Ceat, one of India’s leading tyre manufacturers, has inaugurated four new Shoppes (its exclusive premium tyre outlet) in Bengaluru.

The company sees the rising demand for SUVs to see consumer demand shift towards larger premium tyres especially in the 17-inch category.

Lakshmi Narayanan B, Chief Marketing Officer, Ceat, said, “Karnataka is a significant market for Ceat, and Bengaluru’s dynamic automotive landscape makes it a key focus area. These new outlets will serve customers who seek high-performance tyres and value superior service. This expansion aligns with our ‘Crafted for the Curious’ philosophy, catering to individuals who enjoy exploring new paths and are drawn to premium, superior quality products and experiences.”

The four new dealerships are located in Whitefield, Koramangala, Bommenhali and Chamrajnagar (Kollegal). It also plans to add two more outlets in Sarjapur and Vijayanagar in the coming month.

The Ceat Shoppes will house both two-wheeler and four-wheeler tyres including the SteelRads, Zoom X3, SecuraDrive, SportDrive and CrossDrive range.

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Bridgestone and Kwik Fit are renewing their presence at The British Motor Show for 2026, stepping in as official sponsors of the Live Arena and Supercar Paddock. Their involvement marks the fifth year these two companies have powered some of the event’s most energetic and crowd-drawing features. Central to the show’s appeal, the Live Arena delivers high-octane displays and gripping stunt performances, while the Supercar Paddock offers rare access to an elite collection of supercars. Together, these zones have become defining elements of the visitor experience, reflecting a shared dedication to excitement, engineering excellence and road safety.

Throughout the 2026 event, attendees can look forward to a packed schedule of arena action and an impressive supercar showcase. Bridgestone and Kwik Fit specialists will be present to engage with the public, offering practical advice on tyre care, vehicle checks and overall driver preparedness. This collaboration underscores a sustained alignment between the brands and the show’s mission to inspire and educate automotive enthusiasts of all generations. Scheduled for 21 to 23 August 2026, the show anticipates a significant turnout, presenting an ideal platform for exhibitors and sponsors to engage with both consumers and the broader motoring sector in a direct and meaningful way.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, “We’re thrilled to return to the British Motor Show with Kwik Fit for our fifth consecutive year. Spanning three exciting days, the event offers a fantastic day out for families and passionate car fans alike. Performance is at the core of everything we do at Bridgestone, so we’re proud to be at the centre of the action as sponsors of the Bridgestone in partnership with Kwik Fit Live Arena and the Supercar Paddock.”

Andy Lane, Marketing Director, Kwik Fit, said, “We’re proud to be partnering with Bridgestone once again at the British Motor Show. The thrilling stunts and extreme performance in the Live Arena and Supercar Paddock may seem a world away from everyday motoring, but there is a common thread. All drivers need to have confidence in their car – whether up on two wheels in the arena or popping to the shops on the road. This event is the perfect place to connect with motorists of all ages and share how our expertise, combined with the quality and performance of Bridgestone tyres, helps keep the nation’s drivers safe on the road.”

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Rally Sweden, the only event on the FIA World Rally Championship (WRC) calendar contested entirely on snow and ice, returns to the wintry forests surrounding Umeå from 12 to 15 February. As Round 2 of the 2026 season, it marks the first true winter challenge for Hankook Tire, the championship’s exclusive tyre supplier. With approximately 300 kilometres of special stages divided into 18 high-speed tests, crews will push Rally1 cars to nearly 200 kmph and 8,500 rpm, making precision car control, reliable braking and unerring tyre grip the deciding factors in what has been a WRC fixture since 1950.

For this uniquely demanding environment, Hankook equips competitors with the Winter i*Pike SR10W, a competition tyre engineered specifically for frozen surfaces. Its specially developed ice-rally stud pins and asymmetric tread pattern ensure powerful traction, stable cornering grip and consistent braking on both snow-covered and icy roads. Following a strong debut at the 2025 running of Rally Sweden, where drivers and officials commended its performance, the tyre returns with proven credentials and confidence that it will again meet the extreme demands of the frozen north.

The championship narrative intensifies on home ground for Oliver Solberg. The TOYOTA GAZOO Racing driver arrives in Sweden as the early series leader after his historic victory at Rallye Monte-Carlo, where he became the youngest winner of the event in the 21st century. With momentum and national expectations behind him, the young Swede now aims to extend his title challenge on home snow.

Hankook’s involvement in WRC extends beyond tyre supply. Since becoming the exclusive tyre provider for all classes in 2025, the company has continued to reinforce its global motorsport credentials. By channelling technical insights from more than 70 racing series into product development, Hankook systematically transforms real-world performance data into advancements for ultra-high-performance road tyres, strengthening its technology leadership in both competition and commercial spheres.

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Tyres Europe is actively participating in the UNECE (United Nations Economic Commission for Europe) Working Party on Noise and Tyres (GRBP), where efforts are underway to establish viable tyre abrasion limits. The organisation is contributing to the UNECE Task Force on Tyre Abrasion, which is advancing a proposed Regulation introducing abrasion requirements for type approval. This follows prior agreement on measurement methodologies, with the current focus shifting towards setting specific abrasion limits for passenger car tyres.

By providing ongoing technical input, Tyres Europe aims to support the creation of abrasion rules that are not only ambitious from an environmental standpoint but also practically enforceable. The organisation stresses the importance of globally harmonised standards for tyres, a product traded worldwide, to ensure consistent regulatory compliance and prevent market fragmentation. According to Secretary General Adam McCarthy, well-aligned international rules are also critical for the successful application of the Euro 7 framework within the European Union. Tyres Europe remains committed to contributing to the UNECE work programme to help shape abrasion provisions that can be effectively implemented and progressively refined over time.

Adam McCarthy, Secretary General, Tyres Europe, said, “Reducing tyre abrasion is an important environmental objective and it requires rules that are not only ambitious but also enforceable in practice. For a global product like tyres, globally aligned standards help deliver consistent compliance outcomes and avoid fragmentation across markets. This is also essential to support effective implementation under the Euro 7 framework in the EU.”

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Arun Mammen, chairman of the Automotive Tyre Manufacturers Association (ATMA), was part of the prime minister’s official delegation during a recent visit to Malaysia aimed at strengthening bilateral ties and economic co-operation between the two countries.

The visit provided a platform for engagement between Indian and Malaysian industry leaders across emerging and strategic sectors. Malaysian businesses expressed interest in collaborating with Indian companies in recycling and sustainability, technical textiles, defence components and advanced manufacturing equipment.

During the meetings, Mammen outlined the growth trajectory of the Indian tyre industry, citing rising domestic demand, export potential and an increased focus on innovation, sustainability and circular economy practices.

Industry representatives in Malaysia signalled interest in expanding partnerships, pointing to scope for greater industry-to-industry co-operation in the coming years.

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