The German speciality chemicals company recently inaugurated the first India Application Development Centre (IADC) in the country’s financial capital, reinforcing its commitment and outlook for the country. 

For Lanxess India, tyre industry accounts for almost 25 percent of its business, as against global average of around 10 percent. And the company’s management continues to be upbeat about the growth story for Indian tyre makers.

“India, from our point of view, will play a very important detrimental role (for Lanxess). Because when you want to grow your industry, which Prime Minister Narendra Modi clearly has as an ambition, you need the chemical industry and all their precursors. And if you want to help the Indian industry to further develop (new solutions), you need to have local application for local needs,” remarked Matthias Zachert, Chairman of the Board of Management of Lanxess.

He was speaking on the sidelines of the inauguration of the India Application Development Centre (IADC) in Thane, Mumbai, which also marks a significant commitment by the German chemical major for the country.

Lanxess is said to be the world’s largest supplier of rubber additives focusing on solutions around rubber chemicals, speciality chemicals and processing aids for the rubber industry. The company’s solutions find their way in high-performance rubber products such as tyres, treads, seals and even drive belts.

At present, Lanxess has established two production facilities in India – Jhagadia in Gujarat and Nagda in Madhya Pradesh. The tyre industry is primarily supported by Lanxess Rhein Chemie Additives Divisions, which manufactures Rhenogran and Rhenodiv at the Jhagadia facility. The company has invested over EUR 70 million in the Jhagadia facility, which not only supports the domestic customer base for Lanxess but also its customers in the Asia-Pacific region. The company has a longstanding presence in India, with representation from all 10 of its business units and a workforce of around 800 employees.

It comes as no surprise that Zachert sees India as a critical growth region for Lanxess, offering immense opportunities for collaboration and innovation.

INDIAN TYRE INDUSTRY A KEY GROWTH DRIVER

Globally, the automotive industry in particular is transitioning from being seen as a seller of products to a mobility solutions provider, what’s with new business models or service solutions.

Zachert sees that while the tyre market was consolidated for many years, it has started opening up in the last decade.

“The global tyre market has opened up, strongly driven by Chinese tyre manufacturers but also Indian tyre manufacturers. We have rising stars here in India. Mobility has always led to liberty and flexibility for mankind. This will be a trend that in the next 10-20 years is not going to vanish. Mobility will be important, which means the tyre industry is important. And therefore, I look positively at the tyre industry going forward, notably the one that is located here in India,” said an optimistic Zachert.

It is important to understand that the company has almost 25 percent of its business exposure to the Indian tyre segment, which could be amongst the highest for the company.

“For our group, the mobility exposure that we have worldwide as a company is 10 percent. We are over-proportionally present here in India, which is good and normal because the industry is expanding. The Indian tyre market is expanding not only locally but globally,” he said.

The recent setting up of IADC is part of Lanxess’ strategic focus on India as a key market and innovation hub. The strengthening of R&D will enable the company to enhance its ability to deliver high-value, specialised solutions tailored to local needs.

To begin with, the company has integrated expertise from two key businesses in India: Lubricant Additives (high-performance additives and additive systems, synthetic base fluids and ready-to-use lubricants) and Material Protection Products (antimicrobial, disinfection and preservation solutions). Going forward, the idea is to be present with all business units’ expertise at the IADC.

Namitesh Roy Choudhury, Vice-Chairman and Managing Director, Lanxess India, said, “By establishing the IADC, we are bringing our expertise closer to our Indian customers. This centre will not only support innovation but also strengthen our ability to address evolving market trends with speed and precision.”

For Lanxess India, the IADC aligns with its transformation journey towards a speciality chemicals company. The aim is to focus less on cyclical business areas and solutions for critical applications and move towards a partner for sustainable mobility or consumer protection. And the company sees India’s growing industrial base and expanding consumer markets as an ideal platform for driving such advancements.

SUPPORTING THE TYRE INDUSTRY

The production of the plain looking black tyre is more than just moulding of rubber; it is a complex process, which includes incorporating various raw materials and scientific steps to ensure that the tyres are built up to a particular specification. After all, tyres remain and are supposed to be the sole point of contact between a vehicle and the road when in motion.

Lanxess, for its part, supplies solutions across mixing, batch-off, extrusion & tread marking, tyre inspection & repair, tyre curing, green tyre spraying and tyre building processes.

According to the company, a durable car tyre is the result of a complex manufacturing process in which the tyre is built-up from various rubber compounds and reinforcing materials. It explains that by using rubber chemicals and various fillers, the raw material rubber is turned into a high-performance product. This is because rubber is soft and not very durable until vulcanisation. By selecting the type of rubber, the crosslinking chemicals and additives required for the desired technical properties of the end-product, high-performance products such as tyres and other rubber products are created.

EUROPEAN COMPANIES TO STEP OUT OF PETROCHEMICALS

The chemicals industry has undergone a sea of change, especially given the evolving trend from geography-focused development to globalisation. For the last few years, there has been a growing pressure, especially given the focus on sustainability.

To support the sustainability drive, the company recently introduced Vulkanox HS Scopeblue, a next-generation rubber additive designed to help tyre manufacturers produce more durable and environmentally friendly tyres. The anti–degradant effectively protects tyres from the damaging effects of oxygen and heat while offering reduced environmental impact. Its low volatility and minimal migration tendency further enhance tyre performance and longevity, making it an optimal solution for modern, eco-conscious manufacturing.

The company claims that the Vulkanox HS Scopeblue boasts a carbon footprint more than 30 percent lower than its conventionally produced counterpart thanks to the use of bio-circular acetone and renewable energy in its production process. It is being currently manufactured at an ISCC PLUS-certified plant in Germany; this mass-balanced additive retains the same chemical structure as the original product, allowing tyre manufacturers to adopt it seamlessly without altering their existing production processes.

Zachert further said, “Times lead to change. The industry dynamics of chemicals has been adjusting to change for the last decade and will continue to see changes for the next decades. If I look into the next 10 years of the chemical industry, my personal prognosis is that you will see that the European chemical companies will more and more step out of petrochemicals and go upstream. And this is happening as we speak. My thesis also is that the European industry will focus more on niche polymers and speciality chemicals. The upstream and volume polymers will go elsewhere, where you have the raw materials and cheap energy. Countries that are destined to dominate these kinds of chemicals over the next 10 years, is the Middle East and the United States. Europe used to be the epicentre of chemicals 20-30 years ago from polymers to chemicals to pharmaceuticals.”

Then there is the shift from global supply chain to more of regional supply chain given the geopolitical situation.

“I see that with the current world with geopolitical tensions, the likelihood is high that we will go back to trade zones. And therefore, the global value chain in chemicals is one where many companies will have to rethink the global approach and turn towards a more regional approach,” added Zachert.

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Solvay has secured a favourable ruling from the European Patent Office, which upheld the validity of its European patent EP 3 971 138 B1 following a challenge by WE Soda Ltd. The opposition, initiated on 13 February 2025, concluded with a decision on 19 May 2026 that maintains the patent’s protection with only minor amendments. While the ruling is subject to potential appeal, it reinforces Solvay’s position regarding its proprietary industrial processes.

Granted in May 2024, the EP ’138 patent safeguards Solvay’s method for treating and recycling purge streams in the production of sodium carbonate and sodium bicarbonate. The intellectual property extends to the overall manufacturing process that incorporates this recycling technique, as well as the final products derived from it. This patent is part of a broader family that includes EP 2 878 579 B1, which is already the subject of a separate legal dispute between the two companies.

In a related Dutch legal battle, Solvay had initiated infringement proceedings in August 2021 against WE Soda and its affiliates, including Turkish subsidiaries, concerning the EP ’579 patent. The District Court ruled in Solvay’s favour on 3 December 2025, affirming the patent’s validity and issuing an injunction that prohibits the defendants from importing and supplying their products to the Netherlands. WE Soda and the associated entities have since appealed that judgment, with the appeal currently pending.

The recently upheld EP ’138 functions as a unitary patent, which enables Solvay to pursue infringement actions through the Unitary Patent Court in a single, expedited proceeding covering at least eighteen member states. Such actions offer the potential for injunctions to block imports of infringing goods across a wide jurisdiction. Solvay has reiterated its commitment to protecting its innovations and vows to take decisive legal measures globally to enforce its intellectual property rights, viewing such enforcement as fundamental to maintaining fair market competition.

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India’s zinc oxide industry is undergoing a structural shift from volume-driven manufacturing to value-led specialisation and Punia Group’s trajectory reflects both the opportunity and the pressure within this transition. As demand from tyres, EVs and global markets intensifies, the company is expanding its capabilities while navigating volatility in raw materials, regulatory tightening and supply chain disruptions. Its evolution underscores a broader industry reality that growth is no longer defined by scale alone but by consistency, sustainability and the ability to stay competitive in an increasingly complex global ecosystem.

For over four decades, Punia Group of Industries has steadily transformed itself from a modest, commodity-focused manufacturer into a forward-looking player in zinc oxide. The company’s journey reflects not just its own resilience but also the broader evolution of India’s manufacturing ecosystem.

In its early years, the business operated in a market driven largely by volumes and cost competitiveness. However, with a clear understanding that long-term sustainability required differentiation, the organisation began investing in process improvements, quality consistency and customer-centric innovation.

Over time, strategic inflection points such as technology upgrades and introducing efficient systems enabled the company to move up the value chain and strengthen its market position.

Underpinning this evolution has been a strong foundation of ethics, transparency and disciplined governance, which has guided every phase of growth.

“The zinc oxide and rubber chemicals industry itself is undergoing a significant transformation. What was once a commoditised, price-driven sector is now being reshaped by increasing demands for performance and sustainability,” noted Chief Executive Officer Siddharth Punia.

He added, customers, particularly in the tyre and automotive sectors, are seeking materials with consistent quality and lower environmental impact. While commodity segments continue to exist, the competitive advantage today lies in innovation, compliance and the ability to meet evolving global standards.

Against this backdrop, Punia Group is charting its next phase of growth with a clear and structured vision for the next three to five years.

THE NEXT PHASE

The company is focusing on expanding production capacity in a calibrated manner, ensuring that every addition is backed by robust demand visibility and operational readiness. A key area of alignment is with the growing demand from electric vehicles, advanced tyre technologies and industrial applications that require precision-engineered materials.

The organisation’s approach remains firmly rooted in systematic growth prioritising sustainability, efficiency and long-term value creation over short-term scale. This is evident by the company obtaining IATF 16949 and REACH certifications.

“The global business environment has become increasingly complex in recent years. Supply chain disruptions triggered by the Covid-19 pandemic followed by ongoing geo-political tensions such as those in the Middle East have had a direct impact on raw material sourcing and pricing,” contended Punia.

He added that zinc, being a globally traded commodity, has experienced considerable volatility, affecting cost structures across the industry. In response, companies are rethinking their supply chain strategies by diversifying sourcing, building strategic inventories and reducing overdependence on specific geographies.

Punia Group has taken pro-active steps in this direction by strengthening supplier relationships and exploring regional procurement options, ensuring continuity while adhering to its principles of fair and responsible sourcing.

TICKING THE CONS

Operating in this environment also brings a unique set of challenges. “Raw material price fluctuations, stringent environmental regulations and demand uncertainty linked to global economic cycles remain key concerns,” said Punia.

The company’s response has been grounded in discipline and foresight, investing in energy-efficient and environmentally compliant technologies, driving process innovation to reduce waste and maintaining agile production systems.

“Importantly, these efforts are guided by a strong ethical framework that emphasises compliance, environmental stewardship and accountability to all stakeholders including customers, employees and the communities we operate in,” he noted.

GRABBING THE OPPORTUNITIES

At a macro level, India’s emergence as a strategic manufacturing and consumption hub offers significant opportunities for the zinc oxide and rubber chemicals industry. The country benefits from competitive cost structures, a rapidly expanding domestic market driven by automotive and infrastructure growth and supportive government initiatives aimed at boosting manufacturing and exports.

Additionally, global supply chain re-alignments are creating opportunities for India to position itself as a reliable alternative to traditional manufacturing bases, further strengthening its role in the global value chain, informed Punia.

Reflecting on its 40-year journey, Punia underscores the importance of adaptability, cost discipline and principled decision-making. He stated, “Building a manufacturing-led business in a cyclical industry requires not just operational excellence but also consistency in values and vision.”

The company’s emphasis on systematic, step-by-step growth has enabled it to navigate multiple economic cycles while maintaining financial and operational stability. Past disruptions, whether economic downturns or supply shocks, have reinforced the importance of resilience, diversification and long-term planning.

CATERING TO DEMANDS

The company recently commissioned its new Tirupati plant that will be a modern, environmentally focused facility using the widely adopted French process to manufacture zinc oxide.

This involves vaporising zinc metal, reacting it with oxygen to form zinc oxide, then cooling, filtering, testing and packaging the final product. The plant will produce multiple grades tailored to customer requirements.

“Raw materials will largely come from zinc dross sourced locally and globally from the galvanising industry. The process is designed as a closed-loop, zero-waste system, where by-products are re-used,” he said.

“Over the past decades, technology has continually evolved and we have consistently stayed ahead of the curve, adopting innovations well before they became industry standard. We introduced efficient collection systems that are not only environmentally responsible but also enhance product quality while prioritising worker safety,” informed Punia.

He contended that the plants’ re-designed furnaces enable cleaner, more efficient combustion, reducing emissions and delivering meaningful energy savings. Automation has been integrated wherever feasible to improve consistency and operational efficiency, while the health and safety of the workforce remain central to every decision that the company makes.

“Beyond operations, we are equally committed to giving back to the community. We actively support nearby villages through healthcare initiatives, encourage and sponsor sports activities and contribute to local infrastructure development, reinforcing our role as a responsible and engaged stakeholder,” he said.

Sustainability efforts like reducing fuel consumption through heat recovery and furnace optimisation has already achieved 15–20 percent savings. The company is also enroute to install heat recuperators and planning a transition to solar energy to meet most electricity needs.The facility also set internal benchmarks for efficiency and sustainability, particularly through improved energy utilisation and process optimisation.

During the Covid period in 2020, the company expanded this plant significantly, reinforcing its role as a high-output, strategically important unit. In addition to serving domestic demand, the Gujarat location offers strong logistical advantages for exports, especially through proximity to western ports like Mundra, enabling access to global markets.

“Even as the Tirupati plant strengthens southern reach, the Gujarat facility continues to anchor the company’s western and export-oriented operations, making the two plants complementary in terms of geography and market coverage,” said Punia.

FUTURE OUTLOOK

Looking ahead, the alignment between industry and government policy will play a crucial role in sustaining growth momentum. While India has made notable progress in supporting the speciality chemicals sector, further reforms in areas such as regulatory simplification, faster environmental clearances and infrastructure development can significantly enhance ease of doing business and global competitiveness.

As the industry continues its transition from commoditisation to specialisation, companies that combine innovation with integrity will define the future. With its strong ethical foundation, commitment to systematic growth and forward-looking strategy, Punia Group of Industries is well-positioned to capture emerging opportunities while contributing meaningfully to India’s evolving industrial landscape.

Punia Group’s growth narrative is compelling, but sustaining momentum will depend on execution amid volatility and rising expectations. As the industry shifts towards specialisation, the real test lies in balancing cost pressures with innovation and sustainability, ensuring that expansion translates not just into scale but into durable competitive advantage.

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As modern automobiles evolve, especially electric vehicles, noise reduction has become essential across all segments, not just luxury models. With electric powertrains eliminating engine noise, road and tyre acoustics are now central to vehicle refinement. Henkel plays a key role in this shift, leveraging its materials science and adhesive technologies in automotive manufacturing. The company is now focused on transforming the increasingly important field of tyre acoustics through advances in chemistry, process engineering and strategy.

Dr Rainer Schönfeld, Head of Global Market Strategy for Henkel’s Automotive Components business, leads this initiative. He explains how the concept of placing foam inside a tyre has become a strategic technology in the electrification era, and how Henkel aims to redefine the process.

For over a decade, ‘silent tyres’ have featured in premium vehicles. These tyres use polyurethane foam inside the cavity to dampen resonance generated as the tyre rolls, often likened to a drum sound. As the tyre rotates, a standing wave forms within the cavity, typically between 200 and 250 hertz, and this energy travels through the chassis into the cabin, making it audible.

“In the early years, it was a very small business. For nearly eight years, there was limited traction. Over the last five years, however, we have seen significant growth,” Dr Schönfeld says.

The shift is closely tied to electric vehicles. Without the masking effect of an internal combustion engine, road noise becomes far more prominent, particularly at lower speeds. Foam-based solutions, Dr Schönfeld argues, address a problem that cannot be solved by tyre compounds alone.

“You can influence noise through the compound, but you will never reach the same level of effect as with foam. The cavity noise will always exist,” he says,

Laboratory tests show reductions of roughly 10 to 20 decibels at the critical frequency – enough to produce a noticeable improvement in cabin refinement.

However, the current manufacturing model for these tyres is inefficient. Foam is produced in blocks, cut to various sizes and shipped to tyre plants, where it is bonded inside the tyre with adhesives. While effective, this method adds significant complexity.

Manufacturers must manage dozens of foam variants across tyre sizes. Warehousing requirements expand, as foam – largely air – occupies significant volume. Internal logistics become cumbersome, with material repeatedly moved between storage and production lines. The cutting process generates waste, while bonding introduces additional quality control challenges.

“You are dealing with up to 10 or 20 different foam dimensions. And you are essentially storing and transporting air. That creates both cost and complexity,” Schönfeld notes.

It is this structural inefficiency that prompted Henkel to rethink the process from first principles. The result is its patented LOCTITE LASER-FIT process, a system that replaces pre-formed foam and adhesives with a fully integrated, three-step approach: cleaning the tyre, applying a liquid foam precursor and activating the structure through laser processing.

At its core, the innovation lies in applying a reactive liquid formulation directly into the tyre. The material expands and cures at ambient temperature, forming an acoustic foam in the place. The approach eliminates pre-cut foam patches, manual handling and the adhesive bonding stage altogether.

“The idea itself is quite obvious. But making it work reliably in a production environment is highly complex,” Dr Schönfeld says.

One of the central technical challenges relates to the nature of polyurethane foam. When it forms, it naturally develops a surface skin. While necessary during expansion, this skin reduces the acoustic effectiveness and the mechanical durability of the foam. Henkel’s process addresses this through an integrated laser step, developed with specialised partner 4Jet Laser System, which removes the surface layer and exposes the open-cell structure beneath.

Dr Schönfeld explains, “The acoustic performance depends on having an open-cell surface. The sound energy must be able to enter the foam and be dissipated.”

The process is both rapid and precise. The liquid precursor is applied within seconds, begins expanding almost immediately and completes foaming within roughly 30 seconds, with full curing achieved shortly thereafter. The tyre is rotated during application, using centrifugal force to distribute the material evenly and prevent sagging.

What distinguishes the system is not only its chemistry but also its adaptability. The application pattern can be adjusted dynamically for different tyre sizes and geometries without the need for retooling. This removes one of the most persistent constraints of the traditional model, where each tyre dimension requires a specific foam insert.

The implications extend well beyond process simplification. By eliminating pre-formed foam, manufacturers reduce material waste entirely. Storage requirements shrink, as liquid precursors occupy a fraction of the space required for foam blocks. Logistics become more efficient, while automation ensures consistent application quality.

“The whole system becomes simpler. You remove complexity, reduce waste and improve consistency at the same time,” Dr Schönfeld says.

As with any automotive innovation, however, trade-offs must be managed carefully. The addition of foam increases tyre weight by approximately 300 to 400 grammes – modest but not insignificant in a sector where efficiency gains are often incremental.

Thermal behaviour presents another consideration. Foam inherently provides some insulation, raising the risk of heat build-up under high-speed conditions. Dr Schönfeld emphasises that mitigating this effect was a central development requirement. “You have to ensure that the foam does not lead to critical temperature increases. The integrity of the tyre must never be compromised,” Dr Schönfeld adds.

Durability is equally demanding. The foam must withstand sustained mechanical stress over tens of thousands of kilometres without cracking or degrading. Early-stage materials exhibited such weaknesses, requiring significant refinement to achieve the necessary fatigue resistance.

The technology must also coexist with other evolving features of modern tyres. Sensors for monitoring pressure and temperature are increasingly standard, and integrating these components within foam-based systems remains an area of ongoing development. Similarly, compatibility with puncture sealants is being evaluated, although the foam itself – being open-cell – does not provide sealing capability.

From a market perspective, silent tyre technology has followed a familiar trajectory, beginning in luxury vehicles before gradually moving into premium and mid-range segments. Electric vehicles have accelerated this transition, as the absence of engine noise heightens the importance of road noise mitigation.

“In electric vehicles, the application rate is much higher. But we also see it moving into other segments over time,” Dr Schönfeld notes.

Adoption remains concentrated in original equipment markets, with limited penetration in the aftermarket. While replacement silent tyres are available, widespread retrofitting is constrained by economics, scale and regulatory requirements.

Geographically, interest is broadly distributed. Dr Schönfeld points to engagement from tyre manufacturers across Europe, North America and Asia, with India emerging as a market of growing relevance. Road surface conditions, climatic factors and rapid infrastructure expansion create distinct acoustic challenges that may favour such solutions.

Perhaps the most consequential dimension of Henkel’s approach lies in sustainability. Conventional silent tyre designs face a critical limitation: recyclability. Certain adhesives used in bonding processes can interfere with tyre shredding, causing operational issues such as equipment clogging and even fire hazards. As a result, some recyclers exclude silent tyres altogether.

By eliminating adhesives from the process, Henkel’s system enables tyres to be processed through standard recycling streams. “Recyclability is becoming increasingly important. Our solution avoids the issues that exist with some traditional bonding systems,” Dr Schönfeld says.

This aligns with emerging regulatory frameworks, particularly in Europe, where stricter requirements around end-of-life tyre management are expected. Concepts such as digital product passports – capturing data on materials, usage and recyclability – are likely to become standard.

Henkel’s LOCTITE LASER-FIT process is currently undergoing validation with tyre manufacturers, with commercial deployment expected towards the latter part of the decade. “We are still in the optimisation phase. Full validation takes time, but the direction is clear,” Dr Schönfeld says.

In many respects, the evolution of silent tyres reflects a broader shift in automotive engineering. Performance is no longer defined solely by speed or efficiency; it increasingly encompasses refinement, comfort and sensory experience.

“It is about comfort. And comfort is becoming more important as vehicles evolve,” Dr Schönfeld reflects.

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HS HYOSUNG ADVANCED MATERIALS made a significant impact at InLEX KOREA 2026, the international defence exhibition hosted from 9 to 11 June at the Daejeon Convention Center. The company placed its advanced material technologies at the forefront, positioning them as future cornerstones of the defence industry.

The exhibition, organised by the Ministry of National Defense and the Army Headquarters, gathered military and civilian stakeholders to chart the sector’s trajectory. HS HYOSUNG ADVANCED MATERIALS used the platform to unveil defence applications of its proprietary carbon fibre, aramid and lyocell while actively building customer networks and hunting for global defence contracts.

Three specialised units collaborated on the ground. The Carbon Materials PU featured aerospace-grade propulsion tanks for drones and satellites alongside chopped fibre and 3K carbon fabrics. Concurrently, the Aramid PU presented ballistic helmets and body armour woven from heat-resistant, high-strength aramid yarns aimed at maximising soldier safety.

In a separate showcase, the Tire Reinforcement Materials PU introduced eco-friendly lyocell yarn and carbonised lyocell fabrics. The Aramid PU’s protective gear and the Carbon Materials PU’s lightweight composites collectively demonstrated how HS HYOSUNG ADVANCED MATERIALS is broadening the use of advanced composites in military applications.

Lim Jin Dal, Chief Executive Officer of HS HYOSUNG ADVANCED MATERIALS, said, “Through this exhibition, we hope to demonstrate how our advanced high-performance materials technologies can be applied to Korea’s defence industry. Building on our continuous R&D efforts and commitment to localising advanced materials, we will contribute to establishing a stable supply chain and continue growing together with the defence industry.”

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