Goodyear Tire & Rubber Company reported a marked improvement in fourth-quarter profitability, as restructuring benefits and favourable pricing offset weaker demand and persistent cost pressures across global tyre markets.

The US-based group said fourth-quarter net sales were USD 4.9 billion, slightly lower than a year earlier, while tyre unit volumes fell to 42.3  million. Net income rose to USD 105 million, or USD 0.36 a share, compared with USD 73 million, or USD 0.25 a share, in the same period last year. Adjusted net income was USD 113 million, marginally ahead of the prior year, with adjusted earnings per share of USD 0.39.

The company said the quarter delivered its highest segment operating income and margin in more than seven years, reflecting progress under its Goodyear Forward transformation programme.

“We delivered another strong quarter, driven by execution of our Goodyear Forward plan,” said Mark Stewart, Chief Executive and President. “While we continue to face challenging industry conditions in the first quarter, we are operating with greater focus and discipline on the elements within our control.”

Total segment operating income in the quarter rose to USD 416 million, from USD 382 million a year earlier. On an organic basis, excluding the impact of divestitures, segment operating income increased 18 percent, supported by restructuring benefits of USD 192 million and favourable price and mix compared with raw material costs. These gains were partly offset by inflation, tariffs and other cost pressures, as well as lower volumes.

Goodyear Forward has now generated USD 1.25 billion of cumulative segment operating income benefits since its launch, exceeding the programme’s original commitment by about USD 150 million. By the end of 2025, the company had reached a USD 1.5 billion run-rate over the two-year programme.

During 2025, Goodyear also generated USD 2.3 billion from divestitures and other asset sales, including the disposal of its chemical and off-the-road tyre businesses and the Dunlop brand. The company said the proceeds were used primarily to reduce debt, exceeding its asset sale target by about USD 300 million.

For the full year, Goodyear reported net sales of USD 18.3 billion, with tyre unit volumes of 158.7m. The company recorded a net loss of USD 1.7 billion, or USD 5.99 a share, compared with net income of USD 46m a year earlier. The loss reflected several significant non-cash items, including a USD 1.5 billion deferred tax asset valuation allowance and a USD 674 million goodwill impairment charge. Adjusted net income for the year was USD 136 million, down from USD 278 million in 2024, with adjusted earnings per share of USD 0.47.

Segment operating income for the year totalled USD 1.1 billion, down from USD 1.3 billion a year earlier. Excluding divested businesses, segment operating income declined by USD 170m, reflecting lower volumes amid continued weakness in the commercial tyre market and tariff-related pressures. These effects were partly offset by restructuring benefits of USD 772 million and modest gains from price and mix.

Regional performance remained mixed. In the Americas, fourth-quarter net sales slipped slightly as volumes declined, reflecting high channel inventories of imported tyres and weaker original equipment production. Europe, the Middle East and Africa recorded higher sales, supported by pricing and currency effects, with original equipment volumes rising sharply. Asia-Pacific results declined, largely due to the sale of the off-the-road tyre business, although underlying margins improved once divestment effects were excluded.

Looking ahead, management said industry conditions were expected to remain difficult in the near term, particularly in the commercial segment. The company said it would continue to focus on cost control, pricing discipline and execution of its transformation plan to navigate the current environment.

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The Association of Natural Rubber Producing Countries (ANRPC) recently welcomed Dr Satya Tripathi, Secretary General, Global Alliance for a Sustainable Planet (GASP), for a courtesy visit to its Secretariat. During this engagement, Dr Tripathi held discussions with ANRPC’s Secretary General, Dr Suttipong Angthong, as well as Secretariat members Dr Lekshmi Nair and Riska Pujiati. This initial dialogue marked the beginning of conversations aimed at fostering collaboration between ANRPC and GASP to advance sustainability within the natural rubber industry.

Both groups acknowledged systemic challenges facing rubber producing nations, including environmental harm, climate instability and economic volatility. They agreed the industry must embrace the global Green Transition, ensuring rubber enters markets through transparent, ethical, and sustainable supply chains.

The dialogue explored partnerships to strengthen sector resilience and ethical integrity, with special emphasis on supporting smallholders through transformative initiatives that deliver environmental and social impact. The meeting highlighted how high-impact collaboration drives climate adaptation, resilient ecosystems, sustainable livelihoods and inclusive prosperity. Dr Tripathi, a renowned development economist and former UN Assistant Secretary General, also participated in ANRPC’s COP30 side event promoting smallholder projects for net zero and beyond.

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Hankook Tire has announced a major brand advertising campaign set to run throughout the 2026 Major League Baseball (MLB) regular season, targeting fans across 26 stadiums in North America, including both United States and Canada. This initiative is designed to elevate the premium positioning of its globally unified ‘Hankook’ brand within the local market. The effort kicked off following the Opening Day game between the San Francisco Giants and the New York Yankees at Oracle Park in San Francisco on 25 March.

To broaden customer engagement, Hankook Tire will feature not only its core ‘Hankook’ brand identity but also its pioneering electric vehicle tyre lineup called ‘iON’, which is the world’s first full range of EV tyres, alongside the ‘Dynapro’ SUV tyre brand. A notable expansion this season is the inclusion of the Toronto Blue Jays’ home stadium in Ontario, Canada, allowing the company to extend its brand presence across the entire Canadian region for the first time.

Throughout the 2026 regular season, Hankook Tire plans to display its branding on major LED boards located in high-traffic areas such as behind home plate, along the first base line and on outfield fences. By integrating branding into these prominent ballpark locations, the company aims to naturally boost awareness of the ‘Hankook’ name among sports fans while strengthening its competitive edge in North America, a key global market for both SUVs and electric vehicles.

Since 2018, Hankook Tire has built on roughly five years of official MLB sponsorship to implement targeted sports marketing for local customers, reinforcing its premium image in the region. Following the successful World Baseball Classic, which showcased Major League talent, the company expects to enhance the innovative and dynamic image of its brand for both live spectators and baseball fans worldwide. Key markets featuring this high-visibility signage include New York, Boston, Atlanta and Toronto, among others, for the entire 2026 season.

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Magna Tyres has unveiled the M-TRUCK RG22, a commercial tyre aimed at the drive axle position of trucks engaged in regional haulage. This model is calibrated for shorter, repetitive routes where weather and road conditions change frequently. The tyre prioritises dependable grip and extended wear life, helping fleet operators achieve fewer replacements and more consistent handling.

The RG22 comes in sizes 295/60R22.5 and 315/60R22.5, with an 18 or 20 ply rating. Load and speed indices are 150/147K or 154/150L, and the tread carries both M+S and the three-peak mountain snowflake symbol. Fuel efficiency is rated C, wet braking grip is B, and noise output is 73 decibels, falling under the quietest A classification.

The RG22 effectively pushes water away from the contact patch, reducing aquaplaning risk on soaked regional roads. Its tread pattern promotes even wear, helping transport companies stretch mileage budgets. A sturdy internal construction withstands the stop-start stresses of regional work, offering a balanced solution where traction, longevity and all-weather reliability meet.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has launched Easter campaign to remind all road users that proper tyre maintenance is essential for a safe Easter getaway. With families carrying extra passengers, luggage and holiday treats, vehicles face increased strain, making tyre condition and pressure more critical than ever. Tyres are the only part of the car in contact with the road, so their health directly influences braking, handling and overall journey security.

Easter remains one of the busiest travel periods, and early signs point to another crowded weekend on British roads. According to the VisitEngland Domestic Trip Tracker 2025, a quarter of adults in Britain definitely planned an overnight Easter trip, with nearly one in five still undecided. As more families opt for UK breaks and rural staycations, the volume of traffic rises, and so does the reliance on tyres to cope with heavier loads and longer distances.

Carrying extra luggage, pushchairs, bikes and camping gear places significant additional weight on vehicles. Underinflated tyres under such loads lead to longer stopping distances, reduced stability, poorer steering control, greater risk of tyre failure and increased fuel consumption. Vehicle manufacturers provide specific pressure recommendations for fully loaded cars, yet many drivers overlook these adjustments before long journeys. Properly inflated tyres are vital to managing these risks.

Rural roads, popular for Easter escapes, remain the most dangerous in UK. A recent European Transport Safety Council report revealed that rural roads accounted for 59 percent of all UK road deaths in 2022, with over 10,100 fatalities in the past decade. While overall road deaths have fallen slightly, rural fatalities have not improved. Hazards such as sharp bends, narrow lanes, agricultural vehicles, poor lighting, potholes and slippery spring surfaces mean tyres must provide maximum grip and stability at all times.

TyreSafe’s own tread depth survey estimates that six million tyres on UK roads are illegal, meaning many vehicles are already unsafe before departure. To prevent Easter plans from unravelling, TyreSafe urges every driver to include tyre checks in their holiday routine, alongside packing and route planning, by embracing the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “Easter is a time for family, fresh air and making memories – but it’s also one of the busiest times on our roads. Heavily loaded vehicles, long journeys and rural routes can all increase risk if tyres aren’t properly maintained. Something as simple as adjusting your tyre pressures for a full car can make a significant difference to safety and performance. Before you hop off on your Easter adventure, take a few minutes to ACT – check your Air pressure, Condition and Tread. It’s a small step that could make a life-saving difference.”

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