The U.S. Tire Manufacturers Association (USTMA) has released its 16th End-of-Life Tire Management Report, revealing positive momentum in tyre recycling with 79 percent of end-of-life tyres being consumed by end-use markets.

This reflects a 10.5 percent increase in overall utilisation, reinforcing that end-of-life tyres remain one of the most recycled and reclaimed consumer products, outpacing materials like metal, glass, aluminium, plastic, and paper.

While this progress is encouraging, USTMA emphasises that collaborative efforts across the tyre recycling value chain must continue to fully eliminate illegal and abandoned tyre stockpiles and create sustainable, circular markets for end-of-life tyres (ELT).

Anne Forristall Luke, President and CEO, USTMA, said, “This over 95 percent reduction in stockpiles is the result of decades of progress developing the tyre recycling industry, remediating stockpile sites, and driving innovation.”

“USTMA’s primary goal is to recycle 100 percent of end-of-life tyres into circular, sustainable markets. However, significant work remains, and to achieve full circularity, we must continue to collaborate with manufacturers, recyclers, policymakers, NGOs, and environmental groups to develop and expand the markets for tyre recycling and reclaiming.”

It is interesting to note that that ground rubber has become the second largest market for end-of-life tyres, increasing 29 percent since 2019 and consuming about 28 percent of end-of-life tyres in 2023. Ground rubber is used in a range of applications, including rubberised asphalt for roads, reflecting the growing demand for sustainable materials in infrastructure and everyday products.

Rubber Modified Asphalt (RMA), a key use of ground rubber, is showing significant growth as a cost-effective, durable solution for U.S. infrastructure. Since 2021, RMA has consumed 165,000 tonnes of ELTs, representing a 17 percent increase.

USTMA states it continues to advocate for federal funding to further scale RMA as part of infrastructure development projects, ensuring long-term benefits, performance, environmental impacts, and to advance tyre circularity.

But in contrast, despite the significant achievements made, approximately 48 million end-of-life tyres still remain in stockpiles. USTMA is engaging all stakeholders in the value chain to drive sustainable practices and eliminate these stockpiles. The Tire Recycling Foundation (TRF), a joint initiative of USTMA and the Tire Industry Association, aims to provide critical support by educating, networking, and collaborating with key players in the recycling ecosystem.

“We’ve made considerable progress, but we’re not done yet,” added Luke. “The industry, policymakers, and recyclers must continue to push forward, advocate for market expansion, and invest in sustainable recycling technologies that can help drive a future where 100 percent of tyres are recycled and reclaimed into sustainable, circular end-use markets.”

Future focus areas

In light of the findings from the report, USTMA and its partners state that they will continue to focus on four key growth areas:

Driving Market Growth Through Research and Data

Building on the 2021 Rubber Modified Asphalt State of Knowledge Report, USTMA will release a Tire Derived Aggregate (TDA) State of Knowledge Report later this year, offering data-driven insights to support market growth and innovation. 

Collaborative Engagement Across the Value Chain

USTMA will continue to strengthen partnerships and collaboration among all stakeholders—manufacturers, recyclers, government agencies, and environmental groups—through initiatives like the Tire Recycling Conference and a series of Rubber Modified Asphalt (RMA) workshops, fostering knowledge sharing and advancing tyre recycling solutions across industries.

Leveraging Federal Infrastructure Funding for ELT Markets

USTMA aims to maximise opportunities from the Bipartisan Infrastructure Law (BIL) to scale TDA and RMA markets, reinforcing the critical role of end-use tyres in sustainable U.S. infrastructure.

Supporting Strong State ELT Management Programs

USTMA continues to advocate for robust state programs that effectively manage end-of-life tyres and support sustainable recycling practices, driving innovation and addressing tire stockpile reduction.

Representational image courtesy: Eldan Recycling

ARLANXEO has launched its ISCC PLUS-certified Keltan Eco rubber grades in India, responding to rising demand for sustainable materials in the world’s most populous nation.

The German-based performance elastomers manufacturer unveiled the portfolio through technical seminars and workshops, targeting automotive components, wires and cables applications where customers increasingly value environmental credentials.

The Keltan Eco range comprises Eco-B and Eco-BC grades derived from bio-based and bio-circular feedstocks, respectively, whilst maintaining identical physical and mechanical properties to conventional fossil fuel-based products. The materials offer resistance to oxygen, ozone, heat and radiation.

ARLANXEO employs a mass balance approach for certification, ensuring the volume of Eco-labelled products corresponds with sustainable source feedstock volumes. This methodology provides supply chain transparency and enables customers to verify sustainability claims in downstream applications.

“This new portfolio will help our customers seize sustainable growth opportunities in India and stay ahead amid industry transformation,” said Rupesh Shah, ARLANXEO India’s Managing Director and Regional Sales Head.

The company also showcased its Therban hydrogenated nitrile butadiene rubber speciality grades during the events, targeting original equipment manufacturers and component producers. Therban applications include air conditioning seals, timing belts, high-temperature gaskets for oil platforms and spacecraft components.

ARLANXEO operates as one of the world’s largest synthetic rubber producers with more than 10 production sites across eight countries and four research and development locations globally. The company serves automotive, tyre, electrical, construction and oil and gas sectors.

The Indian launch forms part of ARLANXEO’s broader strategy to expand sustainable product offerings across key growth markets. Additional ISCC PLUS-certified synthetic rubber grades will be introduced in India following the initial rollout.

India’s steady rubber consumption growth, driven by the automotive and infrastructure sectors, signals a significant opportunity for speciality chemical producers aiming for sustained market expansion. ARLANXEO is well-positioned to meet this demand, marking a decisive step toward a greener, more innovative rubber industry in India.

Rathi Group, a leader in pyrolysis and end-of-life tyre (ELT) recycling, has achieved a significant milestone with its first export shipment of ISCC PLUS-certified pyrolysis oil. With over 12 years of industry expertise, the company continues to set benchmarks in sustainable recycling, innovation and circular economy practices.

This landmark export highlights Rathi Group’s ability to supply globally recognised, eco-friendly alternatives to conventional fossil fuels. The company’s integrated operations – spanning ELT shredding, continuous pyrolysis, carbon black recovery and oil distillation – adhere to stringent international sustainability standards.

The ISCC PLUS certification underscores Rathi Group’s commitment to environmental responsibility, supply chain transparency and climate-conscious solutions. The accomplishment reflects the efforts of its dedicated team and partners, reinforcing the company’s mission to drive impactful change in sustainable tyre recycling.

Kraton Corporation, a global leader in speciality polymers and renewable biomaterials, has published its 2024 Sustainability Report, Innovating with Purpose. The report outlines the company’s advancements in climate action, circular product solutions and supply chain sustainability, reinforcing its commitment to a greener future.

Key achievements include a 41 percent reduction in Scope 1 & 2 emissions since 2014, a 35 percent decrease in emissions intensity and maintaining EcoVadis’ Platinum rating for the fourth straight year. Kraton also received the 2024 Nitto Supplier Sustainability Award and conducted a Double Materiality Assessment to refine its ESG strategy.

Operational milestones feature a USD 35 million upgrade to its Florida biorefinery, expanded lifecycle assessment (LCA) data covering 90 percent of its product portfolio and a new data excellence programme to enhance ESG transparency.

Aligned with GRI, SASB, UN Global Compact and TCFD frameworks, the report emphasises Kraton’s sustainability pillars: Reliable Partnerships, Planetary Stewardship and Empowering People. These efforts reflect the company’s dedication to responsible innovation and measurable environmental progress.

Marcello Boldrini, CEO, Kraton, said, “2024 marked a pivotal year in Kraton’s sustainability journey. We turned ambition into action, significantly reducing our Scope 1 and 2 emissions by 41 percent from our 2014 baseline and earned an EcoVadis Platinum rating for the fourth consecutive year. We accelerated our decarbonisation strategy, advanced biobased innovation and partnered with customers such as WJ Group and Henkel to help address global sustainability challenges. As demand for sustainable chemicals grows, our focus remains on developing the right solutions, fostering strong partnerships and cultivating the culture necessary to lead this transformation responsibly and competitively.”

Rogier Roelen, Chief Sustainability Officer, Kraton, said, “We have established new processes to scale credible, data-driven sustainability across our business. In 2024, we enhanced our ESG reporting through a data harmonisation programme and completed a Double Materiality Assessment to better align with the Corporate Sustainability Reporting Directive (CSRD). We also expanded our Life Cycle Assessment (LCA) data to cover almost 90 percent of our product portfolio, providing customers with greater transparency into the environmental impact of our products. These efforts reinforce our ability to identify where we can make the most impact and support more informed, strategic decision-making.”

The German rubber industry is undergoing significant shifts, according to the German Rubber Industry Association (wdk) in its mid-2025 economic report. While order trends show improvement for the first time in years, domestic production continues to struggle, reflecting broader structural challenges.

High energy costs, excessive bureaucracy and rising labour expenses remain persistent hurdles, particularly for globally competitive firms. Although rising orders may boost annual sales slightly compared to 2024, domestic output is expected to decline by one percent. Many companies are relocating production abroad due to Germany’s worsening cost disadvantages.

The federal government’s ‘investment booster’ initiative has failed to inspire confidence, with only 27 percent of industry leaders anticipating positive effects. wdk President Michael Klein described this as an alarming sign, emphasising that businesses lack faith in current economic policies. He urged immediate relief measures rather than delayed solutions.

Klein also stressed the need for inclusive policymaking, criticising the government’s focus on large corporations while neglecting small and medium-sized enterprises (SMEs). He warned that without targeted support for these critical players, Germany risks losing its status as a key industrial hub for the rubber sector. The call for urgent action highlights growing concerns over the industry’s future viability in the country.