Porsche has selected Bridgestone, a world leader in high-end tires and environmentally friendly transportation options, to create custom tyres for its next Macan Electric and Panamera vehicles. Custom-engineered Bridgestone Potenza Sport ultra-high-performance tyres are now available for both cars. The Panamera, Porsche's third-generation sporty luxury sedan, may also be equipped with custom Bridgestone Blizzak LM005 tyres, which are Bridgestone's first winter original fitting for the car.

The tread and compound design of the Porsche Macan Electric's custom Potenza Sport tyre manages the electric sport utility vehicle's (SUV) high weight and torque while enhancing the vehicle's dynamic sports performance. Bridgestone's signature ultra-high-performance tyre, tailored to Macan Electric's specific needs, maximises handling in dry, wet and high-speed conditions. Along with improved rolling resistance to enable the vehicle's about 600 km range, this also includes improved braking comfort and performance. ENLITEN Technology makes these performance advantages possible. Bridgestone's next-generation technology platform, ENLITEN, is intended to provide unwavering performance while emphasising sustainability features. Developed and manufactured in Europe, the Macan Electric’s bespoke tyres are available globally in six dimensions across 20’’, 21’’ and 22’’ sizes.

In addition to offering reduced rolling resistance for energy efficiency, the 21" Bridgestone Potenza Sport tyres for the Porsche Panamera are designed with ENLITEN Technology to improve the vehicle's dynamic driving characteristics and driver comfort. The custom-made Potenza Sport ultra-high-performance tyres for the Panamera maximise dry handling, wet handling and high-speed performance through their pattern design and material composition. To improve the car's performance in winter circumstances, the Panamera's custom 20" Bridgestone Blizzak LM005 winter fitment uses a pattern design that optimises dry, wet and snow handling. These specially made tyres are all created and manufactured in Europe.

In order to meet Porsche's specifications for the Porsche Macan Electric and Panamera, Bridgestone's Virtual Tyre Development was essential. The technology was specifically employed to improve the dry braking characteristics of the custom tyres and guarantee that they were properly matched with the braking systems of the cars. Up to 60 percent less raw materials and CO2 emissions are used during the creation of original equipment tyres thanks to this technology, which also increases the sustainability and efficiency of the tyre development process. By combining the enormous weight and torque of an SUV electric vehicle with the dynamic sporty behaviour of the Macan Electric, Virtual Tyre Development also made it possible to retain a high degree of stability at high speeds.

Steven De Bock, Vice President Original Equipment (OE) at Bridgestone EMEA, said, “After our collaboration on the Porsche Cayenne, we’re breaking new ground in our partnership and offering premium tyre fitments to help enhance the driving experience of new Porsche models. We’re proud to share two firsts – the Panamera’s first Bridgestone OE fitment and our first bespoke tyre for an electric Porsche car with the Macan Electric. It is exciting to showcase our ability to provide a range of premium fitments that will help Porsche’s drivers get the most out of these two incredible and very different cars.”

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Rubber Co., Ltd. said it has begun supplying its BluEarth-Es ES32 tyres as original equipment to Suzuki Motor Corporation for the Wagon R mini-vehicle, following the model’s launch in Japan in December 2025 after a minor update.

The Wagon R is fitted with 165/55R15 75V tyres.

BluEarth-Es ES32 is a standard tyre under the BluEarth YOKOHAMA global tyre brand, developed around the concept of being “environmentally, human, and socially friendly”. The tyre combines fuel efficiency with extended service life by reducing uneven wear. For the Wagon R, Yokohama Rubber said the tyres use tread patterns and compounds designed to deliver both lower rolling resistance and improved wear resistance.

Suzuki’s updated Wagon R incorporates additional safety features, including the Dual Sensor Brake Support II collision-mitigation braking system. The vehicle is also designed to offer a quiet and comfortable ride, stable steering and a refined exterior.

Yokohama Rubber said it continues to develop tyres using its BluEarth technology, with a growing number of these products being factory-fitted on petrol-powered vehicles, hybrid models and electric vehicles across a range of segments.

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Rubber Co., Ltd. said it has begun supplying its ADVAN Sport ZPS tyres as original equipment to Toyota Motor Corporation for the new GR Yaris, following the model’s launch in the Middle East in December 2025.

The tyre supplied is sized 225/40RF18 88Y.

ADVAN Sport ZPS is derived from the ADVAN Sport, the high-performance tyre in Yokohama Rubber’s global flagship ADVAN brand. It is a run-flat tyre with reinforced sidewalls designed to support the vehicle even in a zero-pressure condition, such as after a puncture. The company said the tyre balances ultra-high-speed handling with wet performance, quietness and comfort.

Yokohama Rubber tyres are already fitted to several models in Toyota’s GR sports car range. In recent years, the company has supplied ADVAN APEX V601 tyres for the GR Corolla and ADVAN FLEVA V701 tyres for the Corolla Cross GR Sport.

The supply forms part of Yokohama Rubber’s three-year medium-term management plan, Yokohama Transformation 2026, covering 2024 to 2026. Under the plan, the consumer tyre business is seeking to increase the proportion of high value-added products, with a focus on expanding original equipment supply of ADVAN tyres and GEOLANDAR tyres for SUVs and pick-up trucks.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has been selected by Toyota to provide its ADVAN V61 tyres as original equipment for the newly launched global hybrid SUV, the RAV4. The tyres, fitted specifically to the Z and ADVENTURE trim levels, come in the sizes 235/65R17 and 235/60R18. This partnership follows the worldwide introduction of the ADVAN V61 in March 2025, a premium summer tyre designed for sport utility vehicles that is now available in all markets except North America.

As part of Yokohama’s flagship ADVAN line, the V61 is engineered to deliver the brand’s signature high performance. It achieves a careful balance between fuel efficiency, stable handling and reduced noise, aiming to provide comfort for both daily urban use and extended journeys in heavier SUVs. The model is already supplied as original equipment on several premium vehicles and is offered in a broad selection of sizes for the aftermarket.

The development of these tyres was supported by Yokohama Rubber’s proprietary HAICoLab, an artificial intelligence framework. This system combines human innovation with the extensive data-processing power of AI to accelerate discovery and foster digital advancements in tyre technology.

Comments (0)

ADD COMMENT

Link Copied!

NEXEN TIRE is expanding its original equipment presence in the strategic Chinese electric vehicle market by becoming a tyre supplier for Beijing Hyundai's newly launched ELEXIO, an electric SUV developed specifically for China. This vehicle is the first electric-dedicated model from Beijing Hyundai, utilising the Hyundai Motor Group's Electric-Global Modular Platform (E-GMP). For this application, NEXEN TIRE is providing two of its ultra-high-performance tyre models.

The supplied tyres include the N’FERA Supreme S, a flagship all-season tyre designed for both electric and internal combustion engine vehicles. It incorporates an AI-optimised tread pattern to reduce noise and a structure that improves load distribution, enhancing stability for heavier EVs and SUVs. Technologies to maintain performance over time and an aerodynamic sidewall for better energy efficiency are also key features. The second model, the N’FERA Primus QX EV, is a summer tyre engineered specifically for electric vehicles. Its design focuses on improving cornering stability, lateral grip and water evacuation, with a reinforced shoulder and tie-bar technology to provide responsive handling.

This supply agreement marks a significant step in NEXEN TIRE's strategy to grow its original equipment brand in China, a critical market leading global EV adoption. The company has built a strong foundation as a supplier to global automakers since 2012, including providing tyres for other Hyundai and Kia electric models. As original equipment products hold considerable prestige in China, this partnership with Hyundai is anticipated to substantially boost NEXEN TIRE's brand recognition and influence within the local automotive industry.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “Supplying OE tyres for the ELEXIO marks an important milestone in demonstrating our electrification capabilities in the strategically important Chinese market. We will continue to expand our global OE partnerships by delivering products optimized for both EVs and ICE vehicles, as well as for other mobility solutions.”

Comments (0)

ADD COMMENT

Link Copied!