Apollo Tyres Ltd has launched the Vredestein Superpasso Pro competition-ready road bicycle tyres. This is the first model in the company’s all-new range of high-performance bicycle tyres scheduled for launch throughout the coming year.

The Superpasso Pro was developed using Apollo Tyres' cutting-edge ‘TriComp’ technology in Europe, which combines several rubber compositions for the tread and sidewall to maximise rolling resistance, puncture prevention and traction in both wet and dry situations. While the tyre's shoulder is composed of a softer composition to improve cornering grip at all speeds, the centre of the tread features a tougher compound to reduce rolling resistance and to prevent penetration. The new Superpasso Pro achieves a 14 percent improvement in rolling resistance, a 23 percent increase in puncture resistance and an eight percent weight reduction when compared to its Vredestein predecessor.

For TLR tyres, the new ‘Active Control’ technology offers a novel design that substitutes a bridging gap for the conventional overlapping centre join. Because of this development, the tyre is lighter and quicker, offering better control, better feedback and unwavering comfort. In order to increase puncture resistance and provide consumers the assurance that they can go farther, the Vredestein tyre also has a reinforced breaker layer. As part of a business collaboration with Apollo Tyres, the Dutch professional cycling team BEAT Cycling Club has put the Superpasso Pro through a rigorous testing process. Three sizes of the new Vredestein tyre are available: 700x25C, 700x28C and 700x32C. Both tubeless-ready (TLR) and tube type choices are available.

Nic Knippers, Division Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “The Superpasso Pro represents a significant leap forward in tyre technology, offering cyclists a product that excels in both performance and durability. With its innovative design and advanced materials, it delivers unmatched speed, comfort and reliability for cyclists of all levels.”

Thijs Zonneveld, Sportive Director, BEAT Cycling Club, said, “As a team that consistently pushes the limits of performance, we’ve been thoroughly impressed by the Superpasso Pro. The advancements in rolling efficiency, grip and durability have been evident in both race-day conditions and intense training sessions, and we’re excited to continue using it in competition.”

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Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.

The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.

Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.

Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”

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Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.

The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship (WRC), has concluded the seventh round of the 2026 season, FORUM8 Rally Japan. Held across the Aichi and Gifu regions, the competition saw Hankook provide its two specialised tarmac rally tyres: the Ventus Z215 for dry surfaces and the Ventus Z210 for damp conditions.

The rally consisted of 20 special stages covering 302.82 kilometres of challenging mountain asphalt. The route featured steep roads lined with cliffs, barriers and dense woodland, offering little room for error and demanding constant driver concentration. Due to the narrow layout with virtually no straight sections, maintaining stable line-holding and precise vehicle control became essential to avoid damage or retirement.

Fluctuating weather conditions, including mountain fog, localised rain and shifting surface temperatures, kept the road surface in constant change. In this environment, tyre performance proved critical, with the Ventus Z215 delivering strong cornering on dry highspeed sections and the Ventus Z210 providing drainage and reliable grip on damp stretches. The event drew intense local interest as the home round for Toyota GAZOO Racing, where Elfyn Evans claimed overall victory, his second win of the season. Evans now leads the Drivers’ Championship with 151 points, followed by teammate Takamoto Katsuta on 131.

The championship now moves to Round 8, the EKO Acropolis Rally Greece, scheduled for 25 to 28 June in Loutraki. Known for its extreme mountain terrain and rough gravel surfaces with temperatures exceeding 40 degrees Celsius, the event will test tyre durability and thermal stability. Since becoming the exclusive WRC tyre supplier for all classes in 2025, Hankook has integrated racing data from over 70 global championships into its research and development to advance its high-performance lineup.

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Comerio Ercole has concluded its participation at INDEX, the premier international nonwovens exhibition in Geneva. The event served as a vital platform to connect with global customers and industry professionals, reinforcing the company’s strong market foothold. Throughout the exhibition, the company showcased cutting-edge technologies and innovative solutions, drawing excellent feedback. The fair facilitated valuable idea exchanges, strengthened longstanding relationships and fostered new international ties, proving an inspiring experience for the entire team.

Parallel to industry engagements, Comerio Ercole is bolstering employee wellbeing through the WHP Lombardia programme. Since 2019, the company has joined this regional initiative following the World Health Organization model. Increasingly investing in environmental, social and governance initiatives, the company has introduced measures to improve health and safety. These efforts have earned renewed recognition as a health-promoting workplace, with programmes including healthy nutrition, physical activity groups, anti-smoking campaigns and sustainable mobility.

Separately, Comerio Ercole recently hosted Istituto Fermi students for an educational visit. The group toured production workshops, observing machinery construction firsthand. A particularly appreciated segment introduced virtual reality systems for training and machine support, where immersive simulations using Oculus headsets demonstrated how new technologies enhance learning and remote maintenance.

The meeting also covered the company’s history and sustainability efforts. For Comerio Ercole, such initiatives build connections with younger generations and inspire future professionals by sharing a passion for engineering excellence. The company extended thanks to the students and teachers for their enthusiasm.

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