JSR Corporation has been supplying an extensive range of products such as synthetic rubbers for car tyres, thermoplastic elastomers with the characteristics of both elastomers and plastics, and latex for paper coating. As part of its mid-term business plan “JSR20i9,” which started in April 2017, JSR Corporation is strengthening competitiveness for the future. It focuses on earnings drivers and profit expansion in SSBR, semiconductor materials and the Life Sciences Business.
The CASE mobility will influence the entire eco-system of the tyre industry. Requirements of tyres for the CASE mobility will be different from today, and raw material suppliers are now pushing themselves meet future demand. The tyres for the new mobility are expected to have high strength, wear resistance, with reduction of emissions. To meet these needs, the company used its proprietary synthesis technology to develop the new SBR with significantly improved mechanical strength compared to conventional SBR. The new hydrogenated SSBR combines JSR’s unique polymerisation and hydrogenation technologies to control the number of unsaturated bonds in the material. “Through this process, it is possible to optimise the interactions among polymer molecules and minimise the stress produced in crosslinking. As a result, this new SBR has, not only approximately two times the mechanical strength of conventional SBR, but also exceeds the strength of natural rubber. Tyres using this new SBR as the tread compound rubber demonstrate more than 50 per cent better wear resistance along with low fuel consumption and grip performance compared to conventional SBR-equipped tyres,” said the company.
“In the CASE, EV vehicle is heavier, that could also lead to higher abrasion that causes rubber microparticles pollution. This is the reason we are focusing on abrasion resistance in our polymer,’’ said Arai. Constant exposure to sunlight could reason for degradation of tyres, but the new hydrogenated SSBR prevents it, and also reduce the microplastic said Arai.
Being in production of synthetic rubber over 60 years, JSR Corporation has been a significant supplier of synthetic rubber solutions to global tyre companies. Since JSR Corporation focuses on materials solutions, it has achieved a great deal of success with various tyres. JSR’s core technology is continuously improving polymerisation with its solid foundation of polymerisation technology, and the company’s polymer design already meets a wide variety of customer needs.
The company believes in speedy development and mass production. JSR works closely with its Tire Materials Technology Development Center at its Yokkaichi Plant to develop polymers, processes and establish mass-production technologies. It applies digital techniques for research and development and mass production technologies and utilises AI and big data to tackle improvements in speed and efficiency and achieve stable quality and mass production. With technologically tailored solutions proposals, tyre manufacturers reduce tyre development time.
In the design and development analysis technologies, JSR uses its high-level analysis technologies to design and develop optimised materials tailored to each type of rubber compound.
Demand for low resistance tyres is growing by 10% every year, and JSR intends to cater to the demand with its functionalised SSBR solutions. According to Keisuke Miyoshi, managing director, JSR Elastomer Europe GmbH said, “The company provides the functionalised Solution SSBR that provides cutting edge technology and low rolling resistance. We plan to cater to the growing demand for low rolling resistance tyres across the globe. To cater to the growing demand for low rolling resistance tyres, the company has increased its production capacities of SSBR with plants in Japan, Thailand and Hungary.”
The total capacity of SSBR is around 220KT.
Being a supplier of a wide range of synthetic rubber solutions, JSR is into the production of a wide range of SSBR, from 1st generation to 5th generation. “Depending on the customer’s demand, we can supply different generation polymers,” said Miyoshi.
With its presence around the globe, JSR focuses on making products needed for the local requirement. The company runs a continuous product development programme based on its close communication with its customers globally. “Japanese automakers are known for making fuel-efficient vehicles, and the same performance is also expected from tyre companies. While European automakers the required strong tyres, we leverage our technical expertise to make products suitable for the respective markets,” said Miyoshi.
JSR produces SSBR at three production sites, in Japan, Thailand and Hungary, which gives the company a unique logistical flexibility to support the global tyre industry. “We are the only synthetic rubber company which is spread globally in terms of synthetic rubber production and that gives us an edge over all our competitors. Customers may not find any difference in quality. Our strategic presence helps us to be more efficient in supplying products and service,” said Miyoshi
With six sales and technical offices in all major markets, the company promptly responds to tyre manufacturer requests timely
Enviro Signs LOI For Pyrolysis Technology Licensing In North America
- By TT News
- March 18, 2026
Scandinavian Enviro Systems AB publ has signed a letter of intent with an undisclosed partner to explore the possibility of licensing its advanced tyre pyrolysis technology for deployment in North America.
The collaboration will focus on conducting a comprehensive feasibility study to evaluate the technical and commercial viability of establishing one or multiple facilities dedicated to processing end-of-life tyres using Enviro’s proprietary method. This study is designed to provide the potential licensee with the necessary insights to assess the prospects of entering into a long-term commercial arrangement and formal technology licensing agreement.
It is important to note that any definitive agreements will depend entirely on the study's outcomes and subsequent negotiations. At this stage, there is no guarantee that the evaluation will lead to binding commitments or that the proposed transaction will ultimately materialise.
Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see strong international interest in Enviro’s technology, and this letter of intent is yet another proof of this.”
Kraton Corporation Announces Price Hike For Polymer Products
- By TT News
- March 17, 2026
Kraton Corporation, a leading global producer of speciality polymers and high-value bio-based chemicals derived from pine wood pulping co-products, a global price increase for all polymer products with effect from 1 April 2026. The price hike will range from USD 440 per MT to USD 700 per MT, or as individual contract terms permit, with the exact price change varying according to the polymer type and production location.
The driving forces behind these significant pricing actions are multifaceted, rooted in substantial disruptions to global supply chains. These disruptions are largely attributed to the ongoing conflict in the Middle East, which has had a cascading effect on logistics. Compounding this issue are the sharply rising costs associated with transportation and essential raw materials.
LANXESS Announces Price Hike For Rubber Additives
- By TT News
- March 16, 2026
German specialty chemicals company LANXESS has announced a global price increase for its portfolio of functional additives for the manufacture of tyres and speciality rubbers. These changes, which are set to take effect immediately or as soon as individual contract terms permit, will see prices rise by 15 to 50 percent.
The driving forces behind these significant pricing actions are multifaceted, rooted in substantial disruptions to global supply chains. These disruptions are largely attributed to the ongoing geopolitical conflict, which has had a cascading effect on logistics. Compounding this issue are the sharply rising costs associated with transportation and essential raw materials.
Orion S.A. Announces Price Hike For Speciality Carbon Black
- By TT News
- March 14, 2026
Orion S.A., a global speciality chemicals company, has announced a global price increase for its portfolio of speciality carbon black. These changes, which are set to take effect immediately or as soon as individual contract terms permit, will see prices rise by up to 25 percent.
In a strategic move to address persistent market volatility, the company is also implementing a variable surcharge on top of the base price increase. The driving forces behind these significant pricing actions are multifaceted, rooted in substantial disruptions to global supply chains. These disruptions are largely attributed to the ongoing conflict in the Middle East, which has had a cascading effect on logistics. Compounding this issue are the sharply rising costs associated with transportation and essential raw materials.
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