then there are the challenges associated with wireless communications. Sensor battery issues and cost too are deterrent factors.

On the other hand, the small percentage of vehicles that utilise existing ITPMS categorise the tyre pressure in broad classifications (low pressure or high pressure). They do not provide precise measurements, which limits their adoption and effectiveness in ensuring optimal tyre performance and safety.

However, Varroc already has developed the ITPMS to provide basic information (low or high); now it is in advanced stages of development to provide precise tyre pressure information with over 90 percent accuracy.  While the company has been tight-lipped about the introduction of the solution in the market, Varroc is said to be in discussions with its clients to bring it to the market soon.

Abraham further shared, “The primary reason for the limited adoption of TPMS is cost. Premium segment vehicles often include TPMS as a standard feature due to the higher price range, making it more feasible to absorb the associated costs. In contrast, aftermarket TPMS solutions are generally expensive and demand ongoing maintenance, which can be a deterrent for many vehicle owners.  Additionally, there is a general lack of awareness regarding the importance of maintaining optimal tyre pressure. Many drivers may not fully understand the safety, performance and fuel efficiency benefits of consistent tyre pressure monitoring, further impacting the adoption rate of TPMS systems.”

As per the company, the ITPMS comes with self-learning feature and is designed with 80 percent cold tyre pressure threshold and tested per AIS 154. The threshold can be further optimised and customised as per the requirement of the customer.

The World Health Organization estimates a whopping 1.9 million deaths worldwide each year due of road incidents. Hence, it can be deduced that approximately 3,200 people succumb to road related incidents each day.

It is also true that governments and organisations are trying to curb this menace that dearly costs the global race. UK-based organisation TyreSafe is one of the many players that are caring for people’s lives.

It dedicatedly raises awareness on the importance of correct tyre maintenance and the dangers of defective and illegal tyres to fight safety issues.

Speaking to Tyre Trends, TyreSafe Chairman Stuart Lovatt said, “We take a strategic, risk-based approach. TyreSafe leverages key seasonal themes such as winter driving, summer journeys and harvest-time rural risks while maintaining suites of evergreen assets that can be used year-round.” 

“Priority is given to vulnerable road user groups through targeted campaigns, alongside all road users via our flagship Tyre Safety Month. Partnerships are critical. By integrating tyre safety into partners’ existing calendars and campaigns, we significantly extend our reach without duplicating effort. This collaborative model ensures resources are used efficiently and messages reach the right audiences at the right time,” he added.

TyreSafe works with over 250 organisations to disseminate the message of safety. Each collaboration enables it to reach different regions, sectors or road user groups, whether that is police forces, road safety partnerships, rural safety groups or charities.

“Cross-sector collaboration is essential to delivering the safe system approach. Safe vehicles and tyre safety in particular must be embedded within long-term, joined-up efforts to reduce and ultimately eliminate death and serious injury on UK roads,” said Lovatt.

The key lesson is that collaboration requires persistence and clarity of purpose. Strong partnerships are built on shared goals, evidence-led strategy and tangible outputs such as research, campaigns and participation in influential working groups. From there, aligning on tone, timing and messaging becomes much easier.

SAFETY GOALS

Vision Zero is a global road safety approach that aims to eliminate all road traffic deaths and serious injuries. It is based on the belief that human error is inevitable but fatalities are preventable through safer road design, responsible speeds, safer vehicles and stronger shared accountability.

Lovatt noted it as an ambitious but essential goal and one that no single organisation can achieve alone.

However, he explained that TyreSafe measures progress not just through a single metric and more through its contribution to the wider safe system approach, particularly the safe vehicles and safe people pillars.

A significant recent milestone has been the launch of the National Road Safety Strategy, which creates a renewed framework for collaboration between government, charities, enforcement, industry and researchers. After more than a decade without a national strategy, this provides the foundation needed for coordinated, evidence-led action.

Looking ahead to 2030, TyreSafe’s focus is on embedding tyre safety more firmly into national conversations around vehicle safety, fleet responsibility and public behaviour change.

“Success will be measured through stronger cross-sector collaboration, increased visibility of tyre safety within wider road safety initiatives, improved data quality and sustained engagement from both industry and road users, which all lead to a marked reduction in number of serious incidents on our roads,” said Lovatt.

TyreSafe continually reviews its resources to ensure they remain relevant and valuable. “We already include EV tyre safety guidance on our website, and this is an area we expect to develop further. With a small team and a wide range of road users to serve, prioritisation is essential. Each year we expand our resource portfolio carefully, ensuring new content delivers genuine value for stakeholders and does not dilute impact,” added Lovatt.

CHALLENGES AFOOT

Lovatt contended that technology offers clear benefits for data collection and diagnostics. However, it also presents risks if it reduces the active, human element of tyre safety.

Visual and manual checks remain critical in identifying damage, wear and defects that technology may not always capture. There is a risk that increased vehicle automation could lead to complacency, so TyreSafe’s approach will continue to reinforce the importance of driver responsibility alongside technological advances.

On the other hand, scepticism and inertia are imminent challenges that are addressed through clear case-for-action statistics, which consistently resonate with the public, media and stakeholders.

“Culturally, the cost-of-living crisis presents real challenges with drivers delaying tyre replacement or repair for financial reasons. For fleets, education is key. We produce targeted content and resources for fleet and compliance managers that emphasise not only safety but liability, duty of care and reputational risk. By framing tyre safety as both a safety and business-critical issue, we are better able to overcome resistance and influence positive behavioural change,” said Lovatt.

Measuring real-world outcomes also remains one of the biggest challenges in road safety. “Data on tyre-related incidents relies heavily on third-party reporting, which limits our ability to directly attribute impact. To address this, TyreSafe conducts its own research, such as the 2023 national tread depth survey, which we are looking to repeat,” explained Lovatt.

It also runs smaller-scale public surveys to understand not just what behaviours exist but why, allowing the organisation to refine messaging and improve relevance. It also utilises partners data and research with their support to continuously refresh and strengthen the case for action.

“While awareness metrics remain important, our focus is increasingly on insight-led evaluation that informs practical behaviour change,” he said.

BALANCING SCALES

Balancing programme expansion with sustainable funding and supporter engagement remains a challenge for a charity organisation leading national safety efforts.

TyreSafe works closely with its industry supporters, who are its primary income stream. The organisation ensures that it has a voice and that its strategic direction, resource development and investment decisions align with their CSR objectives while avoiding conflict with commercial activity.

This collaborative approach helps maintain long-term trust, financial sustainability and shared ownership of TyreSafe’s mission.

TyreSafe also does not advocate for legislative change and operates strictly within existing regulatory frameworks. However, it works closely with a wide range of organisations and partners who are able to engage more directly in policy advocacy.

“Our priority is engaging stakeholders, industry, enforcement partners and the wider road safety community while using our research, status and channels to reach the public both online and offline. The goal is to drive real, practical behaviour change, rather than focusing solely on awareness,” explained Lovatt.

He added that by ensuring that organisational evidence, campaigns and resources are robust and credible, it supports informed dialogue across the sector and contributes to policy discussions indirectly through collaboration and shared insight.

“International engagement is driven by a desire to support organisations embarking on their own road safety journeys. By sharing TyreSafe’s 20 years of research, campaigning experience and resources, we can help others accelerate progress and reach audiences more quickly. The focus is on enabling and supporting, rather than exporting a one-size-fits-all model,” contended the executive.

TyreSafe’s work highlights that meaningful road safety progress depends on sustained collaboration, credible data and behavioural change. By embedding tyre safety within the wider Vision Zero framework and adapting to emerging technologies and challenges, the organisation continues to influence safer roads, vehicles and users, proving that incremental actions can collectively save lives.

Kumho Tire USA has unveiled a completely overhauled consumer website, marking a pivotal step in its journey to establish itself as a premier alternative in the tyre industry. The redesign is a strategic move to modernise the company’s digital storefront, ensuring it accurately mirrors the brand's forward-thinking vision and evolving market identity.

Central to this transformation was the goal of creating a more intuitive and brand-enhancing user experience. The site’s architecture has been meticulously reorganised to guide visitors seamlessly through Kumho’s product lineup and corporate philosophy. By unifying the visual design, tone and messaging, the new platform projects a cohesive brand story designed to build confidence and instil a sense of pride among customers and partners alike.

More than just a catalogue of products, the updated site functions as a dynamic conduit between the company and its audience. It underscores Kumho’s commitment to delivering exceptional value through an innovation-led approach. This digital ecosystem now actively demonstrates how the manufacturer translates technological advancement into tangible benefits, reinforcing its dedication to exceeding expectations at every point of engagement.

Ed Cho, CEO, Kumho Tire USA, said, "The newly redesigned website marks a significant step in Kumho Tire's journey to solidify its position as a premium brand alternative. The enhanced digital platform showcases KUMHO's commitment to delivering high-quality products at a reasonable price to discerning customers who demand value. Our continued efforts to implement innovative technologies and build a brand that consumers can trust enable our ability to pioneer new segments of the global market."

Michelin has achieved notable recognition at the 2026 Tire Technology Expo in Hannover, Germany, securing four major awards that underscore its leadership in innovation, sustainability and technical expertise. The accolades span breakthrough research, product excellence, environmental advancement and individual career achievement, reflecting the company’s comprehensive approach to advancing mobility both on Earth and in space.

The prestigious Concept of the Year award was presented to the Michelin Lunar Airless Wheel, or MiLAW, developed for NASA’s upcoming Artemis lunar missions. This wheel represents over two decades of research into airless tire architecture, cutting-edge polymers and additive manufacturing techniques such as 3D printing. Engineered to endure the moon’s extreme environment, it must withstand abrasive terrain, intense radiation and temperatures ranging from minus 240 to plus 100 degrees Celsius while ensuring reliable traction and durability. The project demanded advanced digital simulation and rigorous testing, and the resulting innovations are already influencing Michelin’s terrestrial developments, particularly in applications where robustness under challenging conditions is essential.

The MICHELIN Primacy 5 Energy tyre earned the Tire of the Year award. This summer tyre has achieved a triple-A rating on the European Union label for wet grip, energy efficiency and noise while also being recognised as the most durable tyre in its category. It has been selected by approximately 20 major global automakers for integration into more than 50 upcoming vehicle models, well ahead of its commercial launch. Designed to meet heightened expectations for safety, electric vehicle compatibility, emissions reduction and sustainable materials, the tyre exemplifies Michelin’s response to evolving market demands.

The BioButterfly programme, a collaborative effort involving Michelin, IFP Energies Nouvelles and Axens, with backing from the French Agency for the Environment and Energy Management, received the Environmental Achievement of the Year – Industrial Contribution award. Following over 12 years of research and an investment exceeding EUR 80 million, an industrial demonstrator at Michelin’s Bassen site successfully proved a method for producing bio-based butadiene from bioethanol. The resulting elastomers meet tyre industry specifications while offering a significantly reduced carbon footprint compared to fossil-fuel-derived alternatives. This breakthrough marks a major step towards establishing a sustainable supply chain for bio-based materials in tyre manufacturing.

Pascal Prost, a Senior Fellow at Michelin, was honoured with the Tire Tech 2026 Lifetime Achievement Award for his 35-year career dedicated to advancing tyre technology. His work has consistently addressed complex and often conflicting performance requirements, particularly in the areas of low rolling resistance and eco-design for passenger and two-wheel vehicle tyres. Beyond his technical contributions, Prost has fostered collaboration across internal teams, academic institutions and automotive partners. His recognition highlights not only his personal dedication but also the collective expertise and innovative spirit present throughout the Michelin organisation.

Together, these four honours illustrate the breadth of Michelin’s capabilities, from fundamental research and product engineering to environmental stewardship and long-term talent development. They affirm the company’s commitment to creating safer, more efficient and sustainable mobility solutions for a wide range of environments.

Philippe Jacquin, Executive Vice President – Research & Development for Michelin and member of the Group Executive Committee, said, “Receiving four awards at Tire Technology Expo is testament to the collective strength of our teams and to the scientific, technological and environmental depth of our innovations. From the Moon to the road, and thanks to Michelin’s deep know‑how in polymer composites, we once again demonstrate our ability to push boundaries, create new experiences, transform research into real‑world solutions and accelerate the emergence of next‑generation materials. These awards honour not only our advances but also the daily commitment of everyone at Michelin who innovates to improve everyday life and drive mobility forward – for people today and for future generations.”

As geopolitical tensions continue to reshape global trade routes and supply chains, tyre manufacturers are being forced to rethink not only where they sell, but how they grow. For KAMA Tyres – Russia’s largest and most diversified tyre manufacturer – this reassessment has become a defining element of its international strategy.

Rather than pulling back amid sanctions and market disruption, the company is steadily opening new doors, with the Middle East emerging as its next strategic frontier.

In an exclusive interaction with Tyre Trends, Shaydullin Ildar, Deputy Director – Marketing, KAMA Tyres, spoke about how the company is looking beyond its domestic market and recalibrating its global ambitions.

“We have rich experience of cooperation with machine producers across the world. This cooperation allows us to produce tyres exactly for certain machines – tyres that are suitable for specific clients,” Ildar said.

That customer-focused manufacturing capability, coupled with a broad and diversified product portfolio, is now underpinning KAMA Tyres’ cautious yet determined push into new international markets.

FROM 50 MARKETS TO 20: A STRATEGIC RESET

Until recently, KAMA Tyres had an expansive global footprint. “Earlier, we exported our tyres to more than 50 countries,” Ildar noted. Today, that number has come down significantly – not due to waning ambition, but because of shifting geopolitical realities.

“Now, because of the situation in the global market, we are exporting our tyres to around 20 countries,” he explained.

Despite the contraction, the company has retained a presence across a geographically diverse mix of regions. “For example, Egypt, Brazil, Turkey, Mongolia, Vietnam. Russia has good relations with Vietnam, so this is one of our key markets,” Ildar said.

This pragmatic reassessment mirrors a broader trend across Russian manufacturing – prioritising markets where political alignment, trade frameworks and logistics remain workable.

“At the same time, we are trying to open new markets. Right now, we are opening for ourselves the Gulf countries,” he added.

This shift also explains KAMA Tyres’ growing presence at regional trade exhibitions. “That is why we are here at this exhibition,” Ildar said, referring to Automechanika Dubai 2025. “This is the first time we are participating here.”

For KAMA Tyres, the Middle East represents a significant opportunity – but one that requires patience. “Yes, for us it is a really big opportunity. We are trying to open it step by step,” he said.

MIDDLE EAST ENTRY: OPPORTUNITY WITH A COMPLIANCE HURDLE

While the Middle East offers scale and strategic relevance, entry into the region is far from straightforward. Regulatory compliance remains the biggest challenge.

“We haven’t started selling our tyres here yet. At the moment, we are preparing,” Ildar clarified.

That preparation, he explained, is extensive. “We are doing all the necessary procedures to start selling our tyres. This includes connecting with potential clients and preparing documents and certification for this market.”

Certification is, by far, the most demanding hurdle. “The main opportunity for us is opening a new market, new clients and new sales. The big challenge is that this market needs different certification,” he said.

Still, the company remains resolute. “We are doing it and we will do it anyway,” Ildar said firmly.

KAMA has already begun building visibility in the region through trade events. “In May, we participated in an exhibition in Riyadh – I think it was Automechanika Riyadh,” he recalled.

The timeline for commercial entry is now clearly defined. “In 2026, we are planning to start selling our tyres here,” he confirmed, with the first quarter of calendar year 2026 emerging as the tentative target.

ONE COMPLEX, EVERY TYRE SEGMENT

One of KAMA Tyres’ key competitive strengths lies in the breadth of its manufacturing capability. Unlike many tyre manufacturers that specialise in one or two segments, KAMA operates as a fully integrated tyre complex.

“We are the only tyre complex in Russia that produces all groups of tyres,” Ildar explained.

The portfolio spans passenger car tyres (PCR), light truck tyres, truck and bus radials (TBR) and off-the-road (OTR) tyres. “We are ready to offer different kinds of tyres. And potential customers are asking us for different groups,” he said.

This versatility gives KAMA considerable flexibility as it enters new markets such as the Gulf, where demand spans multiple vehicle categories. “We can offer both TBR tyres and PCR tyres,” Ildar noted, adding that OTR tyres are also part of the company’s global offering.

Rather than rushing to push specific products, the approach is deliberately measured. “We want to understand the market first. And then offer what is needed,” he said.

This mindset reflects KAMA’s longstanding experience of working closely with OEMs and equipment manufacturers. “Our cooperation with machine producers allows us to make tyres exactly suitable for the machines,” Ildar reiterated.

SANCTIONS, SUPPLY CHAINS AND PREPAREDNESS

Sanctions have been a defining force shaping Russian industry over the past decade. For KAMA Tyres, however, preparedness has significantly softened the impact.

“About sanctions – we are prepared for this situation from 2014,” Ildar said.

This long-term approach has been especially critical in securing raw material supplies, an area where many global tyre manufacturers continue to face volatility.

“At the moment, we don’t have problems with supplying raw materials. We have producers of raw materials in the Russian market and in the Asian market too,” he explained.

By diversifying its sourcing base early, KAMA has ensured continuity even during periods of global disruption. “We are searching for different ways to be ready for any problems in the future,” he said.

As a result, the company has largely avoided the supply crunch faced by several global peers. “So now we have suppliers of raw materials and we don’t have a problem with it,” Ildar added.

In an industry increasingly shaped by geopolitical uncertainty, this resilience has become a competitive advantage.

INDIA ON THE HORIZON, BUT NO SHORTCUTS

Given the historically strong ties between India and Russia, the Indian market naturally features in discussions around KAMA Tyres’ longer-term expansion plans. However, Ildar is careful to manage expectations.

“We are moving step by step, starting with the Persian Gulf. If everything goes well, we will look at the Indian market,” he said.

The key constraint, he explained, is production capacity. “It depends on one thing – we have to sell Russian products. If we have free resources, we are ready to look at the Indian market.”

He is also realistic about the competitive intensity in India. “We understand that there are a lot of good products and strong competition in the Indian market,” Ildar noted.

Certification remains another important consideration. “At the moment, we do not export tyres to India because the Indian market needs BIS certification,” he confirmed.

Still, the door remains open. “If in the future we find potential clients who are interested in our products after studying the market, we will be glad to apply for this certification. We will be glad to open the Indian market too.”

For now, execution takes precedence over expansion promises. “Our strategy is to work step by step,” Ildar reiterated.