Porsche has selected Bridgestone, a world leader in high-end tires and environmentally friendly transportation options, to create custom tyres for its next Macan Electric and Panamera vehicles. Custom-engineered Bridgestone Potenza Sport ultra-high-performance tyres are now available for both cars. The Panamera, Porsche's third-generation sporty luxury sedan, may also be equipped with custom Bridgestone Blizzak LM005 tyres, which are Bridgestone's first winter original fitting for the car.

The tread and compound design of the Porsche Macan Electric's custom Potenza Sport tyre manages the electric sport utility vehicle's (SUV) high weight and torque while enhancing the vehicle's dynamic sports performance. Bridgestone's signature ultra-high-performance tyre, tailored to Macan Electric's specific needs, maximises handling in dry, wet and high-speed conditions. Along with improved rolling resistance to enable the vehicle's about 600 km range, this also includes improved braking comfort and performance. ENLITEN Technology makes these performance advantages possible. Bridgestone's next-generation technology platform, ENLITEN, is intended to provide unwavering performance while emphasising sustainability features. Developed and manufactured in Europe, the Macan Electric’s bespoke tyres are available globally in six dimensions across 20’’, 21’’ and 22’’ sizes.

In addition to offering reduced rolling resistance for energy efficiency, the 21" Bridgestone Potenza Sport tyres for the Porsche Panamera are designed with ENLITEN Technology to improve the vehicle's dynamic driving characteristics and driver comfort. The custom-made Potenza Sport ultra-high-performance tyres for the Panamera maximise dry handling, wet handling and high-speed performance through their pattern design and material composition. To improve the car's performance in winter circumstances, the Panamera's custom 20" Bridgestone Blizzak LM005 winter fitment uses a pattern design that optimises dry, wet and snow handling. These specially made tyres are all created and manufactured in Europe.

In order to meet Porsche's specifications for the Porsche Macan Electric and Panamera, Bridgestone's Virtual Tyre Development was essential. The technology was specifically employed to improve the dry braking characteristics of the custom tyres and guarantee that they were properly matched with the braking systems of the cars. Up to 60 percent less raw materials and CO2 emissions are used during the creation of original equipment tyres thanks to this technology, which also increases the sustainability and efficiency of the tyre development process. By combining the enormous weight and torque of an SUV electric vehicle with the dynamic sporty behaviour of the Macan Electric, Virtual Tyre Development also made it possible to retain a high degree of stability at high speeds.

Steven De Bock, Vice President Original Equipment (OE) at Bridgestone EMEA, said, “After our collaboration on the Porsche Cayenne, we’re breaking new ground in our partnership and offering premium tyre fitments to help enhance the driving experience of new Porsche models. We’re proud to share two firsts – the Panamera’s first Bridgestone OE fitment and our first bespoke tyre for an electric Porsche car with the Macan Electric. It is exciting to showcase our ability to provide a range of premium fitments that will help Porsche’s drivers get the most out of these two incredible and very different cars.”

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Japan’s Yokohama Rubber is supplying its ADVAN Sport V107 tyres as original equipment for the BMW i3 battery electric vehicle (BEV), which is sold in China and other international markets.

The company said it is providing two tyre configurations for the BMW i3 – a 19-inch set (225/45R19 96Y front and 245/40R19 98Y rear) and an 18-inch set (225/50R18 99Y front and 245/45R18 100Y rear). The model is not sold in Japan.

Part of Yokohama’s global flagship ADVAN range, the Sport V107 is an ultra-high-performance tyre jointly developed with the BMW Group. The tyres feature a specially formulated compound and a revised tread pattern designed to improve dry performance and wear resistance, while achieving the EU’s highest “A” grade for rolling resistance.

Yokohama said it used its proprietary mound profile technology, which evenly distributes surface contact pressure to enhance handling and durability. The tyres’ rigid skeleton structure is aimed at delivering precise steering response suited for high-powered premium vehicles.

As with all tyres approved by BMW, the sidewall of the ADVAN Sport V107 carries the automaker’s star mark, signifying compliance with BMW’s standards for technology, quality and reliability.

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Continental Tire the Americas, LLC has formed a strategic partnership with fleet management platform Fleetio, enabling direct access to Continental and General Tire brands through the digital platform.

The tie-up allows fleet managers using Fleetio’s system to purchase tyres, track usage, and monitor performance data across their operations, with the aim of reducing overall ownership costs.

"Continental is committed to delivering innovative solutions that help fleets operate more efficiently," said Dan Gould, Sr. Commercial Sales Manager, Continental Tire. "By partnering with Fleetio, we're making it easier than ever for fleet operators to access our trusted tire brands and make data-driven decisions that support safety, uptime, and cost savings."

Fleetio's platform handles maintenance scheduling, inspections, fuel tracking and parts management for commercial fleets. The company supports more than one million vehicles across 100-plus countries and processes over 13 million repair orders annually through a network of 110,000 repair shops.

The platform counts AAA, Stanley Steemer and Subaru of America amongst its customer base. Fleetio recently expanded its maintenance shop network into Canada as part of its push into enterprise-level fleet operations.

"We're proud to welcome Continental Tire and General Tire into Fleetio's Maintenance Shop Network," said Kendee Vaughn, Director of Vendor Partnerships at Fleetio. "Together, we're making it easier for fleets to access trusted tire brands through a single, comprehensive platform built for speed, scale, and reliability."

The partnership represents Continental's latest move to integrate digital solutions into its commercial tyre business as fleet operators increasingly seek centralised platforms to manage vehicle operations.

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Mickey Thompson Tires & Wheels has signed on as the official tyre and wheel sponsor of Jeep Jamboree USA and Jeep Adventure Academy, the off-road tyre brand.

The partnership will see Mickey Thompson products, including its Baja Boss and Baja Legend lines, featured at Jeep Jamboree events aimed at both novice and experienced off-road enthusiasts.

"We're thrilled to welcome Mickey Thompson as the official tire and wheel of Jeep Jamboree USA & Jeep Adventure Academy," said Pearse Umlauf, President of Jeep Jamboree USA. "Mickey Thompson's legacy in off-road performance and commitment to the enthusiast community makes them a perfect fit for our events, which are all about education, exploration and building lifelong connections through off-roading adventures."

The Stow, Ohio-based company offers tyres ranging from 37 to 44 inches designed for off-road use. Event participants will have opportunities to test the products across various terrains and vehicle configurations.

"Jeepers are at the heart of Mickey Thompson," said Matt Arko, general manager, Marketing & Product at Mickey Thompson. "Whether they've just purchased their first Jeep or have been wheeling for years, we want to help them push their limits and discover what their vehicles are capable of. This partnership is about empowering off-roaders to do amazing things – and make lasting memories – with their Jeeps, and we couldn't be more excited to be part of this community."

Founded in 1963 by Mickey Thompson and Gene McMannis, the company markets performance, racing and off-road tyres globally.

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Goodyear Tire & Rubber launched its Eagle F1 All-Season, a premium ultra-high-performance tyre designed to deliver year-round capability for drivers who prioritise handling and grip.

The new tyre targets owners of sports cars, performance sedans and premium crossovers, offering what the company describes as exceptional performance in dry, wet and light snow conditions without requiring seasonal tyre changes.

“As one of our most premium performance tyres yet, the Goodyear Eagle F1 All Season is a testament to Goodyear’s commitment to innovation and versatility,” said Jim Reese, Director, Category Strategy and Planning for Goodyear. “We’re proud to offer a tyre that meets the needs of spirited drivers who want precision handling and all-season confidence—without switching tyres.”

The Eagle F1 All-Season features a motorsport-inspired tread pattern and compound designed to enhance durability and treadwear. It includes a built-in wear gauge to help motorists monitor tyre life.

Goodyear emphasised the tyre’s wet braking performance and its ability to deliver what it calls “track-level precision” whilst maintaining a quiet, comfortable ride for everyday driving.

The product is now available through Goodyear’s retail network and authorised dealers across the United States and Canada, expanding the company’s performance segment offering built on more than 50 years of racing heritage.

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