Continental, one of the world’s leading tyre manufacturers, is celebrating 90 years of developing and producing winter tyres. The German company launched its first winter-specific tyre, the Gelände, in 1934, pioneering safety and performance in cold-weather driving conditions.

Today, Continental’s winter tyres, including the award-winning WinterContact TS 870, feature advanced tread patterns and specialised rubber compounds that deliver superior grip, braking and handling on snow, ice, and wet roads. The German automobile association ADAC recently recognised the TS 870 as a test winner for its precise and safe driving performance across various road conditions.

“For 90 years, our winter tyres have been synonymous with safety in winter weather conditions. Softer rubber compounds improve adhesion, while sipes provide grip on snow and ice. And wider grooves displace water particularly effectively,” explains Martin Welzhofer, Head of Global Tire Testing at Continental Tires. “We put our winter tyres through their paces during testing on snow and ice, in Germany and Sweden.”

Decades of Progress in Winter Safety

Continental’s winter tyres are specifically engineered to handle harsh weather. Compared to summer tyres, they provide significant safety advantages. In recent tests conducted by UK trade magazine Tyre Review, the WinterContact TS 870 P demonstrated remarkable braking performance. When braking hard from 40 km/h on snow, the winter tyre stopped in just 18.25 metres, while a summer tyre took 44.18 metres — a difference of nearly six car lengths.

Similar results were observed on ice. During emergency braking from 25 km/h, the WinterContact TS 870 P stopped in 11.13 metres, whereas the summer tyre required 32.19 metres — almost three times the distance.

This performance is attributed to Continental’s advanced tread design and rubber compounds. The softer, more flexible winter tyre compound enhances grip at low temperatures, while optimised tread grooves and sipes improve traction and water displacement.

Rigorous Testing for Maximum Safety

Ensuring safety remains Continental’s top priority. Each new winter tyre undergoes extensive testing, covering up to 500,000 kilometres across 20 disciplines before being brought to market. The tyres are assessed for traction, braking, cornering stability, and directional control on dry, wet, and snow-covered roads. Noise levels, fuel efficiency, and overall driving comfort are also evaluated.

Testing takes place under extreme conditions. At Continental’s test site in Arvidsjaur, Sweden, near the Arctic Circle, engineers measure performance on snow and ice, collecting over 60,000 individual data points each winter. Vehicles complete thousands of manoeuvres, including starts, cornering and braking on icy surfaces.

Closer to home, the company’s Contidrom test site near Hanover features an indoor ice track that operates year-round. Here, tyres are tested under varying temperatures to assess rubber compound behaviour in freezing conditions. Continental’s automated braking test facility further ensures precision by evaluating tyre performance on wet and dry surfaces without a driver.

A Legacy of Innovation

Continental’s journey in winter tyre development began in 1934 with the Gelände, one of the world’s first tyres designed for snow, ice, and slush. By 1953, the company’s M+S winter tyres had proven their capability by enabling vehicles to cross the snow-covered Gotthard Pass in the Alps safely.

Today, Continental continues to push boundaries, refining its tyre technologies and materials to ensure optimal safety and performance. Models such as the WinterContact TS 870 undergo relentless testing in Sweden’s icy landscapes and the Contidrom’s controlled environments.

With 90 years of experience, Continental remains at the forefront of winter tyre innovation, delivering safer driving experiences for motorists navigating treacherous winter roads.

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

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The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

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