Ceat, a leading tyre manufacturer, has crafted custom-built tyres for Bujji, a massive 6-tonne futuristic car that will be featured in the upcoming sci-fi action film Kalki 2898AD. This project showcases Ceat states showcases its prowess to innovate and provide solutions for even the most futuristic and challenging automotive designs.

The Bujji vehicle manufactured by Mahindra and Jayem Motors, measures 6075 mm in length, 3380 mm in width, and 2186 mm in height. With a kerb weight of 6 tonnes, an impressive torque of 9800 nm and featuring a canopy and hubless wheels it required tyres that could complement its engineering capabilities.

The Ceat custom built tyres aligns with its vision of ‘Crafting for the Curious’ and underscores the brand’s dedication of enabling exploration across realms of time and boundaries.

These custom-built tyres are designed to handle both instant torque and cornering in off-road and on-road applications. They are claimed to have the lowest aspect ratio in the industry, that not just enhance the vehicle’s aesthetic appeal but also improves the braking ability due to their wider design and larger rim fitment. The block design with a circular support base ensures better traction and stability, while the special shoulder design is optimised for better cornering capabilities. Additionally, the steel-belted tyres provide superior stability and puncture resistance, crucial for the vehicle's high-performance demands.

Arnab Banerjee, MD & CEO, Ceat said, "The custom-built tyres for Bujji represent the pinnacle of our engineering capabilities. At Ceat, we pride ourselves on ‘Crafting for the Curious Minds’. We leveraged advanced materials and cutting-edge design principles to ensure that the tyres exceed the performance expectations for this unique vehicle. We are proud to have contributed to such a revolutionary project, demonstrating our commitment to innovation and excellence in tyre manufacturing."

Amit Tolani, Chief Executive of Ceat Specialty, said, "Collaborating on Bujji for Kalki 2898 AD was an incredible opportunity for us. It allowed us to push our boundaries and explore new technologies and materials. Dyutiman Chatterjee and his R&D team brought this vision to life, showcasing their creativity and engineering prowess. This project has set the stage for our future in tyre innovation. Our team and our tyres are truly Crafted for the Curious, driving us to explore uncharted territories and envision the future."

Nag Ashwin, the eminent filmmaker of Kalki 2898AD, said, "This car Bujji, is not just a prop; it's a character in the film. The dedication and expertise of Ceat in developing these tyres have brought a vision to life that is beyond our expectations.”

Comments (0)

ADD COMMENT

Link Copied!

Michelin North America, Inc. has launched the Michelin XHA3 tyre at ConExpo 2026. The product is the next generation in the company’s loader and grader range, succeeding the XHA2 model.

The XHA3 replaces several previous lines, including the XHA2, XADN+, XAD65 and XLD. According to the company, this launch represents its most significant innovation in the earthmoving segment in over a decade.

The new tyre has been engineered to meet the requirements of modern construction machinery, which now operate with higher loads and longer duty cycles. The XHA3 features increased load capacity and improved tonne-kilometre-per-hour (TKPH) performance compared to its predecessor.

It is built to carry heavier loads for modern earthmoving equipment. A new tread pattern engineered for durability and traction in loader and grader applications. It is designed to increase TKPH performance and extend tyre life. Aimed at reducing the total cost of ownership for fleet operators.

Yahn Heurlin, VP of Marketing, Michelin North America, said, “With the Michelin XHA3 tire, we’re building on a heritage our customers trust while delivering the next level of performance they demand. Construction equipment continues to evolve with higher loads, longer duty cycles and greater productivity expectations. The XHA3 tire, is designed to help fleets unlock more ton-per-hour performance, carry heavier loads with confidence and extend tire life, all while reducing total cost of ownership.”

Comments (0)

ADD COMMENT

Link Copied!

Michelin has announced a strategic collaboration with BLAST, the organiser behind the 2026 Rocket League Championship Series (RLCS), which serves as the premier global tournament for the popular video game Rocket League. Through this agreement, Michelin becomes an official partner of one of the most energetic and widely viewed eSports properties on the international stage.

Rocket League itself enjoys immense global popularity, attracting several million active participants on a monthly basis. The RLCS season consistently draws tens of millions of views across the world, underscoring its significant reach. This move allows Michelin to deepen its involvement in the competitive gaming sector by associating with a high-profile series known for its passionate following.

The game’s core dynamic involves vehicles competing in a fast-paced arena where precision, control and rapid execution are paramount. These very attributes closely align with Michelin’s established heritage in mobility solutions and high-performance engineering, particularly its extensive background in motorsport. The partnership therefore represents a natural extension of the brand’s core principles into a digital environment.

By entering the world of the RLCS, Michelin seeks to enhance its connection with younger demographics and solidify its relevance within the digital spaces that are increasingly defining future trends and cultural habits. This initiative builds on a foundation of over 25 years during which Michelin has cultivated partnerships within the gaming and automotive simulation spheres, consistently applying its technological know-how to support both realism and superior performance in virtual driving experiences.

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd., has entered into a new agreement to serve as the official tyre supplier for BMW M Motorsport, the division responsible for the brand's global racing endeavours. This collaboration will debut at the prestigious Nürburgring 24-Hour Race and throughout the Nürburgring Langstrecken-Serie in 2026.

This renewed partnership revives a historical connection between the two companies, who previously worked together on the same iconic circuit from 1980 to 1990. During that initial decade-long stint, their combined efforts secured two overall victories. After an interval of nearly four decades, they are reuniting for the current season to compete in the premier SP9 class, fielding the BMW M4 GT3 EVO. For this campaign, Yokohama will equip the vehicle with its high-performance ADVAN racing tyres, with the shared objective of capturing another overall win.

Beyond its tie-up with the BMW team, Yokohama Rubber continues its longstanding commitment to the Nürburgring. It will provide its tyres to numerous leading teams contesting both the endurance series and the 24-hour event this season. The company is focused on achieving an overall championship victory for a vehicle equipped with its YOKOHAMA brand tyres.

Franciscus Van Meel, CEO, BMW M GmbH, said, “We are excited to welcome YOKOHAMA as Official Partner of BMW M Motorsport for our Nürburgring programme. YOKOHAMA’s technical expertise and motorsport passion strengthen our drive for maximum performance and precision. Their support allows our team to focus fully on what defines BMW M Motorsport: pushing the limits on every lap. We look forward to a strong endurance season.”

Team: Schubert Motorsport
Class: SP9
Car: BMW M4 GT3 EVO
Tyres:
ADVAN A005 (for dry conditions); Sizes: front 300/680R18, rear 330/710R18
ADVAN A006 (for wet conditions); Sizes: front 300/680R18, rear 320/710R18

Race Schedule (as of date of this release)
March 14 (Sat): NLS Round 1
March 21 (Sat): NLS Round 2
April 11 (Sat): NLS Round 3
April 18 (Sat) –19 (Sun): Nürburgring 24-Hour Race (Qualifiers) , NLS Rounds 4 & 5
May 14 (Thu) –17 (Sun): Nürburgring 24-Hour Race
June 20 (Sat): NLS Round 6
August 1 (Sat): NLS Round 7
September 12 (Sat) –13 (Sun): NLS Rounds 8 & 9
October 10 (Sat): NLS Round 10

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tire has introduced the Laufenn X FIT AT2, a new addition to its all-terrain tyre lineup aimed at drivers who require durability and adaptability without compromising on everyday driving comfort. Positioned as an affordable option, this tyre is engineered to handle a mix of on-road and off-road conditions while delivering long-lasting value.

Building upon the foundation of its predecessor, the X FIT AT2 brings several performance upgrades. It features enhanced traction across varied landscapes, a 15 percent improvement in tread longevity and reliable handling in different weather conditions. The tyre is designed to fit a broad spectrum of light trucks and SUVs, with availability ranging from 15 to 22 inches to accommodate popular vehicle models in the market.

This launch reflects Laufenn’s ongoing strategy to diversify its offerings as it strengthens its presence in over 100 countries. Since its introduction in Europe, the brand has consistently expanded its range for both passenger vehicles and commercial applications, responding to shifting consumer needs. The X FIT AT2 reinforces this direction by providing a balance of rugged capability and composed road manners for those who frequently transition between highways and rougher terrain.

Engineered for resilience, the tyre incorporates a reinforced structure, including select sizes with three-ply sidewalls to resist cuts and impacts. Its tread design features directional and lateral grooves that enhance water dispersion and grip on slippery or loose surfaces. Additional protective elements such as offset shoulder blocks and rim guards help shield against debris and curb damage. A two-step deep sipe pattern promotes uniform wear, contributing to extended usability.

Certified with the Three-Peak Mountain Snowflake symbol, the X FIT AT2 offers dependable performance in dry, wet and snowy winter conditions. It comes with warranty coverage tailored to its sizing, offering 60,000 miles for P-metric versions and 50,000 miles for LT-metric options. With this release, Laufenn continues to round out its portfolio alongside existing lines such as the S FIT, G FIT and I FIT series.

KC Jensen, Vice President – U.S. Passenger Car and Light Truck Sales, Hankook Tire America Corp, said, “The X FIT AT2 represents the next step forward for the Laufenn brand as we continue to deliver practical, dependable solutions for everyday drivers who also want the freedom to explore off-road. Building on the success of the original X FIT AT, this second-generation tyre offers a stronger blend of durability, versatility and everyday comfort at an accessible value.”

Comments (0)

ADD COMMENT

Link Copied!