For any enterprise involved in on road operations there are quite a number of risks and always a degree of risk. How to mitigate the risk potential is always a challenge and in some larger businesses involving a dedicated risk manager.

Many trucking companies look at risk exposure as a necessary evil and utilise insurance packages to reduce the financial ramifications of such exposures.

Now, what if, a risk mitigation strategy that provided positive financial outcomes was available for just a little investment? Does this spark interest in those who drive the abacuses in the back rooms?

Tyres form one of the highest cost centres for a transport operation be the activities on road or in a mining operation. Fuel is usually the largest and is tightly controlled as the abacus jockeys understand that every last millilitre of fuel must be accounted for. Granted there is a percent here or there for spillage but as fuel companies demand payment prior to delivery for almost all operations the bean counters are onto it without delay. Tyres?

When we consider the humble tyre so many ASSuMe that the tyre just performs the required duties without any (at worst) attention or with just a little attention, perhaps a kick every now and again or being slapped with a pipe or bar to confirm the tyre isn’t totally flat.

Tyre, the influencer

What is not very well understood by back-office personnel is that tyres are influenced by, and actually influence, the successful operation of the vehicle, be it a wheel barrow, a tri-cycle, a rigid truck or road train even a giant haul truck. If the tyres aren’t “right” then the operating costs will rise. Consider a delta percentage on fuel burn of 3 – 5%, a wheel end bearing life reduction of 10%, a tyre life deficit of 10%, decreased suspension component life as the tyres are being dragged not rolling, at what cost does the “head in the tyre” influence the profits of the business?

So, when we “Cover Your Analyse risk SAFETY” every-time (CYA) we consider all the contributing aspects of tyre use and how risk mitigation practises can be employed to grow the return on the investment our businesses make in tyres. All successful transport companies maintain a close log on the consumption of mechanical items such as fuel and spare parts. Labour costs are also rigidly overseen and as every driver well understands there are events on the road that result in a later delivery than was planned, a traffic event that turns the usual highway into a car park. When the driver returns to base and lodges the work hours there is always a cry from the accounting department why has this person worked overtime, why are we paying more than normal?

Yet, for tyres it seems too often the humble servant is treated as a mere consumable commodity and just turned over or replaced without any consideration as to how life can be extended. Why? When tyres influence so many of the unseen factors for a transport operator why are they not used as the reporter, the data logger of operations? A tyre does not lie about the experiences they have endured, they cannot suddenly grow tread to cover misalignment or a brake lock up, the evidence is in our faces IF we simply observe what the tyres are telling us.

Tyre management

There are many valued publications from around the globe that have photos of tyres that have worn in a certain manner or exhibit various conditions that relay the root causes of the damage to the observer. The tyre scrap heap is the first place we visit when determining the tyre management capacity and capability of a new client. How many tyres with more than the minimum legal tread depth are in the scrap heap? If there are records of tyre performance what is the tread consumption rate for the tyres consumed? What is the frequency of the various scrapping reasons the business using tyres is experiencing? Why? What is the distance per tread unit rate? What is the fuel burn rate per tread unit consumption? What if these questions can’t be answered? Then a risk mitigation practise is obviously not in practise. Exposure is certain, a matter of when not if.

A simple tree diagram or spider web drawing outlining the various risk aspects a tyre could experience with each branch drawing down into detail of how, what and why can assist in the mitigation process. The risk on the underside of the branch with the solution on the top provides a simple but effective illustration of the potentials available.

The TyreSafe Australia policy known as the 6M Principle is engaged in not only tyre performance enhancement but right through the various aspects of the transport business. Before you can MANAGE you have to be able to MEASURE. With measurements (read data) one can MONITOR to know when to MAINTAIN the equipment therefore actually MANAGING in order to MAKE MONEY! The 6M principle is simple but it requires diligent and dedicated systems within the workplace. There are many principles such as that espoused by Dr William Deming who developed the PDCA process, PLAN, DO, CHECK, ACT where the a/ versus b/ consideration was created:

Bill Smith who introduced the 6 Sigma philosophy in the 1980’s also recognised the same avenue of opportunity. The basis of 6 Sigma is the improvement of the output quality by recognising and eliminating the root causes of defects and so minimizing the impacts using statistical processes, ie managing by measuring monitoring and maintaining!

The TyreSafe Australia 6M principle is closely aligned with these well recognised philosophies and commences with the simple recognition that tyre inflation pressure control is the absolute basis for the desired performance outcomes a transport related business will experience. How do you analyse the risks, what mitigation processes are in place?

Safety is not just about well-being of personnel. If a business doesn’t employ safe practices, is it going to be sustainable? Not just from the human factor but also consider the financial aspects. A business engaged in risky financial undertakings will probably collapse sooner than later.

So why not start the process from the ground up by ensuring that the foundation of the modern motor vehicle, the humble tyre is indeed operating at optimum levels. With modern electronics there is no excuse for not completely understanding (and so appreciating) what the tyres you use are providing to your business profits. If you are not measuring, how are you managing?

Ensure that your tyres are not a drag on your operation, ensure the rolling resistance is as low as possible and this will ensure there is an even flow of dollars into your account. Utilising real time tyre monitoring is now a standard practise for successful businesses who utilise tyres in their operations.

Cover Your, Analyse Risks Safety Everytime! (TT)

• Adam Gosling and the team at TyreSafe Australia provide guidance and direction for all tyre users. Safety is paramount, so is efficiency and sustainability. Tyres are a globally universal product, the requirement for tyre safety is also a global standard.

Smithers, a renowned provider of testing, consulting, information and compliance services, has announced that its proving ground at Treadwell Research Park in Pearsall, Texas, has achieved ISO 17025 accreditation.

Operated on behalf of Discount Tyre, the facility’s accredited scope currently covers wet grip testing and tyre buffing, with plans to expand accreditation to include rolling resistance and pass-by-noise testing. The site boasts diverse paved and off-road test surfaces for comprehensive tyre performance validation. Additionally, it complies with UNECE Regulation No. 117 for Wet Grip and Pass-by Noise standards. This accreditation underscores Smithers' commitment to delivering high-quality testing services in the tyre industry.

Sean Connolly, Director of Test Track Operations at Smithers Winter Test Centre/Pearsall Test Track, said, “The tyre industry is currently focused on a variety of sustainability initiatives, such as reducing the rate of tread wear to extend the life of the tyre. Understanding tyre performance at varying levels of tread wear is critical for tyre manufacturers looking to get the most out of their designs.”

Jim Popio, PhD, Vice President, Smithers Materials Science and Engineering Division, North America, said, “We’re incredibly proud that our existing processes and procedures meet the rigorous requirements of ISO 17025 accreditation. Accurate data, on time, is central of the Smithers promise on a global scale, and we strive to go above and beyond our clients’ expectations with exceptional service as well.”

Michelin, a leading tyre technology company, has launched its first Michelin Experience Store in India, in partnership with Bharat Tyres. The facility spread across 25,000 sqft is located in Adgaon on the Mumbai-Agra highway, Nashik and is Michelin’s largest store in the country.

It is designed not only to provide a premium experience, but also showcases the company’s global legacy through the Michelin Wall. Customers will also be to experience the Heritage Wall that visualise the heritage of both Michelin and its local dealership partner.

The Michelin Experience Store also has a Display Zone that showcases Michelin’s innovations in electric mobility, materials science and environmental responsibility.

The dealership also includes service areas for cars and trucks, PPF coating, precision wheel alignment, advanced balancing services, innovative puncture repair solutions, professional car detailing and a wide array of car accessories. 

Shantanu Deshpande, Managing Director, Michelin India, said, “We are proud to unveil Michelin’s first Experience Centre in India. The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable. Nashik, a key hub with growing premium vehicle ownership, is the first of many such centres that will further strengthen our footprint in the western region while providing state-of-the-art experience and services to evolving customers.”

Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.

Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.

This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.

G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”

Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”

Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.

Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.

Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.

Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.

The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.

Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”