CEAT, one of the leading tyre manufacturers in the country, has further expanded its SportDrive range with new products targeting the luxury four-wheeler and ultra-high-performance passenger vehicles segment.

The company has introduced the Run-Flat tyres, which can withstand punctures and can be safely driven at considerable speeds for upto 80 km before needing to be repaired. This also makes CEAT the first Indian tyre maker to roll out such a product in the country.

Furthermore, it has also introduced 21-inch ZR-rated tyres that are designed to handle speeds upto 300 kmph, while also being quieter thanks to the CALM technology, which utilises special foam inside the tyre.

These tyres are targeted towards the premium luxury and high-performance car segment, which at present, makes up for a small percentage of the Indian passenger vehicle market. But the idea for CEAT to is establish its presence in the segment, as it pursues its ambition to be amongst the top 10 tyre makers globally.

L-R: Lakshmi Narayanan B, CMO, CEAT; Renji Issac, Head of R&D, CEAT; Arnab Banerjee, MD & CEO, CEAT and Vishal Pawar, Global Sales Head, CEAT, with the new range of SportDrive.

The company’s tyres will now be available for premium high-performance brands such as Jaguar, Lamborghini and Porsche. On the other hand, the CALM technology tyres along with Run-Flat Tyres will be available for brands such as BMW, Mercedes-Benz, Audi, Land Rover and Honda.

The company shared that these tyres have been developed in an extensive collaboration between the company’s Germany-based R&D Centre and Halol R&D Centre in Gujarat.

Renji Issac, Senior Vice-President and Head of R&D and Technology, CEAT, explained that the company combined ‘European capabilities and Indian sensibilities' to spawn high-performance tyres for the Indian and global markets.

What’s more these products are priced competitively at INR 15,000 to INR 20,000 for Run-Flat Tyres, INR 25,000 to INR 30,000 for the ZR-rated Ultra-High Performance CALM technology tyres.

Arnab Banerjee, MD & CEO, CEAT, said, “Under the new SportDrive range of tyres, CEAT with the launch of ZR-rated tyres, CALM Technology and Run-Flat tyres, strengthens its position as a premium, technology-driven brand. These innovations reflect our commitment to enhancing safety, comfort and performance for luxury and high-performance vehicle owners. We are proud to be the first Indian company to introduce Run-Flat tyres, reinforcing our leadership in the four-wheeler segment.”

Lakshmi Narayan B, CMO, CEAT, added, “CEAT’s latest innovations are a testament to our relentless pursuit of excellence in tyre engineering. The new range of SportsDrive with Run-Flat Tyres and ZR-rated tyres with CALM Technology have been rigorously tested at our state-of-the-art facilities in Germany, blending our rich Italian heritage with precise German engineering to deliver tyres that meet the exacting standards of luxury vehicle owners worldwide.”

The company will introduce the new range across key markets such as Delhi-NCR, Mumbai, Kolkata, Pune, Chandigarh, Uttar Pradesh, Bengaluru, Tamil Nadu, Coimbatore, Madurai, Kerala, Hyderabad, Guwahati and Ahmedabad from April.

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Steelastic LLC, part of the HEICO Companies, has officially announced a new strategic partnership with IBP for the territories of India, Sri Lanka and Bangladesh. In this capacity, the company has welcomed John Powath as its official agent for these regions. Powath is a respected leader within the tyre industry, bringing a wealth of experience from his roles as a Partner at IBP and as a Co-Founder of Automoto. He is also recognised as an active contributor to global tyre and automotive industry events.

Operationally, Steelastic’s Business Development Manager Hemant Agrawal will work in close coordination with the IBP team. Their collective focus will be on strengthening the support infrastructure for customers and driving the growth of Steelastic’s business footprint across South Asia. The company has expressed considerable optimism regarding this collaboration and believes it will unlock substantial new opportunities for its valued customer base in the region, enhancing product access and technical service.

The company statement read: “We welcome John Powath as Steelastic’s official agent in these regions. Powath is a respected leader in the tyre industry, Partner at IBP, & Co-Founder at Automoto, as well as an active contributor to global tyre and automotive events. Moving forward, Steelastic Business Development Manager, Hemant Agrawal, along with the IBP team, will work closely to strengthen customer support and grow Steelastic’s business across South Asia. We are excited about this collaboration and the opportunities it will bring for our valued customers.”

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The Bridgestone Potenza Sport has been declared the definitive winner in EVO's 2025 Tyre Test, decisively outperforming eight rival products. Evaluated on a high-powered BMW 135i xDrive with 302 bhp in the size 235/35 R19, the tyre delivered six class-leading results.

The tyre’s dominance was particularly evident in wet conditions, where it achieved the shortest braking distance and top scores for cornering and aquaplaning resistance. The tyre also excelled in dry performance, recording the fastest lap time and a strong third-place finish in dry braking. Test editors praised it as an exceptional and emphatic winner, noting its superb on-road feel and capability in all conditions.

This assessment is further supported by independent TÜV SÜD testing, which confirms the Potenza Sport's superior dry braking, cornering and stability against other premium tyres. Its wet performance is also officially recognised with a top EU 'A' wet grip rating and leading results in wet cornering and handling, solidifying its status as a top-tier ultra-high-performance tyre.

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Michelin has announced the full deployment of its proprietary TreadEye technology across the Michelin Retread Technologies franchise network in the United States. TreadEye is a technology developed to enhance the retread process and deliver value to fleets.

The company stated that TreadEye is a tread depth assessment tool that helps fleets maximise their tyre investment. The system collects 1,200 measurement points accurately and consistently, providing insights into tread wear and casing condition.

Key benefits of the TreadEye technology include:

• Identification of pull points by fleet location.
• Maximisation of rubber on the road by helping to avoid early pulls.
• Helps in prevention of casing damage and helps reduce DOT violations.
• Helps reduce downtime from late pulls.
• Improved efficiency in the tyre removal process, directly affecting a fleet’s bottom line.

Nate Kirian, Vice-President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc, said, “TreadEye is a game-changer for our retread operations and for the fleets we serve. It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

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In a significant move for UK road safety, TyreSafe, the nation's dedicated tyre safety charity, has formed a landmark partnership with the National Tyre Distributors Association (NTDA). This alliance represents a powerful consolidation of industry voices, uniting manufacturers, distributors and safety advocates behind the common goals of enhancing road safety, elevating professional standards and promoting positive behavioural change among motorists.

This formal collaboration brings together two central organisations within the automotive aftercare sector. By combining their strategic objectives, they aim to amplify crucial safety messages and deepen engagement with the frontline professionals – retailers, fitters and technicians – who directly influence driver habits. The NTDA, a leading trade association founded in 1930, represents over 300 companies operating more than 2,000 retail outlets across the country, from major national chains to independent family-run businesses.

The partnership will facilitate joint public campaigns, shared research projects and the development of educational resources designed to help both consumers and industry professionals better understand the critical importance of correct tyre maintenance and timely replacement. This collaborative effort is bolstered by compelling new data from the NTDA's recent TyreCheck 2025 study, which examined over 58,000 vehicles. The research revealed a concerning increase in the number of tyres nearing the legal minimum tread depth, underscoring an urgent need for renewed public education on what constitutes a truly roadworthy and safe tyre. Ultimately, this unified initiative marks a new era of cooperation, driven by a shared vision to eliminate the dangers posed by illegal and defective tyres on Britain's roads.

Stuart Lovatt, TyreSafe Chair, said, “This partnership represents a pivotal moment for the tyre industry. TyreSafe and the NTDA share a common goal – to make tyre safety a central part of the national road safety conversation. By combining TyreSafe’s public awareness and behavioural insight with the NTDA’s trade expertise and nationwide reach, we are uniting every part of the tyre supply chain behind one clear message – safe tyres save lives. Together, we can make that message stronger, more consistent and more effective than ever before.”

Ian Andrew, CEO, NTDA, said, “The NTDA has long been committed to raising standards across the tyre trade and promoting the professionalism of our members. Working collaboratively with TyreSafe allows us to take this commitment to the next level – ensuring that retailers, fitters and technicians play a central role in improving driver understanding and road safety outcomes. This partnership will help unify our industry around shared goals, driving both cultural and practical change.”

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