The seventh edition of Trelleborg Tires’ Tractor Driver of the Year competition took place at the Cremona Circuit in Italy on 28 February 2026, drawing 50 skilled participants from across the nation. Held at a venue renowned for its professional standards, the event has become a fixture in the agricultural calendar, offering a platform for drivers to demonstrate their expertise while experiencing advanced tyre technology in practical scenarios. After a demanding day of challenges, Francesco Coppe emerged victorious, distinguished by his exceptional precision and versatility across the various disciplines.
The competition featured a series of exercises designed to assess core abilities, including manoeuvring, loader operation, reverse driving and trailer handling, culminating in a field regularity test. Throughout these tasks, participants directly observed the benefits of Trelleborg’s ProgressiveTraction technology, which aims to boost traction, reduce soil impact and enhance overall efficiency. This year, Fendt joined as the technical partner, supplying the machinery for the event. The tractors used, such as the Fendl 300 Vario Gen5, 500 Vario Gen4 and 800 Vario Gen5 models introduced in 2025, exemplified how modern agricultural engineering supports operators in achieving high performance with comfort and ease, both on road and in the field.


Daniela Gambatesa, Marketing Manager Italy, Trelleborg Tires, said, “The ‘Tractor Driver of the Year’ once again confirms its position as a landmark event for the agricultural sector: a unique opportunity to celebrate expertise, innovation and professionalism. This 7th edition recorded a remarkable participation of tractor drivers, highlighting the growing importance of the initiative. A key highlight of the event was the new ‘5,000 Hours of Guaranteed Performance’ campaign dedicated to ProgressiveTraction® treads, originally launched in July 2025 and now featuring a customised look for Fendt tractors equipped with VarioDrive technology. This initiative allows us to prove in real working conditions the long-term durability and efficiency of our tyres, offering tangible support to agricultural professionals in their daily operations. The collaboration with Fendt as technical partner further reinforces our shared commitment to excellence, combining advanced technology with high-performing solutions for the industry.”
Silvia Uderzo, Advertising & Sales Promotion Specialist, Fendt Italia, said, “Fendt has believed in the ‘Tractor Driver of the Year’ project since its early editions, reflecting the trust and importance we attribute to this initiative. Taking part again this year represents a valuable opportunity to enhance the skills of tractor drivers and to demonstrate how the technology, performance and comfort of our machines play a decisive role in improving operational efficiency. The partnership with Trelleborg Tires confirms our shared commitment to delivering increasingly high-performing and sustainable solutions to agricultural professionals, combining innovation with close attention to their real operational needs.”
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