The German speciality chemicals company recently inaugurated the first India Application Development Centre (IADC) in the country’s financial capital, reinforcing its commitment and outlook for the country. 

For Lanxess India, tyre industry accounts for almost 25 percent of its business, as against global average of around 10 percent. And the company’s management continues to be upbeat about the growth story for Indian tyre makers.

“India, from our point of view, will play a very important detrimental role (for Lanxess). Because when you want to grow your industry, which Prime Minister Narendra Modi clearly has as an ambition, you need the chemical industry and all their precursors. And if you want to help the Indian industry to further develop (new solutions), you need to have local application for local needs,” remarked Matthias Zachert, Chairman of the Board of Management of Lanxess.

He was speaking on the sidelines of the inauguration of the India Application Development Centre (IADC) in Thane, Mumbai, which also marks a significant commitment by the German chemical major for the country.

Lanxess is said to be the world’s largest supplier of rubber additives focusing on solutions around rubber chemicals, speciality chemicals and processing aids for the rubber industry. The company’s solutions find their way in high-performance rubber products such as tyres, treads, seals and even drive belts.

At present, Lanxess has established two production facilities in India – Jhagadia in Gujarat and Nagda in Madhya Pradesh. The tyre industry is primarily supported by Lanxess Rhein Chemie Additives Divisions, which manufactures Rhenogran and Rhenodiv at the Jhagadia facility. The company has invested over EUR 70 million in the Jhagadia facility, which not only supports the domestic customer base for Lanxess but also its customers in the Asia-Pacific region. The company has a longstanding presence in India, with representation from all 10 of its business units and a workforce of around 800 employees.

It comes as no surprise that Zachert sees India as a critical growth region for Lanxess, offering immense opportunities for collaboration and innovation.

INDIAN TYRE INDUSTRY A KEY GROWTH DRIVER

Globally, the automotive industry in particular is transitioning from being seen as a seller of products to a mobility solutions provider, what’s with new business models or service solutions.

Zachert sees that while the tyre market was consolidated for many years, it has started opening up in the last decade.

“The global tyre market has opened up, strongly driven by Chinese tyre manufacturers but also Indian tyre manufacturers. We have rising stars here in India. Mobility has always led to liberty and flexibility for mankind. This will be a trend that in the next 10-20 years is not going to vanish. Mobility will be important, which means the tyre industry is important. And therefore, I look positively at the tyre industry going forward, notably the one that is located here in India,” said an optimistic Zachert.

It is important to understand that the company has almost 25 percent of its business exposure to the Indian tyre segment, which could be amongst the highest for the company.

“For our group, the mobility exposure that we have worldwide as a company is 10 percent. We are over-proportionally present here in India, which is good and normal because the industry is expanding. The Indian tyre market is expanding not only locally but globally,” he said.

The recent setting up of IADC is part of Lanxess’ strategic focus on India as a key market and innovation hub. The strengthening of R&D will enable the company to enhance its ability to deliver high-value, specialised solutions tailored to local needs.

To begin with, the company has integrated expertise from two key businesses in India: Lubricant Additives (high-performance additives and additive systems, synthetic base fluids and ready-to-use lubricants) and Material Protection Products (antimicrobial, disinfection and preservation solutions). Going forward, the idea is to be present with all business units’ expertise at the IADC.

Namitesh Roy Choudhury, Vice-Chairman and Managing Director, Lanxess India, said, “By establishing the IADC, we are bringing our expertise closer to our Indian customers. This centre will not only support innovation but also strengthen our ability to address evolving market trends with speed and precision.”

For Lanxess India, the IADC aligns with its transformation journey towards a speciality chemicals company. The aim is to focus less on cyclical business areas and solutions for critical applications and move towards a partner for sustainable mobility or consumer protection. And the company sees India’s growing industrial base and expanding consumer markets as an ideal platform for driving such advancements.

SUPPORTING THE TYRE INDUSTRY

The production of the plain looking black tyre is more than just moulding of rubber; it is a complex process, which includes incorporating various raw materials and scientific steps to ensure that the tyres are built up to a particular specification. After all, tyres remain and are supposed to be the sole point of contact between a vehicle and the road when in motion.

Lanxess, for its part, supplies solutions across mixing, batch-off, extrusion & tread marking, tyre inspection & repair, tyre curing, green tyre spraying and tyre building processes.

According to the company, a durable car tyre is the result of a complex manufacturing process in which the tyre is built-up from various rubber compounds and reinforcing materials. It explains that by using rubber chemicals and various fillers, the raw material rubber is turned into a high-performance product. This is because rubber is soft and not very durable until vulcanisation. By selecting the type of rubber, the crosslinking chemicals and additives required for the desired technical properties of the end-product, high-performance products such as tyres and other rubber products are created.

EUROPEAN COMPANIES TO STEP OUT OF PETROCHEMICALS

The chemicals industry has undergone a sea of change, especially given the evolving trend from geography-focused development to globalisation. For the last few years, there has been a growing pressure, especially given the focus on sustainability.

To support the sustainability drive, the company recently introduced Vulkanox HS Scopeblue, a next-generation rubber additive designed to help tyre manufacturers produce more durable and environmentally friendly tyres. The anti–degradant effectively protects tyres from the damaging effects of oxygen and heat while offering reduced environmental impact. Its low volatility and minimal migration tendency further enhance tyre performance and longevity, making it an optimal solution for modern, eco-conscious manufacturing.

The company claims that the Vulkanox HS Scopeblue boasts a carbon footprint more than 30 percent lower than its conventionally produced counterpart thanks to the use of bio-circular acetone and renewable energy in its production process. It is being currently manufactured at an ISCC PLUS-certified plant in Germany; this mass-balanced additive retains the same chemical structure as the original product, allowing tyre manufacturers to adopt it seamlessly without altering their existing production processes.

Zachert further said, “Times lead to change. The industry dynamics of chemicals has been adjusting to change for the last decade and will continue to see changes for the next decades. If I look into the next 10 years of the chemical industry, my personal prognosis is that you will see that the European chemical companies will more and more step out of petrochemicals and go upstream. And this is happening as we speak. My thesis also is that the European industry will focus more on niche polymers and speciality chemicals. The upstream and volume polymers will go elsewhere, where you have the raw materials and cheap energy. Countries that are destined to dominate these kinds of chemicals over the next 10 years, is the Middle East and the United States. Europe used to be the epicentre of chemicals 20-30 years ago from polymers to chemicals to pharmaceuticals.”

Then there is the shift from global supply chain to more of regional supply chain given the geopolitical situation.

“I see that with the current world with geopolitical tensions, the likelihood is high that we will go back to trade zones. And therefore, the global value chain in chemicals is one where many companies will have to rethink the global approach and turn towards a more regional approach,” added Zachert.

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for January 2026, providing an overview of key developments in the global natural rubber sector.

As per the report, a notable price rise was observed this month, driven by a combination of surging crude oil prices and heightened demand from tyre manufacturers, especially in China.

Below is a summary of the latest trends and data points defining the NR sector:

Global NR production is expected to rise by 2.2 percent in 2026 to an estimated 15.324 million tonnes, according to recent statistics from ANRPC member countries. Global demand for consumption is expected to increase by 1.4 percent to around 15.602 million tonnes annually.

The tyre industry's recovery indications reinforce the market's resilience in the face of several global economic headwinds. The current state of the market indicates a time of consolidation. This comes after recent price increases and before the cyclical wintering season, which runs from February to May and is traditionally characterised by a more constrained worldwide supply.

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Bekaert has achieved a significant sustainability milestone by securing ISCC PLUS certification for its steel tyre reinforcement products. This accomplishment highlights the company's dedication to driving innovation and working closely with tyre manufacturers to promote the widespread use of materials with high recycled content.

Historically, steel used for tyre reinforcement was not covered by ISCC PLUS. However, a partnership between Bekaert, ISCC and the certification body TÜV NORD successfully developed a structured certification path for tyre cord and bead wire with high recycled content. TÜV NORD played a key role by auditing Bekaert’s Burgos facility during a pilot phase, technically validating that the ISCC PLUS framework could be effectively applied to steel-based products. This validation paves the way for its wider acceptance in the tyre sector.

This certification builds upon the foundation laid by Bekaert’s own Recycled Content Standard, which previously set an industry benchmark for traceability and sustainable practices. The earlier standard's success was instrumental in encouraging ISCC to broaden its certification framework to encompass steel products. Although the Bekaert standard will remain valid during the transition, ISCC PLUS now offers a globally acknowledged system that guarantees uniformity and clear traceability throughout the entire supply chain.

This certification positions Bekaert as a leader in advancing certified tyre reinforcement, fostering industry-wide acceptance and generating shared benefits with tyre makers. For manufacturers, utilising ISCC PLUS-certified materials lends credibility to their sustainability assertions, simplifies the certification landscape and aids in meeting regulatory and market demands. Furthermore, their customers continue to gain from Bekaert’s dependable supply chain, which is now enhanced by verified sustainable sourcing.

Annie Xu, President – Rubber Reinforcement, Bekaert, said, "Achieving ISCC PLUS certification demonstrates our leadership in certified steel with high recycled content for tyre reinforcement. We are proud to have worked closely with ISCC and TÜV NORD to shape this framework, which will help our customers stay ahead of sustainability and regulatory expectations."

An ISCC representative said, "We welcome the successful completion of the certification process for steel tyre reinforcement under ISCC PLUS. This demonstrates that the ISCC framework can be applied to additional material categories while maintaining our established requirements for traceability and verification."

Samir Beqqal, Head of Carbon Traceability Business Entity Sustainability, TÜV NORD CERT, said, "Working with Bekaert and ISCC on this pilot certification was an important step towards applying ISCC PLUS principles to new material categories like steel. We are delighted that we were able to contribute our expertise to this process and help ensure that certified traceability and sustainability assurance can also be effectively extended to industrial materials now.”

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Birla Carbon is set to participate in the upcoming Tire Technology Expo 2026, scheduled to take place in Hannover, Germany, from 3 to 5 March 2026. Attendees can find the company at Stand C 224, where it will present its latest innovations in carbon black and sustainable materials. The focus will be on solutions specifically designed to meet the evolving demands of the tyre industry, particularly in enhancing performance while aligning with broader environmental objectives.

The exhibition will serve as a platform to demonstrate how Birla Carbon’s advanced materials contribute to greater tyre durability and fuel efficiency. These developments are especially pertinent for next-generation mobility, including the specific requirements of electric vehicles. The company aims to show tire manufacturers how performance enhancements can be achieved without sacrificing sustainability commitments.

A key theme of their presence will be the strength and agility of their supply network across the EMEA region. By emphasising its robust local manufacturing and distribution framework, Birla Carbon intends to highlight its role as a dependable innovation partner. This infrastructure is built to ensure consistent quality and supply chain resilience, allowing for effective collaboration even in fluctuating market conditions.

Sustainability will be woven throughout the company’s engagement at the expo. Birla Carbon plans to detail its journey towards achieving net zero carbon emissions, spotlighting advancements like its Continua Sustainable Carbonaceous Material (SCM). The widespread ISCC Plus certification across its global manufacturing sites will also be featured, underscoring its commitment to traceable and responsible sourcing practices throughout the value chain.

John Davidson, Chief Sales, Marketing & Sustainability Officer, Birla Carbon, said, “Birla Carbon brings a range of innovative carbon black solutions, backed by its decades of manufacturing leadership, at a time when the industry is focused on maximising tyre performance across diverse mobility requirements. As mobility evolves towards electric and more energy-efficient platforms, carbon black is increasingly becoming a key performance enabler, directly influencing durability, rolling resistance and lifecycle emissions. Tire Technology Expo provides an impactful global platform to demonstrate how our advanced carbon material solutions are engineered for modern mobility and sustainability.”

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Sri Trang Agro-Industry Public Company Limited (STA) is advancing Thailand’s agricultural digital transformation through its homegrown platform, the Sri Trang Friends application. Launched in 2019 with the vision of providing a comprehensive digital tool for rubber farmers, the platform has since evolved to serve a broader agricultural community, including palm growers. It is designed to streamline access to information, services and various support mechanisms, creating a direct link between the company, farmers and supply chain participants.

A key recent development is the introduction of the Friends Shop feature and the Friends Point rewards system. This enhancement integrates local merchants from communities nationwide into the application, allowing farmers to conduct convenient transactions while helping to lower their daily expenses. The points accumulated can be used as cash equivalents or exchanged for a wide range of benefits, including essential goods and services, thereby stimulating local economic activity. The platform’s utility has also been extended to Sri Trang Group employees and the general public, who can now earn and redeem points for discounts or payments at participating outlets such as supermarkets, fuel stations and coffee shops. This expansion ensures the app delivers practical, lifestyle-oriented advantages to a wider user base.

According to Executive Director Vitchaphol Sincharoenkul, the application was originally conceived under the concept of ‘One App, Complete Services for Rubber Farmers’ to strengthen farmer engagement, improve coordination efficiency and ensure fully traceable and transparent produce trading. Beyond these operational goals, it also opens new marketing channels for local communities and fosters deeper collaboration across the agricultural value chain. The company is actively broadening its network of partners to diversify the benefits and merchant options available to users.

Currently, the Sri Trang Friends platform has attracted over 150,000 registered users, with more than 40 community merchants across various regions either already onboard or preparing to join. This growth underscores the company’s commitment to leveraging a Thai-developed digital solution to empower modern farmers, reinforce local economies and drive sustainable long-term progress within the nation’s agricultural sector.

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