Bridgestone Americas has announced a partnership with Carbon Capture and Transformation (CCT) company, LanzaTech NZ, Inc. to address end-of-life tyre waste. The two companies will co-develop the first dedicated end-of-life tyre recycling process leveraging LanzaTech’s proprietary CCT technology, creating a pathway toward tyre material circularity and the decarbonisation of new tyre production, a press release said. 

According to the Tire Industry Project operating under the umbrella of the World Business Council for Sustainable Development (WBCSD), more than one billion tyres globally reach the end of their useful service life each year. Bridgestone and LanzaTech will work to address this issue by converting end-of-life tyres into new materials, including exploring processes to create sustainable synthetic rubber that does not rely on petrochemicals, it pointed out.  

Paolo Ferrari, President & CEO, Bridgestone Americas, said, “We are excited to join forces with LanzaTech to co-create a more sustainable pathway for end-of-life tyres. The steps we take today are determining the health of our planet for future generations. We are determined to meet the moment with sustainable innovation that transforms the way tyres are made and promotes end-to-end material circularity.” 

Dr. Jennifer Holmgren, Chief Executive Officer, LanzaTech, said, "LanzaTech and Bridgestone are working together to find solutions to some of our world's greatest challenges. We have already proven that we can convert unrecyclable, unsorted municipal solid waste to ethanol and then make products we use in our daily lives. With our partnership with Bridgestone, we are developing a circular pathway to use tyres to make tyres. This partnership exemplifies what we call a Post Pollution Future." 

Bridgestone and LanzaTech seek to develop a new business model that will create a post-consumer waste management strategy for end-of-life tyres, while also driving increased adoption of sustainably sourced chemicals for commercial applications, the release said. 

Applying LanzaTech’s carbon capture and gas fermentation process to end-of-life tyres yields sustainably produced chemicals such as ethanol that can be converted to materials such as PET for packaging, polyester yarn and surfactants used in consumer home goods like laundry detergent. In addition, Bridgestone and LanzaTech will jointly explore opportunities to co-develop proprietary microbe technology to produce more efficient pathways to produce butadiene, a key ingredient in new tire production, realising true circularity for end-of-life tyres, the release added. 

Nizar Trigui, Chief Technology Officer and Group President, Solutions Businesses, Bridgestone Americas, said, “Our partnership with LanzaTech is a clear commitment by Bridgestone to advancing sustainable tyre technologies and solutions that preserve the environment for future generations and contribute to the realization of to a carbon neutral mobility society.” (TT)

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Fornnax has officially launched one of the world's largest integrated hubs for recycling innovation: a New Product Development centre and demo plant spanning over 12 acres. This facility is a critical milestone in the company's strategic vision to become a global leader in recycling solutions by 2030. It is designed to accelerate the advancement of recycling technology through a comprehensive, customer-focused approach.

The centre’s core function is its New Product Development framework, which is built upon a meticulous Gate Review Process. This system ensures precision from conception to completion. The journey begins with market research and ideation from the Sales and Marketing team, followed by a strategic review by the Leadership Team. The Design Team then creates detailed plans that are evaluated by Manufacturing, Service and Safety teams. After final approval, a functional prototype is built and subjected to a rigorous six to eight-month validation phase. The process concludes with design optimisation for mass production, officially launching the equipment for the global market. This method not just upgrades Fornnax's shredders and granulators – enhancing their capacity, energy efficiency and operational availability to 18–20 hours per day – but also validates the equipment for up to 3,000–15,000 hours under real-world conditions

A key feature of the facility is its open-door policy for clients. Customers can bring their specific materials to the demo plant to test equipment performance across various machines and conditions, providing a risk-free environment for informed investment decisions. The centre will also drive research into emerging recycling applications, such as E-waste, cables and lithium-ion batteries, where specialised engineering teams will conduct feasibility studies to design tailored solutions.

Beyond technology, the facility includes an OEM training centre dedicated to developing a skilled workforce. The programme trains operators and maintenance engineers, who gain hands-on experience before being deployed to support Fornnax's customer base. The company will also deliver comprehensive corporate training to domestic and international clients, empowering them with the expertise for optimal plant operation and maintenance. By uniting R&D, testing and training under one roof, Fornnax is establishing a powerful foundation to scale its offerings and lead the next generation of recycling technology.

Jignesh Kundariya, Director and CEO, Fornnax, said, "Innovation in product development is the key to success of becoming a global leader. With this new facility, we now have the speed, flexibility and controlled environment to design, test and validate new technologies in just six to eight months, something that would take significantly 4–5 years at a customer site. Each machine will undergo validation according to global standards, with every critical part and assembly rigorously tested under Engineering Build (EB) and Manufacturing Build (MB) protocols. Our goal is to empower customers with clarity and confidence before they invest. This facility allows them to test their own materials under real-world conditions, compare machines and see results firsthand. It’s not just about selling equipment; it’s about building trust through transparency and delivering solutions that truly work for their unique needs.”

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Smithers, the US-based testing and consulting group, is expanding its tyre testing operations in China with three new capabilities designed to better replicate real-world driving conditions. The investment will enhance the company’s rolling-resistance testing at its Suzhou tyre and wheel centre, strengthening its offering to global carmakers and tyre manufacturers.

The new features focus on factors that can influence vehicle energy loss, range, and overall efficiency—a growing concern as regulators tighten standards and EV makers push for longer driving range.

One new capability will allow rolling-resistance testing to be carried out with variations in slip and camber angles for passenger car and light truck tyres. Standard tests are performed at zero degrees, but even small changes in wheel alignment or body movement during real driving can affect energy consumption. The enhanced system lets customers study these effects and refine tyre designs accordingly.

Smithers is also adding high- and low-temperature rolling-resistance testing for truck and bus tyres, an extension of the temperature-controlled testing it introduced for passenger tyres in 2022. The company said demand has risen as manufacturers look to understand how cold weather affects range—a key issue for electric commercial vehicles.

A third new service will allow tyres to be tested together with chassis components such as half-shafts and brake discs. This gives OEMs independent data on how these parts contribute to overall resistance, helping them to identify where energy is being lost and to fine-tune vehicle efficiency.

All three capabilities are expected to be online by 1 December 2025.

“Smithers is seeing increased demand on a global scale for testing of tires and vehicles that more closely mimics real-world conditions,” said Derek Read, Vice President of Asia Pacific / Global Development, Materials Science and Engineering, Smithers. “These new capabilities are strategic investments into the refined, scenario-based testing our clients require to improve both tire and tire-chassis-vehicle system performance.”

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Continental's Hannover-Stöcken plant is pioneering a new era in sustainable manufacturing by seamlessly integrating advanced robotics into its core operations. Since their deployment in March 2025, a team of seven autonomous mobile robots (AMRs) has become the central nervous system for material transport, fundamentally reshaping the workflow for retreading truck and bus tyres.

This shift to automation has profoundly changed the human role on the production floor. Employees, once tasked with the physically strenuous job of manually moving heavy tyres using cranes and trolleys, are now focused on more cognitively demanding responsibilities. Their expertise is directed towards machine setup, process oversight and meticulous quality control, making their work more ergonomic and skilled.

The AMRs operate with sophisticated independence, navigating the production hall using a fusion of sensors, 360-degree cameras and AI-driven software. They efficiently ferry ‘green’ tyres between critical stages: from the building machine, where fresh rubber is applied, to the curing presses for vulcanisation and finally towards inspection. This automated coordination is digitally linked to the plant's order system, allowing for dynamic routing to optimise workflow and manage capacity.

This initiative is a cornerstone of Continental's global strategy to modernize tyre production through digitalisation and smart automation. The success in Hannover has already inspired the rollout of similar robotic solutions across the company's international network, from North America to Asia. The move aligns perfectly with the plant's sustainable mission, which is the ContiLifeCycle process itself. This process breathes new life into used tyre casings by carefully inspecting them, applying new tread rubber and vulcanising them to create a product that performs like new. The environmental benefit is substantial, as up to 70 percent of the original tyre's material is reused, significantly conserving resources.

The human element was crucial to the project's success. Continental ensured widespread employee acceptance through comprehensive training and even involved the workforce in christening the robots with creative names. This thoughtful approach has cemented the AMRs not as mere machines but as valued teammates in a shared mission to make tyre production more efficient, sustainable and future-ready.

Felix Hantelmann, head of the ContiLifeCycle plant, said, “Self-driving robots have been supporting our production workflow for six months now. They handle simple, repetitive transport tasks such as moving a tyre from one point to another. The robots are directly connected to our digital order system, so they know exactly where to go and how to coordinate with each other to get there. They are a valuable addition to our daily operations and help create a safe, efficient and ergonomically optimised production environment.”

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Continental's leadership in reducing tyre wear is fundamentally driven by its pioneering research into how particles are generated. A pivotal element of this strategy is the recently concluded OLRAP project, a collaboration with the Technical University of Braunschweig that broke new ground in real-world particle analysis. The research team engineered a complex experimental vehicle, outfitting it with a custom vacuum system and sensitive particle sensors. This innovative setup enabled the real-time collection and analysis of airborne particles directly at their source – the rolling tyre – under actual driving conditions. The resulting data, which for the first time correlates specific driving dynamics like aggressive acceleration and hard cornering with particle emissions, provides an unprecedented understanding of wear patterns.

This deep, data-driven insight is what directly fuels Continental's product development. By knowing precisely how and when wear occurs, engineers can make targeted optimisations to tread patterns and rubber compounds. The objective is to systematically design tyres that shed less material, thereby directly reducing their environmental footprint from abrasion. This development process rigorously maintains the critical safety and performance standards that drivers demand.

The tangible success of this research-to-development pipeline is confirmed by independent analysis, which shows Continental tyres abrade 11 percent less material than the competitor average. Furthermore, this proactive research and development strategically prepares the company for upcoming regulations like the Euro 7 standard, which will impose limits on tyre wear emissions. Beyond its own laboratories, Continental extends this commitment through cross-industry efforts, co-chairing the Tire Industry Project and contributing to public initiatives aimed at capturing tyre particles from road runoff. Through this integrated approach, Continental is leveraging fundamental scientific discovery to create more sustainable mobility solutions.

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