Apollo Tyres has appointed Hizmy Hassen to the newly created position of Chief Digital Officer.
Hizmy will be based out of the company’s London office, and will be responsible for leading the strategy and operations of Apollo Tyres’ digital journey, including responsibility for information technology.
Commenting on Hizmy Hassen’s appointment, Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd, said, “With digitalisation being a key focus area for the company, especially considering the challenges that we face today due to the global pandemic, we have created this position of Chief Digital Officer. Hizmy, who comes with 30-years of rich experience, will be the ideal person to develop and execute the future architecture roadmap and evolve the IT delivery model, through partnerships with cross-functional leaders across Apollo Tyres.”
Hizmy’s last assignment was with Coats PLC, prior to which, he was with Unilever. In over 20 years with Coats he has worked across areas of Supply Chain, Information Technology and Digital Enablement. In his last role, Hassen was globally responsible for Digital and Technology within Coats Group Plc. He is credited with transforming the Global Technology function at Coats, implementing a cloud strategy as well as other modern technologies to underpin digital transformation. He has pioneered digital solutions achieving very high adoption levels, leading to a total transformation of the Coats’ go-to-market strategy. He led the digitalisation of Coats’ customer facing interactions which laid the solid foundation for their sales growth and increased productivity.
Hassen drove the set-up of ‘Factory 4.0’ and with his extensive experience in supply chain management, he created a truly integrated global supply chain with SAP (ERP system), as well as advanced supply chain management systems. This helped in reduction of net working capital, significant reduction of the supply chain cost base, and at the same time improved customer service levels.
Hizmy Hassen will be reporting to Neeraj Kanwar, Vice Chairman and MD, Apollo Tyres Ltd. Speaking about his joining Apollo Tyres, Hizmy Hassen said, “I am excited to be a part of this dynamic and growing organisation. I believe that Apollo Tyres is already moving rapidly on the digitalisation journey; my focus would be to challenge and improve upon the existing processes and systems in the company to deliver the best business results.”
Hizmy holds a bachelor’s degree in Electrical and Electronics Engineering from the University of Leeds, UK.
AZuR Project Group Publishes Glossary On Chemical Tyre Recycling
- By TT News
- March 14, 2026
The AZuR project group on chemical recycling has published a comprehensive glossary to establish clear and consistent terminology in the field of used tyre processing. This resource aims to support a common understanding among industry professionals, scientists, politicians and the media by defining key technical terms and explaining complex processes transparently.
The glossary was compiled by Claus Lamer and Robert Weibold (both of Robert Weibold GmbH), along with Dr Ann-Kathrin Andresen (ING.-UP). It covers essential concepts related to chemical tyre recycling, such as pyrolysis and devulcanization, while also including other relevant recycling methods for context.
Pyrolysis, a central process in chemical recycling, involves the thermochemical decomposition of shredded tyres at high temperatures without oxygen. This process yields valuable outputs like pyrolysis oil, gas and recovered carbon black. The generated gas can be used to power the plant, making the process highly energy efficient. Devulcanisation is another technique highlighted, as it allows vulcanised rubber to be reprocessed into a usable secondary raw material.
These advanced recycling methods are crucial for advancing a sustainable tyre circular economy. They provide a climate-friendly alternative to landfills or incineration for tyres that are no longer suitable for repair or retreading. By transforming end-of-life tyres into valuable secondary raw materials, chemical recycling keeps resources in circulation and reduces reliance on fossil fuels.
With this glossary, the AZuR project group provides a foundational technical reference to guide future discussion and development. It encourages a balanced assessment of the opportunities and limitations of these technologies, promoting innovation that supports a fully functional circular economy.
DUNLOP BLUE RESPONSE TG Dominates Auto Motor und Sport Summer Tyre Test
- By TT News
- March 14, 2026
The DUNLOP BLUE RESPONSE TG summer tyre has earned the highest possible distinction, receiving an ‘Outstanding’ overall rating from Auto Motor und Sport, a premier German automotive publication with significant influence across the European market. This top-tier performance was secured during the magazine's latest comparative assessment, where eight competing summer tyres, all sized 195/55 R16, were subjected to rigorous evaluation. The newly launched DUNLOP model emerged as the definitive leader.
Having been formally introduced to the European press and consumers just this week in Seville, the DUNLOP BLUE RESPONSE TG represents a significant milestone as the first DUNLOP tyre manufactured by Sumitomo Rubber Industries. Its debut in a major market test has already yielded remarkable results. The tyre's evaluation revealed superior performance across all measured categories. In wet condition assessments, it achieved scores approaching a perfect 10 in nearly every test. Its innovative tread design proved highly effective, excelling in critical areas such as braking distance, lateral grip and resistance to longitudinal aquaplaning.
This excellence was matched during dry handling trials, where the tyre demonstrated remarkably balanced and dynamic capabilities. It accumulated three flawless scores of 10 and an additional three scores of nine, underscoring its exceptional precision and the heightened safety it provides. Notably high marks were awarded for its braking performance, responsive handling characteristics and sustained consistency. Testers universally praised its superior grip on both wet and dry surfaces, its precise and agile steering feedback and its dependable behaviour during lane changes, highlighting a safe and forgiving performance envelope. As the sole tyre in the test to achieve the ‘Outstanding’ rating, the DUNLOP BLUE RESPONSE TG established a commanding lead in the final classification.
Markus Bögner, Managing Director and President, DUNLOP Tyre Europe GmbH, said, “We are proud that the first DUNLOP tyre of our own design leads the competition from the outset. This test victory clearly confirms our ambitions and shows that DUNLOP’s return to the premium segment was the right strategic decision. The DUNLOP BLUE RESPONSE TG sends a strong signal about where the brand is headed.”
Full scores for DUNLOP BLUE RESPONSE TG:
Wet braking distance: 10/10
Wet lateral grip: 10/10
Wet handling (measured): 10/10
Wet handling (subjective): 10/10
Wet longitudinal aquaplaning: 10/10
Wet lateral aquaplaning: 9/10
Dry braking distance: 10/10
Dry lane change safety (subjective): 9/10
Dry steering response (subjective): 9/10
Dry handling (measured): 10/10
Dry handling (subjective): 10/10
Dry rolling comfort (subjective): 9/10
Rolling resistance: 6/10
Road noise: 10/10
Overall rating: 9.6/10
Hankook-Powered Lamborghini Super Trofeo Roars Into 2026 Season
- By TT News
- March 14, 2026
Hankook Tire has confirmed the 2026 season of the Lamborghini Super Trofeo series will commence with its opening round in Florida from 18 to 20 March 2026. As the exclusive tyre supplier for this international championship organised by Italian supercar manufacturer Automobili Lamborghini S.p.A., Hankook will equip all competing Huracán Super Trofeo EVO2 cars with its ultra-high-performance Ventus racing tyre. This partnership, established in 2023, continues to see the Ventus tyre support Lamborghini vehicles under extreme conditions, withstanding speeds approaching 300 kmph while delivering exceptional grip, handling and durability across varied global climates.
The opening event, part of the North American series, is set to take place at the challenging Sebring International Raceway. This 6.0-kilometre circuit, constructed on the grounds of Hendricks Field Airport, presents unique difficulties with its combination of dedicated racetrack sections, airport runways and taxiways. The track surface itself adds another layer of complexity; concrete sections in particular place immense stress on tyres and become notably slippery when wet. Furthermore, the intense Florida sun can dramatically elevate track temperatures, making strategic tyre management a critical factor that could very well decide the race's outcome.


Despite these demanding conditions, the Ventus tyre is expected to perform reliably, showcasing Hankook’s advanced motorsports technology. Its robust construction provides the necessary heat resistance and stability for high-speed racing, reinforcing the global premium status of the Hankook brand through this strong collaboration with Lamborghini.
The 2026 Lamborghini Super Trofeo season will feature three continental series spanning North America, Europe and Asia, encompassing 10 countries and six rounds each. A key highlight for local fans is Round 4 of the Asia series, scheduled for 17 to 19 July 2026 at Inje Speedium in Gangwon Province. Following the conclusion of the regional championships, the top competitors will gather in Italy for the Grand Final from 24 to 25 October, where the ultimate world champion will be crowned.
- Bridgestone
- Bridgestone Potenza Sport EVO
- ENLITEN Technology
- sport auto Summer Tyre Test
- Summer Tyres
Bridgestone Potenza Sport EVO Secures Top Position In sport auto’s 2026 Summer Tyre Test
- By TT News
- March 14, 2026
The Bridgestone Potenza Sport EVO, incorporating ENLITEN Technology, secured the top position in the 2026 summer tyre test conducted by sport auto magazine. Evaluated in size 205/45R17 on a Mazda MX-5, it emerged as the clear leader among seven competing tyres. It was the sole tyre to earn the prestigious ‘outstanding’ rating, achieving 9.2 points for its overall performance.
The testers commended the Potenza Sport EVO for its remarkably balanced capabilities. They characterised it as a tyre combining high safety with an exhilarating driving experience, declaring it their definitive top choice. The evaluation noted the tyre's abundant grip and precise handling during challenging manoeuvres. The experts described it as a highly responsive tyre with substantial grip in reserve on both wet and dry roads while praising its fine controllability through load variations.


Its proficiency in wet conditions was a significant highlight, demonstrated by short braking distances, tenacious cornering grip and robust safety margins against aquaplaning. Developed from the multi-award-winning Potenza Sport, this new model elevates sports performance, wet control, durability and efficiency. Available from January 2026, the tyre ensures precise control at high velocities, preserving vehicle composure. It attains a top-tier EU label A-grade for wet grip, and compared to its predecessor, it reduces wet braking distances by five percent and dry braking by two percent.
These advancements are complemented by superior longevity, with a 15 percent mileage increase, translating to roughly 6,000 extra kilometres. Furthermore, it enhances fuel economy and boosts electric vehicle range through a rolling resistance reduction of up to six percent.

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