The Continental tyre plant in Hefei, China, has recently become the company’s latest production site to receive the International Sustainability and Carbon Certification (ISCC) PLUS sustainability certification. 

The globally recognised standard certifies that Continental meets specific sustainability standards. It also confirms the transparency of the traceability of the raw materials used in the production process. Certification of the raw materials enables Continental to ensure the end-to-end traceability of the materials from sustainable sources. For the premium tyre manufacturer, this is a further step on the way to 100 percent sustainable materials in its products by 2050 at the latest.

Jorge Almeida, Head of Sustainability Tires at Continental said, "We are increasing the proportion of renewable and recyclable materials in our tyres. We use the principle of mass balance to enable sustainable materials and technologies to ramp-up, while generating the needed transparency and accountability regarding our progress. This is confirmed by the internationally recognised ISCC PLUS certification. Our aim is to gradually roll out the mass-balance approach to all our tyre plants worldwide."

The company says the certification was based on fulfilling and documenting certain raw material mass balancing procedures. The mass-balance approach mixes fossil, renewable and recycled raw materials in existing systems and processes. The quantities used are tracked along the entire value chain and can therefore be allocated proportionately at any time. The mass-balance approach enables Continental to gradually increase the proportion of sustainable materials in its products. It ensures that the balance of certified sustainable materials can be accurately reported.

Xiaoji Wang, Head of Continental tyre plant in Hefei, China said, "The certification proves the high quality of all of our work processes, from the procurement of certified raw materials to the transportation of the finished tyre. Our Hefei plant meets the strict certification requirements of ISCC PLUS, including raw material traceability and compliance with environmental standards. This certification underlines our commitment to sustainable processes along the entire value chain."

Complete traceability 

ISCC PLUS is an internationally recognised voluntary certification system. It is applicable to the bioeconomy and circular economy and certifies non-conventional raw materials that can be used, for example, in the areas of foodstuffs, animal feed, chemicals, plastics, packaging and textiles. The various criteria required for ISCC PLUS certification include the traceability of raw materials, compliance with environmental standards, the protection of ecosystems, ensuring compliance with labour and human rights and the promotion of sustainable economic development.

The UltraContact NXT the most sustainable serial tyre from Continental, uses mass-balance-certified materials. For example, synthetic rubber made from bio-based and bio-circular raw materials or carbon black, which is produced in part using oil from circular processes. It is manufactured at the tyre plant in Lousado.

Continental says it is working intensively to switch as many raw materials as possible in production to sustainable materials. Raw materials that could be used in tyre production in the future include agricultural waste such as the ash from rice husks, rubber from dandelions, recycled rubber or PET bottles.

The certification of the Continental plants in Hefei, China, and Lousado, Portugal, is an important milestone in Continental’s efforts to use more than 40 percent renewable and recycled materials in its tyres by 2030 and to become completely climate-neutral by 2050. By 2050 at the latest, all new tyres from Continental are to be made entirely from sustainable materials.

Continental’s Hefei tyre plant, located in the Nangang Tech Park of Hefei’s High-Tech Zone, was inaugurated in September 2009 and today covers a total area of 667,000 square meters. The company has been producing tyres for passenger cars and light commercial vehicles for the Chinese market and other markets in the Asia-Pacific region since 2011. The plant has also been producing two-wheel tyres since 2012.

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Tyrewise, New Zealand’s regulated product stewardship scheme for end-of-life tyres, is inviting innovators, investors and change-makers to submit their best ideas to develop the market for recycled rubber. With substantial funding now available, this initiative aims to transform worn-out tyres into valuable products while driving economic growth.

The first grant funding round is now open for expressions of interest, running from 1 July to 29 July 2025. A total of USD 7 million will be distributed across three rounds within the financial year. Tyrewise has ambitious targets: recycling 80 percent of end-of-life tyres into new products by its fourth year and over 90 percent by its sixth year.

Eligible applicants include registered NZ businesses, research institutes and universities, preferably with at least 12 months of operation. Strong environmental, safety and financial performance will also be key considerations. This is a unique opportunity to advance sustainable innovation in tyre recycling.

Mark Gilbert, Chair of Auto Stewardship New Zealand that governs the Tyrewise scheme, said, “Tyrewise works with the whole industry to ensure tyres are collected for recycling or repurposing. The scheme is achieving a high collection rate and is now focussing on developing high-value, best use recycling and repurposing solutions for the tyres. To enable this goal, Tyrewise is providing contestable funding to help develop end markets for the recycled rubber material from tyres in New Zealand.”

Adele Rose, Tyrewise Scheme Managers, 3R Group, said, “Tyres are a versatile resource that can be turned into many products or used in a number of processes, such as roading, playground surfacing, as a substitute for aggregate or even earthquake-proofing buildings. The market in New Zealand isn’t currently big enough though to take all the recycled rubber from tyres which are collected, so the aim of the fund is to stimulate the development of new products and markets here. The fund is structured into three main ‘streams’ – research and development, emerging markets and community development. This allows funding to back projects across the spectrum of the typical phases of product development. This is a call for expressions of interest. Once we have assessed them, we will ask for a more formal, detailed application. Kiwis are innovators by nature, so we’re excited to see what ideas are out there to create a circular economy for tyres here at home.”

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Vikram Makar, Managing Director, Oriental Rubber Industries and Former President, All India Rubber Industries Association, passed away on 5 July 2025. 

The second-generation entrepreneur was instrumental in expanding Oriental Rubber’s presence not just in India but to over 50 countries globally, including North America, Europe, Australia, Southern Africa and the Middle East. Under his leadership, Oriental Rubber Industries became the leading exporter of conveyor belts from India.

The 62-year-old rubber industry veteran was vocal for India’s rubber MSME sector — passionate, insightful and deeply committed to seeing these small businesses thrive. 

Maker spoke with a rare blend of industry knowledge and empathy, underlining the human side of economic policies. He didn't just highlight the challenges; he offered practical recommendations.

Beyond policy, he exemplified leadership grounded in compassion, seeking systemic change with a sense of urgency and care. Makar’s legacy is one of actionable insight and unwavering belief in the resilience of India’s small enterprises.

Makar will be remembered not just as an expert voice in the rubber industry and finance, but as a thoughtful, empathetic leader.

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

  Best Wishes

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