Anyline, a global leader in AI-powered mobile data capture, is disrupting industries by enabling instant scanning of everyday data with smartphones.

In an era where data is king, Vienna-based Anyline aims to carve out a significant niche, transforming everyday data capture into a seamless, mobile-first experience. What began as a computer vision research project, exploring the intricate ways machines could ‘see and interpret the world’, has blossomed into a global commercial platform.

This evolution was driven by a clear recognition of how urgently businesses across various sectors needed reliable, efficient and mobile-first data capture solutions. Anyline’s innovative approach now empowers frontline workers across diverse industries, from the complexities of logistics and the precision of manufacturing to the dynamic environments of retail and public safety and, notably, the high-stakes world of the automotive sector.

“Anyline was founded with the vision of making everyday data – like barcodes, serial numbers, IDs and tyre codes – instantly scannable using nothing more than a smartphone,” explained Peio Elustondo, VP of Inside Sales and Growth Marketing at Anyline. “We quickly saw how urgently businesses needed reliable, mobile-first data capture. The demand was undeniable, and our technology provided a straightforward, scalable answer.”

The company’s advanced AI-powered technology is now extensively deployed in over 100 countries, serving a distinguished roster of leading brands such as Discount Tyre, a giant in the automotive aftermarket; PepsiCo, a global food and beverage leader and IBM, a technology and consulting powerhouse. Elustondo highlighted their core mission, which remains steadfast despite their expansive growth, “Whether it’s helping technicians inspect tyres, retailers manage inventory or police verify vehicle data, our mission remains the same: to empower frontline workers with smart, scalable technology that makes everyday tasks faster, more accurate and more efficient. We believe in putting powerful tools directly into the hands of those on the ground, enabling them to work smarter, not harder.”

Anyline’s global footprint and tangible impact speak volumes, with millions of scans performed each month and a continuously expanding ecosystem of enterprise partners who place their trust in its software to digitise critical operations in the field, at the point of action.

REVOLUTIONISING TYRE INSPECTIONS WITH TIREBUDDY

One of Anyline’s most impactful and strategically significant innovations in the automotive space is TireBuddy, a dedicated mobile application meticulously designed to streamline the often-cumbersome process of tyre inspections. Traditional manual methods, which have long been the industry standard, are frequently plagued by inconsistencies, subjective interpretations and outright errors. These issues present a significant and persistent challenge for businesses striving for efficiency and accuracy.

“Tyre inspections are often manual, time-consuming and prone to errors – from misreading DOT codes to inconsistent tread depth checks,” Elustondo noted, painting a clear picture of the industry’s struggle and underscoring the dual nature of the problem. “The challenge is not only speed but also standardisation. Without reliable digital tools, even experienced technicians can struggle to deliver consistent results, especially under pressure or in high-volume environments.”

TireBuddy directly and comprehensively addresses these pain points, bringing powerful, AI-driven capabilities directly to the workshop floor, all without the need for expensive, dedicated hardware.

“It was built specifically for the needs of independent tyre dealers and service teams who want to modernise their workflows without investing in costly hardware or infrastructure,” Elustondo stated, highlighting the app’s accessibility and cost-effectiveness. The app empowers technicians to effortlessly scan and capture crucial data points such as DOT codes, tyre size, brand and Vehicle Identification Numbers (VINs) instantly.

Furthermore, TireBuddy provides precise tread depth measurements through a guided mobile workflow, ensuring that tyre health is assessed consistently and accurately, eliminating the need for traditional, often inaccurate, physical gauges. Remarkably, all of this critical data capture and verification happens in under a minute per tyre, with the results being rigorously AI-verified for unparalleled accuracy and reliability.

“All of this happens in under a minute per tyre and the results are AI-verified for accuracy and reliability,” Elustondo confirmed, emphasising the speed and precision that define TireBuddy.

He then explained the broader and more profound benefits that extend far beyond mere operational efficiency, “Beyond just speed and convenience, the true value of TireBuddy lies in what it unlocks. It gives technicians a digital record of each tyre’s condition, streamlines compliance documentation and enables more transparent conversations with customers about when a tyre truly needs to be replaced. This boosts customer trust and opens the door to more confident service recommendations.”

This digital record not only enhances internal record-keeping but also serves as a powerful tool for customer education, allowing technicians to visually demonstrate wear and tear and clearly justify service recommendations, thereby fostering greater confidence and loyalty. Because TireBuddy is mobile-based and cloud-connected, it also integrates seamlessly into existing backend systems – whether those are inventory management platforms, Customer Relationship Management (CRM) tools or point-of-sale systems. For businesses, this translates into a cascade of benefits, superior data quality, a significant reduction in manual errors and enhanced overall efficiency across their entire operational spectrum. Ultimately, TireBuddy empowers tyre shops of all sizes, from small independent garages to large chains, to offer a more modern, professional and data-driven customer experience – a capability that is fast becoming essential in today’s increasingly competitive and digitised service landscape.

ACCURACY AND IMPACT ACROSS INDUSTRIES

Anyline claims its AI-powered visual inspection offers a significant and demonstrable leap in consistency and reliability when compared to traditional manual methods. The inherent variability in human performance, particularly in repetitive and detailed tasks, often leads to discrepancies.

“Manual inspections often vary from technician to technician, especially when it comes to tasks like reading DOT codes or estimating tread depth. Our technology standardises these processes, capturing data instantly and removing the risk of human error, typos or misinterpretation. This means every inspection, regardless of who performs it, adheres to the same high standard of accuracy,” said Elustondo.

While acknowledging that real-world factors such as challenging lighting conditions or extreme tyre wear can influence accuracy, he assured that “our tools are continuously trained and tested on a wide range of conditions to ensure performance is reliable in the environments where they’re used most. The result is not only faster inspections, but repeatable, verifiable outcomes that technicians and service managers can trust implicitly.”

The profound impact of solutions like TireBuddy is clearly evident in Anyline’s impressive client base, which spans a wide array of automotive industry players, including leading automotive original equipment manufacturers (OEMs), extensive aftersales networks and crucial logistics providers. One of their most significant and long-standing partners is Discount Tyre, which stands as the largest independent tyre and wheel retailer in the US.

Discount Tyre leverages Anyline’s cutting-edge technology to streamline their tyre inspection processes and digitise key vehicle data across their vast service network, significantly enhancing their operational efficiency and customer service.

“Our ability to serve both independent dealers and enterprise-scale players is a key strength. Whether it’s through our TireBuddy app or via custom integrations using the Anyline SDK, we help clients bring mobile inspection capabilities directly into the hands of technicians – no matter the size or complexity of their operation. This flexibility ensures that businesses of all scales can benefit from our advanced AI,” averred Elustondo, highlighting Anyline’s versatile approach.

Beyond the automotive sector, Anyline’s solutions are also used by government agencies for vehicle data verification, rental fleets for efficient vehicle check-ins and commercial vehicle operators seeking to improve safety, compliance and overall operational efficiency through AI-driven inspections. This broad applicability underscores the universal need for accurate, mobile data capture.

A GLOBAL FOOTPRINT AND FUTURE VISION

Anyline’s global reach extends significantly to India, a market Elustondo described as “important for us – both in terms of talent and innovation partnerships.”

He highlighted a particularly significant collaboration that exemplifies Anyline’s impact in the region: a partnership with Tata Power Delhi Distribution (Tata Power-DDL). Through this collaboration, Anyline launched an industry-first mobile meter reading solution utilising OCR (Optical Character Recognition) and AI-powered anti-spoofing technology. This innovative solution was deployed across North Delhi, dramatically improving billing accuracy, reducing non-technical losses and streamlining field operations for an astounding 1.9 million metres.

“That collaboration showcased how AI and mobile data capture can solve real-world infrastructure challenges at scale,” Elustondo added, pointing to the measurable impact on operational efficiency and data quality. This project marked a pivotal moment, being the first time Tata Power-DDL had adopted mobile OCR for utility meter reading, demonstrating a clear shift towards digital transformation in critical infrastructure.

Looking ahead, Anyline remains steadfastly committed to its software-first approach, a strategic decision that deliberately avoids the need for specialised, proprietary hardware.

“Our focus is on delivering AI-powered software solutions that run seamlessly on everyday mobile devices like smartphones and tablets. This software-first approach eliminates the need for specialised hardware, making our technology far more accessible, scalable and cost-effective for users around the world. It means businesses don’t have to invest in new, expensive equipment; they can leverage the devices their teams already use, significantly lowering the barrier to adoption,” Elustondo affirmed.

This philosophy ensures that Anyline’s solutions are not just technologically advanced but also practically viable for a wide range of businesses globally.

The company’s future plans involve a continuous and ambitious expansion of its AI-powered capabilities specifically tailored for the automotive industry. “Expect more integrations, real-time diagnostics and predictive maintenance features – all accessible via mobile,” Elustondo revealed, hinting at a future where vehicle maintenance is more proactive and data-driven. These advancements promise to further empower technicians with instant insights, enabling them to identify potential issues before they escalate and provide even more precise recommendations to customers.

The company shared that TireBuddy, in particular, stands as a powerful testament to its responsiveness to genuine industry needs and its ability to rapidly develop and deploy effective solutions.

“One development we are especially proud of is TireBuddy. It was built in direct response to feedback from the field, where independent dealers and service teams told us they needed a faster, more accurate way to assess tyre health without investing in expensive equipment or retraining their teams. We listened and we delivered,” Elustondo stated.

The app’s success has been resounding, with positive feedback echoing across the industry. “The response so far has been incredibly positive. Dealers are telling us it is improving the professionalism of their service while also reducing the friction that often comes with inspection-based upselling. It transforms a traditionally manual process – DOT code reading, tread depth measurement, VIN capture – into a digital workflow that’s intuitive, consistent and verifiable. It helps technicians provide clearer documentation, make more confident recommendations and ultimately earn greater trust from customers,” Elustondo said.

He envisions TireBuddy as far more than just a single product: “We see TireBuddy not just as a product, but as the foundation of a broader ecosystem of AI-powered tools designed to support the future of vehicle service – where data, transparency and customer trust take centre stage. This is about building a more efficient, reliable and customer-centric automotive service industry for tomorrow.” 

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Fornnax has officially launched one of the world's largest integrated hubs for recycling innovation: a New Product Development centre and demo plant spanning over 12 acres. This facility is a critical milestone in the company's strategic vision to become a global leader in recycling solutions by 2030. It is designed to accelerate the advancement of recycling technology through a comprehensive, customer-focused approach.

The centre’s core function is its New Product Development framework, which is built upon a meticulous Gate Review Process. This system ensures precision from conception to completion. The journey begins with market research and ideation from the Sales and Marketing team, followed by a strategic review by the Leadership Team. The Design Team then creates detailed plans that are evaluated by Manufacturing, Service and Safety teams. After final approval, a functional prototype is built and subjected to a rigorous six to eight-month validation phase. The process concludes with design optimisation for mass production, officially launching the equipment for the global market. This method not just upgrades Fornnax's shredders and granulators – enhancing their capacity, energy efficiency and operational availability to 18–20 hours per day – but also validates the equipment for up to 3,000–15,000 hours under real-world conditions

A key feature of the facility is its open-door policy for clients. Customers can bring their specific materials to the demo plant to test equipment performance across various machines and conditions, providing a risk-free environment for informed investment decisions. The centre will also drive research into emerging recycling applications, such as E-waste, cables and lithium-ion batteries, where specialised engineering teams will conduct feasibility studies to design tailored solutions.

Beyond technology, the facility includes an OEM training centre dedicated to developing a skilled workforce. The programme trains operators and maintenance engineers, who gain hands-on experience before being deployed to support Fornnax's customer base. The company will also deliver comprehensive corporate training to domestic and international clients, empowering them with the expertise for optimal plant operation and maintenance. By uniting R&D, testing and training under one roof, Fornnax is establishing a powerful foundation to scale its offerings and lead the next generation of recycling technology.

Jignesh Kundariya, Director and CEO, Fornnax, said, "Innovation in product development is the key to success of becoming a global leader. With this new facility, we now have the speed, flexibility and controlled environment to design, test and validate new technologies in just six to eight months, something that would take significantly 4–5 years at a customer site. Each machine will undergo validation according to global standards, with every critical part and assembly rigorously tested under Engineering Build (EB) and Manufacturing Build (MB) protocols. Our goal is to empower customers with clarity and confidence before they invest. This facility allows them to test their own materials under real-world conditions, compare machines and see results firsthand. It’s not just about selling equipment; it’s about building trust through transparency and delivering solutions that truly work for their unique needs.”

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Smithers, the US-based testing and consulting group, is expanding its tyre testing operations in China with three new capabilities designed to better replicate real-world driving conditions. The investment will enhance the company’s rolling-resistance testing at its Suzhou tyre and wheel centre, strengthening its offering to global carmakers and tyre manufacturers.

The new features focus on factors that can influence vehicle energy loss, range, and overall efficiency—a growing concern as regulators tighten standards and EV makers push for longer driving range.

One new capability will allow rolling-resistance testing to be carried out with variations in slip and camber angles for passenger car and light truck tyres. Standard tests are performed at zero degrees, but even small changes in wheel alignment or body movement during real driving can affect energy consumption. The enhanced system lets customers study these effects and refine tyre designs accordingly.

Smithers is also adding high- and low-temperature rolling-resistance testing for truck and bus tyres, an extension of the temperature-controlled testing it introduced for passenger tyres in 2022. The company said demand has risen as manufacturers look to understand how cold weather affects range—a key issue for electric commercial vehicles.

A third new service will allow tyres to be tested together with chassis components such as half-shafts and brake discs. This gives OEMs independent data on how these parts contribute to overall resistance, helping them to identify where energy is being lost and to fine-tune vehicle efficiency.

All three capabilities are expected to be online by 1 December 2025.

“Smithers is seeing increased demand on a global scale for testing of tires and vehicles that more closely mimics real-world conditions,” said Derek Read, Vice President of Asia Pacific / Global Development, Materials Science and Engineering, Smithers. “These new capabilities are strategic investments into the refined, scenario-based testing our clients require to improve both tire and tire-chassis-vehicle system performance.”

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Continental's Hannover-Stöcken plant is pioneering a new era in sustainable manufacturing by seamlessly integrating advanced robotics into its core operations. Since their deployment in March 2025, a team of seven autonomous mobile robots (AMRs) has become the central nervous system for material transport, fundamentally reshaping the workflow for retreading truck and bus tyres.

This shift to automation has profoundly changed the human role on the production floor. Employees, once tasked with the physically strenuous job of manually moving heavy tyres using cranes and trolleys, are now focused on more cognitively demanding responsibilities. Their expertise is directed towards machine setup, process oversight and meticulous quality control, making their work more ergonomic and skilled.

The AMRs operate with sophisticated independence, navigating the production hall using a fusion of sensors, 360-degree cameras and AI-driven software. They efficiently ferry ‘green’ tyres between critical stages: from the building machine, where fresh rubber is applied, to the curing presses for vulcanisation and finally towards inspection. This automated coordination is digitally linked to the plant's order system, allowing for dynamic routing to optimise workflow and manage capacity.

This initiative is a cornerstone of Continental's global strategy to modernize tyre production through digitalisation and smart automation. The success in Hannover has already inspired the rollout of similar robotic solutions across the company's international network, from North America to Asia. The move aligns perfectly with the plant's sustainable mission, which is the ContiLifeCycle process itself. This process breathes new life into used tyre casings by carefully inspecting them, applying new tread rubber and vulcanising them to create a product that performs like new. The environmental benefit is substantial, as up to 70 percent of the original tyre's material is reused, significantly conserving resources.

The human element was crucial to the project's success. Continental ensured widespread employee acceptance through comprehensive training and even involved the workforce in christening the robots with creative names. This thoughtful approach has cemented the AMRs not as mere machines but as valued teammates in a shared mission to make tyre production more efficient, sustainable and future-ready.

Felix Hantelmann, head of the ContiLifeCycle plant, said, “Self-driving robots have been supporting our production workflow for six months now. They handle simple, repetitive transport tasks such as moving a tyre from one point to another. The robots are directly connected to our digital order system, so they know exactly where to go and how to coordinate with each other to get there. They are a valuable addition to our daily operations and help create a safe, efficient and ergonomically optimised production environment.”

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Continental's leadership in reducing tyre wear is fundamentally driven by its pioneering research into how particles are generated. A pivotal element of this strategy is the recently concluded OLRAP project, a collaboration with the Technical University of Braunschweig that broke new ground in real-world particle analysis. The research team engineered a complex experimental vehicle, outfitting it with a custom vacuum system and sensitive particle sensors. This innovative setup enabled the real-time collection and analysis of airborne particles directly at their source – the rolling tyre – under actual driving conditions. The resulting data, which for the first time correlates specific driving dynamics like aggressive acceleration and hard cornering with particle emissions, provides an unprecedented understanding of wear patterns.

This deep, data-driven insight is what directly fuels Continental's product development. By knowing precisely how and when wear occurs, engineers can make targeted optimisations to tread patterns and rubber compounds. The objective is to systematically design tyres that shed less material, thereby directly reducing their environmental footprint from abrasion. This development process rigorously maintains the critical safety and performance standards that drivers demand.

The tangible success of this research-to-development pipeline is confirmed by independent analysis, which shows Continental tyres abrade 11 percent less material than the competitor average. Furthermore, this proactive research and development strategically prepares the company for upcoming regulations like the Euro 7 standard, which will impose limits on tyre wear emissions. Beyond its own laboratories, Continental extends this commitment through cross-industry efforts, co-chairing the Tire Industry Project and contributing to public initiatives aimed at capturing tyre particles from road runoff. Through this integrated approach, Continental is leveraging fundamental scientific discovery to create more sustainable mobility solutions.

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