Whether you are selling toothpaste or tyres, you must first ensure that customers know your product exists and then convince them that your product is the best value!
The US tyre retailing, like other industries, will benefit from rising business activity as the economy recovers from the downturn resulting from the Covid-19 pandemic. Relatively high levels of consumer spending are anticipated to return this year, and demand for replacement tyres is projected to grow over the next five years in line with the overall economy. At present, the US tyre retailing industry comprises about 39,000 businesses with over USD 40 billion in annual sales. The global tyre sales are estimated to be approximately USD 270 billion in 2022.
The tyre retailing industry is highly competitive, as product choices are limited, and services needed by customers are often identical. Tyre dealers end up competing based on brand offering, service reputation, price, location and other incentives.
Most tyre retailing is done through independent shops, both privately-owned small businesses and large corporations who own a chain of stores. Independent dealers can sell every line of tyres available, fulfilling customers' desire for choice. A few OEM-owned tyre shops, such as Bridgestone/Firestone and Goodyear stores, and auto dealers also try to sell replacement tyres. While privately-owned small outlets offer more personalised service, large chains benefit from marketing support, purchasing power, consumer financing options, and other benefits supplied by the corporate umbrella.
The trend seems to be that the number of purely independent small dealerships will decline. Consider the rising expenses just to stay up to date, including the tools, talent, training and technology required to continue to service increasingly sophisticated vehicles. The increasing pressure on small retailers is viewed as a natural evolution of any industry, forcing owners and managers to make necessary changes – and tough decisions – to survive and thrive. As a result, regional and national mega dealerships are continuing to expand their footprints through acquisition or starting new sites.
Marketing
The sustainability of every retailer depends on marketing. First, your customer needs to know that you exist, and for that, you need to advertise. There are many ways of advertising – direct mail, ads in print/audio/video and social media. Advertising costs money and the effectiveness of an ad campaign should be measured through the bottom-line result it generates. One 30-second TV ad during the American Super Bowl game in February 2022 cost each advertiser a cool USD 6.5 million! But considering that the ad reached 112.3 million TV viewers, it could be considered a good ad value. On the other hand, if a retailer spends even a dollar for an ad but does not reach a single potential buyer, it has cost too much!
While a well-designed website is a must, how do you ensure that your website pops up prominently when a potential customer is searching for the type of product or service you offer? Search engine optimisation (SEO) is the practice website owners need to use to rank higher in the search engine's ranking process and draw more traffic to their website. After you have the attention of potential customers, educate them about the value you offer and convince them that they would lose if they do not use your product or service.
One success story
Bruce T Halle opened his first Discount Tire store in 1960, renting an old building in Ann Arbor, Michigan and began as the sole employee with a six-tyre inventory. His founding principles – treat people with respect and fairness, care for those in need, always do what is right, work hard, be responsible and have fun – have helped the chain grow to be the largest independent tyre and wheel retailer in the US, operating more than 1,100 stores in 35 American states. The chain claims they will not be undersold and strives to deliver the lowest price on all tyres and wheels they carry. When a customer finds a lower price, they beat the competition's lower installed price and ensure that the customer gets the best deal. The chain works hard to provide unexpected experiences that delight their customers and thus keeps them coming back. All tyres sold come with FREE prorated coverage, meaning that the customer gets credit towards a new tyre when a tyre has become non-repairable due to a road hazard. Customers also get FREE lifetime rotation, balancing and repair. Additionally, they offer a customer-friendly tyre replacement programme called the Certificate for Repair, Refund or Replacement. With this certificate, when a tyre fails within three years of purchase due to a defect or a non-repairable road hazard damage and still has legal tread (3/32") remaining across the tyre, the customer gets a refund of the full purchase price, with the option to purchase the same new or comparable tyre at the refund price. With all these delighters, no wonder this tyre retailer has seen solid growth.
Every retailer, no matter what it sells, must strive to delight the customer with 'extras'!
The future
The Covid-19 pandemic has caused supply chain issues and forced all industries to overhaul their information-technology systems for better customer service and inventory management. While this is an added cost of doing business, it could be offset through better productivity. Additionally, tyre OEMs and retailers need to be ready to tackle the upcoming market disruption – electric vehicles – which needs specialised tyres to begin with; moreover, these tyres are expected to wear faster due to higher battery weight and quicker acceleration of these vehicles.
Webfleet Receives Three European Fleet Awards
- By TT News
- July 09, 2025
Webfleet, Bridgestone’s globally trusted fleet management solution, has earned three prestigious awards across Europe this month. In Germany, its AI-powered tool Fleet Advisor was recognised as the ‘Rising Star’ at the Baugewerbe Produkt des Jahres 2025 awards. Meanwhile, in Poland, Fleet Advisor – which leverages generative AI to deliver swift, insightful answers to critical fleet-related queries – secured the ‘Fleet Derby 2025’ award in the Digital/AI Innovation in Management category.
Additionally, in Spain, Webfleet received the ‘Award for Excellence in the Road Transport Industry’ from Cadena de Suministro, a leading logistics publication, honouring its 25-year legacy of innovation and transformative contributions to the mobility sector. These accolades highlight Webfleet’s continued leadership and technological advancement in fleet management.
Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, said, “Together, these awards highlight the strength of Webfleet’s dual commitment to cutting-edge innovation and customer-driven progress.”
Passenger Vehicle Forum To Be Held On 2nd September In Pune
- By TT News
- July 09, 2025
The 3rd Edition of the Passenger Vehicle Forum (PVF), a leading forum focussing on the passenger vehicle segment, is scheduled to take place on 3 September 2025, at Hyatt Regency, Pune.
This 2025 edition of PVF will focus on a wide area of topics such as – software-defined vehicles (SDVs) and E/E architecture transformation, electrification, hybridisation & future powertrains, connected, autonomous & smart mobility technologies, sustainability, alternative fuel, customer behaviour, retail transformation and aftermarket innovation.
The idea is to understand the present and future trends reshaping the passenger vehicle industry.
The event is expected to bring together over 300 senior decision-makers, more than 60 speakers and over 40 solution providers to debate, discuss and plan the way forward.
Since its debut, the Passenger Vehicle Forum is amongst one of the key platforms that brings together various stakeholders – OEMs, auto component manufacturers, mobility providers and policy influencers, all under one roof.
Linglong Tire Gets Recognition By HKUST, Harvard Business Review And Deloitte China
- By TT News
- July 09, 2025
Chinese tyre major Linglong Tire was recently recognised as one of the Best Managed Companies in China in an event joint held by Deloitte China, the Hong Kong University of Science and Technology (HKUST) Business School and the Harvard Business Review.
The tyre maker was recognised for its capabilities in the areas of strategic leadership, operational efficiency, integrated management and sustainable growth at the annual event.
Linglong Tire stated that the Best Managed Companies program is a globally recognised initiative under the guidance of Deloitte is said to be the only international award in China for the comprehensive evaluation of enterprise management systems.
The award in its 7th year saw potential companies evaluated on the bases of complex management questions, executive interviews and neutral expert assessments based on Deloitte’s global program. The companies were assessed on four criteria – strategy, expertise, commitment and financial strength.
- Hankook Tire
- Hankook Tire Hungary
- Hankook Tyres
- Key Supporter of Saint Pantaleon Hospital
- Semmelweis Day
Hankook Tire Hungary Honoured With ‘Key Supporter Of Saint Pantaleon Hospital’ Award
- By TT News
- July 09, 2025
Hankook Tire Hungary Ltd received the ‘Key Supporter of Saint Pantaleon Hospital’ award during the hospital's Semmelweis Day ceremony in Dunaújváros, Hungary. This recognition highlights the company's longstanding commitment to enhancing local healthcare quality through consistent contributions.
Marking a new tradition, this year's ceremony expanded beyond honouring healthcare workers to acknowledge institutional supporters. Hankook earned this distinction through multiple initiatives, including recent equipment donations for the paediatric ward and installation of a nurse call system in the surgical department. The company's support extends to previous years' projects such as ventilator procurement, maternity ward renovations, and pandemic-related protective equipment donations.
The award coincides with Hungary's annual Healthcare Day celebrations on 1 July, which since 1992 has honoured medical professionals nationwide. By recognising Hankook's sustained community involvement, Saint Pantaleon Hospital underscores the vital role of corporate partnerships in maintaining quality healthcare services.
Dr Örs Szilágyi, Director General of the Saint Pantaleon Hospital, said, “We are very grateful for the help and commitment of Hankook Tire Hungary. We are working together for a joint goal to improve continuously the standard of healthcare and thus create value for local citizen, help them in maintaining their health and in getting better. Hankook’s Corporate Social Responsibility sets an example to all. We are happy to award Hankook Tire Hungary Ltd as the first company with the ’Key Supporter of Saint Pantateon Hospital’ award.
Receiving the award from Dr Szilágyi on behalf of the company, Ho Taek Lim, Managing Director of Hankook Tire's Hungary Plant, said, “We are honoured to receive this recognition from Saint Pantaleon Hospital. At Hankook, we believe in long-term partnerships and consider the health of the people living here, our employees and their families to be our most important investment, which is why we intend to continue supporting local initiatives and institutions in the future.”
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