BIDENOMICS TO DRIVE EV REVOLUTION

BIDENOMICS TO DRIVE EV REVOLUTION

President Biden Test drives Ford’s new electric truck

He said “my plan will spark more electric vehicle (EV) manufacturing in the United States, secure a domestic EV supply chain, ensure a nationwide network of charging stations, make EVs accessible to average consumers and do it with a unionised workforce.” Biden, in his nearly $2 TRILLION jobs-and-infrastructure spending plan, wants to spend $174 BILLION for EV infrastructure development. President Biden plans to fund the ambitious spending plan with tax increases, but as expected, it is opposed by the Republican lawmakers and many economists as inflationary and aggravating the national debt.

However, with this push for electrification, President Biden also appeases a large segment of his democrat supporters, such as the California Gov. Gavin Newsom, also a democrat, who has issued an executive order halting the sale of new gasoline-powered vehicles beginning in 2035 in the state of California.

The ‘GREEN’ angle

The most up-to-date data shows that driving an EV produces almost three times LOWER CO2 compared to an IC-powered vehicle. However, perhaps 50% or more of the greenhouse emissions occur due to an EV even before the vehicle hits the road; As the popularity of EVs starts to grow exponentially, so will the demand for raw materials such as lithium, nickel, and cobalt. These materials are used in batteries to power EVs but are also associated with significant greenhouse gas emissions and linked to environmental damage. Growing need for electricity to charge batteries with also add to the greenhouse gases, unless renewable energy is fully capable to power electricity networks.

Additionally, industry analysts predict that by 2030 the world will generate 2 million metric tons of used Li-ion batteries per year. Developing innovative methods to recycle and extract raw material from spent batteries is critical to reduce the need to mine for ‘fresh’ materials and to alleviate future pressure on supply chains. Therefore, there is an urgent need for further investment for researching and developing new practical methods for recycling the spent batteries and to avoid further environmental damage. While it is full-speed-ahead for EVs, a full life-cycle analysis of the production and use of EVs is needed.

Tyre industry seeks to benefit

The US Tire Manufacturers Association (USTMA) is hoping to influence eventual infrastructure spending and boost the industry in the process. Its 13 member companies produce 85 percent of the tyres sold in the United States, and directly support more than a quarter million jobs across the country.

The association, in its May 24 letter to Congress and the Biden administration, is urging them to take several steps to strengthen the US tyre manufacturing industry while also delivering on important environmental objectives.

The association is urging law makers to promote the recycling of scrap tyres, to invest in research and use of rubber modified asphalt in new and existing infrastructure work. The group also wants more research into the use of tyre derived aggregate in stormwater infiltration galleries.

USTMA also suggests incentivising the growth of US manufacturing of retreaded tyres for commercial vehicles and the use of low rolling-resistance tyres to increase fuel economy and reduce greenhouse gas emissions. Strengthened federal mandates that divert used tyres from landfills would help the country with sustainability and environmental goals, USTMA said, especially when coupled with the greater use of retreads. According to USTMA, there are several ways in which government and the tyre industry can collaborate to meet nation’s shared objectives.

Antidumping duty on tyre imports

President Biden plans to spend trillions of dollars for many social and infrastructure projects, and his administration will use every trick to raise money through imposition of higher taxes and tariffs. To wit, the US Commerce Department affirmed on 20 May 20 imposition of elevated antidumping duties on passenger vehicle and light truck tyres from South Korea, Taiwan, Thailand and Vietnam. This step will be followed by the US International Trade Commission (ITC) which will make its final injury determinations on or about 28 June, 2021. If the ITC finding is affirmative, then Commerce Dept. will issue antidumping orders. The 2019 imports of passenger tyres from the countries under investigation were approximately valued as follows:

  • $1.17 billion from South Korea;
  • $373.0 million from Taiwan;
  • $1.96 billion from Thailand; and
  • $469.6 million from Vietnam.

No doubt, USA will use vigorous enforcement of import duties to augment its budgetary needs. (TT)

Yokohama Rubber To Power FIA Extreme H World Cup With GEOLANDAR Tyres

Yokohama Rubber To Power FIA Extreme H World Cup With GEOLANDAR Tyres

The Yokohama Rubber Co., Ltd. has been selected as the official tyre supplier for the groundbreaking FIA Extreme H World Cup, the world's first hydrogen-powered motorsport series. The company will supply its GEOLANDAR brand of tyres for the championship, which is scheduled to commence next month in Saudi Arabia. The company will also continue to supply GEOLANDAR tyres for the Extreme E off-road electric vehicle series, which holds its final event on 4–5 October in Saudi Arabia.

Central to both the Extreme H and Extreme E series is a shared mission to advance sustainability and equality. The championships serve as dynamic platforms to promote environmental awareness and demonstrate cutting-edge technologies while also enforcing a strict mandate for gender parity by requiring each team to field one male and one female driver. The Extreme H series will feature eight international teams operating the Pioneer 25, a cutting-edge hydrogen fuel cell vehicle capable of generating 550 horsepower and accelerating from 0 to 100 kmph in 4.5 seconds. The global significance of this new championship is expected to draw a worldwide television audience across multiple continents.

As the predecessor to Extreme H, the Extreme E series utilised the high-performance all-electric Odyssey 21 vehicle. All teams competing in the new hydrogen series will also participate in this final Extreme E event, marking the conclusion of the electric championship as it transitions towards a hydrogen future.

In alignment with the environmental principles of these series, Yokohama Rubber will provide a specially developed prototype tyre based on its GEOLANDAR X-AT model. This tyre has been engineered with a significantly increased ratio of sustainable materials, comprising 38 percent renewable and recycled content. It has also been fortified with enhanced durability characteristics to withstand the unique demands of heavy hydrogen-powered and electric off-road racing vehicles.

Hankook Tire Unveils Future Mobility Innovations At 'Design Innovation Day 2025'

Hankook Tire Unveils Future Mobility Innovations At 'Design Innovation Day 2025'

Hankook Tire is advancing its future mobility leadership through strategic open innovation and collaborative design projects. This effort was showcased at the company’s recent Design Innovation Day 2025, held at its Pangyo Technoplex headquarters. The event serves as a platform to present new solutions integrating sustainability, innovation and design while reinforcing partnerships with global technology leaders.

A major focus was the unveiling of two key outcomes from Hankook’s ongoing Design Innovation Project. The first was ‘Sustainable Concept Tyre’, an embodiment of the company’s ESG vision. Developed using advanced 3D printing technology, it is constructed from renewable and recycled materials. Its distinctive organic design was realised in collaboration with Harvestance using specialised engineering software.

The second reveal was the WheelBot 2, a multi-directional mobility platform developed with robotics startup CALMANTECH. This advanced robotic wheel system, equipped with tri-axial spherical tyres, demonstrates new possibilities for movement. Its potential was illustrated through a live demonstration of the PathCruizer, a two-seater pod concept powered by the WheelBot technology.

Beyond product reveals, the event highlighted Hankook’s commitment to knowledge sharing, featuring a presentation on 3D printing advancements from LG Electronics. These collaborations are central to Hankook’s strategy of strengthening its technology leadership. Since 2012, the company has partnered with world-renowned design universities and technology firms, consistently earning prestigious international design awards and solidifying the premium stature of its global brand.

CEAT Cuts Tyre Prices Across Portfolio Following GST Rate Reduction

CEAT Cuts Tyre Prices Across Portfolio Following GST Rate Reduction

Indian tyre maker to pass full benefit of tax cuts to customers from 22 September

CEAT Limited said on Thursday it would reduce prices across its entire tyre range following the Indian government’s decision to cut goods and services tax (GST) rates on tyres, with the full benefit being passed on to customers.

The Mumbai-based tyre manufacturer said new prices would take effect from 22 September, covering commercial, agricultural, passenger vehicle and two-wheeler segments.

India’s 56th GST Council meeting approved significant reductions in tax rates for the tyre industry. GST on new pneumatic tyres was cut to 18% from 28%, whilst tractor tyres and tubes will attract a reduced rate of 5%.

“We thank the Government of India and the GST Council for their timely and progressive decision to rationalise tax rates in the tyre sector,” said Arnab Banerjee, Managing Director & CEO of CEAT Limited.

“The reduced GST slabs will greatly benefit the tyre industry and consumers alike. Not only will it lower the cost of owning and operating a vehicle for customers across various segments, but by making tyres more affordable to replace, it will also make our roads safer.”

Banerjee added the move would “spur formalisation and greater compliance, while also fostering sustainable growth in the sector.”

The GST rate cuts represent a significant policy shift for India’s automotive sector, where high taxation has been a longstanding concern for manufacturers and consumers.

Yokohama Rubber Recognised As ‘DX Certified Business Operator’ By Japan’s METI

Yokohama Rubber Recognised As ‘DX Certified Business Operator’ By Japan’s METI

The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.

This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.

Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.