Bridgestone is set to build a pilot demonstration plant for precise pyrolysis of end-of-life tyres at its facility in Seki City, Gifu Prefecture, Japan. The plant, slated to commence operations in 2027, aims to advance horizontal tyre recycling by extracting tyre-derived oil and recovered carbon black from discarded tyres. By demonstrating this technology, Bridgestone seeks to accelerate the adoption of chemical recycling solutions. The project is a key component of the company’s “Sowing New Seeds” initiative under its Mid-Term Business Plan (2024–2026), designed to drive sustainable growth.

The pilot demonstration plant will be located at the Bridgestone Seki Plant in Seki Industrial Park, Gifu Prefecture, Japan. Construction is scheduled to begin in November 2025, with operations expected to commence in September 2027. Once operational, the facility will have the capacity to process approximately 7,500 tonnes of end-of-life tyres per year.

Since 2022, Bridgestone has been developing chemical recycling solutions to support a circular economy. In 2023, the company installed a test unit at its Bridgestone Innovation Park (BIP) in Kodaira City, Tokyo, to refine the process of obtaining tyre-derived oil and recovered carbon black via precise pyrolysis. The oil is further processed to produce chemical compounds such as butadiene, a critical raw material for synthetic rubber, enabling the possibility of reintroducing both oil and carbon black into tyre manufacturing.

The new pilot plant will integrate the technological foundations established at BIP, scaling up operations for the mass production of tyre-derived oil and recovered carbon black through stable and continuous processes. Bridgestone also aims to deepen its expertise in chemical recycling by advancing plant operational knowledge and talent development in the field.

The initiative has been selected by Japan’s New Energy and Industrial Technology Development Organization (NEDO) as part of the "Development of Chemical Manufacturing Technology from Used Tyres" under its "Green Innovation Fund Project." It is also a collaborative effort with ENEOS Corporation. The recovered carbon black produced at the plant will contribute to the development of eco Carbon Black (eCB), which offers rubber reinforcement properties comparable to virgin carbon black derived from petroleum and coal. This research forms part of a separate NEDO-backed project on carbon recycling from polymer products, conducted in partnership with Tokai Carbon Co., Ltd.

Bridgestone continues to advance its EVERTIRE INITIATIVE, a commercialisation effort focused on recycling tyres into rubber and other raw materials through strategic partnerships. The company’s commitment to environmental sustainability aligns with its broader "Bridgestone E8 Commitment," which prioritises ecological preservation and the transition to carbon-neutral mobility.

Under its long-term vision, Bridgestone is integrating sustainability across its value chain, from production and sales to usage and renewal of tyres. The company is positioning itself as a key player in achieving carbon neutrality, fostering a circular economy, and promoting environmental stewardship.

Comments (0)

ADD COMMENT

Link Copied!

Pirelli celebrated a dominant one-two finish at the Rally of Ceredigion, the penultimate round of the 2025 FIA European Rally Championship. Jon Armstrong secured a commanding victory in his Pirelli-equipped Ford Fiesta, finishing over 29 seconds ahead of fellow Pirelli driver Jürgenson Romet in another Fiesta.

The success extended beyond the podium as Andrea Mabellini delivered a powerful performance in his Pirelli- equipped Skoda Fabia, winning the Power Stage. This critical result earned him valuable points, moving him into second place in the overall championship standings ahead of the season's final round. The Welsh victory also propelled Pirelli into the lead of the Tyre Manufacturers’ championship.

This outstanding team result was made possible by the exceptional performance and consistency of the complete P Zero range, which was used in its entirety for the first time this season. Crews were equipped with P Zero tyres in hard, medium and soft compounds, perfectly suited to the cool Welsh temperatures. The versatile Cinturato wet tyre also proved indispensable, providing crucial grip on rain-soaked stages.

Pirelli’s winning weekend was further highlighted by a victory in the FIA European Historic Rally Championship, where Jari-Matti Latvala won the Greek round driving a Toyota Celica on Pirelli tyres.

Terenzio Testoni, Pirelli Rally Activity Manager, said, “Our products for both dry and wet conditions once again demonstrated their versatility across all surfaces, in extremely variable and challenging conditions. We are heading for a thrilling championship finale: both Mabellini and Armstrong remain firmly in contention for the title. In Croatia, for the final round of the season, we will undoubtedly witness a fierce battle – and tyres will once again prove decisive. In the meantime, congratulations to Jon for his victory here in Wales: he showed authority and composure, as well as talent. Our congratulations also go to Romet, another promising young driver selected through the FIA Rally Star programme, supported by Pirelli.”

Comments (0)

ADD COMMENT

Link Copied!

World-record holder endurance driver Rainer Zietlow embarked on the ambitious ID. Buzz World Tour on 1 July 2025, launching from Volkswagen Commercial Vehicles' headquarters in Hanover, Germany, with an objective to secure a Guinness World Record by travelling through 75 countries across six continents in a zero-emission vehicle. This eight-month, 80,000-kilometre expedition in a fully electric VW ID. Buzz is designed to demonstrate the capabilities of sustainable mobility on a global scale.

A critical partner in this endeavour is Giti Tire, which is supplying its GitiSynergy H2 tyres for the entire circumnavigation. This collaboration serves as a rigorous real-world test of durability and performance, underscoring the vital role that tyres play in the overall efficiency and success of electric vehicles. The mission aims to prove that clean, long-distance travel is a practical reality when advanced battery technology is supported by high-quality, innovative components.

The journey's initial phase saw the electrified convoy traverse diverse European landscapes. After a ceremonial send-off, the tour commenced, with early stops encompassing cultural landmarks from Shakespeare’s birthplace in the UK to the vibrant streets of Dublin. The route then challenged the team with the formidable snow-capped peaks of the Alps, a passage by Vatican City, and the rugged terrain of the Balkan Mountains. Progress was tested by severe weather, including intense storms in Spain that forced a painstakingly slow crawl through flooded roads. By the end of July, the tour had advanced through Eastern Europe into Turkey, Georgia and Armenia before pushing into the vast expanses of Central Asia, reaching Uzbekistan and the Aral region.

Looking ahead, the expedition faces its most demanding challenges. The upcoming leg will navigate the remote and harsh environments of Central Asia, Mongolia and China, where charging infrastructure is sparse. The journey will then continue through Southeast Asia before moving south to Australia and Oceania. These formidable conditions will push the vehicle and its tyres to their limits, truly testing the resilience of sustainable transportation. With every kilometre, the tour moves closer to its world record goal, delivering a powerful message that the future of global travel is unequivocally electric.

Comments (0)

ADD COMMENT

Link Copied!

India’s tyre retreading industry has petitioned the government to slash goods and services tax (GST) rates from 18 percent to 5 percent on retreading services and materials, arguing the move would support environmental goals and the circular economy.

The Tyre Retreading Education Association (TREA), representing over 15 Indian retreading material manufacturers and retreaders serving approximately 10,000 retreaders nationwide, has written to authorities requesting the tax reduction across multiple product categories, including retreading services, retreaded tyres and retreading materials.

The industry body estimates India’s tyre retreading sector generates annual revenues of around INR 50 billion, with tread rubber manufacturing adding another INR 30 billion yearly. Last year, whilst 20,000,000 new truck tyres were sold domestically, approximately 80,00,000 truck tyres were retreaded, alongside smaller volumes of tractor, earthmover and car tyres.

“We are committed to educating and promoting retreading benefits: cost savings, safety, sustainability, and circular economy,” stated Karun Sanghi, Chairman of TREA, in the petition.

The request comes after recent GST amendments that reduced rates for new truck tyres from 28 percent to 18 percent, and cut levies on tractors, tractor tyres and tractor parts from 18 percent to 5 percent. However, conventional tread rubber used primarily for tractor tyres and retreading services for tractor tyres remain at the higher 18 per cent rate.

“We would request you to reduce the rate to five percent in line with other tractor products,” the association said, highlighting the inconsistency in tax treatment.

The industry argues that retreading aligns with government environmental priorities, pointing to the 2022 Extended Producer Responsibility (EPR) policy for tyres introduced to reduce environmental impact. The Environment Ministry has recognised retreading as “a very important part of the circular economy on tyres” and continues developing disposal systems for end-of-life tyres.

The association drew parallels with other environmentally friendly sectors that enjoy preferential GST rates, noting that electric vehicles are taxed at five percent, whilst rates for various renewable energy devices and solar water heaters were also reduced to five percent.

“The government recognised the need to support environmentally friendly industries,” the petition stated, emphasising that retreading represents “a critical part of the circular economy of tyres” supported by both the Environment Ministry and Central Pollution Control Board.

The group argued that increased tyre retreading would help India achieve its zero carbon footprint targets by extending tyre lifecycles and reducing waste requiring disposal.

India’s tyre retreading industry serves as a cost-effective alternative to new tyres whilst supporting sustainability objectives through reduced raw material consumption and waste generation.

The association has offered to provide additional information and meet with government officials to discuss the proposal further.

Comments (0)

ADD COMMENT

Link Copied!

Pirelli has made history by becoming the first tyre manufacturer to receive the esteemed ADI Compasso d’Oro Award, one of the world’s most authoritative prizes in industrial design. The award was presented at a special 70th-anniversary ceremony during Expo 2025 in Osaka, Japan. The honouree was the Pirelli P Zero E, recognised in the Design for Mobility category for its innovative approach to sustainable performance.

This recognition aligns with the Expo’s theme, ‘Designing Future Society for Our Lives’, specifically under the pillar of ‘Connecting Lives’, which rewards products that combine advanced technology with reduced environmental impact. The P Zero E is the world’s first ultra-high-performance tyre to incorporate more than 55 percent recycled and bio-based materials. It represents a significant step forward in tyre design, merging technical excellence with circular economy principles without compromising safety or performance.

The tyre has achieved a triple A rating on the European tyre label for wet grip, rolling resistance and external noise – a rare distinction that underscores its balanced capabilities. It is particularly suited for electric and hybrid vehicles, incorporating Pirelli’s Elect technology that can extend vehicle range by up to 10 percent. It also includes the RunForward system, which allows drivers to continue their journey even after a puncture.

Developed using artificial intelligence and data-driven engineering across Pirelli’s global R&D network, the P Zero E stands as a symbol of next-generation mobility. It will be exhibited in the Italian Pavilion at Expo 2025 Osaka before joining the permanent collection of the ADI Design Museum in Milan.

This award continues Pirelli’s long-standing relationship with the Compasso d’Oro, which has previously acknowledged the company’s contributions to industrial and graphic design, further cementing its role as a pioneer at the intersection of technology, sustainability and design.

Piero Misani, Executive Vice President and Chief Technical Officer, Pirelli, said, “This prestigious recognition celebrates Pirelli’s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability. Our constant commitment in the field of R&D has made Pirelli a benchmark in the global industry for technological innovation and cutting-edge solutions for future tyre development, thanks to the use of new materials with reduced environmental impact and the increasingly widespread use of advanced artificial intelligence throughout every phase.”

Comments (0)

ADD COMMENT

Link Copied!