Continental is increasing its use of recycled materials in tyre manufacturing, with more facilities now using polyester fabric made from recycled polyethylene terephthalate (PET) bottles. This initiative has raised the recycled content in several tyre lines by an average of thee percent. Depending on the tyre size, up to 15 PET bottles can be used in a single tyre, conserving valuable resources.

“Reduce, reuse, recycle – this trio is key to more sustainable tyres “, says Jorge Almeida, Head of Sustainability at Continental Tires.

“Reduce, reuse, recycle – this trio is key to more sustainable tyres. Wherever possible, we use recycled materials while maintaining our highest quality standards,” says Jorge Almeida, Head of Sustainability at Continental Tires. “Our polyester yarn made from recycled PET bottles is just as strong as conventional polyester yarn. This shows that sustainability, performance, and safety go hand in hand at Continental.

The company’s ContiRe.Tex technology, unveiled in late 2021, processes PET bottles that would otherwise go unrecycled. These bottles are spun into high-performance polyester yarn without intermediate chemical treatments, producing materials robust enough to meet the demands of tyre manufacturing.

Since 2022, this technology has been used on a limited scale at Continental’s tyre plants in Lousado, Portugal, and Otrokovice, Czech Republic. Recently, facilities in Korbach, Germany, and Sarreguemines, France, have also adopted recycled PET in series production.

Ambitious sustainability goals

The transition to sustainable materials aligns with Continental’s broader sustainability strategy. The company aims to increase the proportion of renewable and recycled materials in its tyres to over 40% by 2030. By then, all new car and light truck tyres are expected to feature high-performance polyester fibres made entirely from sustainable PET.

At present, an average passenger tyre contains 15–20 percent recycled and renewable materials. By 2050, Continental plans for all its new tyres to be made from 100 percent sustainable materials.

Turning waste into high-quality materials

Continental’s use of recycled PET is part of a broader effort to replace raw materials with sustainable alternatives. Textile fabrics made from recycled polyester enhance the strength, flexibility, and durability of tyres, with performance matching that of materials derived from crude oil.

In addition to recycled PET, Continental is exploring other sustainable materials, including bio-based and chemically recycled PET. Agricultural by-products, such as rice husk ash, rubber from dandelions and recycled rubber, are also being tested for future use.

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TVS Srichakra Limited has approved a capital investment of up to INR 21 billion to expand manufacturing capacity at its Unit 2 facility in Rudrapur, Uttarakhand.

The decision was taken by the board of directors at a meeting held on recently, the company said.

The investment will be directed towards capacity addition at the existing plant, which currently has an annual production capacity of about 9.2 million to 9.5 million tyres. Capacity utilisation at the unit stands at roughly 80–85 per cent.

The proposed expansion is expected to raise capacity by about 40–45 per cent and is scheduled to be completed in the first half of the 2027–28 financial year.

The company said the investment would be funded through a combination of internal accruals and debt. The expansion is intended to meet growing demand for the company’s two-wheeler and three-wheeler tyres.

TVS Srichakra disclosed the development under Regulation 30 of the Securities and Exchange Board of India’s listing regulations.

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At a meeting of the Pirelli Board of Directors, the management presented an analysis of the evolving automotive competitive landscape. This environment is now defined by increasingly integrated and connected systems, such as software-defined vehicles and autonomous driving, which have transformed the tyre into a sophisticated, data-driven component. In this context, Pirelli’s pioneering Cyber Tyre technology – a hardware and software system that communicates in real time with both vehicles and road infrastructure – was underscored as a critical strategic asset. Its validity is confirmed by adoption from major prestige car manufacturers and relative agreements with the Apulia Region, Movyon and Anas for smart road services.

Following this assessment, CEO Andrea Casaluci presented a clear position, asserting that all Cyber Tyre activities must continue to be developed in a fully integrated manner with the rest of the Pirelli Group, both functionally and organisationally. He emphasised that management must align completely with the Group’s strategic and industrial approach, expressly rejecting any project that could lead to even partial compartmentalisation, separation or segregation of this business unit. The Board voted on this management consideration, resulting in nine votes in favour and five against. Directors Chen Aihua, Zhang Haitao, Chen Qian, Fan Xiaohua and Tang Grace cast the dissenting votes.

The management further detailed the substantial risks of fragmenting the Cyber Tyre operations, arguing such a move would be unworkable. It would critically undermine the integrated business model that relies on constant interplay between technology, innovation, production and marketing. Isolating the Cyber Tyre business would involve transferring related patents, thereby stripping Pirelli of free access to its own strategic know-how and contradicting core principles of the company Bylaws. This segregation would weaken technological development, erode Pirelli’s competitive edge and innovative leadership and reduce synergies while increasing costs through duplicated structures. Ultimately, it would trigger significant value destruction, impair financial solidity and still fail to address the limitations imposed by relevant US legislation.

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Giti Tire has achieved International Sustainability and Carbon Certification PLUS (ISCC PLUS) accreditation for its Anhui and Fujian Province plant in China, a major production site for its passenger, light truck and heavy-duty tyres destined for the European market. This globally recognised standard verifies sustainable practices across raw material sourcing, production and supply chain management. It mandates certified sustainable feedstocks, verified reductions in greenhouse gas emissions, robust waste and circularity systems and strict traceability, all while meeting social sustainability criteria.

This certification strengthens Giti Tire's capacity to develop tyres carrying the ISCC PLUS label. The milestone aligns with the ambitious goals detailed in the company’s 2024 Sustainability Report, which includes targeting net-zero for its global Scope 1 and 2 emissions by 2050. To support these objectives, Giti is making significant investments in renewable energy and sustainable manufacturing processes. A key initiative is a new state-of-the-art carbon neutral production line at its Anhui plant, scheduled to commence operations in 2026, complementing broader efforts in innovative tire technologies aimed at improving fuel efficiency and lowering carbon output.

Dr Pang, Chief Sustainability Officer, Giti Tire, said, “ISCC PLUS accreditation is a landmark moment in our sustainability journey, verifying that key raw materials come from responsible and fully traceable supply chains as well as confirming our commitment to people and the planet. This recognition places us among the industry’s premium manufacturers, an achievement that reflects our rising leadership in the global tyre sector.”

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Maxxis has launched its 2026 King of the Hammers campaign with a dominant display at the Desert Challenge, signalling a week of strong potential. The event served as a powerful opening act, with Maxxis drivers securing multiple podium finishes across several competitive UTV classes. Notably, a standout performance came from Dustin ‘Battle-Axe’ Jones, who captured second place in the UTV Pro Modified category. He navigated the brutal desert landscape without any tyre issues on his RAZR XTs, demonstrating both control and speed. The rising talent Chaden Minder further highlighted the tyre's capabilities, driving to second place in UTV Open and an impressive third place overall in the Desert Challenge. His error-free run was supported by the notable traction and resilience of his RAZR XT tyres. Additional strong finishes came from Sierra Romo, who placed within the overall top 10 and took eighth in UTV Open, and Todd Zuccone, who earned third in UTV Pro Stock Turbo.

All eyes now turn to defending champion Kyle Chaney, whose historic overall victory in a UTV at last year's Race of Kings redefined expectations. He returns to defend his title and pursue further history by competing in both the 4400 and 4900 classes. His early form appears promising, having already qualified third overall and in the 4900 class for the upcoming UTV Hammers event. The qualifying session for the 4400 class is set for Wednesday, with the main UTV Hammers Championship race following on Thursday.

For fans following remotely, the entire spectacle from Johnson Valley, California will be broadcast on YouTube. The week's intense schedule continues Tuesday with the Every Man Challenge Qualifier and POWER HOUR. Wednesday features the Race of Kings Qualifier and Power Hour, leading into Thursday's UTV Hammers Championship. Friday hosts the Every Man Challenge race, building towards the week's premier event, the Race of Kings, on Saturday.

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