However, the huge effort to support the automotive and tyre sectors could not prevent a dramatic 20% drop in demand for consumer tyres, which of course had an impact on retail. The repeated closures, coupled with the economic crisis and the closure of some factories due to mobility restrictions have had a major impact on the tyre industry in terms of sales and job losses.

The lockdown has changed shopping habits and the number of trips has declined in all countries. Driving less means fewer new tyres sold. This means that the industry's revenue growth is expected to stagnate over the period 2020-2022 as the pandemic effect continues to dampen the flow of motor vehicles lowering demand. In fact, weaker demand for tyres is expected to bankrupt some small tyre dealers, with small non-employer businesses being the most vulnerable.

Changes in the way tyres are distributed also affect the tyre dealer. Gas stations and auto repair shops are becoming less and less important in terms of sales. This trend is expected to continue. Differences in wholesale, price, service, warranty and performance are no longer essential keys to staying competitive.

During lockdowns, small businesses in particular found themselves in unpredictable circumstances and many had to close their doors. However, the pandemic has created more than just disruption and uncertainty. It sparked a new spirit of persistent creativity.

The pandemic effect has actually changed the way business is done. The market value of e-commerce will be four or five times that of any country in the coming years.

Some tyre retail authorities are confident that it will not be out of reach for the industry to return to 2019 levels in 2021. If possible, how will this be achieved, as habits and opportunities purchasing have changed dramatically. They assume that in 2021 it will only be a question of achieving a “return to normal.” In fact, defining “normal” is the hardest part, although 30% of Western tyre replacement markets are still covered by Southeast Asian tyre manufacturers.

The pandemic effect has actually changed the way business is done. First, consumers have chosen to shop online more than ever. The future of retail emphasises the digitalisation of the world. Cashless and digital payment is becoming consumer behaviour and increasingly relies on digital payment. We are seeing a recovery in the e-commerce sector.

We know that the number of “buy now, pay later” platforms has increased dramatically in some countries. Consumers can visit and compare online e-commerce stores in seconds. Marketing a product has never seen such great competition. The market value of e-commerce will be four or five times that of any country in the coming years.

E-commerce service solutions are gaining importance as online tyre sales offerings become available.

The five largest tyre manufacturers offer motorists online shopping experiences. Customers can buy the products and reserve the assembly through their selected local dealer. Customers can therefore buy tyres directly online, either on a computer or on a mobile phone. The online store provides the tyre options available as well as clear information needed in the selection process to guide consumers to the specific tyre that meets their needs.

At the same time, the fitting network is directly connected to the store via the online planner and allows the consumer to directly make an appointment for the fitting of tyres. Another benefit for consumers is that all tyre and installation costs are paid online and in advance so they can easily show up at the scheduled installation time. This may enrich the activity of some tyre dealers as a member of the e-commerce solution partner network.

Most customers, however, want the approval and perspective of a qualified tyre professional. There is a common belief that tyres are sold, not bought! This nuance focuses on our view that consumers ultimately want to consult with someone who knows how these tyres fit, how they react and most importantly their quality, before making the purchasing decision. Conversely, how will this aspect of customer habits affect the e-commerce tyre network?

On the other hand, it takes huge finished product SKUs and huge warehouses for e-commerce operations to handle thousands of orders every day. Therefore, we are usually talking about a high amount of logistics costs, which represent about 6 to 10 percent of total sales. E-commerce service solutions are gaining in importance as online tyre sales offerings become available.

2020 has been an interesting year for e-commerce in general. Large companies have improved their skills in this regard. Overall, more and more consumers are turning to online sellers, as many tyre manufacturers have seen. However, careful analysis of consumer transactions and changes in customer behaviour must also be done in the everyday environment, including other brands, and the huge data centre entrances must be analyzed very well. Rigorous processes and close cooperation are the best ways to ensure the integrity and quality of sensitive and valuable products.

Therefore, agility and adaptability will be of crucial importance in the global supply chain for mobility in the years to come. Remaining flexible is the effective response to this growing complexity by optimizing current operations while remaining sufficiently adaptable and scalable to meet future demand peaks. To do this, tyre manufacturers need to work closely with their logistics service provider to present and implement powerful new approaches to tyre logistics.

For small and medium-sized enterprises, the message of the past few months is clear: bold strategies are required to survive and thrive in the current economic downturn, and those strategies should include a robust e-commerce plan with a strong cross-component.

It is certain that “online sales” will become more popular in the years to come. Therefore, innovative e-commerce solutions will never stop. In any case, nothing is immune from fierce competition. Businesses of all sizes need smart recovery strategies. Those who are more diligent and see future opportunities are better prepared to survive.

So, it is certain that “Online Tyre Sales” will become more popular in the years to come. Whoever has a robust e-commerce plan is diligent and agile will win in the market. (TT)

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Dunlop Motorcycle Europe is celebrating a successful conclusion to the 2026 Campeonato de España de Superbike (ESBK) campaign, with five of its equipped riders securing titles at the Sunday finale at Circuito de Jerez Ángel Nieto. The brand claimed five of the series' eight championships, four of them in open-tyre competition classes, after a tightly contested season spanning Spain and Portugal.

The ESBK's open-tyre rules in several classes give Dunlop a direct benchmark against competing manufacturers. The company backed riders throughout the year in Superbike, Supersport, Supersport 300, Superstock 600, Superstock 1000 and Pre-Talent. Four of those classes allow any tyre brand, while Dunlop is the sole supplier for Supersport 300 and Pre-Talent.

The Superbike, Superstock 600 and Pre-Talent crowns all remained undecided going into Jerez. Honda Laglisse's Javier Palomera clinched Superbike ahead of Dunlop-backed Ivo Lopes of BMW Easyrace Team, runner-up in the open-tyre class; the same squad also took Superstock 1000 through Mauro González. José Luis Armario won the last Superstock 600 race of the year, and in Supersport, Team Speed Racing's Marcos Ludeña placed second with Team Honda Laglisse's Yeray Ruiz third, giving Dunlop two of three open-tyre podium slots. In the Dunlop-only classes, Marc Vich took Supersport 300 and the Kawasaki Ninja Spirit Trophy, while Marcos Vinagre won Pre-Talent at Jerez, leading an all-Dunlop podium alongside Javier Vigueras and Jose Luis Cagigas.

Dunlop's ESBK programme uses its KR racing slick line, covering both development and catalogue specifications, with wet tyres also available. Data from real race weekends helps the brand validate new products before they reach other championships and track-day use. Dunlop's racing footprint also takes in the Campionato Italiano Velocità, which produced six more Dunlop champions in 2026, and the FIM Endurance World Championship, where a fresh multi-year deal makes Dunlop the sole supplier to the Superstock and Production Trophy classes.

Roberto Finetti, Marketing Manager, Dunlop Motorcycle Europe, said, “It's great to see Dunlop-equipped riders achieve such strong results in the 2026 ESBK season, with championship titles secured across multiple categories and two all-Dunlop podiums in Supersport 300 and Pre-Talent. We're incredibly proud of what our riders and teams have achieved this season and of the role Dunlop has played in their success. These results are a testament to their dedication and hard work throughout the year. Congratulations to all the newly crowned champions.”

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Tegeta Green Planet, in partnership with the United Nations Development Programme (UNDP), organised an information and practical campaign titled ‘Don’t Throw It Away, Hand It In’ in Poti. Held on 29 October at a Tegeta Motors branch, the initiative sought to strengthen environmental responsibility and promote proper management of specific waste streams.

The campaign targeted local residents, vehicle owners, drivers and private sector representatives, encouraging their active involvement in waste management. Attendees learned about the environmental impact of automotive waste and correct disposal methods. A dedicated collection point at the branch allowed residents to hand in end-of-life tyres, used batteries and waste oils, offering a practical way to contribute to environmental protection through everyday actions.

A significant focus was placed on raising awareness about the Extended Producer Responsibility (EPR) system, including the role of EPR organisations, collection and subsequent management of specific waste streams and importers’ legally established obligations. Symbolic gifts encouraged participation. Tegeta Green Planet and UNDP continue to implement regional environmental campaigns and educational initiatives aimed at raising public awareness, fostering responsible waste management and promoting circular economy principles.

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Bridgestone’s Potenza Sport EVO has earned two independent test accolades, strengthening the tyre maker’s standing in the ultra-high-performance segment. The double success spans a victory in What Car?’s summer tyre test and a Recommended award from evo.

In What Car?’s evaluation of 11 summer tyres, the Potenza Sport EVO ranked first. Fitted to a Volvo XC60, it drew praise for predictable handling and secure performance in wet and dry conditions, along with communicative steering suited to a premium performance tyre.

The What Car? results also underscored tyre choice’s safety implications. In wet braking, the Bridgestone stopped 7.3 metres shorter than the Goodride competitor. The publication concluded that the Potenza Sport EVO justified its higher price, highlighting the value of investing in quality tyres.

The evo test delivered further recognition. The Potenza Sport EVO finished second overall but secured the Recommended award and was arguably the standout performer across individual disciplines, taking five first-place finishes. It earned top subjective ratings for polished, effortless behaviour, excelled in wet grip, traction and stability and set the fastest handling-course time, becoming the only tyre to break 51 seconds.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, "To achieve such outstanding results in two highly respected independent tyre tests is a fantastic endorsement of the Potenza Sport EVO and the engineering that has gone into its development. Winning the What Car? test against 10 other competitors, while also securing evo's Recommended Award and five individual test victories, demonstrates the tyre's exceptional breadth of capability. These results reflect exactly what we set out to achieve with the Potenza Sport EVO; delivering outstanding performance, control and confidence in a wide range of driving conditions. It's hugely rewarding to see that recognised by independent experts."

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Citira, a Sweden-based company specialising in circular tyre management, has expanded its UK commercial service network by acquiring G & S Tyres Ltd, a move that also brings a modern retreading facility in the London metropolitan area into the group. The deal advances Citira's push towards a national UK footprint, building on its recent purchase of Redpath Tyres in Scotland and its entry into UK market earlier this year via Tyrefix Group.

G&S's local knowledge, solid reputation and retreading strengths align closely with Citira's circular tyre management model, which covers retreading, rim refurbishment and fleet logistics and is already well established across the Nordics and Poland. The East London site is strategically positioned and employs around 45 people.

A two-generation family firm with more than four decades of service to UK customers, G&S will keep trading under its own name with its existing team. Gary, James and Billy Short will stay involved in the business and take shareholdings in the Citira Group.

Oliver Johnson, Head of UK at Citira, said, “G&S Tyres has earned a strong reputation across the UK through its reliability, service quality and close relationships with the fleets and customers it supports. That reputation provides an excellent foundation for the next stage of growth. Following our acquisition of Redpath Tyres in Scotland, G&S is a further step in our ambition to build a national commercial tyre service network with the best people and businesses in the UK.”

Gary Short, speaking on behalf of the Short family, said, “We are very happy to join a group whose ambitions for the UK align so well with our own. Citira is a great home for G&S and gives us the right platform to support the next generation, spearheaded by James and Billy, as they continue to grow and improve the business.”

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