The Continental tyre plant in Hefei, China, has recently become the company’s latest production site to receive the International Sustainability and Carbon Certification (ISCC) PLUS sustainability certification. 

The globally recognised standard certifies that Continental meets specific sustainability standards. It also confirms the transparency of the traceability of the raw materials used in the production process. Certification of the raw materials enables Continental to ensure the end-to-end traceability of the materials from sustainable sources. For the premium tyre manufacturer, this is a further step on the way to 100 percent sustainable materials in its products by 2050 at the latest.

Jorge Almeida, Head of Sustainability Tires at Continental said, "We are increasing the proportion of renewable and recyclable materials in our tyres. We use the principle of mass balance to enable sustainable materials and technologies to ramp-up, while generating the needed transparency and accountability regarding our progress. This is confirmed by the internationally recognised ISCC PLUS certification. Our aim is to gradually roll out the mass-balance approach to all our tyre plants worldwide."

The company says the certification was based on fulfilling and documenting certain raw material mass balancing procedures. The mass-balance approach mixes fossil, renewable and recycled raw materials in existing systems and processes. The quantities used are tracked along the entire value chain and can therefore be allocated proportionately at any time. The mass-balance approach enables Continental to gradually increase the proportion of sustainable materials in its products. It ensures that the balance of certified sustainable materials can be accurately reported.

Xiaoji Wang, Head of Continental tyre plant in Hefei, China said, "The certification proves the high quality of all of our work processes, from the procurement of certified raw materials to the transportation of the finished tyre. Our Hefei plant meets the strict certification requirements of ISCC PLUS, including raw material traceability and compliance with environmental standards. This certification underlines our commitment to sustainable processes along the entire value chain."

Complete traceability 

ISCC PLUS is an internationally recognised voluntary certification system. It is applicable to the bioeconomy and circular economy and certifies non-conventional raw materials that can be used, for example, in the areas of foodstuffs, animal feed, chemicals, plastics, packaging and textiles. The various criteria required for ISCC PLUS certification include the traceability of raw materials, compliance with environmental standards, the protection of ecosystems, ensuring compliance with labour and human rights and the promotion of sustainable economic development.

The UltraContact NXT the most sustainable serial tyre from Continental, uses mass-balance-certified materials. For example, synthetic rubber made from bio-based and bio-circular raw materials or carbon black, which is produced in part using oil from circular processes. It is manufactured at the tyre plant in Lousado.

Continental says it is working intensively to switch as many raw materials as possible in production to sustainable materials. Raw materials that could be used in tyre production in the future include agricultural waste such as the ash from rice husks, rubber from dandelions, recycled rubber or PET bottles.

The certification of the Continental plants in Hefei, China, and Lousado, Portugal, is an important milestone in Continental’s efforts to use more than 40 percent renewable and recycled materials in its tyres by 2030 and to become completely climate-neutral by 2050. By 2050 at the latest, all new tyres from Continental are to be made entirely from sustainable materials.

Continental’s Hefei tyre plant, located in the Nangang Tech Park of Hefei’s High-Tech Zone, was inaugurated in September 2009 and today covers a total area of 667,000 square meters. The company has been producing tyres for passenger cars and light commercial vehicles for the Chinese market and other markets in the Asia-Pacific region since 2011. The plant has also been producing two-wheel tyres since 2012.

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

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The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

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