Until 1989, the IAA featured both passenger cars and commercial vehicles in one show that was held at the exhibition site in Frankfurt. Following a recent slump in visitor and exhibitor numbers, organisers VDA decided not to renew the contract with Messe Frankfurt and moved the show out of Frankfurt.

In March 2020, a decision was made to host the event in Munich due to it being home to manufacturers like BMW and several other tech companies like Apple and Google. The organisers also received support from the Greens-led city council and Bavarian state government to host the show. Due to the Covid-19 pandemic, the show was postponed from 2020 to 2021.

Finally, the show was held from 7-12 September 2021 in Munich. The move to Munich worked wonders for the organisers, as the 2021 edition of IAA Mobility witnessed over 400,000 participants from 95 countries, along with an international media reach of 137 billion. The show featured around 744 exhibitors and 936 speakers from 32 countries presenting their views and innovations.

Talking about the show's success, Hildegard Müller, President, German Association of the Automotive Industry (VDA), said, "We took a courageous step and were rewarded by the visitors. A total of 400,000 participants in only six days is a clear case of 'voting with their feet’. The visitors were evidently very interested in and delighted by the whole experience. The IAA MOBILITY is now the largest mobility event in the world. New electric cars, bicycles, e-scooters, energy policies and urban planning, digitisation and more – here in Munich, we presented and discussed what needs to be thought together in the future. At the IAA MOBILITY Conference, we also experienced lively discussions on the path to new mobility. The exhibitors unveiled more than 100 premieres of their latest models and concepts, underscoring the fact that the transformation of mobility is being driven forward toward climate neutrality and digitisation."

The 2021 edition of IAA Mobility was focused around 'What will move us next?'. Exhibitors presented their innovations focussing on automation, connectivity and sustainability. Below we will discuss the innovations displayed by Michelin and Continental and talk about the other significant exhibits from the show.

Continental:

It was a busy IAA Mobility 2021 for Continental. The company showcased a slew of innovations ranging from sustainable tyre to autonomous vehicle concept. All concepts showcased were categorised under the tagline 'Safe, Connected, Convenient and Driving the Future of Mobility for 150 years'.

The first concept showcased was the Conti GreenConcept. This sustainable tyre concept has been developed by Continental's development engineers and material experts to set new standards in integrated sustainability. The concept tyre consists of an exceptionally high proportion of traceable renewable and recycled materials. It is based on innovative and resource-saving lightweight technology that ensures an extended service life.

Conti GreenConcept tyre is made up of 35 percent renewable raw materials and 17 percent recycled materials. The use of organic materials like natural rubber from dandelions, silicate from the ashes of rice husks and various vegetable oils and resins help significantly in reducing the use of crude oil-based materials. In addition to using processed steel and carbon black, Continental is using recycled PET bottles in the casing of the tyre for the first time as part of its Contyre.Tex technology rollout.

Another advantage of the Conti GreenConcept’s lightweight design is significant reduction in rolling resistance helping improve EV range by up to six percent. According to an analysis by Continental, the rolling resistance of Conti GreenConcept is around 25 percent lower than any tyre with Class A rolling resistance. In addition, the Conti GreenConcept’s renewable tread can be replaced repeatedly with little effort. This tread concept significantly improves resource conservation along with improving the service life of the tyre.

Conti GreenConcept tyre also features COKOON – a technology for the eco-friendly bonding of textile reinforcements with rubber compounds developed by Continental in partnership with Kordsa.

Talking about the Conti GreenConcept tyres, Nikolai Setzer, CEO, Continental, said, "The cars of the future will still need tyres, which we are making more and more sustainable, as our concept tyre shows. The Conti GreenConcept demonstrates how Continental will completely convert its global tyre production to use sustainable materials by 2050 at the latest. This underlines our goal of being the most advanced tyre company along the entire value chain by 2030 in terms of social needs as well as our ecological and economic footprint. Step by step, our solutions and technologies are enhancing sustainability and climate protection on the road."

Continental also showcased its vision of an autonomous, connected future with the AMBIENC3 car interiors concept alongside the sustainable tyre concept. A combination of 'Ambience' and '3^rd space', the AMBIENC3 concept combines driving, working and relaxing in one interior.

The interior concept features the Ac2ated sound system, offering immersive audio without speakers and the ProViu360 driver assistance system, which gives the driver much better situational awareness thanks to a camera surround system. Other exciting interior features include intelligent glass control with adjustable dimming and heating functions, a built-in solar charger with photovoltaic cell and the eTravel companion software that provides the driver with tips and recommendations relating to the route, refuelling and the condition of the vehicle.

Michelin:

While Continental stayed inside, Michelin took to the streets to showcase its airless tyre solution. Equipped on a Mini Electric, the Unique Puncture-Proof Tyre System (UPTIS) made its public appearance offering test ride opportunities to certain lucky members of the general public. Announced in 2019, the UPTIS is part of Michelin's sustainable development model, the Vision concept. The UPTIS features a structure capable of supporting the vehicle while also delivering a safe and comfortableride without air.

Commenting on the UPTIS, Cyrille Roget, Group Technical and Scientific Communications Director, Michelin, said, "The truly distinctive structure of the Michelin UPTIS prototype, or its 'weirdness' as we have often heard it called, really attracted the attention of many visitors and left a lasting impression on them. It was an exceptional experience for us, and our greatest satisfaction came at the end of the demonstration when our passengers, who were admittedly a little wary at first, said they felt no difference compared with conventional tyres."

Along with the public display of the UPTIS, Michelin also showcased its first competition tyre constructed using 46 percent sustainable materials. These products align with Michelin's ambition to use 100 percent sustainable material in its tyres by 2050.

In addition to the tyre showcase, Michelin also ran an awareness campaign encouraging people to recycle waste and highlight the company's sustainability plans. Six teams were tasked to collect enough plastic to produce 100 tyres. The company has plans to utilise these PET bottles and yoghurt cups to produce and launch its first sustainable tyre latest by 2024. As part of its awareness campaign, Michelin also revealed a recipe for creating sustainable tyres using green waste and plastic waste.

Other launches

Apart from Continental and Michelin, there were many manufacturers and suppliers who showcased their vision of a carbon-neutral future. Some of the highlights include BMW's i Vision CirCular Concept car made from almost 100 percent recycled materials; automated valet parking system jointly developed by Bosch, Mercedes-Benz, BMW, CARIAD, Ford, Jaguar Land Rover, Continental, Valeo, Kopernikus Automotive and Unikie; driverless robotaxi for 2022 produced in collaboration by Intel and Sixt and multiple in-cabin monitoring systems for cars showcased by Valeo, Bosch and Continental.

Following a challenging phase with the ongoing pandemic, the auto industry has emerged greener and stronger than ever before and the IAA 2021 was an indication of the same. The next IAA Mobility show is scheduled from 5-10 September 2023 and we can expect the auto industry to come up with more intelligent and greener solutions to our mobility problems. (TT)

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Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.

The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.

Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.

A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.

Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

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ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

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Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

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The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.

Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.

The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.

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