Goodyear has unveiled its latest premium all-season tyre, the Assurance MaxLife 2, engineered to provide drivers with extended tread life, enhanced comfort and reliable all-weather performance. The next-generation tyre is now available in US and Canada and comes with an industry-leading 85,000-mile (140,000 km) limited treadwear warranty, making it Goodyear’s most durable offering to date.

The Assurance MaxLife 2 incorporates Goodyear’s proprietary TredLife Technology, featuring an advanced tread compound and optimised pattern for durability and all-season traction. Four deep circumferential grooves and zigzag sipes enhance grip in wet and dry conditions, while an integrated Wear Gauge allows drivers to easily monitor tread depth. Additionally, the tyre offers a quiet, smooth ride and includes expanded fitments, including W-speed-rated and XL sizes, catering to performance-oriented and heavier vehicles.

Designed to meet the needs of modern drivers, the Assurance MaxLife 2 is compatible with a broad range of vehicles, including sedans, hybrids, crossovers and luxury SUVs. With 58 available sizes, it fits popular models such as the BMW X5, Mercedes GLE, Toyota Camry, Honda Accord, Ford Explorer and Toyota RAV4.

Ryan Waldron, President, Goodyear Americas, said, "The Goodyear Assurance MaxLife 2 is a direct response to what today's drivers are asking for when it comes to their tyres. We're proud to bring a tyre to the market that will not only meet consumer expectations but exceed them, with an impressive tread life and performance that drivers can count on."

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Capitalising on a period of significant growth, Nexen Tire is strategically introducing two new passenger tyres, the N’Priz S and the N’Fera Sport, through a comprehensive two-stage launch. This initiative represents one of the company's most substantial product introductions, designed to engage key audiences from media to consumers through immersive, hands-on experiences.

The launch commenced earlier this fall with an exclusive Ride N’ Drive event at the Illinois Autobahn Country Club. There, participants had the opportunity to personally evaluate the new tyres across a variety of driving conditions, including autocross challenges and highway simulations. This direct testing allowed them to assess critical performance attributes such as handling and comfort while also facilitating valuable interaction with Nexen’s own engineering and product development teams.

The campaign now advances to a broader stage, moving to the 2025 SEMA Show in Las Vegas. Nexen Tire America will host an extensive activation featuring a 240-foot booth where the N’Priz S and N’Fera Sport will be prominently displayed. The exhibit will include original equipment vehicles, motorsports trucks competing on Nexen tires and a dynamic schedule of live discussions with company leadership, technical experts and brand partners on the specially created Nexen Live stage. This platform will also serve to showcase the brand's latest progress in areas like tyre design simulation and electric vehicle development.

These two tyres are engineered to meet the distinct needs of different drivers, thereby broadening Nexen’s market reach. The N’Priz S is a grand-touring all-season tyre that is also EV-compatible, focusing on delivering a quiet, comfortable ride and reliable traction for daily commuting and long-distance travel. It incorporates advanced AI performance prediction and virtual simulation technology to optimise tread design and reduce cabin noise, alongside a specialised rubber compound aimed at enhancing tread longevity and overall efficiency.

In contrast, the N’Fera Sport is an ultra-high-performance summer tyre built for drivers seeking precision steering response and superior control in warm conditions. Its design prioritises direct feedback, confident wet-road braking and stability while still maintaining usability for spirited street driving. The N’Fera Sport is scheduled to arrive at dealers this fall, with the N’Priz S following in early 2026. Together, these launches underscore Nexen’s commitment to technological innovation and creating meaningful connections with the driving public.

Brian YoonSeok Han, CEO, Nexen Tire America, said, “Nexen Tire’s growth in the US is being fuelled by innovation and experience. We wanted people to feel what sets these new tyres apart, including how they handle, how they perform and how they represent our continued commitment to excellence. Ride N’ Drive gave us that direct connection with our partners, and now SEMA allows us to share that story on a global stage.”

Theresa Kapper, Director of Marketing for Nexen Tire America, said, “Launching the N’Priz S and N’Fera Sport through both Ride N' Drive and SEMA us to connect every piece of our story, from innovation and testing to excitement and scale. It’s about showing not only what these products can do, but what Nexen stands for as a brand. This rollout reflects the growth, energy and ambition driving Nexen Tire forward in the US market.”

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Pirelli has solidified its position as the premier all-season tyre manufacturer after being named the Best All Season Manufacturer of the Year by two authoritative German bodies: the Automobilclub von Deutschland (AvD) and the renowned publication, Auto Bild. This dual accolade is a direct result of the outstanding performance of the company's flagship SF3 range in rigorous 2025 comparative tests.

The Cinturato All Season SF3 for passenger cars and the Scorpion All Season SF3 for SUVs both achieved top honours in their respective categories in the AvD tests. Evaluations highlighted their exceptional balance, consistent safety across diverse conditions and overall driving comfort. The Cinturato model distinguished itself through superior braking on both dry and wet roads, responsive handling and strong resistance to aquaplaning. Its capabilities were further validated when AutoBild awarded it first place in a comprehensive test of 30 all-season tyres, praising its versatile and reliable nature. The magazine noted its exemplary, well-rounded performance, finding no weaknesses across wet, dry and snowy conditions. Similarly, the Scorpion All Season SF3, which shares its core technology with the Cinturato, set a new benchmark for SUVs by excelling in traction, safety on all surfaces and braking performance.

These recent victories build upon a legacy of technical achievement for Pirelli’s all-season range. The development of these tyres leverages advanced virtual modelling, next-generation compound materials, and innovative adaptive tread patterns featuring 3D sipes. This sophisticated engineering ensures consistent grip and safety throughout the tyre’s entire lifespan. The technological prowess of the Cinturato All Season SF3 is formally recognised with a European Label ‘A’ rating for wet braking and a TÜV SÜD Performance Mark certification. It has also been honoured by Dekra for its cumulative braking performance across different surfaces. Designed as an evolution for SUVs, the Scorpion All Season SF3 also boasts an ‘A’ wet grip rating and impressive Dekra test results.

Both the Cinturato and Scorpion All Season SF3 product lines are available in a wide array of sizes and include specific versions engineered for electric and plug-in hybrid vehicles. These specialised tyres incorporate Pirelli’s Elect and Noise Cancelling System technologies to meet the unique demands of silent-running cars. Furthermore, every tyre in the range carries the Three Peak Mountain Snowflake symbol, certifying its reliability and safety in winter conditions, thereby providing drivers with year-round confidence.

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Trinseo has won the prestigious ARN Award at the 2025 ARN Relatiedag in the Netherlands for its leadership in advancing sustainability within the end-of-life vehicle sector. Johan Koopmans, Sustainable Feedstock Sourcing Manager of SBS, accepted the award on the company's behalf.

This accolade was earned through several key collaborative initiatives with ARN, driven by Koopmans and Ben Porter, Sustainability Business Development Manager of SBS. Their work included supporting projects to dismantle automotive lighting, which enabled the recovery of valuable materials like polycarbonate and polymethyl methacrylate. The company also conducted advanced recycling trials to improve the separation and processing of complex plastic mixtures.

Further initiatives involved exploring potential recovery methods for scooter and motorcycle windshields, and actively contributing to policy discussions by sharing expertise on the proposed revisions to the European End-of-Life Vehicle directive. The ARN Award ultimately underscores Trinseo's dedicated role in fostering innovation and promoting a more circular future for materials used in mobility.

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Hankook Tire is embarking on a new venture as the inaugural Official Tire and Founding Partner of the U.S.-based simulation golf league Tomorrow’s Golf League (TGL), beginning with its second season. This alliance is built upon a common dedication to cutting-edge technology, a principle that defines both organisations. The league itself, a brainchild of sports executive Mike McCarley and golf icons Tiger Woods and Rory McIlroy, represents a forward-thinking approach to the sport. It utilises a custom-built, tech-centric arena to fuse simulator golf, live action and data-driven insights, creating a fast-paced and accessible format that is rapidly attracting a global audience.

This partnership will see Hankook Tire’s global branding integrated across multiple platforms to enhance its premium status. The company will achieve this through prominent LED signage within the SoFi Center, targeted television commercials and extensive visibility during the live broadcasts of TGL Season 2. The objective is to deliver a distinctive brand experience that bridges the gap between mobility and sports, engaging golf enthusiasts of all ages across North America and international markets.

The sporting action will commence with TGL Season 2 on 28 December, running through March 2026 for a total of 15 rounds. The league will feature six teams: Atlanta Drive GC, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club and The Bay Golf Club. These teams, staffed by 24 active PGA Tour golfers, will compete in an intense race for the championship title.

Sanghoon Lee, Co-CEO, Hankook Tire, said, “We are delighted to join TGL Season 2 as a global partner. Through our partnership with TGL, which is reshaping the landscape of sports entertainment, Hankook Tire will further enhance its innovative technology and premium brand value, solidifying its position as a global leader in the mobility industry.”

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