Porsche has selected Bridgestone, a world leader in high-end tires and environmentally friendly transportation options, to create custom tyres for its next Macan Electric and Panamera vehicles. Custom-engineered Bridgestone Potenza Sport ultra-high-performance tyres are now available for both cars. The Panamera, Porsche's third-generation sporty luxury sedan, may also be equipped with custom Bridgestone Blizzak LM005 tyres, which are Bridgestone's first winter original fitting for the car.

The tread and compound design of the Porsche Macan Electric's custom Potenza Sport tyre manages the electric sport utility vehicle's (SUV) high weight and torque while enhancing the vehicle's dynamic sports performance. Bridgestone's signature ultra-high-performance tyre, tailored to Macan Electric's specific needs, maximises handling in dry, wet and high-speed conditions. Along with improved rolling resistance to enable the vehicle's about 600 km range, this also includes improved braking comfort and performance. ENLITEN Technology makes these performance advantages possible. Bridgestone's next-generation technology platform, ENLITEN, is intended to provide unwavering performance while emphasising sustainability features. Developed and manufactured in Europe, the Macan Electric’s bespoke tyres are available globally in six dimensions across 20’’, 21’’ and 22’’ sizes.

In addition to offering reduced rolling resistance for energy efficiency, the 21" Bridgestone Potenza Sport tyres for the Porsche Panamera are designed with ENLITEN Technology to improve the vehicle's dynamic driving characteristics and driver comfort. The custom-made Potenza Sport ultra-high-performance tyres for the Panamera maximise dry handling, wet handling and high-speed performance through their pattern design and material composition. To improve the car's performance in winter circumstances, the Panamera's custom 20" Bridgestone Blizzak LM005 winter fitment uses a pattern design that optimises dry, wet and snow handling. These specially made tyres are all created and manufactured in Europe.

In order to meet Porsche's specifications for the Porsche Macan Electric and Panamera, Bridgestone's Virtual Tyre Development was essential. The technology was specifically employed to improve the dry braking characteristics of the custom tyres and guarantee that they were properly matched with the braking systems of the cars. Up to 60 percent less raw materials and CO2 emissions are used during the creation of original equipment tyres thanks to this technology, which also increases the sustainability and efficiency of the tyre development process. By combining the enormous weight and torque of an SUV electric vehicle with the dynamic sporty behaviour of the Macan Electric, Virtual Tyre Development also made it possible to retain a high degree of stability at high speeds.

Steven De Bock, Vice President Original Equipment (OE) at Bridgestone EMEA, said, “After our collaboration on the Porsche Cayenne, we’re breaking new ground in our partnership and offering premium tyre fitments to help enhance the driving experience of new Porsche models. We’re proud to share two firsts – the Panamera’s first Bridgestone OE fitment and our first bespoke tyre for an electric Porsche car with the Macan Electric. It is exciting to showcase our ability to provide a range of premium fitments that will help Porsche’s drivers get the most out of these two incredible and very different cars.”

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Bridgestone Americas (Bridgestone) has introduced the new Bridgestone Potenza Race R, a semi-slick track tyre engineered for extreme dry performance. The tyre made its public debut at The Quail, A Motorsports Gathering 2026, mounted on the newly unveiled 2026 Lamborghini Revuelto SV (Super Veloce). This particular variant was developed as a bespoke fitment specifically for the Italian marque’s latest supercar.

Engineered as an evolution of the standard Potenza Race, the Race R variant incorporates a motorsport-derived compound and an aggressive new tread pattern to maximise dry grip and handling. The tyre is designed for rapid warm-up and consistent lap times from the first circuit to the last, fully complementing the Revuelto SV’s high-performance capabilities. Despite its track-focused nature, the Potenza Race R remains fully homologated for legal road use.

As Lamborghini’s Official Technical Partner and exclusive tyre supplier, Bridgestone has crafted a comprehensive tyre lineup for the V12 hybrid Revuelto SV, which boasts a top speed exceeding 215 mph and a 0–60 mph time of just 2.4 seconds. Beyond the track-focused Potenza Race R, the package includes the ultra-high-performance Potenza Sport for road driving, available with Run Flat Technology for post-puncture safety. A bespoke Blizzak LM005 winter fitment completes the range, ensuring year-round capability.

All four custom fitments feature the exclusive Lamborghini marking and are offered in 20-inch front and 21-inch rear sizes. Developed and manufactured in Italy, the tyres were created using Bridgestone’s proprietary Virtual Tyre Development technology. This digital approach significantly enhances efficiency and sustainability, potentially reducing raw material usage and CO2 emissions during the development phase by up to 60 percent.

The Revuelto SV represents the second Bridgestone-Lamborghini collaboration announced in 2026, following the historic Fenomeno Roadster. This latest milestone extends a six-year partnership that began with the Huracán STO in 2021 and has since encompassed flagship models including the Revuelto, Temerario, and Fenomeno, solidifying the alliance between the tyre manufacturer and the supercar brand.

Adrien Thormann, Director of OE Sales at Bridgestone EMEA, said, “The Lamborghini Revuelto SV is the perfect vehicle to introduce our new, bespoke Bridgestone Potenza Race R and showcase what it can do. And Lamborghini has been a brilliant partner in helping bring our vision to life. In 2023, Lamborghini chose Bridgestone as the exclusive tyre partner for the Revuelto, its first-ever super sports V12 HPEV. Three years later, the incredible Revuelto SV launches with Bridgestone as sole tyre partner once again.”

Alessandro Farmeschi, Automobili Lamborghini Revuelto Product Line Director, said, “At Lamborghini, Super Veloce signifies extreme performance, which is perfectly embodied by the new Revuelto SV. Every detail has been optimised – from aerodynamics and power delivery to the bespoke Bridgestone tyre lineup that matches the vehicle’s extraordinary capabilities. The pairing of the Revuelto SV and the new Bridgestone Potenza Race R reflects our shared commitment to engineering for cutting edge performance.”

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Westlake will present a new range of commercial truck tyres at IAA Transportation 2026 in Hannover, as it expands its Gen II portfolio for European fleets.

The company said it would introduce new products developed to improve rolling resistance, fuel efficiency and mileage performance, in collaboration with Interpneu and Pneuhage Fleet Solution .

The latest developments focus on two product lines: the Long Run series, designed to reduce rolling resistance, and the PRO series, aimed at high-mileage applications.

The Long Run range includes the WSL2 steer tyre, WDL2+ drive tyre and WTL2 trailer tyre. Westlake said the WSL2 and WDL2+ achieve EU Tyre Label Class A for rolling resistance. The tyres are designed for long-haul operations, with an emphasis on fuel efficiency and extended service life.

The WSL2 steer tyre is designed to support stable handling and high mileage, using a tread design and compound aimed at reducing heat generation and rolling resistance. The WDL2+ drive tyre focuses on mileage, traction and efficiency, incorporating a wider tread design and low rolling resistance compound.

The WTL2 trailer tyre is intended to provide durability and stability in trailer applications, combining a low rolling resistance compound with a tread design aimed at extending service life.

Alongside the Long Run series, Westlake will showcase its PRO series, developed for fleet operations where durability and mileage are priorities. The WTR PRO trailer tyre features a wider tread design and wear-resistant compound, aimed at improving mileage and ensuring consistent wear.

The four new tyres — WSL2, WDL2+, WTL2 and WTR PRO — will be available for order during the event.

Westlake said it would also present selected Gen II commercial tyres as part of its broader portfolio for European fleet applications.

IAA Transportation 2026 will be held from 15 to 20 September in Hannover, Germany.

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Apollo Tyres Ltd has introduced a new truck-bus radial tyre aimed at mixed-service applications, targeting fleet operators running rigid tippers across highways and off-road terrain.

The company said the Endutrax MD HD tyre has been developed for vehicles operating in demanding conditions, where usage typically involves a combination of on-road and off-road activity . Such applications expose tyres to heavy loads, rough terrain and abrasive surfaces.

Apollo Tyres said the product is designed to improve durability, traction and uptime, with the aim of reducing downtime and supporting fleet productivity.

Rajesh Dahiya, vice-president and business head at Apollo Tyres Ltd, said: “Fleet operators need tyres that can perform consistently under demanding conditions while keeping vehicles on the road. Apollo Endutrax MD HD, the new TBR tyre combines advanced engineering with extensive field validation to deliver higher durability, dependable traction and longer service life for mixed-service applications.”

The tyre features an optimised casing design intended to reduce heat build-up, alongside improvements in bead and belt durability. The company said the product delivers 45 per cent higher bead durability and 25 per cent higher belt durability, while an advanced tread compound offers 10 per cent greater resistance to cuts and chips.

A tread pattern inspired by a bear’s footprint is designed to enhance traction on loose and rugged terrain.

The tyre has undergone validation at the company’s Global R&D Centre, followed by field testing in operating conditions. Apollo Tyres said the results demonstrated performance in durability, traction and load-carrying capability.

The launch expands the company’s commercial vehicle portfolio, with a focus on improving uptime and total cost of ownership for fleet operators.

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Nexen Tire will supply its N'FERA Sport tyres as original equipment (OE) for the newly launched Audi A6 premium sedan, expanding its partnership with the German carmaker.

The tyres will be supplied in 18-inch and 19-inch sizes for the latest generation of the Audi A6, the company's flagship premium sedan.

The N'FERA Sport is an ultra-high-performance (UHP) tyre designed for high-performance vehicles. According to Nexen Tire, the tyre uses high-strength internal materials to distribute contact pressure and load evenly, supporting handling and braking performance in both dry and wet conditions.

The tyre received a "Good" rating in the summer tyre test conducted by German automotive publication Auto Bild, with strong scores in dry and wet braking, rolling resistance, pass-by noise and mileage. It also achieved a "Good" rating in the 2025 summer tyre test conducted by ADAC, where it performed well in driving safety and comfort.

Nexen Tire began supplying OE tyres to an overseas vehicle manufacturer in 2012 and has since expanded its customer base to include several global automotive groups, including Volkswagen Group. The company previously supplied OE tyres for the Audi A3 and the eighth-generation Audi A6.

The latest agreement extends that relationship to the redesigned Audi A6 and is expected to support future replacement tyre demand as vehicles enter the aftermarket.

"The supply for the all-new Audi A6 demonstrates that NEXEN TIRE's technology and quality continue to be recognized by the world's most demanding premium brands," said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. "We will continue to strengthen our partnerships with global premium automakers and expand our OE supply capabilities moving forward."

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