Goodyear Tire & Rubber will fly its iconic blimp over more than 100 cities across North America and Europe this year to celebrate the airship’s centennial, expanding beyond its traditional sports coverage to music festivals and cultural events.

The tyre maker announced the tour at the Rose Bowl game in Pasadena, California, where the blimp first provided aerial coverage 70 years ago. The company will also offer rare passenger flights through a consumer sweepstakes running through 10 April.

“Only 0.0006 percent of Americans have flown in the Goodyear Blimp,” the Akron, Ohio-based company said in a statement. Three winners will receive flights for two people at their choice of bases in Carson, California, Pompano Beach, Florida, or Akron, along with USD 3,000 travel vouchers.

“The Goodyear Blimp” is an enduring symbol of nostalgia and innovation for fans worldwide. With its century-long history and unique ability to instil a sense of wonder in those who experience it – whether from on the ground or in the air, the blimp gives Goodyear a way to connect with the public in a way no other tyre company can match,” said Mark Stewart, CEO and President of Goodyear.

The first Goodyear Blimp, named Pilgrim, took flight in 1925. Since then, the airships have become fixtures at major sporting events, including the Olympics and the first Super Bowl. During World War II, the company’s blimps aided US military efforts.

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Hankook Tire moved to accelerate its market expansion in the United Arab Emirates by hosting the ‘Laufenn Partner Event’ on 21 May. The company collaborated with its official UAE distributor, Gulf Coasts Co L.L.C., a well-established player in the Middle Eastern automotive sector.

Over 150 regional wholesalers, retailers, dealers, fleet customers and executives from Hankook Tire’s Middle East and Africa Division attended the gathering. The event served to share strategic plans for growing Laufenn’s presence in the UAE, leveraging Gulf Coasts’ advanced logistics and technical workforce to solidify Hankook’s business influence.

The programme highlighted Laufenn’s high-performance passenger car and SUV tyre lineups, including the new EV-compatible LK12 model, which promises improved performance, handling, stability and longer mileage. A brand session unveiled the strategic roadmap for the UAE, followed by a business conference aimed at maximising partner collaboration.

Jong Woo Kim, Vice President and Head of the MEA Division at Hankook Tire & Technology, said, "Based on the strong distribution synergy with Gulf Coasts, we will rapidly expand Laufenn's footprint in the UAE market. By delivering Laufenn's value-conscious strategy, which is anchored in Hankook Tire's global top-tier technology and strict quality standards, we are committed to driving sustainable, mutual growth alongside our local partners."

Hamed Ghaedi, Managing Director, Gulf Coasts Co L.L.C, said, "We are tremendously excited to lead the official distribution of Laufenn, a global brand engineered by Hankook Tire. Moving forward, we will fully activate our channels, combined with our robust sales force, to maximise Laufenn's market visibility and deliver meaningful commercial outcomes across the UAE."

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Sun Auto Tire & Service has advanced its strategic expansion in the Midwest by opening a new Plaza Tire Service location in Collinsville, Illinois. This addition strengthens the company’s footprint on the east side of the greater St. Louis area and represents Sun Auto’s 17th store in the state.

With more than six decades of service in the Midwest and a reputation as the Quick Change Artist, Plaza Tire Service continues to emphasise trust and dependable service. Situated at 1501 Golfview Drive near the Orchards Shopping Center and just off Belt Line Road, the new Collinsville store reinforces Plaza Tire Service's commitment to delivering best‑in‑class automotive service and top tyre brands backed by Sun Auto’s price match guarantee.

Sun Auto Network continues to grow nationwide through both strategic acquisitions and new‑build locations, now operating over 575 stores across the country.

Rob Kingery, Regional Vice President, Operations, said, "The greater St. Louis market remains a priority in our growth strategy. This location enhances Plaza Tire Service regional coverage and reinforces our commitment to covering customers in the Midwest."

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Continental has officially transferred ownership of its French service and distribution arm, ContiTrade France, to the investment firm ASC Investment. The planned sale, first revealed by the company in December 2025, has now been completed. Under ASC’s management, the business is expected to gain flexibility and operate more nimbly, helping it retain existing clientele while attracting new customers with a specialised tyre and service lineup.

The deal encompasses over 130 corporate BestDrive outlets, two retreading centres and all associated administrative support for the tyre and repair business, employing approximately 1,200 people. Although sold, all service points will stay within Continental’s BestDrive France network through franchise arrangements. Both sides have chosen to keep the purchase price and other financial specifics confidential.

ASC Investment, with offices in Luxembourg and Munich, focuses on European corporate carve-outs and succession opportunities. Its leadership team brings decades of industry experience, aiming to boost performance in acquired companies through operational refinements rather than structural overhauls.

Véronique Giraud, head of Continental’s tyre business in France, said, “We are proud to support a franchise network of more than 200 BestDrive outlets throughout France. With our strong brand and longstanding expertise in the tyre and vehicle services business, we remain fully committed to supporting all our franchisees, helping them grow their businesses and realise their full market potential.”

Frederic Hierl, Managing Director, ASC, said, “We would like to thank Continental for its trust and excellent collaboration over the past few months, as well as for its confidence that we are the right partner for the long-term development of 130 BestDrive branches in France. Having signed a long-term franchise agreement, we look forward to being a reliable, agile partner for our customers and suppliers while continuing to be an important partner for Continental France in the years ahead.”

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Bridgestone has issued a fresh advisory for motorists feeling the strain of high petrol prices, emphasising that vehicle efficiency extends well beyond the fuel pump. The tyre manufacturer argues that tyres themselves play a measurable role in household fuel budgets and that drivers can achieve significant savings by shifting their focus from fuel costs alone to broader vehicle maintenance and driving habits.

To help consumers maximise every tank, Bridgestone has outlined several practical steps aimed at reducing fuel consumption, improving road safety and lowering emissions. The company stresses that minor adjustments in tyre choice, upkeep and driving behaviour can accumulate into meaningful financial and environmental benefits. A key message from Bridgestone’s Technical Manager Peter Moulding is that many drivers underestimate how greatly tyres and driving style influence fuel economy and safety.

Among Bridgestone’s recommendations, selecting fuel-efficient tyres with low rolling resistance, such as the Turanza 6 model, is highlighted as a primary measure. Regular tyre pressure checks are also critical, as incorrect inflation increases rolling resistance and degrades braking and handling. Additionally, maintaining proper tyre condition through simple tread tests prevents the engine from working harder than necessary, while smooth driving and avoidance of harsh acceleration are presented as major factors in reducing consumption.

Further advice includes anticipating road conditions to maintain steady speeds and using cruise control selectively on flat motorways but not on hilly or winding routes. Drivers are also urged to remove unnecessary weight and roof racks and to close windows at higher speeds to reduce aerodynamic drag. These steps, when combined, help preserve tyre performance and enhance overall efficiency.

Modern tyre technology, exemplified by the Bridgestone Turanza 6 with ENLITEN technology, offers an optimised balance of reduced rolling resistance, safety and long wear life. This EV-ready, all-season tyre suits both combustion engine and electric vehicles, ensuring that efficiency improvements do not compromise everyday usability or road safety when paired with proper maintenance and driving discipline.

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