When the tyre industry speaks today about digitalisation, virtual validation and sustainability, it often does so in abstract terms – models, data sets, algorithms and computing power. Yet, at its core, tyre development remains an intrinsically human endeavour. Grip, stability, steering feel and ride comfort are ultimately experienced by people, not machines. Bridging that divide between digital precision and human perception has become one of the defining challenges of modern tyre R&D.

Few companies sit more squarely at that intersection than Ansible Motion. Known globally for its high-fidelity Driver-in-the-Loop (DIL) simulators, the company has, over the past decade and a half, quietly reshaped how vehicle manufacturers, motorsport teams and – most notably – tyre makers think about simulation-led development.

At the centre of this evolution is Salman Safdar, Executive Director at Ansible Motion, whose perspective is shaped not only by technological ambition but also by a deep understanding of how tyres influence the driving experience in ways that no other vehicle component can.

ORIGINS ROOTED IN FIRST PRINCIPLES

Although Ansible Motion is frequently associated with motorsport and advanced vehicle simulation, its origin story is less about racing glamour and more about questioning inherited assumptions. When the company was founded in 2009, the dominant simulator architectures used in motorsport had been adapted from aerospace applications – an approach that Safdar and his colleagues believed was fundamentally flawed.

“When we started the company in 2009, it was to provide an alternative to aerospace-derived simulator architectures that were beginning to make their way into motorsport applications. At the time, many high-level racing teams were investing in technologies that were, from a first principles perspective, better suited to simulating aircraft than ground vehicles,” Safdar explains.

Aircraft and cars, after all, interact with their environments in profoundly different ways. Aerodynamic forces act over long distances and gentle arcs, while tyres generate immediate, localised forces through a constantly changing contact patch. Subtle road surface irregularities, rapid directional changes and short-range visual cues define the driving experience on the ground.“We intentionally departed from the popular, but limited, hexapod – or Stewart platform – and invented a novel, six-degree-of-freedom motion system built in logical layers corresponding to primary ground vehicle axes. The intention was that it would be linear, agile and highly dynamic – and that it would be much better suited to simulating ground vehicles than anything else,” Safdar explains.

Tyres, he notes, were central to that architectural rethink from the very beginning. “Tyres are one of the fundamental reasons why ground vehicle simulators need to be architecturally different from aerospace simulators. Directional changes are immediate with tyres… subtle disturbances that result from pavement irregularities are ever-present… human sensory experiences regarding vehicle control and stability are fundamentally different,” he says.

In that sense, tyre performance was embedded in Ansible Motion’s DNA long before the tyre industry itself became a direct customer.

FROM VEHICLE OEMS TO TYRE MANUFACTURERS

For much of its early life, Ansible Motion’s simulators were deployed primarily by vehicle manufacturers and elite motorsport teams. The tyre industry, traditionally more conservative in its adoption of immersive simulation, took longer to engage directly. That has now changed decisively.

“Today, the tyre industry is a core strategic pillar in our simulation R&D and sales pipeline, alongside OEM vehicle development, advanced mobility research programmes and motorsport. Currently, Michelin, Continental, Nexen, and most recently, Kumho Tire are trusting Ansible Motion driving simulators to develop their next generation of tyres,” Safdar says.

This shift reflects broader pressures reshaping tyre R&D. Development cycles are shortening, sustainability targets are tightening and the cost of physical testing – both financial and environmental – is under intense scrutiny. At the same time, the rise of electric vehicles has introduced new performance trade-offs, forcing tyre engineers to balance rolling resistance, noise, durability and grip in unfamiliar combinations.

Against this backdrop, Driver-in-the-Loop simulation has emerged as a powerful complement to conventional modelling and laboratory testing.

WHY DRIVER-IN-THE-LOOP MATTERS

At its simplest, DIL simulation places a human driver inside a virtual vehicle, interacting in real time with simulated tyres, roads and vehicle systems. For Safdar, the value lies precisely in that human presence.

“The key aspect of Driver-in-the-Loop simulation is the human element. Unlike other simulation and lab testing approaches, DIL simulation invites – in fact, it requires – human participation,” he says.

Modern tyre development depends on a complex interplay between objective metrics and subjective perception. Measurements of braking distance, lateral force or rolling resistance must ultimately align with how a tyre feels to a driver – how it communicates grip, how it responds on centre, how it rides over imperfect surfaces.

DIL simulators allow these subjective attributes to be explored much earlier in the development cycle and more frequently than is possible with physical prototypes alone. Crucially, this happens in parallel with traditional simulation and modelling work, not in isolation.

“This allows critical decisions to be made early enough to avoid delays and unexpected expenses in later stages of programmes. It also reduces costs and environmental impacts due to reduced prototyping,” Safdar notes.

Beyond efficiency gains, Safdar emphasises a less tangible but equally important benefit: collaboration. DIL simulators function as hubs where engineers, test drivers and decision-makers can converge around a shared experience.

“In a sense it enables tyre engineers to be engineers – so they can be more creative in a lower-risk environment,” he says.

THE KUMHO TIRE CASE STUDY

The partnership with Kumho Tire provides a clear illustration of how these principles translate into practice. Framed under the banner ‘Driving the Future with Digital Tyres’, the collaboration reflects a shared ambition to accelerate tyre development through digitalisation while embedding subjective assessment earlier in the design process.

“Both Kumho Tire and Ansible have a shared ambition to accelerate tyre development through digitalisation and to inject subjective assessments into earlier tyre design stages,” Safdar says.

Achieving that ambition requires more than just motion hardware. High-fidelity sensory cueing – perfect synchronisation between motion, visuals and steering feedback – is essential if drivers are to trust what they feel in the simulator. Equally important is process optimisation: a computational environment that integrates multiple modelling tools seamlessly and allows engineers to run tests efficiently and extract meaningful data.

Modern tyre development depends on a complex interplay between objective metrics and subjective perception. Measurements of braking distance, lateral force or rolling resistance must ultimately align with how a tyre feels to a driver – how it communicates grip, how it responds on centre, how it rides over imperfect surfaces.

Safdar believes Ansible Motion’s strength lies in precisely that integration capability. “We believe that Kumho Tire, in part, selected Ansible Motion due to our expertise in integrating advanced tyre models with other HIL, MIL, SIL software and hardware elements,” he explains, referencing hardware-, model- and software-in-the-loop methodologies. High-fidelity digital road surfaces, developed by Ansible Motion’s sister company rFpro, also play a key role.

There is also a market reality underpinning the partnership. “Within a highly competitive space, Ansible Motion supplies over 50 percent of engineering-grade DIL simulators to the marketplace. So perhaps there is some confidence in working with us,” Safdar notes.

FROM ASPIRATIONS TO MEASURABLE OUTCOMES

Digital transformation initiatives often falter at the point where aspiration meets execution. Safdar is candid about the need for clear targets and measurable outcomes if DIL simulation is to deliver real value.

“It’s important to have the aspirations in the first place. But it’s important to clearly identify targets and be able to measure achievements towards them,” he says.

He illustrates this using the concept of multi-attribute spider – or radar – charts, commonly used by tyre engineers to visualise trade-offs. For electric vehicle tyres, key attributes might include rolling resistance, durability, noise, wet and dry traction, load capacity and material sustainability. Improvements in one area often come at the expense of another.

“The end goal is to create a tyre that strikes an acceptable balance for a particular vehicle application,” Safdar explains.

The same logic applies to high-performance tyres, albeit with a different set of priorities: dry braking, wet handling, comfort, on-centre feel and tread wear, among others.

“Designing a tyre is a complex process. The utility of DIL simulation lies in its ability to keep real people involved with conceptual – digital – explorations of all the above trade-offs,” he says.

In practical terms, success can be measured in several ways. How much time was saved in reaching a design decision? How many prototype tyres were avoided? Did virtual prototyping improve alignment between objective data and subjective perception?

In some cases, entirely new metrics emerge, such as improved communication between tyre suppliers and vehicle OEMs during fitment programmes.

REPLICATING TYRE-ROAD INTERACTION

A recurring scepticism surrounding simulation is whether virtual environments can ever replicate the complexity of real-world tyre-road interaction with sufficient fidelity. Safdar’s response is clear: the fidelity depends less on the simulator itself and more on the quality of the models it integrates.

“DIL simulation – except for the human participant – is indeed a virtual environment. This means that human-experienced ‘tyres’ and ‘roadways’ and ‘vehicles’ are computer representations,” he says.

Ansible Motion does not develop tyre, road or vehicle models in-house. Instead, it provides an open, scalable co-simulation architecture – the Distributed Data Bus (DDB) – that connects industry-leading third-party models and customer-developed tools in real time.

“This gives our customers an engineering sandbox where they can use and combine different models that come from trusted third-party simulation providers as well as models that they might develop in-house,” Safdar explains.

The result is a test environment where subjective and objective assessments are conducted much as they would be on a proving ground – except that changes are made with keystrokes rather than tools, and hundreds of evaluations can be run without interrupting a driver’s mental state.

Safdar cites a recent example from Ansible Motion’s UK R&D centre, where a customer ran parallel DIL sessions on opposite sides of the globe. Within four hours, the teams gathered sufficient data to inform the next phase of tyre development. The equivalent physical testing, used as a correlation benchmark, had taken two weeks.

“Test drivers were scoring physical tyres against virtual tyres and seeking correlation within five percent – which they achieved,” he says.

THE DELTA S3 ECOSYSTEM

Central to many of these applications is Ansible Motion’s Delta S3 class of DIL simulators, including variants such as the Delta S3 Spin and S3 Thrust. Safdar is careful to describe them not merely as platforms but as complete ecosystems.

“They are turn-key DIL ecosystems that include all aspects of sensory cueing, including high-fidelity motion, visuals, steering feedback, haptics and audio,” he says.

Correlation with real-world data, he argues, is primarily a function of model quality rather than simulator mechanics. The simulator’s role is to deliver sensory cues accurately and collect driver inputs faithfully, while the DDB ensures synchronised execution across all models.

“If a simulator session and its supporting models are set up correctly… correlation is typically not an issue,” Safdar says. Deviations, when they occur, are often treated as valuable insights that help refine the models themselves.

WHERE SIMULATION DELIVERS THE GREATEST VALUE

From a tyre engineer’s perspective, the greatest benefits of simulation-based validation emerge early in the development cycle, when design freedom is at its highest.

“Simulation allows quick sanity checks on the numerous models and directs attention towards focused refinements of the selected few that show promise. This allows significant cost and time saving,” Safdar explains.

Further downstream, DIL simulation can eliminate entire rounds of prototype iterations, particularly in OEM fitment programmes. The return on investment is often easy for tyre manufacturers to quantify. Safdar points to Continental’s estimate that its simulator usage eliminates around 10,000 sets of test tyres per year, along with roughly 100,000 kilometres of physical driving.

MEETING THE EV CHALLENGE

Electric vehicles have intensified the demands placed on tyres. Higher torque loads, increased vehicle mass, stricter noise requirements and heightened sensitivity to rolling resistance all converge in ways that challenge traditional development approaches.

“Ansible Motion simulators can replicate a wide range of EV-specific scenarios, enabling engineers to tune vehicle performance by testing high torque behaviour, instantaneous load changes, lane changes, high-speed cornering and braking, while also modelling NVH and cabin noise more accurately,” Safdar says.

With lightweight vehicle structures limiting the use of sound-deadening materials, tyres play an increasingly prominent role in overall NVH performance. DIL simulators also allow safe exploration of energy efficiency, regenerative braking strategies and charge-deplete cycles.

Crucially, they enable engineers to explore rolling resistance optimisation in the context of competing trade-offs, such as reinforced constructions required to handle battery weight and torque.

DEFINING THE DIGITAL TYRE

Safdar defines a digital tyre as “a validated virtual representation of a real tyre which considers material properties, compound, tread design, tyre profile, contact patch information, aerodynamic and thermodynamic properties.”

Commercial viability depends on establishing strong correlation between digital and physical tyres, often through close collaboration with vehicle OEMs. When implemented effectively, virtual validation reduces reliance on early prototypes – saving time, cost and environmental impact.

“DIL simulation, in particular by incorporating the test driver’s subjective feedback at the early design phase, can inject insights that would otherwise not be discovered, thus avoiding costly late changes,” Safdar notes.

EXPANDING THE GLOBAL FOOTPRINT

Beyond established partnerships with Kumho, Continental and Michelin, Ansible Motion sees growing demand for digital R&D infrastructure across regions, particularly in Asia. OEM-driven virtual development programmes are increasingly mandating simulator use among suppliers.

Emerging markets and new entrants, especially in China’s rapidly expanding EV sector, represent a further growth opportunity. For these companies, simulation offers a way to compete with established brands on speed, cost and measurable ROI.

“Speed, reasonable cost and measurable ROI are key to success. And we’re happy that this falls within the core competencies of Ansible Motion’s products and solutions,” Safdar says.

LOOKING AHEAD

Over the next 5–10 years, Safdar expects tyre development to be shaped increasingly by digital twins and AI-generated models incorporating new compounds and manufacturing processes. Validation demands will rise, as will regulatory scrutiny, making simulation indispensable not only for development but also for homologation.

“Subjective driver evaluation remains a critical cornerstone of the driving experience and brand identity,” he says. Sustainability pressures will further accelerate the shift towards virtual validation.

“If we can help reduce environmental impacts and reliance on physical prototypes, we are happy to be a part of it,” Safdar concludes. “We would like to think that Ansible Motion is positioned as a key enabler of digital, data-driven tyre innovations.”

The Yokohama Rubber Co., Ltd. and dotData, Inc. have announced joint development an AI agent to help engineers form hypotheses, interpret findings and make decisions in manufacturing R&D. Before full deployment, the initiative will validate the agent's required capabilities and technical feasibility.

The solution combines technical documents such as design specifications and experimental reports with engineers' accumulated expertise and features extracted from measurement data via dotData's Signal Intelligence technology. It will provide insights tailored to each project's objectives, circumstances and constraints.

The agent is not meant to produce a single correct answer. Operating in a human-in-the-loop framework where engineers retain decision-making authority, it will present multiple possibilities, perspectives and risks to broaden thinking and support professional development.

Manufacturing R&D generates diverse data through experiments, simulations, production and evaluation. Developing hypotheses requires specialised knowledge and context. Since new technology R&D rarely has one predetermined answer, abductive reasoning plays a key role. AI can add value by using data and organisational knowledge to widen engineers' perspectives rather than replace judgment.

The agent will explore measurement and experimental data patterns beyond factors engineers previously identified, combining quantitative insights with design documents and expert knowledge to reveal difficult-to-spot relationships. It will offer input from materials, design, analysis, production and evaluation perspectives, challenge existing hypotheses and raise questions about alternative interpretations and conditions. Engineers will then test hypotheses and feed results back into further dialogue, guiding Signal Intelligence processes so non-specialists can explore data features as needed.

Yokohama Rubber has advanced HAICoLab since 2020, using dotData as a foundational technology in tyre design and rubber mixing. This joint development expands those efforts, with engineers interpreting and evaluating the agent's suggestions using their own expertise rather than accepting them unquestioningly. The companies aim to transform R&D processes while strengthening engineers' creativity and judgment, establishing a new model for human-AI collaboration in manufacturing R&D.

Motoji Fujita, Head of Research & Advanced Development Division, The Yokohama Rubber Co., Ltd., said, “Since 2020, we have conducted research and development under the HAICoLab framework, drawing on the complementary strengths of people and AI to create a collaborative environment. We believe AI agents will give engineers access to perspectives beyond their own experience and enable them to evaluate hypotheses from multiple angles. Through this development initiative, we aim to advance our R&D capabilities while supporting the continued growth of our engineers.”

Ryohei Fujimaki, CEO, dotData, Inc., said, “Success in manufacturing R&D depends heavily on an organisation’s ability to connect its proprietary data and knowledge with AI. The quantitative context generated from data through automated Signal Intelligence provides a foundation for AI agents to engage engineers in practical, data-driven discussions. Together with Yokohama Rubber, which has many years of experience in advanced data utilisation, we intend to establish standards for using AI in highly specialised business domains.”

Bridgestone Aircraft Tire (Europe), a Bridgestone Corporation subsidiary, has announced the deployment of its ‘easytrack’ tyre management system at SR Technics Spain SAU, the tyre and wheel maintenance hub of global maintenance, repair & overhaul (MRO) provider SR Technics. The scalable digital platform is accessible on desktop and mobile devices.

Designed for airlines and MROs, ‘easytrack’ manages inbound and outbound tyre and wheel flows across single- or multi-site operations. It delivers real-time identification, tracking and documentation throughout each asset’s lifecycle. The project follows the solution’s first airline implementation in 2025, becoming its second customer rollout and first MRO application.

MRO providers handle large tyre and wheel volumes for multiple airlines, complicating operations. ‘easytrack’ simplifies asset management and improves traceability, accuracy, safety and productivity. At SR Technics Spain SAU, it digitalised paper-based processes, cutting processing time by 45 percent, reducing data-entry and identification errors and improving flow management across Palma de Mallorca and Madrid.

From left: David Sautois, ‘easytrack’ Product Manager, Bridgestone Aircraft Tire (Europe) S.A.; Antonio Colella, General Manager, SR Technics Spain SAU; Jean-Philippe Minet, Managing Director, Bridgestone Aircraft Tire (Europe) S.A.; Eugenie Baradzina, Commercial Director, SR Technics Spain SAU.

The results stem from a Bridgestone and SR Technics Spain SAU co-creation initiative built on long-standing partnership. ‘easytrack’ was adapted to support tyre and wheel combinations for the hub’s wheel and brake operations. Bridgestone’s expansion of airline and MRO solutions aligns with its E8 Commitment, emphasising efficiency and ecology.

Antonio Colella, General Manager, SR Technics Spain SAU, said, "The successful implementation of easytrack is a significant achievement for SR Technics Spain SAU and our teams in Mallorca and Madrid. From the very beginning, the collaboration with Bridgestone was built on trust, openness and a shared vision for innovation. Together, we have developed a solution that not only improves efficiency and traceability but also creates lasting value for our operations. We are proud to be the first MRO in the world to adopt this technology and look forward to continuing this journey with Bridgestone Corporation.”

Jean-Philippe Minet, Managing Director, Bridgestone Aircraft Tire Europe, said, “I’d like to thank SR Technics for their trust and another fruitful collaboration with Bridgestone. What the teams have jointly achieved is remarkable: co-creating through efficient teamwork and customising the Bridgestone easytrack application to digitise SR Technics tyre and wheel tracking operations. This is a brilliant example of how Bridgestone amplifies the value created at our partners.”

Michelin Connected Fleet, a subsidiary of Michelin North America, has entered into a collaboration with Doran to integrate the latter’s tyre pressure monitoring hardware with its own Smart Predictive Tire solution. This combined offering is now accessible through the Platform Science Virtual Vehicle Marketplace, marking the first retail platform to host the integrated system.

The partnership merges Doran’s commercial tyre pressure and temperature monitors with Michelin’s predictive analytics software, creating a unified tyre management ecosystem. By fusing real-time sensor data with connected vehicle intelligence, the solution aims to enhance fleet visibility into tyre health, thereby enabling more informed maintenance scheduling and operational strategy. This development follows Michelin Connected Fleet’s recent launch of Smart Predictive Tire on the same marketplace, now broadening access to a fully bundled hardware-software package.

Utilising advanced data analytics, Smart Predictive Tire identifies emerging tyre issues through pressure and temperature readings, allowing fleets to pre-empt costly roadside failures and minimise unplanned downtime. Doran’s sensors supply the critical digital inputs that feed this predictive model, delivering comprehensive tyre oversight. The joint effort underscores both companies’ dedication to progressing connected fleet capabilities via synergistic hardware, software and data integration.

Willem Moore, President, Michelin Connected Fleet, said, "Doran provides the signal, and our Michelin Smart Leak algorithm helps translate tyre data into actionable insights that support informed maintenance decisions. By providing visibility into potential tyre conditions, fleets can evaluate issues sooner and take appropriate action based on their operational needs. Our focus is on delivering information that helps fleets manage their tyre assets more effectively and helps to support safe, efficient operations.”

Jim Samocki, President, Doran, said, “Fleets do not just need more data. They need accurate and reliable information that they can trust to reduce tyre-related repair and maintenance costs, improve uptime and keep vehicles operating safely. By combining Doran’s proven TPMS technology with Michelin’s Smart Predictive Tire solution, fleets can move beyond simply reacting to tyre issues and take a more proactive approach to tyre maintenance.”

Speaking to Tyre Trends, Salvador Espinosa Perez, spokesperson and executive representative at Renovacion Suarod, characterised Mexico’s tyre retreading industry as entering a period of greater maturity and heightened competition.

“On one side, commercial fleet operators are facing increasing pressure to reduce operating expenses while meeting corporate sustainability targets. Those trends have renewed interest in tyre retreading as fleets seek to maximise tyre life and reduce environmental impacts,” he stated.

At the same time, the industry continues to face structural challenges.

One of the most significant concerns, according to Espinosa, is competition from the informal sector, where quality standards may not always match those of established retreaders.

Another challenge comes from increasing imports of inexpensive tyres that are often manufactured for single-use applications and lack the structural integrity required for multiple retreading cycles.

“The formal market in Mexico is resilient and moving steadily towards complete technical professionalisation,” Espinosa said.

The company, an authorised retreader for Industrias de Hule Galgo, has more than five decades of experience, investments in advanced manufacturing technology and digital inspection systems that have positioned it as a long-term partner for commercial fleet operators rather than simply a tyre supplier.

“Our history is synonymous with evolution, consistency and leadership in the Mexican market,” said the executive.

DEMAND DRIVERS

Espinosa identified three primary factors supporting demand for retreaded commercial tyres in Mexico.

The first is the growing adoption of circular economy principles. Companies across multiple industries are increasingly seeking measurable ways to reduce environmental footprint. Retreading extends the useful life of tyre casings, reducing waste generation and lowering raw material consumption compared with manufacturing new tyres.

The second driver is cost efficiency. “Commercial tyres represent one of the largest operating expenses for transportation fleets. By extending casing life through multiple retreading cycles, fleet operators can significantly reduce their total cost of ownership, making retreading an increasingly attractive financial proposition,” divulged Espinosa.

The third driver is the rapid growth of nearshoring. As manufacturing investment and cross-border freight activity continue expanding across North America, trucking fleets require highly reliable tyre solutions that maximise vehicle uptime and minimise interruptions along transport routes.

According to him, these factors collectively are reshaping purchasing decisions throughout Mexico’s commercial transportation sector.

RETREADING FOCUS

Founded more than 50 years ago, the company was established with the objective of providing a sustainable and efficient mobility solution for Mexico’s transport sector. Over the decades, it has expanded its operations by investing in modern production technology, implementing stringent quality-control procedures and developing services tailored to the operational demands of Mexico’s commercial transport industry.

According to Espinosa, these investments have enabled the company to build long-term relationships with some of the country’s largest fleet operators.

“Today, we are not merely a supplier but an indispensable strategic partner for transport operators,” he said.

Renovacion Suarod specialises primarily in retreading commercial tyres used in heavy-duty freight transportation, passenger transport fleets and off-the-road (OTR) applications.

The company uses the cold retreading or precured process, which Espinosa described as the benchmark for high-performance commercial fleets.

Unlike processes that require rebuilding an entire tyre, cold retreading preserves the structural integrity of the original tyre casing while replacing only the worn tread. A pre-vulcanised tread is applied to the inspected casing before being cured in an autoclave under carefully controlled pressure and temperature.

According to the him, the process allows the retreaded tyre to deliver mileage comparable to that of a new tyre while maximising the value of the original casing.

The company’s primary production facility is located in Metepec in the State of Mexico, a location that Espinosa says provides efficient access to the country’s major logistics corridors.

He added that the location enables faster response times and more efficient deliveries to customers throughout central Mexico and other regions.

The Metepec plant is equipped with modern production equipment and infrastructure capable of processing substantial monthly tyre volumes. It also maintains sufficient operational flexibility to accommodate increases in demand from major corporate fleets without sacrificing technical precision or product quality.

BEYOND RETREADING

Renovacion Suarod attributes much of its competitive position to its status as an authorised retreader for Industrias de Hule Galgo.

The partnership allows the company to use rubber compounds specifically formulated to perform under Mexico’s diverse road and operating conditions.

Espinosa said the company has shifted from offering conventional retreading services to providing complete tyre lifecycle management.

Rather than selling a single retread, the objective is to maximise the economic value of every casing throughout its usable life while delivering the lowest possible cost-per-kilometre for fleet operators.

Commercial fleet operators are also becoming increasingly sophisticated in how they evaluate tyre performance. According to Espinosa, purchasing decisions are no longer based simply on obtaining the lowest acquisition price.

Operators also demand greater predictability in maintenance planning. Rather than reacting to tyre failures, fleet managers want to know precisely when maintenance will be required in order to avoid unplanned roadside breakdowns and improve operational efficiency.

Fuel economy has likewise become a growing priority. “Fleet operators increasingly expect retreaded tyres to meet low rolling resistance requirements that contribute to lower fuel consumption and reduced operating expenses,” noted Espinosa.

INNOVATION GIVES QUALITY

Innovation remains central to improving retread performance, according to Espinosa. The company continues developing tread patterns and rubber compounds designed to dissipate heat more effectively, reduce irregular tread wear and improve traction on wet road surfaces.

Process innovation has also become an important focus. Renovacion Suarod has invested in increasingly precise vulcanisation procedures to ensure consistent product quality throughout the retreading process.

In addition, the company employs advanced bonding cushion technologies designed to strengthen adhesion between the casing and the replacement tread.

According to Espinosa, these technologies are intended to eliminate the risk of tread separation while improving long-term reliability.

Digitalisation is also becoming an increasingly important component of tyre inspection, retreading and fleet management.

Espinosa said the transformation begins before production even starts. At the company’s Metepec facility, every tyre casing undergoes a comprehensive digital inspection to determine whether it is suitable for retreading.

The company uses advanced inspection equipment and specialised software capable of performing predictive diagnostics before the casing enters the buffing or vulcanisation stages.

These technologies identify internal defects including micro-separations that cannot be detected through conventional visual inspection.

The resulting structural data is then linked with fleet operating requirements, allowing technicians to determine whether a casing can safely continue through the retreading process.

According to Espinosa, the objective is to deliver retreaded tyres that eliminate roadside failures by ensuring only structurally sound casings enter production.

STANDING ISSUE

Among the industry’s biggest concerns is the growing presence of imported single-use or disposable tyres. According to Espinosa, many of these products lack the internal structural characteristics required for safe retreading.

Because they cannot undergo multiple service cycles, they ultimately increase the volume of waste tyres entering disposal systems while limiting the environmental benefits associated with the circular economy.

Another major obstacle is public perception. Espinosa said the industry must continue educating fleet operators and the broader market to dispel longstanding misconceptions that retreaded tyres are inherently less safe than new products.

He argued that premium tyre casings retreaded under strict manufacturing standards can achieve safety and performance levels comparable to new tyres.

The challenge, he said, is replacing outdated assumptions with measurable technical data demonstrating the reliability of professionally retreaded products.

EXPANSION THROUGH AUTOMATION

Looking ahead, Renovacion Suarod plans to expand its manufacturing capabilities while further integrating automation throughout its operations.

The company intends to increase operational capacity and deploy additional technologies that improve the precision of casing diagnostics.

It also plans to strengthen relationships with commercial fleets pursuing ‘zero carbon’ initiatives, reflecting the growing importance of sustainability within the transportation industry.

Espinosa said the long-term objective is to reinforce the company’s reputation as a provider of technologically advanced retreading solutions while maintaining high levels of reliability across Mexico’s road transport network.

For Renovacion Suarod, the future of tyre retreading lies at the intersection of economic efficiency, technological innovation and environmental responsibility.

As commercial fleets increasingly seek to reduce operating costs while meeting sustainability objectives, the company believes modern retreading has evolved into a strategic fleet management tool rather than simply a maintenance service.

“We are driven by the technical expertise and commitment to sustainability that define us. We do more than just retread tyres; we extend the return on your investment and safeguard the future of mobility in Mexico,” Espinosa said.