Porsche has selected Bridgestone, a world leader in high-end tires and environmentally friendly transportation options, to create custom tyres for its next Macan Electric and Panamera vehicles. Custom-engineered Bridgestone Potenza Sport ultra-high-performance tyres are now available for both cars. The Panamera, Porsche's third-generation sporty luxury sedan, may also be equipped with custom Bridgestone Blizzak LM005 tyres, which are Bridgestone's first winter original fitting for the car.

The tread and compound design of the Porsche Macan Electric's custom Potenza Sport tyre manages the electric sport utility vehicle's (SUV) high weight and torque while enhancing the vehicle's dynamic sports performance. Bridgestone's signature ultra-high-performance tyre, tailored to Macan Electric's specific needs, maximises handling in dry, wet and high-speed conditions. Along with improved rolling resistance to enable the vehicle's about 600 km range, this also includes improved braking comfort and performance. ENLITEN Technology makes these performance advantages possible. Bridgestone's next-generation technology platform, ENLITEN, is intended to provide unwavering performance while emphasising sustainability features. Developed and manufactured in Europe, the Macan Electric’s bespoke tyres are available globally in six dimensions across 20’’, 21’’ and 22’’ sizes.

In addition to offering reduced rolling resistance for energy efficiency, the 21" Bridgestone Potenza Sport tyres for the Porsche Panamera are designed with ENLITEN Technology to improve the vehicle's dynamic driving characteristics and driver comfort. The custom-made Potenza Sport ultra-high-performance tyres for the Panamera maximise dry handling, wet handling and high-speed performance through their pattern design and material composition. To improve the car's performance in winter circumstances, the Panamera's custom 20" Bridgestone Blizzak LM005 winter fitment uses a pattern design that optimises dry, wet and snow handling. These specially made tyres are all created and manufactured in Europe.

In order to meet Porsche's specifications for the Porsche Macan Electric and Panamera, Bridgestone's Virtual Tyre Development was essential. The technology was specifically employed to improve the dry braking characteristics of the custom tyres and guarantee that they were properly matched with the braking systems of the cars. Up to 60 percent less raw materials and CO2 emissions are used during the creation of original equipment tyres thanks to this technology, which also increases the sustainability and efficiency of the tyre development process. By combining the enormous weight and torque of an SUV electric vehicle with the dynamic sporty behaviour of the Macan Electric, Virtual Tyre Development also made it possible to retain a high degree of stability at high speeds.

Steven De Bock, Vice President Original Equipment (OE) at Bridgestone EMEA, said, “After our collaboration on the Porsche Cayenne, we’re breaking new ground in our partnership and offering premium tyre fitments to help enhance the driving experience of new Porsche models. We’re proud to share two firsts – the Panamera’s first Bridgestone OE fitment and our first bespoke tyre for an electric Porsche car with the Macan Electric. It is exciting to showcase our ability to provide a range of premium fitments that will help Porsche’s drivers get the most out of these two incredible and very different cars.”

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NEXEN TIRE has expanded its original equipment tyre supply for the Kia all-new Seltos into North America and Europe, following an earlier rollout for the Korean market in March with the N’PRIZ S and N’FERA AU7.

For North America, the company provides the N’PRIZ S in a 16-inch fitment for United States and Canada. This tyre is designed for electric, hybrid and combustion vehicles, emphasising mileage performance and ride comfort. In Europe, including Germany, France and the Netherlands, NEXEN TIRE supplies summer tyres across multiple sizes. The N’FERA Primus comes in 16- and 18-inch fitments, offering high-speed stability and wet braking, while the 19-inch N’FERA Sport delivers ultra-high-performance capability validated in European tyre tests.

This regional strategy highlights NEXEN TIRE’s ability to tailor OE solutions for a single vehicle model across different markets. The manufacturer continues to grow its global OE portfolio, covering mass-market SUVs to premium brands.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "This OE supply for the all-new Seltos goes beyond simply increasing volume – it demonstrates NEXEN TIRE's ability to deliver products tailored to the specific road conditions and consumer needs of each market. We will continue to strengthen partnerships with global automakers and expand our market-optimised OE supply going forward."

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The Yokohama Rubber Co., Ltd. has confirmed the supply of its ADVAN FLEVA V701 tyres as original equipment for Honda Motor Co., Ltd.’s new compact electric vehicle. The Super-ONE, launched in Japan in May 2026 with a gradual rollout planned for United Kingdom and several Asian markets, uses the tyre in size 185/55R15 82V.

Engineered under the ADVAN brand’s philosophy of delivering driving enjoyment, the sporty high-performance tyre provides sharp handling across city streets, winding roads and highways. The EV is marketed under different names regionally, including Super-ONE in Japan and Asia & Oceania, Honda Super-ONE in select Asia & Oceania countries and Super-N in  UK.

Honda developed the Super-ONE to combine everyday usability and environmental performance with a unique fun-to-drive character. By engaging all driver senses through sporty handling only a small EV can offer, the model aims to deliver an exciting and uplifting driving experience.

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Yokohama Rubber has begun supplying its ADVAN V61 and GEOLANDAR X-CV tyres as original equipment for the new Trailseeker battery electric sport utility vehicle developed by Subaru Corporation.

The vehicle, known as the E-Outback in Europe, was first unveiled in the United States in April 2025.

Tyres supplied for the Japanese and European markets are ADVAN V61 in size 235/60R18 103H, while North American models are fitted with GEOLANDAR X-CV tyres in size 235/50R20 100V.

The ADVAN V61 is a summer SUV tyre within Yokohama Rubber’s flagship ADVAN range. According to the company, it combines fuel and energy efficiency with handling stability and low noise levels.

The GEOLANDAR X-CV is a highway terrain tyre that meets the M+S (mud and snow) standard. Yokohama Rubber said the tyre was designed to deliver high-speed performance and drivability while balancing safety, comfort, durability and fuel efficiency.

Both tyre models supplied for the Trailseeker carry Yokohama Rubber’s proprietary “E+” mark on the sidewall, indicating technologies intended to address the requirements of electrified vehicles, including durability, quietness and energy efficiency.

Yokohama Rubber said the tyres were developed using HAICoLab, its artificial intelligence-based development framework designed to combine human input with data-driven analysis.

The Trailseeker is Subaru’s new battery electric SUV designed to combine BEV driving performance with utility for both daily and recreational use.

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The Yokohama Rubber Co., Ltd., has been selected to supply two distinct tyre models as original equipment for Mazda Motor Corporation’s new crossover SUV, the MAZDA CX-5. The vehicle launched in North America in March 2026. Yokohama’s GEOLANDAR X-CV tyres, in size 225/65R17 102H, are designated for the North American market, while the ADVAN V61 tyres are fitted on CX-5 units sold in Japan, Europe and other regions.

The GEOLANDAR X-CV is a next-generation highway terrain tyre that meets mud and snow standards, emphasising high-speed performance and drivability alongside safety, comfort, durability and fuel efficiency. Development relied on Yokohama Rubber’s proprietary HAICoLab, an artificial intelligence framework that merges human creativity with massive data processing to drive digital innovation and new discoveries.

The ADVAN V61, part of Yokohama’s flagship ADVAN range for premium SUVs, delivers high-level balance in fuel efficiency, handling stability and quietness. Suited for both city driving and long-distance touring in heavy SUVs, this tyre is already original equipment on many premium models. Yokohama began offering a broad range of replacement-market sizes for the ADVAN V61 in 2025.

As Mazda’s current best-selling model, the third-generation MAZDA CX-5 evolves the Soul of Motion design and Jinba-Ittai driving experience. Enhancements to interior space, usability, ride comfort and quietness support a comfortable drive across diverse conditions, reinforcing the vehicle’s emotional and tactile appeal.

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