Reflecting on current and future trends in the tyre industry, Andre Lanning, Global Business Director, Synthetic Rubber, Trinseo Europe GmbH, sees the need for much closer collaborations - not only between tyre companies and suppliers but among suppliers themselves. “If we really want to address the big issues in the industry, reduce rolling resistance, improve fuel efficiency, and get better at recycling and re-using materials and chemicals, we need to have a paradigm shift in how we approach innovation.”

According to Dr. Sandra Hofmann, Director, Technology & Innovation, Synthetic Rubber, Trinseo Deutschland GmbH, speed (response time to market) and sustainability are the main trends that will dominate the global tyre industry compared to other industries.

 “The tyre industry, traditionally, has been conservative on knowledge-sharing and collaborating on innovation. Going forward, collaborations are key to moving forward as the complexity in the segment we are focusing on is very high. Every stakeholder in the tyre industry is driving hard for innovations, and, on the co-suppliers’ side, we are keen on collaborations. And, of course, working together with customers is always part of the development,” said Dr. Hofmann.

In recent times, Trinseo has been focusing on close relationships with other stakeholders for developing new products. Trinseo fosters deep engagement with partners through its centralised synthetic rubber site located in Schkopau, Germany, where technology & innovation, mini-plant, pilot plant, and expanded production assets are located. To reduce product development time from lab sample to commercialisation, Trinseo started a state-of-the-art S-SBR pilot plant in Schkopau, for its synthetic rubber business, which makes it more agile and flexible than ever before in its ability to turn around S-SBR product testing. The company says the S-SBR pilot plant allows for more efficient use of Trinseo’s production facilities and helps speed up innovation in the performance tyres market. As part of its efforts, the company introduces the early development process to its customers. “We have invested substantially in R&D. In 2018, we started the pilot plant where we can make several hundred kilograms of materials, and that is enough for our development partners and customers to build a tyre already in the product development process,” said Dr. Hofmann.

Dr. Hofmann added, “The capabilities we are bringing to the table, in combination with our openness and willingness for collaborations, are major enablers towards shortening of the product development process.”

Major tyre companies are betting high on recycled and bio-mass materials, aiming to eliminate materials derived from fossil fuels, to make tyres in the future. However, the ‘industrialisation’ of recycled and bio-mass materials to obtain synthetic rubber will be a more significant threshold. “It is nice to have targets, but the main challenge is to implement these targets through technology. Making synthetic rubber from recycled and bio-mass materials will be a gradual process, and we see it as an opportunity and want to be a front runner for sustainability”, said Lanning.

Sustainability

Trinseo, according to the executive, is already contributing to tyre companies’ sustainability efforts by supplying solutions that reduce rolling resistance, CO2 emissions and improve fuel efficiency. 

“Sustainability has many dimensions. It could be recycled and bio-based materials. As a company, we are very much active in the recycling of polystyrene back into styrene monomer which can be introduced as recycled feedstock for packaging applications. As for butadiene, for a long time, it has been made of biomass like sugar and others. As a company, we are exploring sources of sustainable feedstocks, not only looking at how we can contribute to our customers’ sustainability efforts, but to the raw materials that go into our own products,” explained Dr Hofmann.

When asked about having a common platform for all stakeholders to develop products, Lanning, said “if tyre manufacturers are serious about sustainability, there needs to be closer and more open collaboration around innovation between tyre and rubber producers. And that is not the case today. Working together we can tackle the challenges, whereas pursuing innovation completely separately will make it harder to reach the sustainability targets”.

Trinseo has an excellent technical community, called Technical Service & Development Group, that works with its customers around the world. This way, the company educates them on its products and their usages. “Irrespective of where we operate, Trinseo focuses on high-end technologies in functionalised S-SBR,” said Lanning. Dr Hofmann added “We are investing heavily in local markets to provide our products and services more efficiently and improve communications between our customers and the company”.

Synthetic rubber is now being used for passenger car tyres, owing to properties that make it suitable for high-end tyres. Trinseo is expanding its portfolio by also focusing on truck and bus tyres (the company’s low Tg polymers like SPRINTAN SLR 3402 are already used in truck and bus tyres as a partial replacement for natural rubber; they improve energy efficiency and performance, predominantly balancing rolling resistance and wear).

“We need to increase the use of synthetic rubber in truck and bus tyres to further impact global sustainability goals. To achieve these goals, we are looking for customers that plan to have SR in tyres for heavy commercial vehicles as well, but we are also using this opportunity to educate the end customers about the advantage of using functionalised S-SBR” said Lanning.

Another challenge for material suppliers is to keep its product development strategies aligned with the fast-changing trends in the automotive industry. Fundamental requirements of low rolling resistance in tyres are not changing in any types of new mobility, believes the company executive. “We also see a shift of focus on wear improvement,” added Dr Hofmann.

Optimising all three aspects of the magic triangle has always been a challenge. The latest functionalised SPRINTAN™ S-SBR grades are proven to reduce lab indicators for rolling resistance by 30 percent compared to nonfunctionalised synthetic rubber grades. This allows for at least three to five percent less fuel consumption in passenger cars. Trinseo’s recently launched SPRINTAN 918S displaying multi-functionalisation technology to reduce rolling resistance and improve wet grip for ultra-high-performance tyres used on premium cars and SUVs.

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The Rubber Board of India has confirmed the continuation of all existing central sector schemes for the 2026-27 fiscal year at unchanged rates. Financial aid for new planting will be restricted to estates utilising poly bag or root trainer plants sourced solely from Board-approved nurseries, with applicants required to submit the original purchase bill. This mandatory verification step aims to ensure quality and authenticity of planting materials used across the sector.

Support for rain guarding and spraying operations will be channelled exclusively through Rubber Producers’ Societies. These societies must include GST bills for all acquired materials when applying. The official timeline for submitting applications will be announced separately by the Board, giving producers adequate time to prepare documentation and coordinate with their respective societies before the deadline.

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The Rubber Board of India has announced a temporary engagement for a young professional within its Market Promotion Division, located at the RRII campus in Puthuppally, Kottayam. The selected individual will assist with division activities and promote ‘mRube’, the electronic trading platform for natural rubber.

Candidates must hold an MBA in Marketing or Agri Business Management with computer knowledge, while skills in digital marketing, sales or market research and proficiency in English and Hindi are preferred. Applicants aged up to 30 years as of 1 May 2026, will be considered for the one-year role, which offers a consolidated monthly pay of INR 25,000.

Interested individuals should send their applications to the Deputy Director (Marketing) at the Central Laboratory Building, RRII, Rubber Board PO, Kottayam – 686009 by 19 May 2026. Shortlisted names will appear on the Rubber Board’s website with interview details, as no separate communication will be sent.

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Bekaert has officially finalised its acquisition of Bridgestone’s tyre reinforcement operations in China and Thailand, after securing all necessary regulatory approvals and meeting standard closing conditions. The deal, now fully completed, marks a significant step in the Belgian company’s expansion strategy.

The transaction brings under Bekaert’s control two production facilities: Bridgestone (Shenyang) Steel Cord Co., Ltd. in China and Bridgestone Metalfa (Thailand) Co., Ltd. in Thailand. These plants specialise in manufacturing high-quality tyre cord products exclusively for Bridgestone tyres, and they will continue to supply Bridgestone under the new ownership, further deepening the longstanding partnership between the two firms.

Financially, the acquisition is expected to add roughly EUR 80 million to Bekaert’s annual consolidated sales. The EUR 60 million cash consideration for the deal was funded from the company’s available cash reserves.

Curd Vandekerckhove, CEO Rubber Reinforcement, said, “With the completion of this acquisition within our Rubber Reinforcement division, we are pleased to officially welcome the plant teams in China and Thailand to Bekaert. Our immediate focus is on a smooth transition and operational continuity while continuing to serve Bridgestone as a key strategic partner. The completion of the acquisition further strengthens the position of Bekaert in the tyre cord market, expands the global manufacturing footprint and deepens our longstanding partnership with Bridgestone. A long-term supply agreement ensures continued delivery of high-quality tyre reinforcement within a trusted supplier model.”

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for March 2026, revealing a market that turned external pressures into clear price gains. While February had hinted at shifting dynamics, March provided proof of the industry’s core strength, with prices rising across all major grades and trading hubs despite an unusually challenging global environment. A 3.4 percent drop in monthly output and a dramatic 42.51 percent spike in Brent crude prices allowed natural rubber to advance rather than retreat.

Benchmark grades recorded widespread increases. In Kuala Lumpur, SMR-20 reached an average of USD 2.04 per kilogramme, while Bangkok saw STR-20 climb to USD 2.20 and RSS-3 jump to USD 2.56 per kilogramme. Kottayam’s RSS-4 averaged USD 2.35, and centrifuged latex in Kuala Lumpur rose sharply to USD 1.72 per kilogramme. Futures markets echoed the trend, with Shanghai’s May contract averaging CNY 16,662 per tonne and Singapore’s June contract closing at USD 1.95 per kilogramme.

The supply situation tightened considerably. Global March production is forecast at 786,000 tonnes, with Thailand’s output falling to 164,000 tonnes as southern growing regions endured temperatures of 42 to 43 degrees Celsius and rainfall up to 69 percent below normal levels. These punishing conditions sent a clear message that the market can absorb demand without chaotic price swings, a sign of a maturing commodity sector.

Demand told a similarly positive story. China’s natural rubber consumption surged from 446,000 tonnes in February to 610,000 tonnes in March, supported by a manufacturing PMI of 50.4, a 74.4 percent monthly rise in vehicle output, and a 130 percent annual leap in new energy vehicle exports. Chinese imports jumped 39.03 percent month-on-month to 629,800 tonnes, while Vietnam, Malaysia and Thailand boosted exports by 47.34 percent, 13.73 percent and 8.3 percent, respectively.

The oil market further strengthened natural rubber’s competitive edge. With Brent crude averaging over USD 101 per barrel and peaking at USD 126.69 on 31 March, synthetic rubber became significantly less cost-effective, giving tyre makers a strong incentive to favour natural rubber. Policy moves also bolstered confidence, including Malaysia’s replanting aid increase to RM 20,000 per hectare and a new Indonesian research partnership on high-yield rubber tree genetics.

Looking ahead to the second quarter, the market enters the seasonal low-yield period with firming demand. New energy vehicle growth across Asia, an elevated oil floor, replanting investments and tightening supply all point to constructive pricing. Risks like trade disputes, weather extremes and geopolitical tensions remain, but March data shows an industry turning uncertainty into opportunity.

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