KraussMaffei has concluded its three-day TechCenter Days 2025 event, drawing approximately 350 international customers to its headquarters in Parsdorf.

The customer event, held from March 31 to April 2 under the motto “Innovation meets technology,” featured expert presentations, plant tours, and demonstrations of injection moulding technologies, automation systems, and additive manufacturing solutions.

Visitors experienced 15 technology exhibits showcasing innovations in sustainable manufacturing, including the company’s ColorForm, FiberForm, and SilcoSet technologies, alongside the newly introduced LRXplus robot and large-format PowerPoint 3D printer.

“We took a lot of positive ideas with us and are looking forward to collaborative projects. The event was perfectly organised, and the catering was fantastic; we will be happy to come back,” said Stefan Meßner, Head of Strategic Procurement at GIWA GmbH.

Fernando Moniz, Advanced Engineering Director at GLN Advanced Solutions S.A., added: “On behalf of GLN, I would like to thank you all for the wonderful TechCenter Days at your premises. The TechCenter Days exceeded my expectations, and my only regret is that the time flew by.”

Company officials reported particularly positive feedback from returning international customers, who noted significant improvements compared to previous editions of the event.

Comments (0)

ADD COMMENT

Link Copied!

Capitalising on its role as the official ball of the Australian Open, Dunlop Tyres is launching a major pan-European campaign to align its tyre brand with the tournament’s elite sporting values. This new initiative will unfold across Warner Bros. Discovery platforms throughout the 2026 event (18 January – 1 February), leveraging the competition’s global prestige to enhance brand perception in key markets.

The campaign will achieve blanket coverage via extensive broadcasting on Eurosport and TNT Sports, reaching audiences in 46 countries. In territories such as Germany and Austria, this presence will be exclusive. As a sponsorship partner for the tournament’s broadcasts, Dunlop will consistently associate its brand with core attributes of precision, performance and reliability, effectively transferring these qualities from professional tennis to its automotive products.

Central to the strategy is high-visibility branding during premium match coverage. Sponsorship bumpers will feature in all live broadcasts, replays and highlight summaries across linear TV and streaming services like HBO Max and discovery+. This ensures continuous engagement with sports-focused audiences. Additional impact will be driven by integrating these bumpers into promotional trailers within other high-reach programming, amplifying awareness before and during the Grand Slam.

This activation underscores Dunlop’s century-long legacy in tennis, dating back to its early manufacture of tennis balls in the UK. By anchoring its campaign around the season’s first major tournament, Dunlop reinforces a deep commitment to the sport at every level. The partnership symbolises the brand’s dedication to quality and innovation, strengthening its international positioning through a revered and enduring sporting collaboration.

Comments (0)

ADD COMMENT

Link Copied!

Maxam Tyre Europe, a division of the globally ranked Sailun Group, has entered a strategic partnership with farming influencer Tom Pemberton, known for his popular Tom Pemberton Farm Life digital channels. This collaboration was unveiled at the prominent UK agricultural event, LAMMA Show 2026, where Maxam is presenting its expanding agricultural tyre line with its exclusive distributor, Kirkby Tyres.

Under this new alliance, Pemberton will equip some of his farm machinery with MAXAM agricultural tyres. He will then provide his substantial and dedicated following across the UK and Ireland with authentic, practical evaluations based on daily use. His credible voice, built through sharing genuine farm life insights, will offer his community a trusted look at the tyres' real-world performance, durability and innovative features.

This initiative allows Maxam to connect directly with the farming community through a respected peer. Pemberton’s experiential content will be featured across his own platforms as well as on Maxam’s official social media channels. The partnership is designed to enhance brand recognition and practically demonstrate the value of the MAXAM specialist tyre range to a core audience of agricultural professionals.

Pemberton said, “I’m pleased to be working with Maxam agricultural tyres. It’s a fast-growing brand, at the cutting edge of technology and with good people; we already spent some time on my family’s farm together. It’s a partnership that feels like a good fit and one that I’m looking forward to developing over time.”

Harry Wang, General Manager, Sailun Group Europe, said, "Maxam agricultural tyres have proven their performance for example in the test conducted by DLG (German Agricultural Society) and being OE partner of leading agricultural equipment manufacturers like CASE IH and New Holland. Now is the time to further develop the brand and spread the word within the farming community. We feel privileged that Tom has agreed to work with the Maxam brand – and we really like his style and share the same passion for farming.”

Comments (0)

ADD COMMENT

Link Copied!

BKT Tires has achieved a noteworthy initial rating from the international environmental watchdog, CDP. The company’s inaugural disclosure for the 2025 fiscal year resulted in a ‘B’ score for its climate change management and a ‘B-’ in water security.

These ratings, issued by the global Carbon Disclosure Project, highlight BKT’s emphasis on operational transparency and its structured approach to environmental stewardship. The scores are recognised as an affirmation of the firm’s strategic initiatives aimed at minimising its ecological footprint and enhancing climate resilience throughout its business activities.

The accomplishment is attributed to the concerted effort of the organisation’s workforce. This milestone establishes a benchmark for BKT’s ongoing journey towards its sustainability objectives.

Comments (0)

ADD COMMENT

Link Copied!

Leading Indian tyre manufacturer CEAT is advancing its sustainability targets through a strategic partnership with CleanMax Enviro Energy Solutions Limited. Under a group captive arrangement, CleanMax will supply renewable electricity from a combined ~59 MW hybrid wind-solar project. This clean energy will power CEAT’s manufacturing facilities located in Halol, Gujarat, and Kanchipuram, Tamil Nadu.

The hybrid model merges wind and solar generation, capitalising on their complementary patterns to deliver a more stable and consistent power output with a higher plant load factor. This reliability is essential for energy-intensive industrial operations and supports greater grid stability.

Annually, this initiative is projected to produce approximately 135.8 million units of renewable energy, elevating CEAT’s clean power consumption to around 60 percent of its needs. The environmental benefit is substantial, with an expected reduction of about 100,000 tonnes of CO₂ emissions each year – an impact comparable to planting nearly 4.5 million trees annually.

This collaboration leverages CleanMax’s established expertise in the commercial and industrial renewable sector. For CEAT, it marks a significant step towards its net-zero ambition by enhancing energy security, boosting operational efficiency and achieving considerable progress in its decarbonisation journey.

Roopesh R, Senior Vice President – Procurement, CEAT, said, “This long-term partnership with CleanMax allows CEAT to strengthen our renewable energy footprint across Gujarat and Tamil Nadu. Sustainability is an important part of how we plan for the long term and CEAT is committed to grow our business that serves our customer responsibly while remaining resilient for the future. As a company already advancing in areas such as green sourcing, sustainable transportation, biodegradable packaging, sustainable manufacturing and reduced distribution emissions, integrating this hybrid wind-solar renewable energy is a natural and strategic progression in our sustainability journey. These hybrid projects will bring cost efficiencies at our key manufacturing facilities and will help us in our journey to produce tyres with low carbon footprint – and be a benchmark in the industry.”

Kuldeep Jain, Managing Director, Clean Max Enviro Energy Solutions Limited, said, “We are proud to collaborate with CEAT, a globally recognised brand in the automotive sector, and support its strategic sustainability objectives by enabling the decarbonisation of operations across its key manufacturing hubs. These projects demonstrate how well-structured collaborations can accelerate the adoption of renewable energy and build a more sustainable energy future for large-scale manufacturing.”

Comments (0)

ADD COMMENT

Link Copied!