Gravita India Limited, a leading recycling company having global presence, has announced that its step-down subsidiary Gravita Netherlands BV (GNBV) has signed a memorandum of understanding (MOU) to acquire a waste tyre recycling plant in Romania.

Having a capacity of around17,000 MTPA, this will be Gravita’s first recycling facility in Europe. It already has a global presence with 12 eco-conscious state-of-the-art manufacturing facilities in Asia and Africa with a capacity of more than 300,000 MTPA in multiple scrap recycling verticals.

The acquisition will be carried out by creating a separate SPV in Romania, wherein GNBV will own 80 percent of the stock and have management authority. Other Romanian-based partners would retain the remaining shares. In addition, GNBV will contribute around INR 320 million to the transaction, with a total investment of approximately INR 400 million, subject to in-depth financial, environmental and legal due diligence.

In order to spur growth, GNBV also plans to extend its recycling business activities throughout the European market. To do this, it will take advantage of fresh market opportunities and form important alliances. Through this acquisition, the business will become more visible, attract more clients and fortify its competitive advantage in the European market. Similar rubber recycling facilities are already operated by the corporation in Ghana, Senegal, Togo and Tanzania. This is consistent with the company's expansion strategy and diversification ambition of expanding its recycling business across multiple geographies.

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NEXEN TIRE has inaugurated a fully automated logistics centre at its European manufacturing facility in Žatec, Czech Republic. The strategic project significantly boosts the plant’s storage capacity by roughly 57 percent, elevating it from 530,000 to 830,000 tyres.

Spanning 7,104 square metres and rising 51 metres high, the new warehouse employs cutting-edge automation, including RFID-based product tracking and fully automated inbound and outbound systems. These technologies streamline the entire production-to-shipment process, enhancing both operational efficiency and inventory accuracy. Consequently, the European subsidiary gains greater agility to address seasonal demand shifts, ensuring faster and more reliable deliveries that bolster regional customer satisfaction.

Since commencing European production in 2019, NEXEN TIRE has persistently expanded its local presence. The warehouse project, launched in October 2024 following the plant’s second-phase completion, directly supports rising output and underscores the company’s commitment to strengthening supply chain resilience and manufacturing capabilities across Europe.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “This warehouse expansion does more than just increase storage capacity. It is a strategic investment that will strengthen our integrated production and logistics capabilities. By continuously enhancing the operational capabilities of our European plant, we will improve the trust of customers and further accelerate our growth in the European market.”

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Tegeta Green Planet, a pioneering Georgian organisation authorised by the Ministry of Environmental Protection and Agriculture under the Extended Producer Responsibility (EPR) system, partnered with Shine Energy for an educational visit to GLC School (Georgian Learning Center School). The organisation specialises in the circular economy collection, transportation and recycling of used tyres, waste oils and batteries.

Students from grades VI to IX engaged in dynamic discussions, practical exercises and interactive tasks designed to impart crucial knowledge on waste management and resource conservation. The session illuminated the mechanics of the EPR system and underscored the vital role of individual citizens in environmental stewardship. To commemorate their enthusiastic participation, the students received certificates and symbolic gifts.

This initiative is part of a broader strategy by both companies to cultivate environmental consciousness among youth. By utilising practical examples and interactive learning methods, including presentations and games, the project aims to instil sustainable behaviours and a deep understanding of circular economy principles in the next generation.

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The Alliance for the Future of Tires (AZuR) has expanded its European network by integrating REGOM, a French innovator specialising in automated sorting and identification systems for end-of-life tyres. This partnership strengthens the collaborative push towards a sustainable tyre circular economy, leveraging REGOM’s technological expertise to enhance digitalisation and transparency across the industry.

Proper assessment and classification of used tyres is the foundational step in establishing a functional circular system. Determining whether a tyre is fit for reuse, retreading, recycling or alternative recovery processes is essential to maximising the lifespan of valuable materials. REGOM’s solutions directly address this critical juncture by providing precise, data-driven evaluations.

The company employs advanced artificial intelligence, image processing and real-time data analysis to capture key attributes like tyre dimensions, manufacturer details and tread depth. This technology enables accurate sorting, directing each tyre towards its most suitable end-of-life pathway, thereby improving the efficiency of material flows and boosting recycling rates. Such automated objectivity is a significant asset for waste managers, recyclers and retreaders.

Looking forward, REGOM is actively engaged in pioneering initiatives like the Digital Product Passport and RFID-based identification. These tools are vital for ensuring full lifecycle traceability, from production through multiple use cycles. By enabling comprehensive data collection and process optimization, these technologies promise to drive greater resource efficiency and solidify the digital backbone of the future circular economy.

Christina Guth, AZuR network coordinator, said, “Digital technologies will play a key role in the tyre circular economy in the future. They help to keep tyres in circulation longer, strengthen high-quality recycling pathways and use valuable raw materials more efficiently.”

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Cooper Tires is broadening its winter portfolio across passenger cars, SUVs, and light commercial vehicles in the EMEA region. The expansion leverages over a century of expertise to deliver dependable performance for real-world winter conditions. The move underscores ongoing regional investment and aligns with a new global identity centred on toughness and practical tyre solutions.

The enhanced lineup achieves 92 percent market coverage across EMEA. Engineered for icy roads, snow and fluctuating temperatures, the portfolio maintains driver control and consistent performance in severe conditions.

The range includes Cooper Winter for passenger cars and SUVs, and Cooper Winter Van for commercial vehicles. The passenger tyre uses a high-silica compound with oil and resin technology for wet and snow traction, while dense siping enhances braking and handling. Optimised casing design improves efficiency, and the 132 SKUs cover 14- to 21-inch rims, all EV-ready.

The van tyre prioritises durability, mileage and control with V-shaped grooves for wet handling, an interlocking groove network for snow traction and a tread strengthener for extended life. Twenty SKUs cover 14 to 17 inches and are EV-ready. Further portfolio expansion is planned from 2027, reinforcing Cooper's position as a trusted winter driving partner.

Ben Glesener, Senior Technology Director Product Development Consumer EMEA, said, “The expanded winter portfolio forms part of Cooper’s broader investment in the brand, following the unveiling of a bold new global brand identity rooted in toughness, confidence and real‑world capability. This is supported by renewed product investment, dedicated customer activation programmes and marketing activity designed to build awareness and consideration across Europe.”

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