Porsche has selected Bridgestone, a world leader in high-end tires and environmentally friendly transportation options, to create custom tyres for its next Macan Electric and Panamera vehicles. Custom-engineered Bridgestone Potenza Sport ultra-high-performance tyres are now available for both cars. The Panamera, Porsche's third-generation sporty luxury sedan, may also be equipped with custom Bridgestone Blizzak LM005 tyres, which are Bridgestone's first winter original fitting for the car.

The tread and compound design of the Porsche Macan Electric's custom Potenza Sport tyre manages the electric sport utility vehicle's (SUV) high weight and torque while enhancing the vehicle's dynamic sports performance. Bridgestone's signature ultra-high-performance tyre, tailored to Macan Electric's specific needs, maximises handling in dry, wet and high-speed conditions. Along with improved rolling resistance to enable the vehicle's about 600 km range, this also includes improved braking comfort and performance. ENLITEN Technology makes these performance advantages possible. Bridgestone's next-generation technology platform, ENLITEN, is intended to provide unwavering performance while emphasising sustainability features. Developed and manufactured in Europe, the Macan Electric’s bespoke tyres are available globally in six dimensions across 20’’, 21’’ and 22’’ sizes.

In addition to offering reduced rolling resistance for energy efficiency, the 21" Bridgestone Potenza Sport tyres for the Porsche Panamera are designed with ENLITEN Technology to improve the vehicle's dynamic driving characteristics and driver comfort. The custom-made Potenza Sport ultra-high-performance tyres for the Panamera maximise dry handling, wet handling and high-speed performance through their pattern design and material composition. To improve the car's performance in winter circumstances, the Panamera's custom 20" Bridgestone Blizzak LM005 winter fitment uses a pattern design that optimises dry, wet and snow handling. These specially made tyres are all created and manufactured in Europe.

In order to meet Porsche's specifications for the Porsche Macan Electric and Panamera, Bridgestone's Virtual Tyre Development was essential. The technology was specifically employed to improve the dry braking characteristics of the custom tyres and guarantee that they were properly matched with the braking systems of the cars. Up to 60 percent less raw materials and CO2 emissions are used during the creation of original equipment tyres thanks to this technology, which also increases the sustainability and efficiency of the tyre development process. By combining the enormous weight and torque of an SUV electric vehicle with the dynamic sporty behaviour of the Macan Electric, Virtual Tyre Development also made it possible to retain a high degree of stability at high speeds.

Steven De Bock, Vice President Original Equipment (OE) at Bridgestone EMEA, said, “After our collaboration on the Porsche Cayenne, we’re breaking new ground in our partnership and offering premium tyre fitments to help enhance the driving experience of new Porsche models. We’re proud to share two firsts – the Panamera’s first Bridgestone OE fitment and our first bespoke tyre for an electric Porsche car with the Macan Electric. It is exciting to showcase our ability to provide a range of premium fitments that will help Porsche’s drivers get the most out of these two incredible and very different cars.”

Comments (0)

ADD COMMENT

Link Copied!

NEXEN TIRE has secured a new original equipment supply agreement with Hyundai Motor Company, providing tyres for the recently updated version of the Korean automaker’s flagship sedan, known as The New Grandeur. This decision extends the existing partnership between the two companies, as NEXEN TIRE previously supplied tyres for the initial launch of the seventh-generation model. The renewed collaboration reinforces the tyre manufacturer’s role in supporting Hyundai’s premium passenger vehicle lineup.

The selected tyre for this application is the N'FERA Supreme S, an ultra-high-performance product engineered for premium vehicles. This model features NEXEN TIRE’s proprietary Noise Reduction System, which uses sound-absorbing materials to diminish resonance noise while driving. Furthermore, an AI-driven low-noise pattern design and advanced load distribution technology work together to minimise road vibrations and enhance overall cabin quietness, with the aerodynamic sidewall also contributing to reduced rolling resistance.

The New Grandeur distinguishes itself with a Seamless Horizon Lamp and the latest Pleos Connect infotainment system, aiming to boost its competitive standing in the luxury sedan segment. The N'FERA Supreme S is engineered to meet these elevated standards, offering robust grip and high-speed stability through a specialised 4D compound. Its durable sipe and groove structures are optimised to preserve consistent performance even as the tyre undergoes wear over time.

This latest supply deal marks a continuation of NEXEN TIRE’s broader strategic cooperation with Hyundai’s upscale vehicle range, having previously equipped models such as the Palisade SUV and the NEXO hydrogen fuel cell electric vehicle. Since entering the international OE market in 2012, the manufacturer has expanded its clientele to include numerous global automotive brands, with this latest contract underscoring its acknowledged technological expertise and product reliability in a highly competitive sector.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Being selected once again to supply OE tyres for The New Grandeur demonstrates that the N'FERA Supreme S meets the high standards expected of a flagship sedan in terms of quietness and driving performance. We will continue to strengthen strategic partnerships with Hyundai Motor and other global automakers while expanding OE tyre supply for future mobility segments, including electric and hydrogen fuel cell electric vehicles.”

Comments (0)

ADD COMMENT

Link Copied!

Giti Tire has secured original equipment homologation for its GitiSynergy H3 tyre on the all-electric BMW iX1 and iX2 models. This approval represents a notable expansion of the manufacturer’s original equipment portfolio and underscores its advanced technical capabilities in the premium automotive sector.

The specified tyre, sized 245/40 R20 99Y XL, was exclusively engineered at Giti Tire’s European Research and Development Centre in Hannover to satisfy BMW Group’s stringent criteria for electric vehicle platforms. Rigorous validation took place at the company’s MIRA proving ground in the United Kingdom, supplemented by additional testing across Germany and Spain.

Engineered for optimised efficiency, the tyre achieves the highest EU Rolling Resistance label rating of A and incorporates an aerodynamic sidewall design alongside reduced noise characteristics and extended wear life. Homologation is confirmed by the * symbol on the sidewall, denoting full compliance with BMW’s original equipment specifications.

This latest nomination builds upon prior approvals for the BMW 1 Series and MINI models. The project leveraged AdvanZtech, Giti’s global research and development network, reinforcing the company’s standing as a dependable engineering partner capable of addressing the complex demands of contemporary electric mobility.

Nicolas Kluson, Key Account Manager Europe OE, Giti Tire, said, "BMW Group's homologation programme required a tyre capable of achieving very low rolling resistance without compromising handling performance. Successfully meeting these requirements highlights the advanced engineering capabilities within Giti Tire's global R&D network. This project represents another important OEM milestone for Giti Tire and reflects our commitment to developing innovative solutions that support the evolving demands of electric mobility. As sustainability becomes increasingly important for both vehicle manufacturers and drivers, we will continue to push the boundaries of tyre technology."

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone has been named the official tyre supplier for the new Volkswagen ID. Polo GTI, the first fully electric GTI model ever produced by the German automaker. The vehicle made its public debut at the Nürburgring during the recent 24-hour race, equipped with bespoke Potenza Sport tyres.

The custom-engineered premium tyres are designed to channel the GTI’s sporting character onto the road while fulfilling critical performance criteria, including braking efficiency, tread wear life and reduced road noise. Bridgestone developed the tyres in Italy, integrating the company’s advanced ENLITEN technology.

To achieve this design, Bridgestone relied on its proprietary Virtual Tyre Development technology, which allowed for precise engineering without extensive physical prototyping. The result is a tailored tyre solution that supports the electric GTI’s unique demands while maintaining high performance standards.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has confirmed its GEOLANDAR A/T G94 tyres will serve as original equipment for Toyota Motor Corporation’s newly launched Land Cruiser FJ SUV. This latest model in the Land Cruiser series debuted worldwide, with the tyres fitted to vehicles sold across Asia, the Middle East, Latin America and Africa. Japanese-market FJ models will not receive this tyre.

Designed as an all-terrain SUV tyre, the GEOLANDAR A/T G94 balances fuel efficiency, comfort, safety and utility performance on varied road surfaces. The GEOLANDAR brand has a proven record on several Toyota SUVs, including the recent supply of the A/T G31 for the Land Cruiser 250 series and the 4Runner.

Under its Yokohama Transformation 2026 medium-term plan (2024–2026), Yokohama Rubber’s consumer tyre division aims to raise sales ratios of high-value-added products. A key initiative includes promoting flagship ADVAN and GEOLANDAR brand tyres for SUVs and pickup trucks as original equipment on new vehicles.

Comments (0)

ADD COMMENT

Link Copied!