Continental is increasing its use of recycled materials in tyre manufacturing, with more facilities now using polyester fabric made from recycled polyethylene terephthalate (PET) bottles. This initiative has raised the recycled content in several tyre lines by an average of thee percent. Depending on the tyre size, up to 15 PET bottles can be used in a single tyre, conserving valuable resources.

“Reduce, reuse, recycle – this trio is key to more sustainable tyres “, says Jorge Almeida, Head of Sustainability at Continental Tires.

“Reduce, reuse, recycle – this trio is key to more sustainable tyres. Wherever possible, we use recycled materials while maintaining our highest quality standards,” says Jorge Almeida, Head of Sustainability at Continental Tires. “Our polyester yarn made from recycled PET bottles is just as strong as conventional polyester yarn. This shows that sustainability, performance, and safety go hand in hand at Continental.

The company’s ContiRe.Tex technology, unveiled in late 2021, processes PET bottles that would otherwise go unrecycled. These bottles are spun into high-performance polyester yarn without intermediate chemical treatments, producing materials robust enough to meet the demands of tyre manufacturing.

Since 2022, this technology has been used on a limited scale at Continental’s tyre plants in Lousado, Portugal, and Otrokovice, Czech Republic. Recently, facilities in Korbach, Germany, and Sarreguemines, France, have also adopted recycled PET in series production.

Ambitious sustainability goals

The transition to sustainable materials aligns with Continental’s broader sustainability strategy. The company aims to increase the proportion of renewable and recycled materials in its tyres to over 40% by 2030. By then, all new car and light truck tyres are expected to feature high-performance polyester fibres made entirely from sustainable PET.

At present, an average passenger tyre contains 15–20 percent recycled and renewable materials. By 2050, Continental plans for all its new tyres to be made from 100 percent sustainable materials.

Turning waste into high-quality materials

Continental’s use of recycled PET is part of a broader effort to replace raw materials with sustainable alternatives. Textile fabrics made from recycled polyester enhance the strength, flexibility, and durability of tyres, with performance matching that of materials derived from crude oil.

In addition to recycled PET, Continental is exploring other sustainable materials, including bio-based and chemically recycled PET. Agricultural by-products, such as rice husk ash, rubber from dandelions and recycled rubber, are also being tested for future use.

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The Yokohama Rubber Company has confirmed its tyre plant in Salem, Virginia, will permanently cease operations with effect from 18 March 2026. This decision follows consultations with the labour union, resulting in an earlier closure than anticipated. Initially, production was to be scaled back in March with a potential shutdown in July, but negotiations accelerated the timeline. The company has held discussions with suppliers and customers, assuring that the closure will not cause supply chain interruptions. Yokohama Tire Corporation, the company's US subsidiary, has coordinated these efforts. For the approximately 570 affected employees, Yokohama is providing outplacement support in cooperation with local agencies and the union.

The Salem facility began operating in the 1960s and has been part of Yokohama since the Mohawk Rubber Company acquisition in 1989. The closure stems from challenges posed by ageing equipment and outdated methods, which hinder meeting production goals focused on high-value-added premium tyres, including ADVAN and GEOLANDAR brands, winter tyres and those sized 18 inches and larger. The company aims to strengthen output and sales of these products.

This move aligns with Yokohama Transformation 2026, the medium-term plan running from 2024 to 2026. The strategy emphasises maximising premium tyre sales while optimising production systems across the group to ensure sustainable profitability and long-term growth. The Salem plant closure directly reflects these efforts.

Despite the shutdown, United States remains one of the most important markets for Yokohama. Since establishing its US sales subsidiary in 1969, the company has expanded its production and sales network through proactive efforts. Yokohama is committed to adapting to global shifts, promoting sustainable business expansion and contributing to the US economy and society. The company continues to respond to changes in the global business environment.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has issued a reminder that underinflated tyres can lead to higher fuel consumption, a concern that is especially relevant given the current geopolitical pressures on global energy markets. With pump prices beginning to climb again across the UK, motorists are being encouraged to carry out basic vehicle maintenance as a way to improve fuel efficiency.

This week, motoring organisations including the RAC and AA have urged drivers to adopt efficient driving habits and ensure their tyres are properly inflated to mitigate the impact of rising costs. Recent RAC Fuel Watch data reveals a significant increase at the pumps, with petrol climbing by approximately 4.68p per litre and diesel rising by around 8.59p per litre in just over a week, coinciding with escalating tensions in the Middle East.

According to TyreSafe, checking tyre pressures at least once a month and before longer trips is essential. Drivers should refer to the manufacturer’s recommended levels, typically listed in the vehicle handbook or on a sticker inside the driver’s door frame or fuel cap.

Many motorists may not realise that driving on underinflated tyres could be silently increasing their fuel bills. Research from The Motor Ombudsman indicates that more than half of all tyres on UK roads may be running below the ideal pressure. This increases rolling resistance, meaning the engine has to work harder to maintain normal speeds.

Even a modest drop in pressure can have an effect. A 10 percent reduction can raise fuel consumption by about two percent, adding unnecessary costs. Safety is also compromised, as a 20 percent decrease can impair handling and grip, heightening the risk of incidents. With costs rising again, a simple tyre check can support both road safety and household budgets.

Stuart Lovatt, Chair of TyreSafe, said, “When fuel prices rise, drivers naturally look for ways to make their fuel last longer. One of the simplest things they can do is check their tyre pressures regularly. Underinflated tyres increase rolling resistance, which means the vehicle has to work harder and burn more fuel just to move forward. It may seem like a small issue, but over time it can quietly add to the cost of every journey. More importantly, tyres that are not inflated correctly can reduce grip, handling and overall vehicle stability. Keeping tyres at the correct pressure isn’t just about saving fuel – it’s a critical part of staying safe on the road.”

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Kanifing Municipal Council (KMC) has inaugurated The Gambia’s inaugural tyre recycling plant, a pioneering step forward in the nation's efforts to combat environmental degradation and manage waste. As per a report by The Point, this landmark facility, established with financial support from the United Nations Development Programme (UNDP), is engineered to process end-of-life tyres into reusable materials, directly confronting a long-standing waste issue that has seen discarded tyres obstruct waterways and blight communities for years.

During the inauguration, representatives from KMC highlighted the council's dedication to forward-thinking solutions, ecological responsibility and local advancement. The project was presented as a testament to the effective synergy between local governance and international cooperation in achieving significant environmental progress. The new plant is anticipated to yield substantial advantages, including mitigating pollution and enhancing urban cleanliness from an environmental perspective, while simultaneously unlocking economic potential through the creation of valuable resources from waste.

This, in turn, could stimulate local enterprise and generate employment. Officials characterised the venture as emblematic of a shared resolve to foster a cleaner and more resilient nation. By establishing this recycling facility, KMC has positioned itself at the vanguard of ecological innovation within the country, establishing a benchmark for future sustainable initiatives across The Gambia.

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Sun Auto Tire & Service, one of the largest independent tyre and automotive service providers in US, has unveiled Drive With Purpose, a new community-focused initiative designed to embed charitable action into the company’s daily operations. The programme transforms each service visit into an opportunity for both employees and customers to contribute to local communities. Rooted in the company’s heritage as an independent shop, the effort balances grassroots engagement with the backing of a national network.

The initiative is structured around three core pillars. Through Community Partnerships, Sun Auto strengthens local neighbourhoods by supporting food banks, events and fundraising tied to routine vehicle maintenance. A second pillar is dedicated to Veteran Causes, channelling resources towards organisations that assist veterans and first responders. These efforts emphasise mobility, independence and career opportunities beyond military service. The third area, Educational Development, focuses on technical training and workforce education, aiming to cultivate the next generation of automotive technicians and ensure the industry’s long-term vitality.

Drive With Purpose builds on existing philanthropic momentum. Last year, Sun Auto contributed more than USD 70,000 to charitable causes and has already donated USD 30,000 in the first quarter of this year. The company is now directing increased attention to veteran support, workforce development and local partnerships.

In January, more than seven hundred employees gathered in Arizona for the DRIVE 2026 Leadership Workshop. Regional teams competed to direct donations to charities of their choice, including organisations such as America’s VetDogs, Susan G. Komen Tunnel to Towers Foundation, TechForce Foundation and No Kid Hungry. reinforcing the company’s commitment to purpose-driven community impact.

Tony Puckett, CEO, Sun Auto Tire & Service, said, "Drive With Purpose is a platform in which we can support our local communities every day. It connects the automotive service work that we are doing in our stores to the opportunity to serve others in need within our local markets and gives our teams and guests a great way to support these amazing charitable organisations.  Every mile truly matters, and this is how we bring that to life."

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