Bridgestone Corporation is a key contributor to the smooth running of the Paris 2024 Olympic and Paralympic Games, supplying a range of tyres, automotive services, and performance products. As an official worldwide partner, Bridgestone is committed to enhancing the experience of athletes, staff, fans, and visitors throughout the Games.

Bridgestone Tyres Keep the Fleet Moving

As the official tyre supplier, Bridgestone is equipping over 1,000 vehicles in the Paris 2024 fleet provided by Toyota. This includes the new Bridgestone Turanza 6 and Alenza 001 tyres, featuring the company’s advanced ENLITEN technology. ENLITEN optimises performance, durability, and sustainability through cutting-edge materials and design. This focus ensures Bridgestone delivers premium tyres that meet customers’ evolving needs and the future mobility landscape, particularly electric vehicles (EVs).

“The Olympic and Paralympic Games are powerful platforms that unite and inspire people worldwide through emotion and performance,” said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA). “The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission, ‘Serving Society with Superior Quality’, and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we promote and demonstrate our shared values to our employees, communities, and customers.”

Bridgestone also supplies high-performance motorcycle tyres for over 20 motorcycles supporting road course events, including a prototype Kawasaki hydrogen motorcycle. Additionally, over 36 Bridgestone-owned Speedy and First Stop service centres will be on call during the Games to maintain the fleet and service athletes’ and visitors’ vehicles. These centres will provide tyre checks and related services for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also offer glass repair and replacement services.

Prioritising Road Safety for Paris 2024 Drivers

Bridgestone promotes road safety through an e-learning module for the nearly 4,000 volunteer drivers piloting the Paris 2024 fleet. The training highlights the crucial role tyres play in vehicle safety and performance and offers tyre care tips for maintaining proper inflation and checking tread depth.

“Bridgestone has driven innovation for nearly a century, and we continue to build on that legacy today through advanced tyre technologies and beyond,” added Dartoux. “We are proud to support Paris 2024 athletes and operations with products, services, and solutions where our technological know-how can help. It demonstrates our commitment to more sustainable premium performance because what matters is that we enable all people to perform at their best for generations to come.”

Collaboration for Sustainable and Accessible Transportation

Bridgestone, in addition to supporting the 100 percent electric Toyota fleet, is providing tyre fitments for a significant portion of Toyota’s hydrogen-powered and inclusive mobility offerings. This collaborative effort includes supplying tyres for 500 hydrogen-fueled Toyota Mirai Fuel Cell Electric Vehicles (FCEVs), two hydrogen-powered FCEV buses, and 250 Toyota zero-tailpipe emission electric Accessible People Movers (APMs) that will transport athletes, staff, and fans during the Games. APMs are specifically designed for people with physical disabilities and feature Bridgestone Ecopia EP150 tyres for a comfortable ride and low rolling resistance, maximising fuel efficiency.

Bridgestone is also supplying over 600 bicycles for alternative, non-motorised transportation. Partnering with Decathlon, a French sporting goods manufacturer and Official Partner of Paris 2024, these bicycles will be available across venues and the Olympic and Paralympic Village for athletes, volunteers, and staff for convenient and efficient transportation. After the Games, Bridgestone will partner with the City of Paris to donate approximately 500 bicycles to local community organisations.

High-Performance Sports Equipment for Olympians and Paralympians

Bridgestone’s innovation and premium performance extend beyond tyres, with a presence at the Paris 2024 men’s and women’s golf events. Bridgestone is providing approximately 3,500 high-performance golf balls for use on the practice range, supporting numerous professional golfers using Bridgestone golf balls who have qualified for the Olympic Games.

Bridgestone’s commitment extends to the Paralympic Games, where adaptive athletes from the United States and Japan use Bridgestone rubber and equipment during competitions. Bridgestone engineers have leveraged their tyre and rubber technology expertise to explore applications for various paralympic sports. These innovations include using Bridgestone tyre rubber for gloves, wheelchair hand rims, prosthetic running blades, spike plates, and wheelchair tyres.

Bridgestone’s work with global athletes aims to inspire people of all backgrounds and abilities to overcome challenges and chase their dreams. As Team Bridgestone brand ambassadors, Bridgestone partners with 40 Olympians, Paralympians, and aspiring athletes.

Bridgestone’s support for the Olympic and Paralympic Games aligns with the Bridgestone E8 Commitment, which embodies eight core values: energy, ecology, efficiency, extension, economy, emotion, ease, and empowerment. The E8 Commitment guides Bridgestone’s efforts to create a more sustainable world.

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Falken has been named the recipient of the prestigious BRV Service Award, as announced by the German Tyre Retail and Vulcanisation Trade Association during its General Meeting on 8 June 2026. As a brand operating under Dunlop Tyre Europe GmbH, Falken emerged victorious from a competitive online survey where over 250 tyre trade members cast their votes to determine the industry’s most outstanding partner.

This accolade specifically recognises Falken’s superior service standards and its commitment to fostering a reliable and cooperative relationship with its retail partners. The overwhelming vote of confidence from the trade serves as a significant form of recognition for the company, while simultaneously acting as a powerful incentive for the entire Falken workforce to maintain their high-performance levels.

Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “The news of a top ranking in the BRV Service Award was already a special honour, as it comes directly from the specialist tyre trade. We are now even more delighted to celebrate the overall victory. We would like to express our sincere thanks for this recognition. First place confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, personalised support and a truly partnership-based collaboration. The fact that the trade has voted the entire team’s efforts into first place motivates us to continue pursuing our goals with determination.”

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The Alliance for the Future of Tires (AZuR) has concluded its participation at The Tire Cologne 2026 with a positive assessment, operating through a network of 19 affiliated organisations across Europe. Their shared exhibition space in Hall 7.1 emerged as a central meeting point during the industry's premier global gathering. Key episodes included a governmental visit, a strategic industry forum and recognition for emerging enterprises.

An immersive installation greeted visitors to the AZuR area, with the entire floor surface consisting of resilient tiles produced from recycled tyre rubber supplied by network affiliate MRH Mülsen. This practical display offered a compelling illustration of how discarded materials can be transformed into functional products. The collaborative exhibition model proved highly favourable among attendees and participating companies alike.

The initiative broadened its collaborative base during the fair, securing commitments from new entities in Germany, Belgium and the Netherlands to advance shared sustainability objectives. North Rhine-Westphalia's environment minister, Oliver Krischer, toured the exhibition as part of a broader initiative to spotlight regional excellence in circular practices, observing demonstrations spanning digital monitoring, alternative materials and recovery processes.

A dedicated assembly on tyre retreading drew roughly 40 specialists from manufacturing, materials supply and trade associations. Conversations revolved around the technology's track record and adaptation to market conditions, referencing recent environmental performance data. Survey feedback indicated robust confidence in retreading's financial and environmental merits, though participants identified competition from lower-cost imports as a primary obstacle.

The programme concluded with the LOOP THE TYRE competition awards. The top honour went to Machine-Vision.io from Reutlingen for its optical evaluation system streamlining used tyre assessment. Sustainable Rubber Solutions from the Netherlands received second prize for its chemical innovation enabling rubber reintegration into new compounds, while Austria's ReTyre project claimed third for developing a scalable devulcanisation method for tyre-to-tyre recycling.

Anna-Maria Guth, AZuR Network Coordinator, said, “TTC impressively demonstrated the high level of interest in a functioning tyre circular economy. We were particularly pleased with the exceptionally positive atmosphere at our joint stand. Our partners see themselves as equal contributors to a common goal and as partners in a strong alliance for the future.”

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Prinx Chengshan marked a significant milestone at The Tire Cologne 2026 in Germany on 9 June, where it officially introduced its Prinx-brand commercial vehicle tyres to the European market. The launch event, held during the prestigious trade fair, served as a commemorative highlight for the 50th anniversary of the Chengshan Group. While the company showcased its full portfolio of brands, including Chengshan, Austone and Fortune, the European debut of the Prinx commercial tyre line commanded the primary focus of industry attendees.

Senior company representatives provided comprehensive insights into the strategic initiative during the event. Officials from the Europe and Americas Sales Center, the R&D Center and the European Technical Center outlined the company's developmental trajectory, manufacturing scale and proprietary technological advancements. The presentations emphasised the integration of intelligent manufacturing systems and global research capabilities, with particular attention given to how the Prinx brand is developing future-oriented commercial solutions tailored specifically for European fleet operators.

The Prinx brand, positioned as a premium offering, leverages three intelligent manufacturing facilities located in China, Thailand and Malaysia, combined with the localised expertise of its European Technical Center. The company has concentrated its research efforts on six core technologies, including low rolling resistance and high wear resistance features, complemented by an intelligent tyre monitoring system. A strategic partnership with Marangoni, a prominent European retreading material manufacturer, further strengthens the brand's comprehensive service capabilities.

For its market entry, Prinx launched three initial product series covering nine tread patterns suitable for long-haul and regional mixed road conditions. Future product expansion plans include tyres for mixed-use applications, city buses, long-distance coaches and winter conditions. Since announcing its European passenger car tyre initiative in Milan in 2023, the brand has rapidly enhanced its product matrix and reinforced its market presence through branding initiatives and sponsorship of major racing championships.

With five decades of industry experience, Prinx Chengshan is accelerating its global strategy through a product-plus-service philosophy. The company aims to deliver customized solutions addressing the complete tyre lifecycle by combining Chinese manufacturing heritage with international research and development networks. This approach positions the company to precisely meet localised European market demands while inviting global partners to contribute to a sustainable transportation future.

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Grady County, Georgia, has successfully addressed the persistent issue of flood-damaged roads by implementing an innovative and sustainable construction method on Lower Cairo Road. The project tackled chronic washouts that had long plagued the area, where conventional repairs consistently failed during heavy rainstorms. The chosen solution involved a significant elevation of the roadway and the reinforcement of its foundation, moving beyond temporary surface fixes to target the root causes of the flooding.

The county utilised a technique known as Mechanical Concrete, which employs recycled tyre cylinders to create a durable and flexible road base. In this process, scrap tyres are processed into cylindrical units and arranged in a grid pattern. These interconnected cylinders are then filled with aggregate, in this case, reclaimed asphalt pavement, to form a robust foundation. This system effectively distributes the weight of traffic and provides superior resistance to erosion, directly countering the forces that previously caused washouts.

The specific work on Lower Cairo Road covered a length of 880 linear feet and a width of 18 feet, raising the road's elevation by 12 inches. The project successfully incorporated 3,300 recycled scrap tyre cylinders, demonstrating a significant commitment to sustainability by diverting waste from landfills. The enhanced drainage and structural stability provided by this method are expected to drastically reduce the frequency and cost of future maintenance, offering a long-term solution to the community's flooding woes.

The success of Grady County’s initiative highlights a scalable and cost-effective approach for other municipalities facing similar infrastructure challenges. This method proves particularly beneficial for rural networks and low-lying regions with limited budgets. By demonstrating how to build resilient roads using recycled materials, Grady County has provided a practical model for enhancing infrastructure durability while promoting environmental stewardship.

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