Ceat, one of India’s leading tyre manufacturers, has inaugurated four new Shoppes (its exclusive premium tyre outlet) in Bengaluru.

The company sees the rising demand for SUVs to see consumer demand shift towards larger premium tyres especially in the 17-inch category.

Lakshmi Narayanan B, Chief Marketing Officer, Ceat, said, “Karnataka is a significant market for Ceat, and Bengaluru’s dynamic automotive landscape makes it a key focus area. These new outlets will serve customers who seek high-performance tyres and value superior service. This expansion aligns with our ‘Crafted for the Curious’ philosophy, catering to individuals who enjoy exploring new paths and are drawn to premium, superior quality products and experiences.”

The four new dealerships are located in Whitefield, Koramangala, Bommenhali and Chamrajnagar (Kollegal). It also plans to add two more outlets in Sarjapur and Vijayanagar in the coming month.

The Ceat Shoppes will house both two-wheeler and four-wheeler tyres including the SteelRads, Zoom X3, SecuraDrive, SportDrive and CrossDrive range.

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Apollo Tyres Ltd has commissioned a new Passenger Vehicle Testing Caravan, a sophisticated mobile workshop engineered to move tyre assembly preparation directly to the test track. The facility represents a strategic advancement over the company’s prior setup, intended to sharpen testing efficiency, responsiveness and customer alignment while elevating the standard of preparation work.

Purpose-built for on-site operations, the caravan integrates a dedicated assembly workshop with office space for engineers and client meetings. Both the workshop and meeting areas are fully air-conditioned, and an advanced balancing machine has been installed to achieve highly precise wheel and tyre balancing.

The enhanced balancing capability carries particular weight for high-speed comfort performance targets, reinforcing the company’s capacity to produce precise, repeatable testing outcomes. Apollo Tyres describes the investment as another milestone in its ongoing pursuit of continuous improvement, innovation and customer-centricity, further bolstering testing capabilities in support of world-class product delivery.

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WESTLAKE wrapped up its participation at IAA Transportation 2026 in partnership with Interpneu and Pneuhage Fleet Solution, using the event to highlight its newest Gen II commercial truck tyre advances. The brand’s presence at Hall 12, Booth B66 centred on four newly introduced products: the WSL2 steer tyre, WDL2+ drive tyre, WTL2 wide-base trailer tyre and WTR PRO trailer tyre. Each was available to order during the exhibition, underscoring two priorities for European fleets, namely reduced rolling resistance and improved mileage.

Over the course of the show, WESTLAKE representatives engaged with fleet customers, distributors and industry partners on subjects including tyre performance, operating efficiency and shifting fleet requirements. The booth’s theme, ‘Strong Service. Strong Network.’, embodied the company’s intention to collaborate closely with customers and partners so that stronger service support can be delivered throughout Europe. Availability, service and a robust local network were likewise shown to matter alongside tyre performance itself.

Central to the display was the Long Run range, made up of the WSL2, WDL2+ and WTL2 for steer, drive and trailer axle positions in long-haul work. Both the WSL2 and WDL2+ have now secured EU Tyre Label Class A for rolling resistance, sharpening the range’s fuel-efficiency emphasis while preserving mileage and operational capability. The WSL2 targets stable handling and high mileage, the WDL2+ blends mileage, traction and efficiency for drive axles, and the WTL2 wide-base trailer tyre prioritises fuel efficiency, stability and wet-road performance.

The newly launched WTR PRO trailer tyre was also featured, signalling the high-mileage direction of the PRO series for applications where mileage and wear matter most. It employs a wider tread, greater pattern saturation and a wear-resistant tread compound to encourage longer mileage and more even wear. Beyond the four new products, WESTLAKE exhibited selected Gen II commercial tyres and outlined its ‘Our Green Way’ approach, offering a wider view of the portfolio and its efficiency and sustainable transport aims. The company will keep developing its Gen II portfolio around practical fleet needs while reinforcing its regional product and service offering.

Leo Liao, General Manager, ZC Rubber Europe, said, “IAA Transportation is always an important opportunity for us to meet customers and partners across Europe and understand what is changing in their daily operations. This year, many of the conversations came back to the same priorities: fuel efficiency, mileage and operating costs. Our new Long Run and PRO products are developed around these needs, with each range focusing on different priorities while still delivering balanced overall performance. We will continue working with our partners to strengthen the WESTLAKE offering in Europe.”

Robin Brucke, Head – Commercial Product Group Management, Pneuhage Management GmbH & Co. KG, said, “For fleets, tyre performance is the foundation of efficient operation, but long-term value also depends on availability, service and a reliable network behind the product. Our cooperation with ZC Rubber and WESTLAKE has developed over many years, with products and services evolving together around the needs of the market. The new Gen II range continues that journey and gives us a strong platform to support fleets across Europe.”

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Santosh Rubber Machinery Pvt. Ltd. has received the Export Merit Award from the All India Rubber Industries Association for outstanding export performance in rubber processing machinery during 2025–2026. This marks the company’s 24th consecutive export accolade, underscoring decades of engineering excellence, quality manufacturing, customer confidence and international collaboration.

An ISO 9001-2008 certified enterprise, Santosh is a leading name in quality rubber machinery. Its Mumbai facility spans 36,000 square feet and houses an ultra-modern workshop equipped with heavy production machinery. A team of qualified engineers and professionals brings 50 years of experience since 1966, continually expanding the manufacturing range. The firm offers India’s largest assortment of rubber processing machinery under one roof.

Serving customers from India to markets worldwide, Santosh remains dedicated to designing and producing machinery that delivers performance, reliability and value. The company expressed gratitude to its customers, partners and entire team, whose commitment makes each milestone achievable.

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Bridgestone has celebrated a landmark achievement in the 2026 FIM Endurance World Championship (EWC), the world’s leading endurance motorcycle racing series. The BMW MOTORRAD WORLD ENDURANCE TEAM captured the title riding Bridgestone’s BATTLAX premium tyres, becoming the first European manufacturer ever to secure the championship. It also marked the seventh overall and sixth straight year that a Bridgestone-equipped team has claimed the EWC crown.

The Japanese tyre maker’s presence in the series dates back to 2017, when it began supporting full-season entrants with BATTLAX tyre engineered for grip, durability and predictable handling. In 2026, Bridgestone supplied 7 of the 17 full-season EWC class entrants. Its teams delivered a historic sweep, locking out the top five championship positions and, for the first time, claiming every podium place at each round.

The season tested tyres across extremes, from the cold opening 24 Hours Motos at Le Mans and variable weather at the 8 Hours of Spa Motos to rain and unseasonable cool at Suzuka and high heat and speed at the Bol d’Or finale. BATTLAX maintained consistent performance throughout, extending Bridgestone’s winning run to sixteen consecutive EWC races across four seasons.

Werner Daemen, Manager – BMW MOTORRAD WORLD ENDURANCE TEAM, said, "We are extremely proud to have achieved the world championship! Two years ago, we had the opportunity to work with Bridgestone, and to be honest, this was one of the keys to our victory. We are truly proud to work with such a professional company, and together with BMW, our team, and Bridgestone, we achieved this championship. We will definitely be back, and next year in Japan at Suzuka, we hope not to go for third place, but for first, and to compete again for the world championship. I want to thank everyone at Bridgestone – engineers, marketing, operations and all the people we have worked with. I hope to see you again next year. Thank you!"

Hiroshi Imai, Executive Officer, CPO (Chief Product Officer), Bridgestone Corporation, said, "First of all, I would like to send my congratulations to everyone at the BMW MOTORRAD WORLD ENDURANCE TEAM on winning the series championship! Also, I extend my sincere gratitude to all the fans who supported the races, every team that competed throughout the EWC season, event staff and everyone involved in organising the series, including FIM and the promoter EMP. With dramatically different conditions at each race, the BMW MOTORRAD WORLD ENDURANCE TEAM demonstrated outstanding adaptability and unity, delivering truly champion-worthy performances and inspiring fans around the world. We are also proud that, in the extreme challenge of EWC, we were able to work as one Bridgestone team to support these teams by providing BATTLAX tyres to maximise rider and machine performance. We will continue to refine our technologies at the racetrack and strive to develop and supply even higher-quality, higher-performance tyres so that, as a member of our partner teams, we can contribute to victory from the ground up."

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