The Continental tyre plant in Hefei, China, has recently become the company’s latest production site to receive the International Sustainability and Carbon Certification (ISCC) PLUS sustainability certification. 

The globally recognised standard certifies that Continental meets specific sustainability standards. It also confirms the transparency of the traceability of the raw materials used in the production process. Certification of the raw materials enables Continental to ensure the end-to-end traceability of the materials from sustainable sources. For the premium tyre manufacturer, this is a further step on the way to 100 percent sustainable materials in its products by 2050 at the latest.

Jorge Almeida, Head of Sustainability Tires at Continental said, "We are increasing the proportion of renewable and recyclable materials in our tyres. We use the principle of mass balance to enable sustainable materials and technologies to ramp-up, while generating the needed transparency and accountability regarding our progress. This is confirmed by the internationally recognised ISCC PLUS certification. Our aim is to gradually roll out the mass-balance approach to all our tyre plants worldwide."

The company says the certification was based on fulfilling and documenting certain raw material mass balancing procedures. The mass-balance approach mixes fossil, renewable and recycled raw materials in existing systems and processes. The quantities used are tracked along the entire value chain and can therefore be allocated proportionately at any time. The mass-balance approach enables Continental to gradually increase the proportion of sustainable materials in its products. It ensures that the balance of certified sustainable materials can be accurately reported.

Xiaoji Wang, Head of Continental tyre plant in Hefei, China said, "The certification proves the high quality of all of our work processes, from the procurement of certified raw materials to the transportation of the finished tyre. Our Hefei plant meets the strict certification requirements of ISCC PLUS, including raw material traceability and compliance with environmental standards. This certification underlines our commitment to sustainable processes along the entire value chain."

Complete traceability 

ISCC PLUS is an internationally recognised voluntary certification system. It is applicable to the bioeconomy and circular economy and certifies non-conventional raw materials that can be used, for example, in the areas of foodstuffs, animal feed, chemicals, plastics, packaging and textiles. The various criteria required for ISCC PLUS certification include the traceability of raw materials, compliance with environmental standards, the protection of ecosystems, ensuring compliance with labour and human rights and the promotion of sustainable economic development.

The UltraContact NXT the most sustainable serial tyre from Continental, uses mass-balance-certified materials. For example, synthetic rubber made from bio-based and bio-circular raw materials or carbon black, which is produced in part using oil from circular processes. It is manufactured at the tyre plant in Lousado.

Continental says it is working intensively to switch as many raw materials as possible in production to sustainable materials. Raw materials that could be used in tyre production in the future include agricultural waste such as the ash from rice husks, rubber from dandelions, recycled rubber or PET bottles.

The certification of the Continental plants in Hefei, China, and Lousado, Portugal, is an important milestone in Continental’s efforts to use more than 40 percent renewable and recycled materials in its tyres by 2030 and to become completely climate-neutral by 2050. By 2050 at the latest, all new tyres from Continental are to be made entirely from sustainable materials.

Continental’s Hefei tyre plant, located in the Nangang Tech Park of Hefei’s High-Tech Zone, was inaugurated in September 2009 and today covers a total area of 667,000 square meters. The company has been producing tyres for passenger cars and light commercial vehicles for the Chinese market and other markets in the Asia-Pacific region since 2011. The plant has also been producing two-wheel tyres since 2012.

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Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.

The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.

Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.

A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.

Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

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ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

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Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

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The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.

Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.

The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.

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