CEAT, Sri Lanka’s highest-selling pneumatic tyre brand, has been ranked the Most Valuable Brand in the ‘Tyre’ category, reports said. 

According to a report on Businesscafe website, CEAT has advanced 10 places in the latest brand value rankings published by Brand Finance. 

In its 2022 rankings, Brand Finance has ranked CEAT at No 38 in its list of the 100 most valuable brands in Sri Lanka. 

CEAT has also retained its ‘AAA-’ Brand Rating from Brand Finance for 2022. 

Ravi Dadlani, Managing Director, CEAT Kelani Holdings, was quoted as saying in the
report, “Adversity is the best test of mettle. Since the start of the global pandemic, the CEAT brand has achieved a cumulative advancement of 15 places in the Brand Finance Top 100 rankings, and brand value has more than doubled since 2020. Such growth, in one of the most challenging periods in memory, is a remarkable feat and a source of confidence in these uncertain times.” (TT)

Comments (0)

ADD COMMENT

Link Copied!

In a landmark event for the United Kingdom's agricultural sector, Trelleborg Tires successfully hosted the inaugural UK edition of its Tractor Driver of the Year competition. The prestigious grounds of Prestwold Hall in Leicestershire provided the setting on 16 October 2025 for a gathering of the nation's most skilled operators. These drivers were put through a rigorous practical examination of their abilities, facing a circuit of demanding stations that evaluated their agility, pinpoint accuracy and overall vehicle command.

The contest, which ran throughout the day, required competitors to master a suite of complex manoeuvres. Each task was engineered to push the limits of their expertise using a fleet of Valtra tractors equipped specifically with Trelleborg’s TM1000 ProgressiveTraction and TM1060 tyres. After an intense series of trials, Mitchell Oldershaw emerged victorious, securing the coveted title of Tractor Driver of the Year UK 2025. His winning run, a remarkable feat of precision and speed completed in just eight minutes and forty-nine seconds, earned him the grand prize of an Everyman Racing Platinum Package. The successful execution of the event was supported by technical collaborations with Valtra and Chandlers FE Ltd, which supplied the necessary machinery and trailers.

This UK debut represents a significant international expansion for the competition, which has long been a cornerstone event for farming professionals in Italy. Trelleborg Tires has demonstrated a clear commitment to fostering a hands-on community for the agricultural sector, creating dynamic platforms where operators can directly engage with advanced tyre technology. By translating technical innovation into tangible on-ground performance, the company continues to underscore the critical relationship between superior tyre engineering and enhanced productivity in modern farming. The event’s success paves the way for future gatherings that celebrate skill, technology and community spirit.

Celebrating his victory, Oldershaw said, “A big thank you to everyone for organising such a great event. It’s been a fantastic day – I came for the fun and didn’t expect to win! I’m already looking forward to coming back next year to defend the title!”

Hawra Hussain, Marketing Manager UK & ROI at Yokohama TWS, said, “Tractor Driver of the Year is all about putting farmers’ skills to the test and showcasing real performance in the field. Every detail of this event – from the venue to each challenge – was designed to create an authentic and rewarding experience. Connecting directly with farmers helps us understand their real-world needs and lets them see our tyres in action, demonstrating the superior traction and durability that drive high productivity every day.”

Seth Bradford, Sales Support Manager for UK & Ireland at Valtra, said, “This event has been a great opportunity to meet the agricultural community and strengthen our collaboration with Trelleborg Tires. We work together, as we offer extensive range of Trelleborg VF tyres that work seamlessly with our factory-fitted central tyre inflation system. This integrated approach enhances customisation and maximises performance and comfort in the field.”

Comments (0)

ADD COMMENT

Link Copied!

The EU Commission’s proposal to amend the EU Deforestation Regulation (EUDR) has been met with sharp criticism from the German rubber industry. While supportive of the goal to reduce bureaucracy, the industry argues that the amendment, presented on 21 October 2025, fundamentally misses the mark. According to Boris Engelhardt, Managing Director of the German Rubber Industry Association (wdk), the changes create new, significant problems rather than solving existing ones. The association is therefore reiterating the introduction of ‘first-touch principle’ to achieve the regulation's goals without crippling businesses.

The core of the issue lies in a new requirement for handling supply chain data. Instead of each company registering its products, the proposal mandates that a single reference number from the first importer must be passed through the entire supply chain. Engelhardt warns that this places an immense technical and administrative burden on companies. Their IT systems, built at great cost for the original EUDR rules, cannot process and forward countless supplier numbers, requiring expensive, time-consuming upgrades that cannot be completed by the 2025/2026 deadline.

Beyond the technical impracticality, the industry identifies a more severe flaw: the compulsory sharing of these reference numbers would force companies to disclose their confidential supplier relationships to all downstream competitors. This is viewed as an unacceptable violation of trade secrets.

As a solution, wdk champions the ‘first-touch principle’. This approach would concentrate all regulatory oversight exclusively on the first economic actor who brings a covered raw material into the EU. All subsequent companies within the EU's single market would be exempt from the EUDR's burdens. The wdk contends that this system would fully meet the deforestation regulation's environmental objectives while instantly resolving the IT system overload and robustly protecting sensitive commercial information for all businesses in the value chain.

Engelhardt concluded, "After two years of tinkering, fixing laws at the last minute with a hasty needle doesn't work. That's not how democratic legislators work. The proposed amendment to the EUDR creates ambiguities and gaps, particularly regarding corporate liability, the consequences of which are unforeseeable. The only solution can be: EUDR with a first-touch principle!”

Comments (0)

ADD COMMENT

Link Copied!

The Nokian Tyres Green Step Ligna concept tyre, a collaborative effort with UPM, secured top honours at the 2025 New Wood competition. This prestigious award recognises groundbreaking wood-based bioeconomy solutions that tackle global challenges and advance the Sustainable Development Goals. The jury assessed entries on their societal importance, market potential and innovative use of wood, ultimately selecting a winner seen as a benchmark for the industry.

The concept tyre earned praise for making a concrete advance towards sustainable transport and materials production. It serves as a powerful example of how ecological considerations can be integrated with high performance, offering a blueprint for other companies. Its core innovation involves a significant material substitution in the tyre's sidewall, where conventional fossil-based fillers have been replaced with UPM BioMotion, a renewable filler derived from lignin.

As fillers determine much of a tyre's durability and performance and account for roughly a third of its mass, this shift is particularly impactful. Lignin is a natural compound abundant in wood and is generated as a by-product of pulp manufacturing. The successful application of this bio-based material in a demanding component like a tyre sidewall signals a pivotal shift for the entire industry, marking a substantial leap in the journey toward a future built on renewable resources.

Pauli Aalto-Setälä, a jury member of the New Wood 2025 competition, said, “Sometimes the most powerful innovations don’t alter the product itself, but the materials behind it – transforming it into something truly sustainable.”

Martta Fredrikson, Chair of the New Wood competition jury, said, "This year, the utilisation of industrial side streams was particularly highlighted in the New Wood competition. The lignin-based tyre material that won the competition and the second-placed wood fibre insulation are excellent examples of this.”

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone has earned significant acclaim from the German automotive publication Auto Bild, being jointly awarded the 2025 winter tyre 'Manufacturer of the Year' title. This prestigious honour was largely driven by the outstanding performance of the company's premium winter tyre, the Blizzak 6, in the publication's rigorous annual evaluations.

The manufacturer’s success extended beyond winter tyres, with the Bridgestone Turanza All Season 6 also achieving a top podium finish. It secured second place in the all-season category for 'Manufacturer of the Year' and was declared a joint test winner in Auto Bild’s specific SUV All-Season 2025 Tyre Test. The tyre earned an exemplary overall rating after proving to be a strong and balanced all-rounder across a wide range of performance criteria.

Further validating these results, independent testing by TÜV SÜD confirmed the Turanza All Season 6's best-in-class wet braking capabilities, alongside excellent braking in both dry and snowy conditions. The tests also highlighted its exceptional snow traction, cornering and handling. An additional benefit is a 20 percent improvement in mileage over its predecessor, contributing to greater cost efficiency and a reduced environmental footprint.

Similarly, the winter-focused Blizzak 6, launched in 2024 as the successor to a multiple-award-winning model, has demonstrated top-tier performance in TÜV SÜD assessments. It is a top-rated tyre for snow braking and traction and is reported to offer the shortest stopping distances on wet roads. It also boasts a substantial 32 percent improvement in mileage.

A key technological foundation for both of these award-winning tyres is Bridgestone's ENLITEN Technology. This next-generation engineering approach is designed to deliver customised and uncompromised performance while simultaneously advancing sustainability and enhancing electric vehicle readiness across the company's product portfolio.

Comments (0)

ADD COMMENT

Link Copied!